Our revenue model

Competitor's Revneue model

Our assumptions & their impact on costs / Revenue

Monthly customer / vendor accumulation for tracking progress / intervention

Five year projections

https://www.financialexpress.com/industry/urban-clap-focusses-on-beauty-fitness-tuition-services-after-

Revenue
1 Vendor Registration (mobile, a small Rs. 50 registration charge, registration of payment method)
2 Per Call Revenue (Rs. 50) for fixed cost calls
3 For calls with variable costs (e.g. Photography), Fixed charge of Rs. 100 for lead generation
Sponsored listing of professionals
4 For Premium services, 15-20% of revenue is charged as platform commission
5 Advertising on portal

Services H Architects
H Interior Decorators
H Photographers
H Educational counsellors
H Yoga teachers
H Music Teachers

H Lawyers
H Beauticians / Make-up Artists
H Wedding Planners
L Electricians
L Plumber
L Home cleaning

Costs
Manpower
IT Infrastructure
Cloud
Call Center
IT Infra (Hardware, OS, Application software )
Off the shelf tools
SMPP
SMTP server
Broadband

Office Infra

Marketing
Promotions
Associations

Incentives to professionals based on volume and customer satisfaction (could be discount on c

Algorithms (match-making)

Sales

Enterprise operation management

IT & Infra operation management
Product customization and change management
Off the shelf tools integration and outcome validation
HR
Accounts and Billing
Payment Reconcelliation
Legal and Regulatory compliance
Marketing
Sales

Field work force mgmat

Housekeeping
Admin
Stretagy
CRM
Supplier and Partner management
Contract mgmt

List of services in revenue sheet and revenue module is n

 Avinash's Input

uty-fitness-tuition-services-after-shutting-down-laundry-biz/418760/

n of payment method)

r lead generation

Lawyers looks to be odd

man, where and how to
accommodate will be
discussed
 CEO, Sales Head,
Accounts lead,
Product manager,
Customer care lead,
Sales Lead, IT lead .
(Rest out sourced HR
Liasoning, legal, Field
As per lean start-up, total work force, call
team size can be restricted center representative
to 6-9 etc. )

Added

Rented Furnished office,

with meeting room Total capacity 15

Marketing for vendor or

SigmaT ?, detailing is must
,otherwise VC will derive
his own meaning and Detailing can be at
outcome not worth Macrolevel, but can
guessing ! be logically complete.

What are the

marketing functions
Suresh, either detail it or we will control and
define, you ar Boss of what will be
sfaction (could be discount on costs) marketing. Is it complete ! outsourced ?
 Not clear what kind of
match we make?. Info can
not be piece meal. I have
raised questions in
previous walk thru. Is
marriage matchmaking
only algorithm we use. I
am not sure why algorithm
is finding place over here

E.g promotion
Sales from Sigmat management,
perspective ( Vendor / SP Discounting, Sales of
development and sales the day, Freedom
activity for listed customer sale (15th Aug and
, if any 26 Jan)

Inhouse + Out sourced

Inhouse
Inhouse
Outsourced
Inhouse
Inhouse
Outsourced
Inhouse
Inhouse + Outsourced
Part of sales and payment
collection
Outsourced
Outsourced
Inhouse
Inhouse + Outsourced Other then
specialized skill set,
Inhouse rest each individual
Inhouse will wear multiple hat

revenue module is not matching, Service category chart is different?

Revenue Model
Customre Registration 20
Transaction
Services Type Low High Avg Ticket
Architects H 5% 8% 3,000
Lawyers H 5% 8% 5,000
Interior DeH 5% 8% 10,000
PhotograpH 5% 8% 10,000
BeauticianH 5% 8% 5,000
Wedding PH 5% 8% 10,000
EducationaH 8% 12% 3,000
Yoga teachH 8% 12% 2,000
Music TeacH 8% 12% 1,500
Home cleaL 50 100 1,000
ElectricianL 50 100 300
Plumber L 50 100 200

Customer Base Expansion

Total Customer Base 294,498 X0 Xt t (month) r

Accumulation Rate Xt = X0(1+r)
t
10000 300000 36 0.099085
Xt = Total Customer Base
t = 36 months
Avinash's Input

Need followings to refine business

model. Number of expected customer,
I each category, Number of
tickets/customer/service/year; total
number of vendor in each category.
These are just projections only.

