1.

0 Introduction

Over the years people have started their own candle business in many

different ways and for many different reasons. For some, the candle business may

have grown out of a hobby they enjoyed, for others it may be because of the loss

of job or perhaps it stemmed from the desire to start a company and finding through

research what a great business the candle industry can be.

Candle is wax with an ignitable wick. It provides light and is used for heat or

as a technique of keeping time. Presently, candles are utilized as a home

decoration item and used to relieve stress and create a warm ambiance.

Increasing consumer preferences for candles for aromatherapy to de-stress and

relax and as home decor is expected to drive the candle market during the forecast

period. Furthermore, availability of various types of candles on multiple distribution

channels is projected to boost their demand.

Many people nowadays stress over nearly everything. Be it at home, at

school or at work, stress never seems to go out of our lives. Whenever stress,

anxiety and procrastination all try to attack us, we tend to be radical, irritable and

easily tensed; thus we cannot think properly and efficiently. Our candle is proven

to help ease stress, gives relaxation especially to the brain and gives you a better

sleep.

According to the National Candle Association, 7 out of 10 households burn

candles. Talk about a great opportunity! This means 70% of prospective people

desire the product, and the company is off to a great start.

VULCANDILĀ 1
2.0 Marketing Aspect

2. 1 Product

2.1.1 Product Description

Vulcandilā candles illuminates your home with comforting

glow of the candlelight. These candles are great for setting a mood

because of citronella oil that helps get rid of insects most especially

mosquitoes. Vulcandilā candles can fill your home with captivating

fragrance and warm light. These candles come with variety of scents.

2.1.2 Product Benefits

Vulcandilā candles has a citronella oil that is an essential oil

obtained from the leaves and stems of different species of

Cymbopogon (lemongrass), it is a plant based insect repellant. It

helps to lessen the insects around you and prevent insect-borne

diseases such as malaria caused by mosquito bites. You can even

pack them with you when you go camping to keep all the insects

away. Another benefit of our scented candle is it can act like

decongestant as well as help you relieve symptoms of colds and flu.

If you struggle with a sleep disorder our scented candles can be an

amazing natural remedy to help you have better sleep. When you

are in need of a boost of energy, our scented candles can also come

very much in handy. The candles contain ingredients known to help

with focus and to boost your energy.

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 2.1.3 Product Testing

The proponents will be having a performance tests of the following:

burning behavior, stability, soot/smoke, burn time, wick behavior, flame

heights, temperature and safety of additional ingredients to check whether

the product has passed the standards, legally and physically. Also, we will

conduct a test marketing to be able to know if our product’s features achieve

the desire of the target market.

2.2 Marketing Mix

2.2.1 Product

2.2.1.1 Primary Features

The product, Vulcandilā, is composed of scented candle in a

shot glass. This candle has a scent of Citromint (Peppermint scent

with Citronella extracts), Citrosun (Sunflower scent with Citronella

extracts) and Citroffee (Coffee scent with Citronella extracts).

Citronella is one of the important feature in this product because of

its benefits. Citronella extracts can be attributed to its properties as

an insect repellent, stress reliever, decongestant and reduces pain.

At the same time Vulcandilā gives a great aroma of 2-in-1 scented

candle inside your home. Our candle has a 1.2 Oz and it will lasts up

to 5 hours.

VULCANDILĀ 3
 2.2.1.2 Added Value Compared to Competitors

The edge of the company in launching the product against its

competitors is that it has an affordable price. For only ₱80.00, you can have

our 2-in-1 scented candle along with its benefits. The main advantage of

our product against its competitors is the citronella extracts mixed in other

scents. Because insects detest the smell of citronella, it would lessen and

keeps away the mosquitoes in your home. It also has a good smell aroma

of citronella and other extracts like peppermint, sunflower and coffee. Unlike

those scented candles launched by the company’s competitors that only

has one aroma scent or aromatherapy purpose only.

2.2.2 Place

2.2.2.1 Distribution Channel

The Vulcandilā Company will advertise through print media like flyers

and posters. One of the most versatile and affordable type of marketing

materials are flyers. Flyers provide a great platform to promote special

products and reach audience in many ways. The fact that our customers

will physically hold the flyer means a better way for them to get our

message. The company will give flyers to the passersby since the product

is new to the market. This will include the description of the product and its

promotions. While posters will be posted in places near the physical store

to encourage and inform customers that there is an existing candle shop in

the place.

VULCANDILĀ 4
 2.2.2.2 Strategic Placing In the Market

Through the use of technology, all of the people nowadays are linked

with social media. So one way to reach the customers is through our social

media pages: Facebook, Twitter and Instagram. In this page, people will be

updated with the promotions and new variety of scents. Also a way to reach

the customers is the endorsement of media influencers like bloggers and

vloggers by sending sample products for them to review. Since most people

enjoys watching Youtube, it will be easy for our product to be known.

2.2.3 Promotion

2.2.3.1 Sales Promotion

Promotion is a way for people to notice a product. One of our

company’s promotion is selling our product by set. In this way the customers

can avail the product cheaper than our individual sales. People always like

to get more for less. The buy one, get one offer occasionally allows for this.

Additionally, we can use it to unload overstocked inventory in a way that

helps still have a profit margin. Especially enticing is buy one, get one free,

as people have a hard time saying no to that word. Coupons and discounts

are also great because they get people buying and at the same time realize

some profit. They’re especially good for things that are overstocked. And

when the product doesn’t get the desired sales, the old stocks will be sold

in a sale. In this way, the company gets profit while having the chance to

have new stocks.

VULCANDILĀ 5
2.2.3.1.1 Selling Method

Through technology, it is one way for transactions to be easier. So the

company, chose to sell online through a social media page like Facebook, Twitter

and Instagram since shopping online is a trend. Some people don’t need to deal

with transportation expenses and traffic. In this way the company is open to the

world. Besides selling in social media, the company also has a physical store for

there are still people who need to touch, see and feel the product before buying it.

It is also true that to serve customers in person promotes loyalty.

2.2.3.1.2 Public Relation

Word of mouth marketing is the best public relation strategy we could have.

The company will use those happy customers as the spokespeople. It will carry a

lot more weight to hear in their words how the company solved their problem than

to have us tout it ourselves. Once we have a good supply of customer testimonials

and feedbacks, the company will have ways to feature them. It could be an

interactive videos that use the customer’s own voice and mannerisms. We could

also feature them in blog posts. Also, by including information of customer

testimonials in marketing materials or post images of them in our social media

pages. Our customer’s voice is a valuable asset to our public relation strategy that

can attract more happy customers.

