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Make Your Own Burger

Feasibility Study

Submitted by:

Jose P. Bautista

Nina Andrea A. dela Pena

Mary Anne G. Lacuesta

Chriszelle Angelice Lao

Danica Laurence P. Lancero

Clara Cecilia S. Santos

Radiance Charm T. Tamayo

Crisha Bianca I. Vizcarra

A. Name of Firm
GNM Partnership

B. Location: Head Office & Factory

Unit 24 2nd floor University of Santo Tomas-Multi Deck Parking, Espana, Sampaloc,

C. Brief Description of Project

1. History of business

We humans have the nature of not being contented; we want innovation,

changes and something new to our eyes: especially on food. We are also a victim of
this kind of status quo. And with this, we found a business opportunity that will not
just ease the customer’s preferences and wants but will also generate us profit and a
new line of business. We fused the buffet style dining and burger chains. And we came
up with the idea to let the customer choose what they want, how they want, what
ingredients, how it’s done and, how much their burger is, and that is Make Your Own
Burger. We are giving the customers the freedom and chance to savor the taste of
their own made burgers by letting them to pick what kind of patty they want, what
ingredients or toppings therein, what buns will be used, and even the choice of
having the patty fried or grilled.

2. Nature or kind of industry

In this fast pacing world, there is nothing better than getting a ready meal.
The food industry is the only line of business where there is an assurance that it will
remain in high demand because of its variety. These industries include restaurants,
fast foods, school and hospital cafeterias, catering operations, food carts and food
trucks etc. Restaurants and fast foods mainly contribute to the food service industry.
(Source: http://manilareviews.com/2010/07/food-service-industry-
Burger King, McDonald’s, Jollibee, Burger Machine and Wendy’s are
examples of companies known for selling high quality products in the Philippines.

3. Type of organization

4. Organization chart

General Manager

Sales Manager Cook Finance Manager

Staff Cashier


5. Officers of the business and their qualifications

General Manager

The one responsible in making final decision for every undertaking the business
may encounter. He administer over all activities and for sees projects, forecast, and solve
problems. He also supervises the overall operation of the business.

 Candidate must possess at least a Bachelor’s/College degree in Business

Administration/Management, or any business related courses
 Must have an understanding of all aspects of business including production,
service, finance, human resource etc.
 With excellent leadership skills and outstanding oral and written
communication skills
 At least 5 years working experience in the related field
 Male or Female, not below 28 years old, with pleasing personality

Finance Manager

He ensures that all finances are properly administered and monitored, including
credit control. He is also responsible for giving advice on proper allocation of resources;
maintains and regulates day-to-day financial control on daily operations of the business.


 Candidate must possess at least a Bachelor’s/College degree in

Accountancy, Management Accounting, Financial Management or any
finance related courses
 Must be of good moral character and willing to work overtime
 With good oral and written communication skills
 At least 4 years working experience in the related field
 Male or Female, not over 30 years old

Responsible for maintaining outstanding customer service as per Company

standards, processing sales quickly, accurately and efficiently, cash register operations
and safeguarding business’ assets.


 Candidate must possess at least a College graduate

 Must have enough basic mathematical skills
 Must be of good moral character and should be able to deal tactfully and
pleasantly with customers
 Male or Female, 20-30 years old


The one responsible for preparing the financial statements of the business and
for the books and the preparation of the company book of accounts. He also prepares
the payroll and he examines the financial status of the company.


 Candidate must possess a College/Bachelor’s Degree in Accountancy

 Must be a Certified Public Accountant
 Must have a knowledge on BIR regulations and other government
reportorial requirements
 Can operate accounting softwares and proficient in MS Excel
 Must be honest, result oriented and with excellent communication skills
 2-3 years of experience in the field of Accountancy
 Male or Female, not below 25 years old, with pleasing personality
Sales Manager

Responsible for the sales of product, operational reliability of services and

provides customer care. He is also responsible for finding markets for the products and


 Candidate must possess at least a Bachelor’s/College degree in Business

Administration/Management or any Business related courses
 Amiable, creative, innovative and must demonstrate outstanding
communication skills
 Has the ability to influence and motivate others to improve
 At least 3-4 years working experience in the related field
 Male or Female, not below 25 years old, with pleasing personality


The one in charged with the duty of overseeing all kitchen operations. Included
in his duties are: (a) determines the ingredients and equipments to be kept in the
kitchen’s inventory; (b) supervises inventory and stock control; (c) ensures the health and
safety standards are maintain in the kitchen; (d)deals with the suppliers.


 Candidate must possess at least a vocational course in HRM

 Must have an intense desire to cook, be creative, personal cleanliness and
have a keen sense of taste and smell
 At least 2-3 years of working experience in the food service or hospitality

He is in charge of assisting the customers, cleaning the workplace and also

buying raw materials from suppliers.


 Candidate must be at least a High School Graduate

 Multi-tasking and flexible person
 Willing to work overtime
 Knows how to handle and monitor people
 At least 1-2 years of working experience in the related field
 Male or Female, not below 20 years old, with pleasing personality


1. Market Description

a.) Areas of Dispersion

With the growing demand of food stores inside universities, the GNM Partnership
plans to sell its products at the University of Santo Tomas specifically at the 2nd floor of
the UST-Multi Deck Parking. Its target market is the students ranging from 16 to 21 of age
both male and female.

b.) Channels of distribution

GNM Partnership directly acquires its raw materials from suppliers then passes it
to Harry Patty, which in return sells it to the customers. It’s location gives a better market
dispersion since it is in the core of University of Santo Tomas.
Supplier Store Customer

c.) General Trade Practices

Based on the survey conducted, the top 2 competitors are McDonald’s and KFC.
Both of them sell high quality burgers at affordable prices. They have great market
penetration due to heavy advertising and regularly introducing new products. They also
provide well-known drinks like Pepsi and Coca Cola to gain more customers.

2. Demand

The demand of the product will be based on the past demand of burgers consumed
by the students of AMV College of Accountancy particularly those that are sold by
McDonald’s and KFC. McDonald’s and KFC are some of the successful fast food chains inside
UST campus because of their quality products, just price and convenience. Certain foods,
such as burgers, fries and ice cream, have experienced significant growth in consumption for
the past years.

Opening a mini-restaurant is a highly competitive one. To be successful, it must be

able to project the right image as well as meet the needs of customers. Marketing strategies
must be formulated to attract customers. GNM Partnership is created to keep up with rapidly
changing consumer preferences, demographics, and spending patterns. Since food is one of
the necessities and Filipino students are known for being selective when it comes to food,
Harry Patty provides you a chance to customize your own burger. Therefore, the major target
consumers of the product will be the students of AMV College of Accountancy.