Is it seller base or customer base, if it is

customer base then it is too less. Even
if it is per city, it is less. I am not aware
of this formula and unable to correlate
with annunal customer base defined in
R1. I am not clear, what coefficent and
constants are used for 5 yrs projection.
I am comfortable if yogi and suresh is
aligned, Finance is not my cup of team.
City Mumbai Delhi Kolkata Bangalore Chennai Hyderabad
Households (2019) 4,908,300 4,215,047 4,244,352 3,267,293 3,073,786 2,691,551
Annual Customer base (0.5%) 294,498 252,903 254,661 196,038 184,427 161,493
Annual Customer base (1%) 588,996 505,806 509,322 392,075 368,854 322,986
Annual Customer base (1.5%) 883,494 758,708 763,983 588,113 553,281 484,479
Annual Customer base (2%) 1,177,992 1,011,611 1,018,645 784,150 737,709 645,972
 F1Q1 F1Q2 F1Q3 F1Q4 F2Q1 F2Q2 F2Q3 F2Q4 F3Q1 F3Q2 F3Q3 F3Q4 F4Q1 F4Q2
Revenue 2 3 6 11 26 45 78 134 269 470 822 1,442 1,589 1,757
Costs
Emp Salaries
Office Cost
Marketing
IT Infrastructure
F4Q3 F4Q4 F5Q1 F5Q2 F5Q3 F5Q4
1,949 2,169 2,651 2,974 3,348 3,783
Month 1 2 3 4 5 6 7 8 9 10
Time Period Y1M1 Y1M2 Y1M3 Y1M4 Y1M5 Y1M6 Y1M7 Y1M8 Y1M9 Y1M10
Customer Accumulation 1,000 1,175 1,381 1,622 1,906 2,240 2,632 3,092 3,633 4,269
Avg Transact/Cust/Yr 1.50 1.52 1.55 1.57 1.59 1.62 1.64 1.66 1.69 1.72
Average Ticket Size by Se 0.1 0.1 0.1 0.1 0.1 0.1 0.12 0.12 0.12 0.12
Architects 3,000 3,004 3,011 3,022 3,036 3,054 3,077 3,102 3,132 3,166
Lawyers 5,000 5,006 5,018 5,036 5,060 5,091 5,128 5,171 5,221 5,277
Interior Decorators 10,000 10,012 10,036 10,072 10,121 10,182 10,255 10,342 10,441 10,555
Photographers 10,000 10,012 10,036 10,072 10,121 10,182 10,255 10,342 10,441 10,555
Beauticians / Make-up Art 5,000 5,006 5,018 5,036 5,060 5,091 5,128 5,171 5,221 5,277
Wedding Planners 10,000 10,012 10,036 10,072 10,121 10,182 10,255 10,342 10,441 10,555
Educational counsellors 3,000 3,004 3,011 3,022 3,036 3,054 3,077 3,102 3,132 3,166
Yoga teachers 2,000 2,002 2,007 2,014 2,024 2,036 2,051 2,068 2,088 2,111
Music Teachers 1,500 1,502 1,505 1,511 1,518 1,527 1,538 1,551 1,566 1,583
Home cleaning 1,000 1,001 1,004 1,007 1,012 1,018 1,026 1,034 1,044 1,055
Electricians 300 300 301 302 304 305 308 310 313 317
Plumber 200 200 201 201 202 204 205 207 209 211
Total Revenue 417 417 418 419 420 422 479 481 485 488
Avg Revenue/Service 35 35 35 35 35 35 40 40 40 41
Revenue (Lakhs) 1 1 1 1 1 1 2 2 2 3
 11 12 15 18 21 24 27 30 33 36 39 42
Y1M11 Y1M12 Y2Q1 Y2Q2 Y2Q3 Y2Q4 Y3Q1 Y3Q2 Y3Q3 Y3Q4 Y4Q1 Y4Q2
5,016 5,894 9,562 15,511 25,163 40,820 66,219 107,423 174,266 282,700 291,266 300,091
1.74 1.77 1.85 1.93 2.02 2.11 2.21 2.31 2.42 2.53 2.60 2.68
0.12 0.12 0.15 0.15 0.15 0.15 0.18 0.18 0.18 0.18 0.18 0.18