VULCANDILĀ 6
2.2.3.2 Methods and Message

2.2.3.2.1 Type and Media Used

Vulcandilā scented candles can light up your life. It offers relaxation

and peace. It can be used for dates, dinners, surprise, camping, therapy

and decorations. It is a candle for every mood. This candle gives you a great

aroma and at the same time protects you from the harm of insects. Comes

in three variety of scents: Citromint, Citrosun and Citroffee. A candle that is

worth a try, so what are you waiting for? Grabe one today.

2.2.3.2.2 Message Conveyed

“Protecting your Scentsational Home” is the tagline of our Vulcandilā

scented candles. Protecting is by the means of citronella extracts because

it repels insects and mosquitoes. Scentsational is from the words scent and

sensational. Scent since the product itself is a scented candle. Sensational

means very good, exciting and unusual. Because our product is new to the

market we promised that it will give you unusual yet exciting good

experience. Vulcandilā product is sensational candles with the scent that

can protect your home. Our scented candles make sure to protect you and

your home while giving you sensational scents.

VULCANDILĀ 7
2.2.3.3 Spending and Time Tables

2.2.3.3.1 Advertising and Promotions

To communicate with customers and potential customers,

advertising and promotions can raise awareness of the brand or business.

It can highlight the benefits or value of its products to attract sales or help

to change the image of a business. Comprehensive and sufficient

information and details of the product will be spread through proper media

platforms like flyers, posters and social media pages.

As a basis for schedule of promotions, a timetable will be made

accordingly and to be implement and fulfilled. The following diagram is the

Gantt chart schedule for Vulcandilā advertisement and promotional

campaigns.

Chart Title
6

0
Jan-Mar Apr-Jun Jul-Sep Oct-Dec

Public Relations Flyers Posters

VULCANDILĀ 8
2.2.4 Pricing

2.2.4.1 Pricing Strategy

This pricing refers to a method companies use in promoting their

products or services. Almost all companies, large or small, base the price

of their products and services on production and labour, advertising

expense and certain percentage of profit (Rick Suttle, 2018).

MATERIALS PRICE PER CANDLE

 34 grams candle wax ₱5.10

 1 mL citronella oil ₱3.16

 2 mL scented oils ₱6.60

 6 cm candle wick ₱0.85

 1.2 Oz shot glass ₱15.00

ADDITIONAL COSTS

 Labour ₱6.42

 Packaging ₱6.40

 Overhead ₱5.00

TOTAL ₱48.53

FINAL PRICE ₱80.00

Cost of materials (₱37.11) + cost of labour (₱6.42) + overhead

(₱5.00) = Total cost (₱48.53) + desired profit (40% on sales) = ₱80.00

VULCANDILĀ 9
2.2.4.2 Gross Profit Margin

The gross profit margin is a financial metric used to assess a company’s

financial health and business by revealing the proportion of money left over from

revenues after the cost of goods.

Monthly Sales =

Unit Price × Daily Demand × Approximate Number of Days Monthly

Unit Price ₱80.00

Daily Demand 80

Approximate Number of Days 30

Computation:

Daily Sales = ₱80.00 × 80 pieces ₱6,400.00

Monthly Sales = ₱6,400.00 × 30 days ₱192,000

VULCANDILĀ 10
 Cost of Sales =

Unit Cost × Daily Production × Number of Days of Production

Unit Cost ₱48.53

Daily Production 80

Number of Days of Production 22

Computation:

Daily Cost of Sales = ₱48.53 × 80 pieces ₱3,882.40

Monthly Cost of Sales = ₱3,882.40 × 22 days ₱85,412.80

Daily Gross Profit = Daily Sales – Daily Cost of Sales

₱6,400.00 – ₱3,882.40 ₱2,517.60

Monthly Gross Profit = Monthly Sales – Monthly Cost of Sales

₱192,000.00 – ₱85,412.80 ₱106,587.20

Gross Profit Margin = Monthly Gross Profit ÷ Monthly Sales

₱106,587.20 ÷ ₱192,000.00 55.51%

VULCANDILĀ 11
2.3 Market Environment

2.3.1 Target Market

2.3.1.1 Target Market Profile

Vulcandilā’s target market are people around Quezon City

because the physical store is in that area. The company has no

specific target when it comes to sexuality and education level. Home

owners and even students are expected to buy, since the product is

open to any age. The proponents chose this segment of market

because the product can be used by anyone in any circumstances.

2.3.1.2 Products Benefits to Its Costumers

Vulcandilā has 3 different scents that can make a room smell

good and make you feel relaxed. One of Vulcandilā's ingredient,

citronella oil, is actually used as a major ingredient in insect

repellants that comes from its natural power to keep mosquitos and

other insects away without the use of harsh chemicals. Citronella oil

is also believed to help treat and prevent colds, fever and headaches.

Peppermint essential oil is commonly used by aroma therapists for

its uplifting and invigorating properties. Peppermint essential oil has

naturally-occurring antispasmodic properties. It is effective for

treating a wide range of digestive complaints, such as easing irritable

bowel syndrome, cramping or stomach spasms and pain. Sunflower

oil has a large number of benefits that help in keeping the body

VULCANDILĀ 12
 healthy and strong. Sunflower oil also contains proteins, which are

vital for building and repairing tissues and the production of

hormones and enzymes. The smell of coffee alone is known for its

many purposes. There are few studies that deal with the beneficial

effects of coffee aroma. This study is the first effort to elucidate the

effects of coffee bean aroma on the sleep deprivation-induced stress

in the brain. It is also proven that the aroma of coffee can help with

the boost of brain, this is good for students who wants to have focus

while studying.

2.3.1.2 Target Markets Demographic Profile

Age

12%

31%
14%

20%

23%

18 & below 19-25 26-32 33-39 40 & up

Based on the shown chart above, people who are 18 years old and below

gains the highest number of percentage which is 31% out of 100 respondents of

the survey that the proponent conducted. While 19-25 years old gains 23%,

VULCANDILĀ 13
followed by 26-32 years old with 20% and 14% from 33-39 years old. 40 and up

gains the lowest number of percentage which is 12% out of 100 respondents. The

age percentage of the respondents will help us to decide the design that is mostly

being demanded in the market.

Gender

39%

61%

Female Male

Based on the shown chart above, female respondents captured 61% of the

market while male respondents were the remaining 39%. This only means that the

Filipino women are the one who has the most interest in buying candles. This is

one reason why the proponents have prioritized women to be the primary

consumer.

VULCANDILĀ 14
 Employment Status

39% 41%

20%

Employed Self-employed Unemployed

Based on the shown chart above, respondents that were employed gains

the highest number of percentage which is 41% out of 100, self-employed gains

20% and 39% from unemployed respondents. The employment status percentage

of the respondents will help us to decide the price that is mostly being demanded

in the market.

