PROJECT DEPTH INTERVIEW

Consumer Behavior of Shopping at your Favorite Lawn

Brand and its particular outlet

PART (III):

Demographics of the interviewee:

MARTIAL STATUS: MARRIED

OCCUPATION: HOUSEWIFE

FAMILY: MOTHER OF 2 KIDS

AGE: 30

PART (I):
List of main questions I asked:
 Lawn Brands that you prefer while you go shopping
 Experience while shopping
 Why preferring that brand over others
 Impulse Buyer or a Planned Buyer
 Any regrets while buying a particular product from your favorite
brand
 The particular outlet that you go for that brand and why.
PART (II)

1. Oh yes, I love to go shopping, it has become a necessity. Who

doesn’t like shopping, every woman loves to shop.
2. It depends on my need, if I am buying t for any particular occasion
any family gathering or for a rough wearing at home.
3. If I need a lawn/ clothes for a party I go to Gul Ahmad. If I need it
for a rough/home use, I prefer Portia or Tariq Road for that
matter.
4. The experience at Gul Ahmad has been amazing. Gul Ahmad is my
go to boutique for the ethnic wear.
5. They have very unique designs, they are modern and yet
traditional prints.
6. The customer service has been amazing. They attend you like a
royal guest.
7. The best thing about Gul Ahmed has been the courteousness of
the staff, always readily available and there for you.
8. Another best thing is that almost all the time I have never come
out disappointed from Gul Ahmad.
9. Gul Ahmad has a lot of variety with respect to designs and cloth
material.
10. The prices have been very economical. They are very
reasonable and can be afford by everyone.
11. Best thing is that it caters all the classes, all age groups.
12. I even buy my children clothes from there.
13. I have gone to other brands as well very occasionally but I
have not been satisfied with the cloth quality, with their cloth
material.
14. Size also becomes a major issue if I go to any other brand. A
good fitting is a key consideration when I choose a suit and Gul
Ahmad never disappoints me in that.
15. No, not at all, I cannot be an impulse buyer as I have kids
with me. I have to plan my purchase, way in advance keeping
their sleep and eating schedules in mind.
16. Sometimes my kids turn so cranky, that I have to leave
shopping midway. (Laughs), yes parenting is a tough job.
17. Umm, I have never regretted any product from Gul Ahmad,
but once I lost my new brand suit from Gul Ahmad in confusion.
18. I still regret on my absent mindedness. (laughs)
19. I always go to Gul Ahmad outlet which is at Clifton,
Khayaban.e.Iqbal.
20. I normally go to this outlet, because it’s the nearest from my
home.
21. This one is huge and has all sorts of variety and designs.
22. It is very convenient for me to go there. I normally go there
when I go to pick my kid from school. That particular Gul Ahmad is
on the way to my child school.
23. The aesthetics of that shop are simply wow.
24. The customer that I talked earlier is one of the best at that
outlet of Gul Ahmad.
25. Another reason for a better customer service is maybe that I
go to that outlet very often, so they a kind of know me, so that
has created a connection between us.
26. I would recommend you all to go shop from Gul Ahmad; it’s
one of the best home stores.