Physco Analaysis Revision

Running head: SOCIAL MEDIA INVOLVEMENT
Did you answer his student number
And this is his student number. 19203322
Social media Involvement
Name
Institutional Affiliation
SOCIAL MEDIA INVOLVEMENT 2
Executive summary
The current analysis sought to determine how a brand can increase the numbers times its
consumers visit their social media page. It was found that the main factors of social media visits
include information, dependence and social influence. The brand can increase visits to its page
by tapping on this social media involvement factors. It was also found addition to social media
was higher in youth than adults. Most of the frequent visits to social media sites were found to be
youths. The firm should put up measures that will help the consumer to use Instagram in making
a decision. The brand should put up a tutorial on various aspects of life and the benefits of using
their product. The strategy has been used by Sensodyne a toothpaste manufacturing company in
advertising its brand of toothpaste. The study recommended that the brand will need to increase
the monthly social media visits among the respondents. The firm will offer educational tutorials
to its clients to increase their involvement in social media. An educational tutorial for children
that can help to increase viewership by parents. Once the parents visit the page the brand will
take advantage of interrupting the videos using advertisements.

Contents
Executive summary......................................................................................................................... 2
List of figures .................................................................................................................................. 5
List of tables .................................................................................................................................... 6
Descriptive analysis (Results and interpretation) ........................................................................... 6
3a the extent to which the device used differs across the three psychographic groups .............. 6
3b Difference in the time of the day for access social media among the age groups ........... 7
3c the range of interaction time between Gender................................................................... 9
3d monthly social media visits of the three psychographic groups........................................... 10
3e Variability of the four items of social media involvement for tech lovers ..................... 11
Descriptive analysis (Recommendations) ..................................................................................... 12
Inferential Analyses (Results and Interpretation) ......................................................................... 14
5a Extent in which interaction time with social media differs for those mostly access the page
in the morning and night ........................................................................................................... 14
5 b Social Media perception Differ in age groups .................................................................... 15
5 c Factors of Social Involvement that emerged ....................................................................... 17
5 d impact of monthly social media visits on perception depending on whether incentives were
offered ....................................................................................................................................... 18
6. Inferential Analyses (Recommendations) ............................................................................. 19
References ..................................................................................................................................... 21
SPSS Output.................................................................................................................................. 22
List of figures
Figure 1 Device Used...................................................................................................................... 6
Figure 2 Time of interaction ........................................................................................................... 8
Figure 3 Grammarly advertisement .............................................................................................. 13
Figure 4 Educational Tutorial ....................................................................................................... 19

List of tables
Table 1 Time of interaction for males and females .......................Error! Bookmark not defined.
Table 2 Social media visits ............................................................Error! Bookmark not defined.
Table 3 Social media Involvement ................................................Error! Bookmark not defined.
Table 4 Summary statistics ........................................................................................................... 14
Table 5 Independent sample test ................................................................................................... 15
Table 6 ANOVA .......................................................................................................................... 16
Table 7 Factor Analysis ................................................................................................................ 17
Table 8 Incentive........................................................................................................................... 18
Table 9 No incentive ..................................................................................................................... 18
Descriptive analysis (Results and interpretation)
3a the extent to which the device used differs across the three psychographic groups
The psychographic groups that were analyzed in the current study included tech lovers,
number cruncher and the creative. As shown in figure 1 among the tech lovers the most popular
device was a mobile phone. Those who used mobile phones were 145 accounting for 65.6%,
tablet users were 44 accounting for 19.9% and computer users were 32 accounting for 14.5%.
Among the number cruncher, the mobile users were 42 accounting for 56%, tablet users were 10
accounting for 13.3% and the computer users were 23 accounting for 30.7%. In the creative
category, the mobile phone users were 19 accounting for 46.3%, tablet users were 8 accounting
for 19.5% and computer users were 14 accounting for 34.1%
Figure 1 Device Used

250
200
150
100
50
0
Tech lovers Number cruchers Creative
Mobile Tablet Computer
In all the categories mobile phone was the most popular device. The reason why the
mobile phone is the most popular is due to the convenience of using the device. The second most
preferred device among the tech lovers was tablet rather than a computer like the other groups.
The tablet was popular among tech lovers due to the advancement and capabilities it has. The
creative group and number crunchers preferred a computer over the tablet because of the wider
view it gives.
3b Difference in the time of the day for access social media among the age groups
The current analysis categories the age of the participants in four age groups; below 20
years, 21 to 30 years, 31 to 40 years, 41 to 50 years and above 51 years. The time for accessing
social media for the four age groups is shown in figure 2, in the below 20 years category those
who accessed the media in the morning were 63 accounting for 31.8%, in the midday were 34
accounting for 17.2%, in the afternoon were 55 accounting for 27.8% and at night were 46
accounting for 23.2%.