2.3.2.2 Psychographic Segmentation

Vulcandilā is perfect for people who gets too much stress from work or

school as our product offers relaxation at the comfort of their home. The right

combination of essential oils and herbs in scented candles can relieve anxiety and

reduce stress. Feeling mentally exhausted can be as bad or even worse than

physical tiredness. It is possible to overcome mental fatigue using our scented

candles. Peppermint can help you to overcome mental fatigue and even a mental

block. This is also for people who likes home fragrances and values benefits of a

VULCANDILĀ 15
purchase before buying. People who have interests in interior designing would also

love to have our product since candles make for beautiful décor even if they are

never even used. People can also have our product as a souvenir for their birthday,

wedding or baptism.

2.4 Competition

2.4.1 Direct and Indirect Competitors

Vulcandilā’s direct competitors are Yankee Candle, The Candle

Company, Sevilla Candle Factory Incorporated, Supreme Wax and Candle

Manufacturing, Liwanag Candles and Alice Blue. In online marketing, direct

competitors are candles sold in Shopee, Lazada, Sulit.com and Olx. Indirect

competitors would be in-house sellers and famous candle wax makers.

2.4.2 Market Share

The proponents conducted a survey to gather information regarding

the direct competitor market share. And based on the data that we have

gathered we come up with the following results.

VULCANDILĀ 16
 Market Share
10%

13%
38%

14%

6%
19%

Yankee Candle The Candle Company Bath & Body Works Liwanag Candles Miniso Alice Blue

2.4.3 Key Barrier to Entry

Product differentiation can be accomplished through strong brand

recognition, great customer service or a network effect. If customers perceive

existing products as high quality, then our new business will need to spend extra

money to educate customers about the unique qualities and benefits of our

product. Competitors are already known in the market, this means that the

company should really invest in advertisements so that Vulcandilā will be known

by the customers.

2.4.4 Uniqueness of the Product Compared To Its Competitors

Our company is very confident that the quality and originality of our products

and our strong customer service represent our main competitive advantage. We

believe that giving the customers the opportunity to be involved in the process of

VULCANDILĀ 17
making what they want is the best way to achieve a satisfactory end product and

happier customers. We will create brand awareness through different advertising

channels. We will build a reputation of good quality products, excellent customer

service and reliability, which ultimately will lead us to success.

2.5 Industry

Candle manufacturing has since become a highly profitable industry,

despite the fact that candles aren’t a necessity. Almost one-third of all candle sales

occur during the holiday season and fragrance is the number one factor affecting

the candle sales. Vulcandilā of Artikulo Uno Inc. always link to the candle fragrance

itself. In summation, candle making is an industry with a rich and colorful past that

has endured despite centuries of evolution and change. They may no longer serve

the world as the only source of illumination, but the allure of candles and their

scents is still deeply rooted within the hearts of more creative souls among us. The

candles burn sweetly and almost as brightly as the imagined artistry that created

them.

VULCANDILĀ 18
3.0 Operating and Technical Aspect

3.1 Production and Operating Requirements

3.1.1 Manufacturing Process

Product Preparation Of
Raw Materials
Making Raw Materials

Pouring
Scented Oils
Wax Melting Mixture Into
Mixing
Containers

Scented Addition Of
Candle Drying
Candle Labels

Finished Production
Box Packaging
Product Complete

Manufacturing Process of Vulcandilā candles

To start the manufacturing process, all necessary raw

materials must be already organized in the workstation area to

conserve time and prevent the misplacement of important

ingredients. The input (raw materials) will now undergo various

processes to make the product.

First, the candle wax will be melted. The scented oils, which

include citronella and another scent, will then be incorporated into

the melted wax. Once the scents are distributed evenly, the mixture

VULCANDILĀ 19
will be cooled for a few seconds and will be poured into containers (shot glasses).

Each shot glass must have a candle wick already placed on its center, along with

a metal wick holder. After pouring the candle mixture, the candles will then be left

to cool and dry on their own naturally.

After the candles have dried completely, each will undergo quality control

and be checked meticulously for possible damages or defects. After checking,

each candle will now be brought to the packaging area, and labels (brand name

along with the scent name) will be added on the glasses’ surface. For finishing, the

now-labeled products will then be placed in boxes, and are ready to be sold in the

market.

3.1.2 Place of Production

Vulcandilā will be placing its production place, along with a small physical

store, on a commercial space for lease on Lot 35, Block 167, Commonwealth

Avenue, Greater Lagro, Novaliches, Quezon City. The owners chose this place as

the business’ place of production since the area is open and accessible to a large

mass of people and may strengthen the chances of the product to gain more

attention from the public. The business took advantage of the Quezon City’s

accessibility, since it is considered as one of the places in the Philippines where

most new, small businesses thrive. The chosen place is also convenient for the

owners to regularly visit since it is only located within Quezon City.

VULCANDILĀ 20
3.1.3 Intended Space

Vulcandilā’s Place of Production and Physical Store

Since the business is just new to the market, the owners decided to utilize

a 30-m2 commercial space for lease on Lot 35, Block 167, Commonwealth Ave.,

Greater Lagro, Novaliches, Quezon City. And since candles do not need a lot of

space to sell on, this commercial space is good enough to start off as a production

place and a candle boutique.

VULCANDILĀ 21
 The intended 30-m2 commercial space is for lease for only ₱1,000.00, and

is considered a rent expense good enough for a starting business. The space also

includes a bathroom, which employees may use.

3.1.4 Materials and Equipment

Vulcandilā uses the following the materials and equipment in the scented

candle manufacturing process:

Wax Pellets

Vulcandilā uses affordable but quality wax pellets in making

the scented candles. The wax also comes in various colors.

Citronella Oil

Citronella oil is an essential oil known for having a lingering

fragrance that helps deodorize rooms and help keep them

insect-free.

Scented Oils

Vulcandilā uses a wide array of scented oils to combine with

the citronella oil, and create new, unique scents.

Candle Wicks (6 cm)

The candle wicks are made of 6-cm cotton threads with a

metal wick holder, perfect for placing on small candle

containers, such as shot glasses.

VULCANDILĀ 22
 Shot Glass (1.2 oz.)

The shot glasses used by Vulcandilā as their candle

containers are flared and heavy-based, in order to add an

aesthetic effect on the product.

Stove

Stoves, which can be either gas or electric, are used in

melting the candle wax and for making the scented candle

mixture.

Double Boiler

Double boilers are where the containers of wax pellets are

placed until they are melted. Water is placed underneath so

the wax is not burning directly under fire.

Llanera Pans

Wax pellets are placed here to melt. These llanera pans are

then put inside the double boiler, and serve as the

containers for wax melting.

