ENTREPRENEURSHIP

CHAPTER 1. BUSINESS OVERVIEW

I. Name of the Business
(Insert name of the business and a brief description of your business name)

II. Company Logo

(Insert brief description of your business Logo, the meaning of its design)

III. Location
(Insert your business location and brief description of your location/environment.

IV. Brief Description of the Business

Mission: (Insert your Mission)

Vision: (Insert your Vision)

Legal Forms: (Insert the legal form of your business and a brief description)

(Describe your product and who will consume those products)

(Describe your product feature- What’s with the product that is something unique)

V. Current Conditions
(Insert discussion of your product as to its contents, the health and pleasure benefits as well as the
current condition)

VI. The Concept

(discuss the difference of your product from others and how your product meet the needs of the
market.)

VII. Business Objectives

Long Term Goal (3 years)
Short Term Goal (1 years )

CHAPTER 2. MARKETING ASPECT

Marketing Overview: Market Analysis/Market Research
I. Overall Market
1. (Describe the your business location here and your strategies to attract customers- at least 1
paragraph )
2. ( Describe your target market strategies –at least 1 paragraph)
Market segmentation. (Describe your chosen market segment.
Local Residents. (Describe your marketing strategy for local customers.)
Tourist. (Describe your marketing strategy for tourist)

3. (Insert a description of your overall marketing strategies.-at least 1 paragraph)

II. Competitive Factors

1. Existing Rivals (Describe your current competitors)
2. Entrants (Insert what will be your business strategy in terms of new entrants in the
future)
3. Buyers of Purchasers (Describe your buyers and your strategy to maintain them.)
4. Suppliers ( Describe your suppliers and your strategies to maintain them)
5. Substitutes (Explain your backup plans in terms of substitute product.)
 III. Marketing Orientation
(Describe briefly your marketing orientation)

IV. Market Segmentation

(Describe briefly the market segment you adopt for the operation of your business)
Target Customers
(Describe briefly who your target customers are.)
Positioning
(Explain how you will position your product in the market)
V. SWOT
Strength Weaknesses

Opportunities Threats

(Present in the table your Business SWOT)

VI. Marketing Strategy

(Explain how you plan on getting the word out about your product to your target
market(s). Will you use advertising? Perhaps you are developing a content marketing strategy.
Whatever your marketing plans may be, describe them here.
VII. Contingency Plans
(Explain what your contingency plans for your business are)

CHAPTER 3. PRODUCTION CONCEPT

I. Product Concept
II. Product Costing
III. Location Map
IV. Perspective Design with Floor Plan
V. Productive Process
VI. Flow of Order/Delivery
VII. List of Raw Materials
VIII. List of Machinery and Equipment
IX. List of Packaging Materials
X. List of Office Supplies
XI. List of Utilities
XII. Quality Measures

CHAPTER 4. PERSONNEL AND ORGANIZATION

I. Key Personnel and Organization (Indicate your organizational Chart)
II. Manpower Daily Schedule
III. Manpower Job Description
IV. Hiring of Personnel Process
1. Identification of the Need for the Position
2. Recruitment plan for the job
3. Publicity of the availability of the Open Position
4. Review of Applications
5. Interview for Most Qualified Prospective Employees
6. Checking of References/ Background Checking
7. Selection of most qualified applicant
 8. Job Offerings and Notifications
9. Negotiation of Salary Details and Starting date
10. Welcoming of new employee
V. Salary of staff and Personnel
CHAPTER 5. FINANCIAL PLAN
I. Cash flow
II. Income Statement