The participant between the ages of 21 to 30 who accessed the media in the morning were
74, midday was 30, afternoon was 44 and night were 57. Those between the ages of 31 to 40
years who accessed the media in the morning were 39, midday was 28, afternoon was 17 and
night were 11. Those between the ages of 41 to 50 who accessed the media in the morning were
23, midday was 22, afternoon was 13 and night were 36. Finally, those above the age of 51 years
who accessed the media in the morning were 28, midday was 13, afternoon was 37 and night
were 27.
Figure 2: Time for accessing social media. The result of accessing the media indicates that the
morning is the preferred time among young while for old people it is night and afternoon.
Figure 2 Time of interaction
250
200
150
100
50
0
Below 20 years 21 to 30 years 31 to 40 years 41 to 50 years Above 50 years
Morning Midday Afternoon Night

3c the range of interaction time between Gender
The study sought to instigate the time of interaction between males and females. There
were 248 females and the average time of interaction was found to be 42.77 minutes with the
standard deviation of 23.202. The highest time of interaction among females was 145 minutes
and the least was 15 minutes. On the other hand, males were 221 and the meantime of interaction
was 47.07 with a standard deviation of 30.291. The highest time of interaction was 231 minutes
and the least time of interaction was 5 minutes. The average interaction for the male is more than
females because females tend to be more social than males.
Figure 3Time of interaction for males and females
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200
150
100
50
0
Male Female
Mean Maximum Minimum
Females pay attention to deals and like to analysis all the opinion. A lady can look at all
the products in the store and only end up take one. It will take them more time to decide on the
product thus have more time for interaction. On the other hand, males are decided on the product
and particular features to look for. Therefore a male will go straight to put the product he needs.
Thus have lower interaction time
3d monthly social media visits of the three psychographic groups
The monthly social media visit time for the three psychographic groups was sought. For
the tech lover’s category, it was found that the average monthly time spends on social media was
4.95 minutes with a standard error of 4.56. The highest time was 35 minute and the least was 1
minute. The mode for tech lover’s time on social media was 6 and the median 4. The average
time spent on social media by the number crusher was 4.77 with a standard error of 4.62 the
minimum value was 1 and the maximum was 25. The modewas 2 minutes and the median 4
minutes. For the creative category,the mean time spent on social media was 3.24 with a standard
error of 2.343. The least time was one minute and the highest was 11 minutes, the mode was 1
minute and the median was 2 minutes.
Figure 4Social media visits