Stirring Rods

Stirring rods are used for stirring the scented oils with the

wax. These are made of stainless steel, making it highly

reusable.

VULCANDILĀ 23
 Pouring Pot

Pouring pots can also serve as an alternative for double

boilers, as wax pellets can also be melted here and mixed

with scented oils. These are used for pouring the mixture

into the shot glasses.

3.1.5 Outsourced Production

3.1.5.1 Source of Supplies

Vulcandilā’s source of materials will be coming from The Organic

Sebum for the scented oils, Sajema Supply Inc. for beeswax, Chonghao

Supplies for candle wick, Home Gallery for shot glass and Papapel Products

and Packaging Prints for packaging. All are available for purchase.

3.1.5.2 Terms and Contract

The proponents had engaged into an agreement with its suppliers

and a written contract has been made which stipulates the terms with

regards to termination or modification. Terms of payment, Delivery, Risk of

Loss, Limited Warranty, Suppliers Identification, Buyer's Identification,

Insurance, Force Majeure, Confidentiality, Governing Law, and

Miscellaneous.

3.1.5.3 Business Process Protection

Vulcandilā would like to apply patent for the process of its products,

regarding its protection.

VULCANDILĀ 24
3.2 Intellectual Property

3.2.1 Trademark Process

1) Filing – All initial filings of an application for registration of a trademark in

the Philippines must be addressed to the Director and shall be in Filipino or

English. The requirements include a request for registration, information

regarding the applicant and the trademark to be registered. Part 4, Rule 400

under the Rules & Regulations on Trademarks, Service Marks, Trade

Names and Marked or Stamped Containers contains a complete list of the

requirements. Applications are handled by the Bureau of Trademarks of the

IPO. An applicant number will be issued after a thorough examination of the

application requirements has been performed by a duty officer and after the

filing fee is paid.

2) Search and Examination – The process of searching is done to determine

whether there are existing similar or identical trademarks to the one being

applied for. Afterwards, the application will be examined to see if it complies

with all rules and regulations. The application will be rejected if it doesn’t.

Some of the common objections involve prior conflicting rights with another

proprietor, conflicts with a well-known trademark, distinctiveness,

descriptiveness and too broad description of goods and services, among

others.

3) Publication in eGazette – The trademark is published in the IP Philippines

eGazette once the trademark is approved. This is done to let the public

VULCANDILĀ 25
 know about the registration and give concerned parties a chance to oppose

it if deemed necessary.

4) Opposition – The public is given up to 30 days from the issuance of the

eGazette to oppose the trademark. After the Director of the Bureau of Legal

Affairs verifies that there is no notice of opposition, the office will issue the

Certificate of Registration.

5) Registration – The Certificate of Registration will again be published in

the IP Philippines eGazette for the second time then entered in the official

records. This will be valid for a period of ten (10) years, after which a request

for renewal can be filed. The entire process can take an average of 18 to

24 months. It might seem like such a long process to undertake. However,

being registered will give you the peace of mind you need, knowing that

only you have the exclusive rights to use your logo or trademark.

3.3 Start-Up Schedule

3.3.1 Gantt Chart Schedule on Product Development Cycle

Jan Feb Mar Apr May Jun

2019 2019 2019 2019 2019 2019

Preparation & Planning

Develop Project Proposal

Approve Project Proposal

Recruit Project Team

VULCANDILĀ 26
 Development & Test

Specify Detail

Requirements

Develop Product

Prototype

Approve Product

Prototype

Make Sample Product

Test Sample Product

Apply Final Correction

Approve Final Product

Implementation

Product Launching

Soft Opening

Market Test

Leasing of Production

Place

Furnishing of Store

Secure Permits

Grand Opening

VULCANDILĀ 27
3.3.2 Phases of Production Completion

Candle Wax Scented Oils Pouring Mixture

Wax Melting (3
(Bees Wax) 34 Mixing (1 into 1.2 Oz shot
minutes)
grams minute) glass

Candle Drying Addition of Label

Scented Candle Quality Control
atleast 1 hour (3 to 5 minutes)

Box Packaging (5 Product

Finished Product
to 10 minutes) Launching

First, the 34 grams candle wax (bees wax) will be melted in 3 minutes. The

scented oils, which include citronella and other scents, should mix in a melted wax,

1 mL for citronella and 2 mL for other scents. Once the scents distributed equally,

the mixture will be poured into 1.2 Oz shot glass and each shot glass must have a

6 cm candle wick already placed on its center, along with the metal holder, then

the mixture will be set-a-side and let it cooled for at least 1 hour. After the candles

have dried completely, each will undergo in a quality control and be checked to

see if the product has a damaged or defects. After checking, each candle will now

be brought to packaging area to put an additional label on it and it will take at least

3 to 5 minutes. After putting label on the product it’s time to put it in the box it will

take 5 to 10 minutes to finish. After that the products are ready to launch in public.

VULCANDILĀ 28
 3.3.3 Relationship of Events

The schedule for the product development. First, the

preparation and planning, the owners should develop a project

proposal for the product then once it was approved it is the time to

recruit a project team and those are scheduled on January 2019.

Second, the development and test on product. The owners should

specify detail requirements, develop a product prototype, once it was

approved that’s the time to make a sample product, test it then apply

final correction to the product and approve the final product and it

should be done on February 2019. Lastly the implementation. The

owners will launch the product, have a soft opening to the public and

at least do a market test to know if the product is marketable,

scheduled on March 2019. Once the product is salable, the owners

will look for a production place (April 2019). After looking for a place

it’s time to furnish the place and secure the permits of the business,

scheduled on May 2019. June 2019 is the Grand Opening for the

product.

4.0 Legal and Management Aspect

4.1 Vision

Within the next 5 years, Artikulo Uno’s Vulcandilā strives to achieve

an international brand recognition as a customer-centered company known

for easy ordering, high quality products and providing genuine value.

VULCANDILĀ 29
 Artikulo Uno envisions to provide more variety of relaxing scents of candles

made from natural fragrances and essential oils for the customers to choose

from. Five years from now, Vulcandilā will be known as one of the best

marketer of scented candles that is perfect for relaxation and will be the

leading company in Philippines’ candles industry.

4.2 Mission

To serve by providing our customers with high quality and beneficial

scented candles.

We are committed in providing natural-made scented candles

allowing each costumers to experience the relaxing, calming and stress

relieving feeling from our candles. Our candles are hand-poured into a

reusable glass to maintain its quality.

To our customers

Artikulo Uno strives to improve the perception of the customers that

a good quality scented candles provide aromatherapy that can help relax,

feel calm, relieves or induce stress and even ease anxiety and depression.

We want our customers to experience all the benefits our candles

can give. We want to make sure that every penny spent, will be worth it.

