ACC • ARTC 1317 • DESIGN COMMUNICATION 1 • PROFESSOR MCKINNEY • P1 CREATIVE BRIEF • LOGO + BRANDING

PROJECT 1 CREATIVE BRIEF

STUDENT NAME: Derrick D. Cochran COMPANY / ORGANIZATION: Red Bird Flight

Company Physical Location/s: 2301 E Saint Elmo Rd Suit #100 Austin, TX 78744

Company Phone: 512-301-0718 Company Web Address: http://simulators.redbirdflight.com

Background / Summary
Describe the basic purpose or intent of your company or organization. Define / explain your business. Briefly, tell us
your story and declare your ideals. (Think of this as an elevator pitch or mission statement.) Who are you? What do
you do? Why? When did you open? What do you stand for? What have you achieved? What are your future plans?

They provide tools, training, and even aircraft for civilian pilot training. They are currently #1 provider of FAA
approved simulators for pilot training. The company has a strong history of updating the brand to keep up with the
current trends. Has fallen behind in current graphics and marketing. Large parts still use the swoosh style. Company
started in 2006. They plan on growing there brand but have no plans to break into other markets.

Market Position
List 3-5 competitors (similar companies, organizations, etc.). Name 1-3 advantages and 1-3 disadvantages for each.

Simcom: Full fidelity simulators, no motion, larger footprint

Frasca Flight Simulations: Motion is on a huge scale, every large footprint, full fidelity sims

Elite Simulations Solutions: Large product list and scale, proprietary flight software, no motion.

Main Objectives
Why rebrand? What are basic goals? (ex: revitalize identity; improve information access, increase sales, etc.)

Main purpose is to revitalize and improve information access

Target Audience
Describe your customers. Provide details anyone can easily understand. Include demographic information: age /
gender / occupation / education / location / marital status / children / hobbies / etc. What do they care about most?
What will motivate them to buy something?

Current & student pilots. Also a small community of flight enthusiasts.

Products / Services
Describe products + services you offer customers. Any special features? Opportunities? Deals? Unique features?

We offer a wide verity of flight simulators, pilot tools, aircraft, and flight school solutions.

Customer Benefit
What is the most compelling reason a customer would choose your company? What will motivate them to return?

They have quickly become the United States main and trusted brand for flight training tools.
Everything they make is constructed and built in house and in Austin, TX
There after purchase support is based right here in Austin, TX

Brand Image
What kind of brand image (personality + style) does the company wish to convey? How will you help do that?

Convey the fun of flight, seriousness of flight, and a sense of adventure. I plan on helping them by pulling the brand
out of the 90s. They have a great start but its time to finish the job.

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ACC • ARTC 1317 • DESIGN COMMUNICATION 1 • PROFESSOR MCKINNEY • P1 CREATIVE BRIEF • LOGO + BRANDING

Most Important Thing

What is the one thing you must communicate? For example: We are cost-effective? Secure? Reliable? Efficient?

Best available.