Key to perfect email marketing

Living in this 21st century we need to be aware of the basic technological advancements, mailing being
one of them. Using email is considered a basic feature which every person, especially if you are in the
cooperate world, you must be aware of. But then that’s not what this article it about. We all know how
an email works but sometimes we forget about the fact about how it is to be done. If this article we will
primarily focus on how can we make our emails related to marketing better by avoiding the things which
sometimes might be considered as a negative light on your article.

First let us focus on things which are going to make your article more persuasive and credible for your
target audience:-

 Knowing your target audience

We all know different age groups have different meanings of credibility and accountability. It Is
your duty, as a seller and to achieve your motive attract more people should frame your mails
according to the people you are targeting. A person in his middle age might consider a
knowledgeable person as a credible source whereas a teenager might be fascinated by ide of a
celebrity using it. Therefore, if mentioning a source of information, it should be chosen wisely.

 A catchy subject
A catchy would be the one which is self -explanatory and gives a basic idea of what the mail is
talking about. Choosing the correct words and a perfect length (5-6 words) can make your mail
more attractive and increase then chance of they reading your mail. The subject is supposed to
the crisp, short and catchy.

 Why should they read?

If writing a big mail your initial paragraph must answer certain questions in a reader’s. the
questions are- why should they read it? What is he need to read such long paragraphs? Why is
worth their time and lastly, you could also provide pointers, as in what the entire mail is about.

 Vocabulary in accordance to the target audience

The kind of words used in an email matters a lot. Just using fancy words and the present day
abbreviations or slangs might me a problem for those in their middle age, losing their interest in
the middle of your mail. Same would be the case if you throw fancy words all around.

 Try keeping your tone interactive

imagine a mail just with factual information in long paragraphs, that would make your email
boring and eventually, the readers loosing interest in between and turning of their phone before
reading it completely.
 Testing your emailing content
 Before sending out the mails to the readers you must send a test mail and read it thoroughly.
You should check for typos or spelling mistakes which might have been neglected in a hurry.

 Checking up on the frequency of your mails.

Keeping the readers updated with the events is a good thing. But then spamming readers with
your mails every day, every hour might become problematic and moreover difficult to for the
reader to keep up with information. You must also check up if all the images are loading.

Now if we focus on things you shouldn’t do, and if you ask why? We have a simple answer to that to
make your wok more credible and audience oriented. Some of the important key pointers or the integral
ones would include:-

 Forgetting the pre-header text

As mentioned above it is good to keep your subject short and crispy, so then your pre-header
plays an important role giving out information which can be considered important but not your
priority.

 Sending the very same mail to all your subscribers

Sometimes, you don’t know if a group of subscribers you are sending the mal to might me
acquaintance and seeing the same mail and content might be a turn off for them, eventually not
giving the same importance to your mails.

 Making mails too long

Even if we discussed ideas about how to make long mails interesting, you need to realize that no
one, today has the time to read big mails and invest their time. Therefore, you should try keep
your mails short and precise.

 Ignoring your email analysis and reports

Ignoring your response and analysis to the mails is the biggest don’t. this is the best form of
feedback which would tell how to improve your content and mails. Making them target
oriented.

 Forgetting the importance of mobile view

Today, with the advancement of technology, things are one click away. And so are mails.
Checking mails on phone is the most common thing done. When not making your mail mobile
friendly. The chances of reading halfway or not at all increases

 Developing your content on research and afterthought

 When sending out mails there is a tendency of the email campaign getting more importance
than connect but they things should rather be neutral and both the aspects must to give equal
stand.

 Build a clean list

Even if you have collected emails of people from various sources, over a period of time. Make
sure the period when your content for mails is finalized and the campaign is ready you send out
a mail checking, if your subscribers are still interested. Make sure you add a non-subscribe
button to the same.

To conclude, make sure you make emails which are readable, credible and more importantly
fulfilling the expectations of the reader.