To our community

To make useful contributions in the community and connect people

by offering high quality scented candles that are beneficial for everyone.

VULCANDILĀ 30
 We will make sure that the materials used in Vulcandilā are eco-

friendly, reusable or easy to decompose.

To our associates

Working together to achieve a profitable company that can provide

the associates with job security, the means to support themselves and their

families, and attain professional and personal growth as a part of Artikulo

Uno.

We will make sure that our associates will be provided the best job

security and enough salary to provide their families’ needs too. They will

also be given more opportunity to grow within our company and to be part

of Artikulo Uno’s family.

VULCANDILĀ 31
4.3 Pre-Operating Period

4.3.1 Legal and taxation Requirements

Time to
Procedure Associated Costs
Complete
Verify and reserve the company name
1 with the Securities and Exchange 1 day ₱40.00
Commission (SEC)
Deposit paid-up capital in the Authorized
2 Agent Bank (AAB) and obtain bank 1 day –
certificate of deposit
Notarize articles of incorporation and
3 1 day ₱500.00
treasurer's affidavit at the notary
₱2,664.67 (₱1,667.99 filing fee + ₱16.68 legal
Register the company with the SEC and research fee + ₱500.00 by-laws + ₱150.00 for
4 receive pre-registered Taxpayer 3 days registration of stock and transfer book +
Identification Number (TIN) ₱320.00 STB + ₱10.00 registration for SEC
bulletin)
5 Obtain Barangay Clearance 1 day ₱500.00
After issuance of the SEC certificate of
incorporation, pay the annual community
6 tax and obtain the community tax 1 day ₱500.00
certificate (CTC) from the City Treasurer's
Office (CTO)
Obtain the business permit application
7 form from the Business Permits and 1 day –
Licensing Office (BPLO)
₱4,939.48 (₱2,084.98 business tax + ₱200.00
mayor’s permit + ₱150.00 sanitary inspection
Obtain the business permit to operate fee + ₱50.00 signboard fee + ₱250.00 business
8 6 days
from the BPLO plate + ₱100.00 QCBRB + ₱545.00 zoning
clearance + ₱1,300.00 garbage fee+ ₱259.50
FSIC)

9 Buy special books of account at bookstore 1 day ₱400.00

Apply for Certificate of Registration (COR)

₱1,015.00 (₱1,000.00 certification fee + ₱15.00
10 and TIN at the bureau of Internal Revenue 2 days
documentary stamp tax)
(BIR)

Pay the registration fee and documentary

11 1 day –
stamp taxes (DST) at the AAB

Obtain the authority to print receipts and

12 1 day –
invoices from the BIR

Print receipts and invoices at the print

13 7 days ₱3,500.00
shops

Have books of accounts and Printer's

14 Certificate of Delivery (PCD) stamped by 1 day –
the BIR

Register with the Social Security System

15 7 days –
(SSS)

Register with the Philippine Health

16 1 day –
Insurance Company (PhilHealth)

TOTAL ₱14,059.15

VULCANDILĀ 32
4.4 Form of Ownership

General Partnership is the type of proponents that organization agreed

upon by consisting of two or more persons agree to share in all assets, profits and

financial and legal liabilities of a business. Decision-making within general

partnerships may be achieved by majority vote or may be awarded to a single

partner or non-partner appointee, who can manage the partnership similar to a

company’s board of directors. Since all partners have unlimited liabilities, even

innocent partners can be held responsible when another partner commits

inappropriate or illegal action (Kenton, 2018).

4.5 Management and Personnel

Ma. Angelica Beltran

General Manager

Patricia Jerice De
Grano Elaine Benjamin
Manager Manager (Marketing)
(Production)

Carla Necole Monato Ruschone Evan Bryn Hennesie Kaye Alexandra Vernelle
Forewoman Molina Maningas Duapaya
(Fabrication) Foreman Sales Officer Sales Officer

Kane Edron Dones Kaye Angeli Tan

Worker Salesperson

VULCANDILĀ 33
4.5.1 Forecast and Personnel

The Business will expand its operation by having outlet stores in the malls

inside the country. Vulcandilā, Artikulo Uno Inc. will hire additional manpower to

meet the growth standards of the company’s operations by predicting the number

of employees to be hired and also by estimating and knowing their quality.

4.5.1.1 Job Qualifications and Job Descriptions of Future Employees Needed

Workers and Sales Person

Qualifications and Requirements

 Must be a graduate of Business Management or equivalent

 2-5 years of progressively responsible experience in manufacturing industry

or a directly related area during which professional capability has been

clearly demonstrated

 Strong attention to detail

 Proven ability to establish, prioritize and accomplish goals

 Demonstrated ability to work both independently and cooperatively

 Knowledge of business operations and development strategies

 Strong personality and leadership skills

 Ability to work under pressure with little or no supervision

 Ability to document and review business processes

VULCANDILĀ 34
  Strong planning skills

 Microsoft Word and Excel skills

 Excellent interpersonal and communication skills

 Good organization and administrative skill

Job Description

 Increases management’s effectiveness by recruiting, selecting, orienting,

training, coaching, counseling and disciplining managers

 Develops strategic plan by studying technological and financial

opportunities

 Accomplishes subsidiary objectives by establishing plans, budgets and

results measurements

 Coordinates efforts by establishing procurement, production, marketing,

field and technical services policies and practices

 Builds company image by collaborating with consumers, government,

community organizations and employees; enforcing ethical business

practices

 Maintains quality service by establishing and enforcing organization

standards

VULCANDILĀ 35
Finance Specialist

Qualifications and Requirements

 Must be a graduate of bachelor’s degree in finance, business or related

field; master’s degree is common

 Willing to do field work from time to time

 Keen to details

 Team player

 Knowledgeable in Audit Compliance

Job Description

 Direct annual budgeting and planning process of the organization annual

budget

 Develop and manage annual budget

 Oversee monthly and quarterly assessment and forecast of organization’s

financial performance

 Managing day to day processing of accounts receivable and payable

 Recording monthly activity, generating year-ends reports and fulfilling tax

related requirements

 Managing payroll and employee benefits and organizational insurance

VULCANDILĀ 36
  Ensuring that accounting department requests are resolved and

communications in a timely manner to internal and external parties

 Develop long-range forecast and maintaining long-range financial plans

 Prepare annual audit and be a liaison with all outside vendor

Operations and Production Manager

Qualifications and Requirements

 Must be a graduate of Bachelor of Science in Business Management

 With at least 5 years managerial experience

 Good leadership – ability to command compliance and respect from his

subordinates

 Fast learner, self-motivated and result-oriented, can work under pressure

and flexible

 Hardworking with lots of initiative and imagination, troubleshooter

 Highly-analytical and able to generate well-thought out reports

 Familiarity with Safety Standards & Construction Policies and Procedures

 Knowledge and experience in the application of cost and materials

management systems

 Ability to handle people

VULCANDILĀ 37
  Customer handling skills – handling difficult customers and situations,

dealing with complaints and customer concerns

 High competence in computer technology; good command of written and

verbal English

 Improve the oriental systems, process and policies in support of

organization mission

 Manage and increase the effectiveness and efficiency and Support

Services

 Significant role in long-term planning, including an initiative geared toward

operational excellence

 Invoicing to funding sources, including calculation of completed units of

service

Job Description

 Oversees the production of goods and/or provision of services

 Planning and controlling change in production

 Managing quality assurance programs

 Researching new technologies and alternative methods of efficiency

VULCANDILĀ 38
Production Supervisor

Qualifications and Requirements

 College graduate related to Business Studies, Management, Engineering

(Industry)