3,205 3,247 3,302 3,370 3,452 3,548 3,661 3,790 3,939 4,108 4,299 4,516
5,341 5,412 5,503 5,617 5,753 5,914 6,101 6,317 6,564 6,846 7,165 7,526
10,682 10,824 11,007 11,234 11,506 11,828 12,203 12,635 13,129 13,692 14,330 15,052
10,682 10,824 11,007 11,234 11,506 11,828 12,203 12,635 13,129 13,692 14,330 15,052
5,341 5,412 5,503 5,617 5,753 5,914 6,101 6,317 6,564 6,846 7,165 7,526
10,682 10,824 11,007 11,234 11,506 11,828 12,203 12,635 13,129 13,692 14,330 15,052
3,205 3,247 3,302 3,370 3,452 3,548 3,661 3,790 3,939 4,108 4,299 4,516
2,136 2,165 2,201 2,247 2,301 2,366 2,441 2,527 2,626 2,738 2,866 3,010
1,602 1,624 1,651 1,685 1,726 1,774 1,830 1,895 1,969 2,054 2,150 2,258
1,068 1,082 1,101 1,123 1,151 1,183 1,220 1,263 1,313 1,369 1,433 1,505
320 325 330 337 345 355 366 379 394 411 430 452
214 216 220 225 230 237 244 253 263 274 287 301
492 497 591 600 611 624 736 757 781 808 839 873
41 41 49 50 51 52 61 63 65 67 70 73
4 4 26 45 78 134 269 470 822 1,442 1,589 1,757
 45 48 51 54 57 60
Y4Q3 Y4Q4 Y5Q1 Y5Q2 Y5Q3 Y5Q4
309,184 318,553 328,206 338,151 348,397 358,954
2.76 2.85 2.93 3.02 3.11 3.21
0.18 0.18 0.2 0.2 0.2 0.2
4,760 5,036 5,348 5,699 6,095 6,541
7,934 8,394 8,913 9,498 10,158 10,902
15,868 16,788 17,826 18,995 20,315 21,805
15,868 16,788 17,826 18,995 20,315 21,805
7,934 8,394 8,913 9,498 10,158 10,902
15,868 16,788 17,826 18,995 20,315 21,805
4,760 5,036 5,348 5,699 6,095 6,541
3,174 3,358 3,565 3,799 4,063 4,361
2,380 2,518 2,674 2,849 3,047 3,271
1,587 1,679 1,783 1,900 2,032 2,180
476 504 535 570 609 654
317 336 357 380 406 436
913 957 1,102 1,164 1,235 1,314
76 80 92 97 103 110
1,949 2,169 2,651 2,974 3,348 3,783
Carpenter
Office Furniture Assembly
Desk Assembly
Dresser Assembly
Exercise Equipment Assembly
Outdoor Furniture Assembly
Furniture Assembly
Bed assembly/ repair
Office Furniture Assembly
Furniture Assembly
Knobs Installation
Hanging Pictures & Shelves
Curtains hanging
Window Blind Installation
Moving
Move In Cleaning
Move Out Cleaning
Storage
Window Treatments
Air Conditioner Installation
Air Conditioner Uninstall
Electrical
Electrical Service
Ceiling & Bath Fans
Garbage Disposal
Light Switch Installation
Geyser installation
Chimney installation
Outlet Installation
Light Fixtures
Outdoor
Yard Cleanup
Lawn Care Service
Yard Maintenance and Leaf
Removal
Lawn Mowing and Trimming
Outdoor Furniture Assembly
Painting Smart Home
Accent Wall Painting Smart Device Installation
Baseboard Painting Smart Lock Installation
Crown Molding Painting Smart Thermostat Installation
Door Painting Video Doorbell Installation
Doorframe Painting Wi-Fi Router Setup
House Painting Smart Home Hub Setup
Wall Painting Smart Security Cam Installation
Interior Painting Smart Device Installation
Home Repair Services
Interior Painting