0
Tech lovers Number Cruchers Creative
Mean Mode Median
For tech lovers, they seem to enjoy staying on social media more. It is because the average time
spent by this category is more than the others. The second group that stays on social media more
is the number cruncher and those withthe least time in social media are the creative category.
The creative category hasthe least time in social media because they are required to create new
things thus, they will be busy. However, the tech lovers are likely to be on social media research
new advancements in technology. In addition advancement in technology requires constant
intention with others to gain new knowledge.
3e Variability of the four items of social media involvement for tech lovers
The variability of the element of social media involvement was sought. The elements
include the use of information in decision making, log into Instagram in the first hour of waking
up, influence by post on Instagram and visit Instagram multiple times. As shown in table 3 the
standard deviation of using information from Instagram on decision making was 1.518, the
variance was 2.303 and the range was 6. The standard deviation of logging on into Instagram
with the first hour of working up was 1.9 and the standard error was 3.63. Thestandard error of
the influence of posts on Instagram was 1.433 with a variance of 2.054. The standard error of
visiting Instagram multiple times was 1.88 with an error of 3.56.
Figure 5 Social media Involvement
14
12
10
0
II_1 II_2 II_6 II_9
Range Std deviation Variance
The influence of Instagram among the tech lover in decision making was found to be
minimal. That category was also observed to have a low possibility of logging into social media
in the first hour of waking up. The influence of posts on the people found to be low and a few of
the participants had to visit social media many times.
Descriptive analysis (Recommendations)
The firm should put up measures that will help the consumer to use Instagram in making
a decision. The brand should put up a tutorial on various aspects of life and the benefits of using
their product. The strategy has been used by Sensodynea toothpaste manufacturing company in
advertising its brand of toothpaste. The consumers will visit the page of the firm to watch those
tutorials. The firm takes advantage of this by putting an advertisement about their products.
Thus, the brand will be a great influence on the decisions made by the enterprise (Felix,
Rauschnabel and Hinsch, 2017). For those who visit the page in the evening and at night their
main objective is to relax and pass time. At this time the page should put up a simple
advertisement that will tell consumers what is offered. A good example of a brand that uses that
method is Grammarly. The brand offers a simple illustration of the products it sells that catch the
eye of the consumers.
Figure 6 Grammarly advertisement
It was found that most of the young people log in to Grammarly in the morning while
elderly people login in the evening. The firm can ensure that the adverts put up in the day and
morning target young consumers while those put up in the night target in the night (Ashley and
Tuten, 2015). This measure is applied in the advertisement for sensitive puts like alcohol and
condoms. Advertisement for those puts is mostly done at high because it is assumed that children
are asleep at this time.
Inferential Analyses (Results and Interpretation)
5a Extent in which interaction time with social media differs for those mostly access the page in
the morning and night
The summary statistics for the comparison of the interaction time is shown in table 4. The
number of people uses accessed the social media page in the morning were 191 and at night were
158. The mean time of interaction for those who accessed in the morning was 40.435 minutes
with a standard deviation of 21.101. The mean time of interaction for those who visited at night
was 54.677 with a standard error of 39.995.
Figure 7Summary statistics
300
250
200
150
100
50
0
30.23 39.995
40.435 54.677
191 158
Morning Night
Number of observations Mean Std deviation

The results for independent sample test are shown in table 5. The value of t when equal
variance was assumed was -4.258 with 347 degrees of freedom and when variance was assumed
to be unequal t value was -4.036 with 227 degrees of freedom. The mean difference when the
equal difference was assumed was -14.2427 and when unequal variance was assumed was -
14.2427 with an error of 3.5232.
Table 1 Independent sample test
Statistics Assumed equal variance Assume unequal variance
T -4.258 -4.036
Df 347 227.649
Mean difference -14.2427 -14.2427
Standard error difference 3.3450 3.5232
The t-value indicates that the interaction time is different for that access the page during
the morning than at night. It because in the morning the consumer does not have time to engage
in the media because he/she is supposed to do other tasks. However, in the night the consumer
has all the time on the whole because he/she has completed all their work. Therefore the client
can interact as much as possible before falling asleep.
5 b Social Media perception Differ in age groups
Results for one-way ANOVA for those below the age of twenty years are shown in table
6. The sum of the square between groups was 15996 with 22 degrees of freedom and within
groups was 36054 with 175 degrees of freedom. The mean square between groups was 727 and
within groups was 206. Those between 21 to 30 years had a sum square between groups of 9895
with 9 degrees of freedom and within groups, it was 59844 with 191 degrees of freedom. The
sum square between groups for those between the ages of 31 to 40 years was 6573 with 9
degrees of freedom and within groups was 24189 with 84 degrees of freedom. The sum square
for those be between 41 to 50 years and above 51 years was 12977 and 15187
Table 2 ANOVA
Between groups Within groups
Below 20 years Sum squares 15996.910 36054.590
Degrees of 22 175
freedom
Mean square 727.132 206.026
21-30 years Sum squares 9895 59844
Degrees of 9 191
freedom
Mean square 1099 313
Degrees of 9 84
freedom
Mean square 730 287
Degrees of 14 79
freedom
Mean square 926 267
Over 51 years Sum squares 15187 14809