 Proven leadership skills

 Task oriented, good work ethic

 Able to communicate to any level in the organization

Job Description

 Overseeing and coaching employees

 Translates difficulties and reports from production to Operation and

Production Manager

 Responsible for the systematic and smooth flow of operations in the

production area

 Promotes and implements the production plan in order

 manufacture cost efficient yield in a timely manager by maximizing capacity

of both manpower and machineries

 Ensures that good manufacturing practices are being observed at all times

in order to maintain the production of quality products

VULCANDILĀ 39
Marketing Specialist

Qualifications and Requirements

 Graduate of any relevant courses

 Minimum 5 years in Marketing and Brand management position

 Minimum 3 years in sales management position

 Must have at least 3 years direct management of sales programs

Job description

 Achieves marketing and sales operational objectives by contributing

marketing and sales information

 Meets marketing and sales financial

 Determines annual and gross-profit plans by forecasting and developing

annual sales quotas; projecting expected sales volume and profit

 Accomplishes marketing and sales by planning, developing, implementing

and evaluating advertising, merchandising and trade promotion programs;

developing field sales action plans

 Identifies marketing opportunities by identifying costumer requirements;

defining market, competitor’s share and competitor’s strengths and

weaknesses; forecasting projected business; establishing targeted market

share

VULCANDILĀ 40
  Improves product marketability and profitability

 Provides information by collecting, analyzing, and summarizing data and

trends

5.0 Financial Aspect

This chapter discusses the financial aspect of the business for the first five

years as it specifies the project costs, source of financing, major assumptions used

and projected financial statements analysis. This chapter gives information on the

profitability of the project and its stability. Furthermore, financial statements are

prepared to meet external reporting obligations and also for decision making

purposes. But the information provided in the financial statements is not an end

and in itself as no meaningful conclusion can be drawn from these statements

alone.

However, the information provided in the financial statements is of immense

use in making decisions through analysis and interpretation of financial

statements. Also, it identifies the financial strengths and weaknesses of the

business by properly establishing relationships between the items in the balance

sheet and the profit and loss account.

VULCANDILĀ 41
5.1 Capital Requirements and Industry

5.1.1 Pre-Operating Expenses

Table 1

Time to
No. Procedure Associated Costs
Complete

Verify and reserve the company name

1 with the Securities and Exchange 1 day ₱40.00
Commission (SEC)

Deposit paid-up capital in the Authorized

2 Agent Bank (AAB) and obtain bank 1 day –
certificate of deposit

Notarize articles of incorporation and

3 1 day ₱500.00
treasurer's affidavit at the notary

₱2,664.67 (₱1,667.99 filing fee + ₱16.68 legal

Register the company with the SEC and research fee + ₱500.00 by-laws + ₱150.00 for
4 receive pre-registered Taxpayer 3 days registration of stock and transfer book +
Identification Number (TIN) ₱320.00 STB + ₱10.00 registration for SEC
bulletin)

5 Obtain Barangay Clearance 1 day ₱500.00

After issuance of the SEC certificate of

incorporation, pay the annual community
6 tax and obtain the community tax 1 day ₱500.00
certificate (CTC) from the City Treasurer's
Office (CTO)

Obtain the business permit application

7 form from the Business Permits and 1 day –
Licensing Office (BPLO)

₱4,939.48 (₱2,084.98 business tax + ₱200.00

Obtain the business permit to operate
8 6 days
from the BPLO
mayor’s permit + ₱150.00 sanitary inspection
fee + ₱50.00 signboard fee + ₱250.00 business
plate + ₱100.00 QCBRB + ₱545.00 zoning
clearance + ₱1,300.00 garbage fee+ ₱259.50
FSIC)

9 Buy special books of account at bookstore 1 day ₱400.00

Apply for Certificate of Registration (COR)

₱1,015.00 (₱1,000.00 certification fee + ₱15.00
10 and TIN at the bureau of Internal Revenue 2 days
documentary stamp tax)
(BIR)

VULCANDILĀ 42
 Pay the registration fee and documentary
11 1 day –
stamp taxes (DST) at the AAB

Obtain the authority to print receipts and

12 1 day –
invoices from the BIR

Print receipts and invoices at the print

13 7 days ₱3,500.00
shops

Have books of accounts and Printer's

14 Certificate of Delivery (PCD) stamped by 1 day –
the BIR

Register with the Social Security System

15 7 days –
(SSS)

Register with the Philippine Health

16 1 day –
Insurance Company (PhilHealth)

TOTAL ₱ 14,059.15

5.1.2 Supplies

Table 2

Items Unit Cost Quantity Total Cost

Official Receipt ₱49.00 4 ₱196.00

Bond Paper ₱259.00 2 ₱518.00

Ballpen ₱5.00 8 ₱40.00

Stapler ₱54.25 2 ₱108.50

Staple Wire ₱49.00 2 ₱98.00

Total Cost ₱960.50

VULCANDILĀ 43
5.3 Fixed Assets

The proponents will purchase a brand new stove from SM Appliance amounting

to ₱4,780.00 and ₱1,195.00 each respectively. Forty llanera pans and ten pieces

of stirring rods will be bought from Divisoria, amounting to ₱1520.00. Double boiler

and pouring pot will be both acquired from home depot, amounting to ₱11,727.50.

Table 3

Particulars Source Cost Quantity Total Cost

Stove SM Appliance ₱1,195.00 2 ₱2,390.00

Double Boiler Pot Home Depot ₱899.75 6 ₱5,398.50

Llanera Pans Divisoria ₱18.00 40 ₱720.00

Stirring Rods Divisoria ₱80.00 10 ₱800.00

Pouring Pot Home Depot ₱546.00 4 ₱2,184.00

Total Cost ₱11,492.50

VULCANDILĀ 44
 The proponents will also purchase a laptop (Acer) on its first year of

operation worth ₱15,399.00.

