Creators of Media

and Information
Lesson 9
• Creators of media and information are some of the
people which you might want to work with them you
graduate from college. The following are the list:
 1. Writers and Journalists

• They work in publishing houses, news agencies, or

advertising firms. Their primary role is to translate
relevant and meaningful information into printed
materials, such as books, newspapers and magazines.
 2. Editors

• Writers and journalists work hand in hand with

editors to ensure that the manuscript or articles
submitted by the former are in standard and are fit to
print. Editors also make sure that the material to be
published is free from factual or grammatical errors.
 3. Directors

• Also known as filmmakers, directors create movies,

shows or programs, and plays that are seen on
theaters or television channels. A director sees to it
that the message of a show is made clear to the
audience.
 4. Performers

• The actors who portray the characters in movies,

shows and plays are called performers in general.
Directors guide the performers also they can deliver
their portrayals effectively. Some performers who are
visible on television or movies are considered as
celebrities too.
 5. Visual Artists

• Paintings and sculptures are some of the

masterpieces that visual artists create. Visual artist
express their ideas through their artworks.
Characteristics of a Good
Media Practitioner
• Media practitioner should exhibit good values and
observe the proper code of conduct when carrying
out their job. Primarily, people trust media
practitioners because they provide information and
deliver powerful message to the public. Responsible
and competent media practitioners should posses the
following characteristics:
 1. Truthfulness

• Media practitioners should convey a message or

information that is accurate, factual, and truthful.
Erroneous or false information can harm the
reputation of others or it may cause them danger.
For example, if the weather bureau fails to release a
reliable advisory, a lot of people may not be able to
prepare ahead of time for possible evacuation due to
heavy flooding or immediate harvesting of crops.
 2. Fairness and Objectivity

• The information or message disseminated by media

practitioners should be objective and based on
grounded evidence. If the information is biased or
opinionated, it will deceive the public of the truth.
 3. Responsibility and Integrity

• Media practitioners are expected to show

professionalism regardless of the situation they are
in. they should not compromise their integrity by
showing partiality or partisanship.
 4. Empathy and Sympathy

• Being in the media does not give practitioners the

right to use their job for personal gains. Media
practitioners should be sensitive to the needs of
others.
 5. Hard working

• The public depends on the information media

practitioners deliver that is why they are expected to
work hard in sourcing accurate information. The
public regards media practitioners highly, so they
must not compromise the public’s interest.