 Farmers purchasing products

 Unique & eco-friendly bottles

 100% fruit extract
 Low preservatives
 6 days shelf life
 Target all age group

Place
In place strategy we will initially start our journey from purchasing
fruits to make juice out of that. We will purchase fruits like Orange,
Apple, Pineapple, litchis, strawberries, apricots, peaches,
cherries, peas from Kullu as being the highest cultivation place of
these fruits. Then we will move forward towards the seasonal fruit
Mango we would purchase this from Hazira and Dahej. Then we will
increase our retail and wholesale network to sell our product in India
and with the help of them we will expand our reach in the food-
Industry by securing placements in hospitals, airlines, railways, hotels
and restaurant.

Format of the report

 Brand name
 About company
 Vision/mission
 Health values

 Our Initial target places/areas will be Metro cities like Delhi/NCR,
Mumbai also tier-1,2 cities where we can target our customers and the
places will be departmental store , Super markets, Hyper markets,
because in these cities people are conscious about their health and we
can keep it as a OTC product as being a new product in the market our
company need to spread awareness and a good marketing of the
product.
MARKETING PROGRAMMES
 Marathons with sponsorship (bike/cycling)
Sponsor marathons with the brand name to spread awareness
among the people as by doing one sponsorship we can reach to
thousands or lakhs of people at a time and also provide them one handy
or tasting bottle to taste the juice.
 Social media campaigns
As people are available digitally, we can make our company social
media handles and can also start campaigns to reach the maximum of
the people and also give them some value of our brand for being healthy
and energetic.

 Community engagement
By this, we mean that we will make the communities of the people
who are in the same career or a profession like for Gymers we will make
one community and will organize some events and will invite them and
also release our events in the press and ask them to publish a one-
page summary of something newsworthy that’s going on in the
event. Same like this we will make communities of different same taste
people and organize some events in intervals.
 Seasonal cards/gift hampers
Seasonal cards/ gift hampers can build a lot of rapport between
the customer and company as by this we can retain our customer and
customer will also show it to the world by posting on their social media
handles and by that, we will be able to spread the word of the mouth of
the product and with the marketing it will also help us in retaining the
customer.
 Endorsement from the bloggers or famous public figures
In this, we will send our product to the bloggers and the famous
public figures and request them to share some reviews on social media
to make aware to their followers and convince them to buy the product
once.
 Corporate marketing
We will place our booths in the corporate offices and give some testing
there and also provide some offers to them like buy 1 get 1.
 Fest sponsors in colleges
We will provide sponsorship in the colleges and schools in their
cultural events to target the youth also.

COMMUNICATION STRATEGY
 POWER LUNCH (punch line)
You’re looking at a highly intelligent way to get your body refreshed
 NEVER RUN ON EMPTY (punch line)
Refuel with the fresh pulp of fruits in one bottle.
 IN CASE OF EMERGENCY (punch line)
Fresh fruits, 1 bottle, 1 healthy body
 Will put it as an OTC product in the stores