Table 4

Acquisition of Office Equipment on the 1st Year of Operation

Particulars Source Cost

Laptop Lazada ₱15,399.00

Total ₱15,399.00

Table 5

Acquisition of Furniture & Fixtures on the 1st Year of Operation

Particulars Source Cost Quantity Total Cost

Working Table Furniture Manila ₱3,995.00 1 ₱7,990.00

Chair Divisoria ₱390.00 12 ₱3,900.00

Total Cost ₱12,670.00

VULCANDILĀ 45
5.4 Inventories

5.4.1 Raw Materials Needed

The following table is the list of all items needed in the production of

a 2-in-1 scented candle.

Table 6

Items Cost Quantity Total Cost

Wax Pellets ₱750.00 (per kilogram) 102 ₱76,500.00

Citronella Oil ₱3,160.00 (per liter) 3 ₱9,480.00

Scented Oils ₱3,300.00 (per liter) 6 ₱19,800.00

Candle Wicks ₱85.00 (per 100 pieces) 30 ₱2,550.00

Shot Glass ₱15.00 (per piece) 3,000 ₱45,000.00

Total Cost ₱153,330.00

Total cost of materials to create a 2-in-1 scented candle is ₱51.11

multiplied by units to be produced for a year, which is 2000, results to

₱102,220.00 total materials purchased.

VULCANDILĀ 46
5.1.5 Capital Contributions

Table 7

Particulars Cost

Pre-Operating Expenses ₱10,708.00

Supplies ₱960.50

Fixed Assets ₱46,096.50

Inventories ₱102,220.00

Total Cost ₱159,985.00

Table 8

ARTIKULO UNO

Statement of Changes in Partners' Equity

For the 5 years ended December 31, 2022

Beginning Capital 2018 2019 2020 2021 2022

Beltran, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

Benjamin, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

De Grano, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

Dones, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

Dupaya, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

Maningas, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

Molina, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

Monato, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

Tan, Capital ₱27,777.78 ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43

TOTAL ₱250,000.02 ₱202,500.00 ₱270,000.00 ₱354,251.25 ₱400,863.87

VULCANDILĀ 47
 Add: Net Income (Loss)

Beltran, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

Benjamin, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

De Grano, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

Dones, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

Dupaya, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

Maningas, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

Molina, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

Monato, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

Tan, Capital (₱5,277.78) ₱7,500.00 ₱9,361.25 ₱5,179.18 ₱15,459.57

TOTAL (₱47,500.02) ₱67,500.00 ₱84,251.25 ₱46,612.62 ₱139,136.13

Ending Capital

Beltran, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

Benjamin, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

De Grano, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

Dones, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

Dupaya, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

Maningas, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

Molina, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

Monato, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

Tan, Capital ₱22,500.00 ₱30,000.00 ₱39,361.25 ₱44,540.43 ₱30,000.00

TOTAL ₱202,500.00 ₱270,000.00 ₱354,251.25 ₱400,863.87 ₱540,000.00

Number of Partners:
9.00
The proponents’ initial capital contribution will be ₱250,000.02. This will be

allotted to all the cost needed to put up the business.

VULCANDILĀ 48
5.2 Financial Assumptions

1) Capital investment is ₱250,000.02 broken down into the following.

2) ₱250,000.02 invested equally by nine partners.

3) Incomes are distributed equally.

4) Tax rate is 30% same with current Philippine corporate tax rate.

5) Utilities expense increases 10% annually.

6) Selling price of the product is computed using cost plus method. 20% is

added to the cost to compute the suggested retail price.

7) The selling price remains totally the same throughout the 5-year projection.

8) Annual supplies and production supplies expense annual increase is 10%.

9) Taxes and licenses renewing process: 4% quarterly, 2% semi-annually, 1%

annually.

10) Advertising expense is ₱25,000 with 10% increase annually.

VULCANDILĀ 49
5.3 Projected Financial Statement

5.3.1 Statement of Financial Position

Table 9

ARTIKULO UNO

Statement of Financial Position

As of December 31, 2022

ACCOUNT 2018 2019 2020 2021 2022

ASSETS

Current Assets

Cash ₱170,015.02 ₱326,111.00 ₱435,111.75 ₱605,111.25 ₱852,612.00

Finished Goods (ending) ₱63,098.91 ₱45,709.95 ₱57,409.14 ₱51,144.00 ₱83,109.00

Total Current Assets: ₱233,113.93 ₱371,820.95 ₱492,520.89 ₱656,255.25 ₱935,721.00

Non-current Assets

Furniture & Fixtures

₱12,670.00 ₱12,670.00 ₱12,670.00 ₱12,670.00 ₱12,670.00

Accum. Dep’n – Furniture & Fixtures (₱2,534.00) (₱5,068.00) (₱7,602.00) (₱10,136.00) (₱12,670.00)

Office Equipment
₱15,399.00 ₱15,399.00 ₱15,399.00 ₱15,399.00 ₱15,399.00

Accum. Dep’n – Office Equipment (₱3,079.80) (₱6,159.60) (₱9,239.40) (₱12,319.20) (₱15,399.00)

Production Equipment
₱18,027.50 ₱18,027.50 ₱18,027.50 ₱18,027.50 ₱18,027.50

Accum. Dep’n – Production Equipment (₱3,605.50) (₱7,211.00) (₱10,816.50) (₱14,422.00) (₱18,027.50)

Total Non-current Assets: ₱36,877.20 ₱27,657.90 ₱18,438.60 ₱9,219.30 -

TOTAL ASSETS: ₱269.991.13 ₱399,478.85 ₱510,959.49 ₱665,474.55 ₱935,721.00

VULCANDILĀ 50
 5.3.2 Statement of Comprehensive Income

5.3.2.1 Monthly Income Statement

5.3.2.2 Yearly Income Statement

5.3.3 Cash Flow Statement

5.3.4 Monthly Cost of Good Manufacturers

5.3.5 Monthly Expense Summary

5.3.6 Yearly Expense Summary

5.4 Financial Analysis

5.4.1 Break-Even Analysis

5.4.2 Payback Period

5.4.3 Internal Rate of Return

5.4.4 Net Present Value

VULCANDILĀ 51
6.0 Socio Economic Aspect
6.1 Critical Risk Factors
6.1.1 SWOT Analysis
STRENGTHS
 Availability of Low Cost
Skilled Manpower
Provides Competitive
Advantage to Industry
 Growing Economy and
Potential Domestic
 Product Quality
 Candles are
Consumable Products
 Unique Color Designs
OPPORTUNITIES
 Large Market
 Easy Expansion
 New Generation of
Consumers Appreciate
Innovated Products
 Easy Distribution
 Can Be Used as
Birthday, Baptism or
Wedding Souvenirs
VULCANDILĀ
WEAKNESS
 Competition With Other
Candle Manufacturing
 Purchases are Based on
Discretionary Spending
 Very Specific Market
Demographic
THREATS
 Competition Could
Develop Expensive New
Marketing Campaigns
 Easy to Duplicate
 Tough Competition
 Lack of Awareness
 Some Similar-Sized
Stores Have Been In
Business Longer
52
 6.1.2 PEST Analysis