Plumbing TV and Electronics

Plumbing Service Home Theater AV Setup
Drain Repair Hiding TV Wires

Faucet Installation Soundbar Installation

Faucet Repair TV Installation

Sink Replacement TV Wall Mount Installation

Toilet Repair TV Mounting
Toilet Replacement Home Theater AV Setup
Unclog Toilet
SigmaT Personnel Costs
Sr Cost Heads DETAILS
Rate CTC Number Cost
1 ANNUAL MANPOWER COSTS 20.0 181.6
CEO 60.0 0.3 18.0
Architect 60.0 0.4 24.0
Analytics Head 60.0 0.3 18.0
Data Analysts Sudip 10.0 1.0 10.0
DBA/ Data Analysts 10.0 2.0 20.0
Infrastructure analyst 18.0 2.0 36.0
Fresh MBA researchers 5.0 1.0 5.0
Call center Agents 3.0 4.0 12.0
Marketing Executive 4.0 2.0 8.0
Office Assistant 1.6 1.0 1.6
Developers 4 5.0 20.0
Finance & Accounts - Manager 5.4 1.0 5.4
Finance - CA on time basis 3.6
2 ANNUALIZED CAPEX 44.4
Office Security Deposit 120 1000 7.2
Office Brokerage 120 1000 2.4
Interior works 1000 1,000 10.0
Flooring 500 1,000 5.0
Plumbing 500 200 1.0
Civil 500 400 2.0
Employee Desk furniture 18000 20 3.6
Common area furniture 6000 10 0.6
Electric Wiring 300 1,000 3.0
Computer Point 1500 20 0.3
Telephone Point 1200 20 0.2
Switches 1000 30 0.3
Painting 75 1,000 0.8
Chairs 8000 30 2.4
Storage cupboards 20000 15 0.8
Air Conditioner 45000 4 1.8
Aqua Guard & Cooler 17000 2 0.3
Acounting & Payroll softwares 60,000 1 0.6
Miscelleneous (5%) 2.1
3 ANNUALIZED CAPEX 59.7
Laptops 40,000 10.0 4.00
Computers 40,000 10 4.00
Printer 32,000 1 0.32
Projector 40,000 1 0.40
Windows license 10,000 20 1.5
Office 2016 License 18,000 20 2.7
Cloud rental 4,020,000 40.2
 Data back up server 230,000 2.3
Server & LAN 200,000 1 2.00
UPS 80,000 1 0.80
Firewall 100,000 1 1.00
Mail server set-up 50,000 1 0.50
4 ANNULIZED MONTHLY EXPENSES (Attributed to Office) 73.9
Office Rent 150 1000 1.5
Premise insurance 50,000 0.04
Office Repairs & Maintenance 0.15 0.2
Pest Control 3,000 1 0.0
Office cleaning 8,000 1 0.1
Electricity 2,000 20 0.4
Telephone 5,000 3 0.2
Mobile bills 600 4 0.0
Broadband internet 3,000 2 0.06
Internet Dongles 1,000 4.0 0.04
Network maintenance 600 15 0.09
Computer / Hardware Maintenance 1.74
Antivirus Software 1,000 15 0.15
Stationary 800 15 0.1
Printing 4,000 0.0
Photocopy 100 15 0.0
Employee Welfare (tea, common funtions etc.) 1,250 15 0.2
Newspaper / Mag Subscription 1,500 6.0 0.01
Car fuel / Auto / Taxi 1,000 15 0.2
Office general expenses 2,000 15 0.3
Bank Interest costs 0.2
Misc 0.6
5 ANNULIZED MONTHLY EXPENSES (Not Attributed to Office) 11.5
Courier 500 15 0.08
Email 150 15 0.02
Employee group insurance 500 15 0.08
Employee Health Insurance 1,000 15 0.15
Employee Training 5,000 15 0.75
Employee Recruitment 4.29
Office welfare 2,000 0.40
Business Cards 2,000 15 0.03
Seasonal Greetings Cards 50,000 0.1
Overtime expenses 1,490 19 3.4
Marketing / Sales / Service 50,000 0.50
Bank Interest costs 0.4
Other banking service charges 2,000 15 0.30
Misc 1.0
6 Annual Overheads 10.2
Office registration 30,000 1.0 0.30
 Domestic Travel - Outstation 40,000 12.0 4.80
Domestic Travel - Car 5,000 12.0 0.60
Web Server 5,000 12.0 0.60
Website development / maintenance 25,000 1.0 0.25
Membership of professional bodies (MRSI, ESOMAR 30,000 2.0 0.60
Audit fees 100,000 1.0 1.0
Legal 200,000 1.0 2.0
Miscelleneous 0.050 19.1
Marketing and Initial onboarding costs ( service
providers) 2400000 1.0 24.0
Marketing and Initial onboarding costs
(customers) 2400000 1.0 24.0
SubTotal 448.3
7 Profit
Profit
8 Quote
Quote
 Salaries 182
Infra 60
Opex 90
Marketing & Misc 60
392

