ECONOMIC FACTOR

El factor económicos puede afectar o favorecer el entorno estratégico de nuestro negocio, por
ellos buscamos reducir al mínimo el riesgo de impacto que pueda generar a nuestro negocio.

Desde hace algún tiempo, el Perú está aumentando año tras año el PIB a tasas nunca antes
vistos y que muestran qué tan fuerte es la economía y el dinamismo con el que esta se está
desarrollando en la actualidad.

FACTOR DEMOGRAFICO

Our company is located in the district of Santiago de Surco, in terms of population the district
has a total of 289.597 inhabitants.

The resident population is urban area by 100%, ie there are very low socioeconomic levels so
there is purchasing power, and Santiago de Surco is a growing population that is has a lot more
needs to be met as the indicators in relation to the activity rate of the EAP in terms of youth
and adult forms 97.1% is why we decided to launch our products to market.

The product is aimed at young people between 13 and 24 years in most of the cases studied in
universities or institutes.

District will present statistics of Santiago de Surco, to help us learn rightly target the amount of
which we are going, they are people from 13 to 24 socioeconomic sectors A and B.

Our business is geared to a target of more than 72 000 people in the district, this represents a
significant number to grow our business.

POLITICAL AND LEGAL FACTOR

Our company is established in a country under a system where the rules are clear; there is
social peace and economic management.

In relation to current regulations, the existence of laws and regulations meets at least three
purposes: promoting competition, protects companies from each other; ensure fair markets
for goods and services, protecting consumers, and safeguarding the interests of society as a
whole against the unethical practices that hurt individual consumers, the company and
society.

In relation to the electoral process can be seen in the lines of action of some importance in the
aspects concerning relevant ideologies and political parties, as parties normally right or center-
right tend to favor us benefit lowering direct taxes and indirect stressing, minimizing
bureaucracy so that it benefits both employers and our company.
ENVIRONMENTAL FACTORS

Regarding environmental factors may be mentioned that different types of containers can be
used in the preparation of a product, whether glass, plastic, aluminum, among others. It is
clear that the plastic is a material that pollutes the environment and so now they are trying to
avoid this material as raw material for packaging of products. On the contrary, what else is
using is PET.
"PET is a material with which we have contact almost every day of our lives, is so called for its
acronym in English polyethylene téréphtalate all transparent plastic bottles are PET you are. It
is a very resistant material, lightweight, non-toxic and most importantly it is 100% recyclable,
the process is very efficient, but to achieve the results you have to complete the cycle of
collection, recycling and finally manufacturing.
That's the first point in which everyone can contribute a little to take care of the planet. When
PET is thrown out or if deposited in the trash without separating, it is contaminated and it is
getting much slower the recycling process, so the first part of the collection is very important
not only avoid the accumulation of trash, we also used resources to new products. When this
material is collected, decontaminated, compacted and stored. After passing the stage of
recycling through physical, chemical and thermal. Finally you can create recycled products. "
As can be seen, PET is a material that does not contaminate the environment at all. There is a
recycling process that allows reuse of PET in the creation of various recycled products in order
to care for or protect our environment.