POLITICAL ECONOMIC
 Growth Rates
 Government Pressures
 Interest Rates
 Competition Regulation
 Taxation
 Environmental Regulations
 Inflation Rates
 Tax Policies
 Consumer Confidence
 Consumer Protection

SOCIAL
 Demographics
 Lifestyle Changes
 Income Distribution
 Fashion, Trends
 Living Conditions
TECHNOLOGY
 To Distribute to Other
Forms of Advertisement, In
Order for Vulcandilā’s 2-in-1
scented candles to Be More
Known

6.2 Regulations/Environmental Issue

6.2.1 Economic Aspect of the Firm

The product gives a lot of benefits to consumers, Vulcandilā provides

not only a relaxing light and good scents but it will also help lessen the

insects because of the citronella oil. The business also helps the employees

since there is a lot of opportunities within the company.

6.2 1.1 The Proponents

The proponents came up with a product that is useful for all

homes. Vulcandilā illuminates houses with protection for insects

VULCANDILĀ 53
 especially mosquitoes. This will serve as a source of profits for the

proponents and be a better entrepreneur.

6.2.1.2 Employment

Artikulo Uno will give a lot of opportunities for unemployed

people, this will also help to decrease the unemployment rate in the

Philippines which is one of the problem in the country. People who

knows how to read and write would be enough to be qualified for

productions because making a candle doesn't need too much skills.

6.2.1.3 Government

Every businessman is responsible to comply all the

requirements needed to submit in the government. Paying taxes is

an obligation to all businesses so as Artikulo Uno. Taxes will serve

as a way for government to supply the needs and benefit its whole

constituents.

6.2.1.4 Community

Artikulo Uno will make sure to keep in mind the company rules

and regulation, relationship with providers and the production and

manufacturing of its product state into matter making sure that the

product will be at its best quality and affordability to provide the

customer’s satisfaction and gain loyalty to customers about the trend

of a 2-in-1 candle.

VULCANDILĀ 54
 6.2.1.5 Customers

Customers will benefit from Artikulo Uno’s innovation from an

ordinary candle turned into 2-in-1 candle because of its dual usage like

citronella which can reduce mosquito and the other scent is an additional

great smell. It includes a long lasting scent, great smell and also mosquito

repellent.

6.2.2 Non-Economic Aspect of the Business Firm

6.2.2.1 Government Regulation and the Business Compliance

Since this is a business startup involves a series of process of

registration with the right government agencies and authorities. This is what

makes the company legitimate and duty registered. The following are the

five basic administrative procedures the proponents will undergo as verified

by means of the city survey are.

1) Screening requirements (check name for uniqueness, commercial

registration, notarize application)

2) Tax related requirements (local business tax, regulation fess, national

secure taxpayer, identification number, registration for value added tax)

3) Labor standards and social security related requirement (registration for

Social Security System, PhilHealth, Department of Labor and Employment,

Pag-IBIG)

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 4) Safety and health requirements (pass inspections and obtain certificates

related to work safety, building, fire, sanitation and hygiene)

5) Sector related requirement (environment, standards and other public

interest regulation)

6.2.2.2 Addressing Environmental Problem

Since the business is located at Lot 35, Block 167, Commonwealth

Ave., Greater Lagro, Novaliches, Quezon City, Metro Manila (NCR), a

space near the wet market, the two major factors of environmental issues

will be the cleanliness and flood. Although a place near a market is an

advantage, this occupation will risk the business’ sanitary. However, the

proponents guarantee an absolute hygienic market by proper waste

management and right disposal of biodegradable and non-biodegradable

wastes.

Flood is also a risk. The proponents will help lessen the chances of

flood by maintaining the nearest street drainage unclogged as possible.

Possible hazardous and toxic substances used will be kept away from the

environment to ensure safety.

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Forecasted Personnel

Ma. Angelica Beltran

General Manager

Patricia Jerice De
Grano Elaine Benjamin
Manager Manager (Marketing)
(Production)

Carla Necole Monato Ruschone Evan Bryn Hennesie Kaye Alexandra Vernelle
Forewoman Molina Maningas Duapaya
(Fabrication) Foreman Sales Officer Sales Officer

Kane Edron Dones Kaye Angeli Tan

Worker Salesperson

Actual Product

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Production Layout

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Product Flyer

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Product Poster

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Social Media Pages (Facebook)

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Social Media Pages (Instagram)

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Social Media Pages (Twitter)

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Product Logo

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 This is a survey regarding the business plan for our Entrepreneurship subject.
Feedbacks and comments from you will make us improve our product. Rest assured that
all your feedbacks would be handled with confidentiality.

Kindly put a check mark [✓] in the box next to the answer of your choice.

I. Demographic Profile

a. Name (Optional):

b. Age:

 18 & below  19-25  26-32  33-39  40 & up

c. Gender:

 Female

 Male

d. Employment Status:

 Employed  Self-employed  Unemployed

II. Psychographic Profile

a. Do you use candles at home?

 Yes  No

If yes, do you prefer scented candles than ordinary candles?

 Yes  No

b. Where do you usually buy candles?

 Online shop  Physical store

c. Do you prefer buying by piece or by package?

 By piece  By package  Doesn’t matter

d. Which of the following candle sellers/brands do you usually buy for your candles?

 Yankee Candle

 The Candle Company

 Others, please specify

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III. Behavioristic Profile

a. Have you ever heard of a scented candle with citronella oil?

 Yes  No

b. Would you appreciate a 2-in-1 scented candles?

 Yes  No

c. What characteristic of a candle do you usually look for?

 Price  Benefits

 Packaging  Brand name

 Quality  Design

IV. On the proposed product for the business plan…

a. Are you willing to purchase our 2-in-1 scented candles (scented candle and
insect repellant in one)?

 Yes

 No

 Maybe

If yes, how much are you willing to pay for this candle?

 ₱70.00 to ₱79.00

 ₱80.00 to ₱89.00

 ₱90.00 to ₱99.00

b. Are you interested in sharing our social media pages?

 Yes  No  Maybe

c. Would you recommend our product to others?

 Yes  No  Maybe

d. Overall, would you give our product a positive feedback?

 Yes  No  Maybe

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