Year 0 450.0 Mumbai Office

Year 1 392.0 Mumbai Office
Year 2 587.1 Mumbai, Chennai Office
Year 3 712.2 Mumbai, Chennai Office
Year 4 917.8 Mumbai, Chennai, Kolkata Office
Year 5 917.8 Mumbai, Chennai, Kolkata Office
Year 6 917.8 Mumbai, Chennai, Kolkata Office

6 month's rent as deposit

2 month's brokarage

Avinash My all the inputs are rejected by Suresh. In annual man

power cost, he has tried to make analytics org with researchers.
Basic functions are not considered. We need lean org max team
size of 9 + out sourced. Even if Suresh has not considered, I have
defined in first sheet, how many times we walk through same sheet
?. This sheet need rework. Please spend some time on my inputs
and question me!

Blue Star cooler for 9K + Aquaguard for 8 K

Laptops to lasts 3 years

Desktops to last for 3 years

Cloud cost
3 SPSS licenses @ Rs. 6370/user/month

10L cover, insurance amount is 0.5% of insured amount.

15% of office rent for maintenance
Monthly 3000 for pest control
Monthly 8000 for office cleaning, twice a day

Three telephone lines @ 5000 per month

Mobile reimbursement for 4 employees
Two broadband connections for failsafe operations
Internet hotsopt dongles for four people

20% of Computer costs

Rs. 800/person/month
Rs. 4000 per month (toner)
Rs. 100/person/month

Annual subscription @1500 for 6 newspapers / magazines

Travel for meeting, meal for overtime etc.

20% of annual expense is borrowed from bank @ 18% pa interest
10% miscelleneous

Rs. 500 per month per employee

Rs. 5000 /employee/annum

15% employee turnover, 10% of employee CTC as fees
Periodic get-together
500 cards / year @ 4/card

Calculated hourly rate basis annual salary. 12 hours overtime per month assumed.
Less than 2% of annual revenue.

10% miscelleneous
Monthly 2 outstation trips

Monthly webserver cost of 5K

Annual maintenance cost of 25K
olkata Office
olkata Office
olkata Office
City Greater Mumbai Delhi Kolkata BANGALORE Chennai
Total Population 20,233,548 19,751,968 16,668,988 11,901,726 11,008,528

Annual Customer base (0.5%) 1,214,013 1,185,118 1,000,139 714,104 660,512

Annual Customer base (1%) 2,428,026 2,370,236 2,000,279 1,428,207 1,321,023
Annual Customer base (1.5%) 3,642,039 3,555,354 3,000,418 2,142,311 1,981,535
Annual Customer base (2%) 4,856,051 4,740,472 4,000,557 2,856,414 2,642,047

Average Revenue per order (INR 30) - to be reviewed periodically based on demand of the service
Annual Revenue (ACB= 0.5%) 36,420,386 35,553,543 30,004,179 21,423,106 19,815,350
Annual Revenue (ACB=1%) 72,840,771 71,107,085 60,008,357 42,846,212 39,630,699
Annual Revenue (ACB=1.5%) 109,261,157 106,660,628 90,012,536 64,269,318 59,446,049
Annual Revenue (ACB=2%) 145,681,542 142,214,171 120,016,714 85,692,424 79,261,399
 Hyderabad
10,279,815

616,789
1,233,578
1,850,367
2,467,156

f the service
18,503,667
37,007,334
55,511,001
74,014,667
Revenue
City Greater Mumbai Delhi Kolkata BANGALORE Chennai
Annual Revenue (ACB= 0.5%) 36420386 35553543 30004179 21423106 19815350

Year 0
Year 1 36420386
Year 2 36420386 35553543
Year 3 36420386 35553543 30004179
Year 4 36420386 35553543 30004179 21423106
Year 5 36420386 35553543 30004179 21423106 19815350
Year 6 36420386 35553543 30004179 21423106 19815350

Costs
Year 0 5 Mumbai Office
Year 1 4 Mumbai Office
Year 2 6 Mumbai, Chennai Office
Year 3 7 Mumbai, Chennai Office
Year 4 9 Mumbai, Chennai, Kolkata Office
Year 5 9 Mumbai, Chennai, Kolkata Office
Year 6 9 Mumbai, Chennai, Kolkata Office

Cum. Cost vs Revenue - Break Even

80

70
67
60

50 51
49
INR in Crore

40 40
37
30 31
25
20 21
14
10 8
7
5
0 2
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Cum Cost Cum Rev

City Greater Mumbai Delhi Kolkata BANGALORE Chennai

Annual Revenue (ACB=1%) 72,840,771 71,107,085 60,008,357 42,846,212 39,630,699
Year 0
Year 1 72,840,771
Year 2 72,840,771 71,107,085
Year 3 72,840,771 71,107,085 60,008,357
Year 4 72,840,771 71,107,085 60,008,357 42,846,212
Year 5 72,840,771 71,107,085 60,008,357 42,846,212 39,630,699
Year 6 72,840,771 71,107,085 60,008,357 42,846,212 39,630,699
 Year Revenue (IN
Costs (INT - in Cr) Tax benefit
Hyderabad Total Year 0 0.0 5 1.92465
18503667 Year 1 3.6 4 1.676584
Year 2 7.2 6
0 Year 3 10.2 7
36420385.54 Year 4 12.3 9
71973928.19 Year 5 14.3 9
101978106.8 Year 6 16.2 9
123401212.9
143216562.5
18503667 161720229.4

Services Ecommerce
18.0
16.0 16.2
14.0 14.3
12.0 12.3
10.0 10.2
9 9 9
8.0
7.2 7
6.0 6
4.0 5 4
3.6
2.0
0.0 0.0
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6
Revenue (INR - in Cr) Costs (INT - in Cr)

Costs (INT - in Cr)

Hyderabad Total Year 0 0.00 5
37,007,334 Year 1 7.28 4
 Year 2 14.39 6
0 Year 3 20.40 7
72840771.07 Year 4 24.68 9
143947856.4 Year 5 28.64 9
203956213.6 Year 6 32.34 9
246802425.8
286433125.1
37,007,334 323440458.8
Cum Cost Cum Rev
5 2
8 7
14 14
21 25
31 37
40 51
49 67