Degrees of 19 85
freedom
Mean square 799 174
The finding of results of ANOVA indicates the perception about social media reduces as
age increase. It was found that lower the age group the higher the perception about social media.
It shows that young people have a higher perception of social media than older people.
5 c Factors of Social Involvement that emerged
Table 3 Factor Analysis
Items Information Dependence on Social
source Instagram influence
Use information in decision making 0.623
Influenced by post 0.835
Helps make decision 0.600
Visit Instagram multiple times 0.788
Log on Instagram in the first hour of 0.694
waking up
Get bored easily 0.770
Friend use Instagram 0.038
Case about what people think 0.418
There were three different factors that emerged among the respondent; information
source, dependence on Instagram and social influence. The users of Instagram get information
about their help and other elements; Thus, Instagram has an impact on the decision made by the
users. The second factor of dependence on Instagram indicates that users depend on it to almost
the point of addiction. The users consider the program as a source of entertainment. The third
factor is the social influence of Instagram. It puts the notion that users apply Instagram to project
their self-image to get acceptance from those surrounding them.
5 d impact of monthly social media visits on perception depending on whether incentives were
offered
Table 4 Incentive
Variable Coefficient Standard error
Constant 3.825 0.791
Monthly social media 0.037 0.034
visits
Table 5 No incentive
Variable Coefficient Standard error
Constant 1.795 0.348
Monthly social media 0.108 0.009
visits
The constant value for linear regression between the perception of social media and
monthly visits when the incentive was given was 3.825 with an error of 0.791. While the
coefficient was 0.037 with an error of 0.034. The constant when no incentive was given was
1.795 with an error of 0.348 and the coefficient was 0.108 with an error of 0.009. The regression
analysis indicates that giving an incentive increases the perception of the respondent about social
media.
6. Inferential Analyses (Recommendations)
The brand will need to increase the monthly social media visits among the respondents. It
was found that the mina factor of social media involvement includes information, dependence
and social interaction (Sajid, 2016). The firm will offer educational tutorials to its clients to
increase their involvement in social media. Figure 1 is an educational tutorial for children that
can help to increase viewership by parents (Sajid, 2016). One the parents visit the page the brand
will take advantage of interrupting the videos using advertisements.
Figure 8 Educational Tutorial
The page should also be made in a way that will help the interaction of customers. The
interaction should be encouraged by asking feedback from the clients about their product (Tuten
and Solomon, 2017). The feedback will result in more participation of the costumer that will
eventually increase their dependence. The interactions will also ensure customers seek the
approval of the brand that will raise their participating in the marketing efforts of the firm.
References
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Sajid, S. I. (2016). Social media and its role in marketing.
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media
marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-
27.
SPSS Output
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Output Created 13-OCT-2019 18:20:41
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19203322LENGTH OF
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/STATISTICS=STDDEV
VARIANCE RANGE.

N Range Std. Deviation Variance
19203322SMI_1: I often
use information on
221 6 1.518 2.303
Instagram to guide
decision making
19203322SMI_2: I log on
to Instagram within the

221 6 1.906 3.634
first hour of when I wake
up
19203322SMI_6: I am
influenced by posts on 221 6 1.433 2.054
Instagram
19203322SMI_9: I have
to visit Instagram multiple 221 6 1.888 3.563
times everyday
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Data File
treated as missing.
Cases Used Statistics for each analysis are based
on the cases with no missing or out-
of-range data for any variable in the
analysis.
Syntax T-TEST
GROUPS=@192033221MORNING
2MIDDAY3AFTERNOON4NIGHT
(1 4)
/MISSING=ANALYSIS
/VARIABLES=@19203322LENGT
HOFTIMESECONDS
/CRITERIA=CI(.95).
[DataSet11]
Group Statistics
192033221 = MORNING,
2 = MIDDAY, 3 =
AFTERNOON, 4 = Std. Error
NIGHT N Mean Std. Deviation Mean
19203322LENGTH OF 1.0 191 40.435 21.1006 1.526
TIME (SECONDS) 4.0 158 54.677 39.9953 3.181
Independent Samples T
Levene's Test for Equality of
Variances
F Sig. t df
19203322LENGTH OF Equal variances assumed 23.609 .000 -4.258
TIME (SECONDS) Equal variances not

-4.036 227.
assumed
ONEWAY @19203322PERCEPTIONOFINSTAGRAMConstantsum BY @19203322AGE
/MISSING ANALYSIS.
Oneway
Notes
Comments
Input Data C:\Users\user\Documents\Below 20
years.sav
Filter <none>
Weight <none>
Split File <none>

198
Data File
treated as missing.
Cases Used Statistics for each analysis are based
on cases with no missing data for any
variable in the analysis.
Syntax ONEWAY
@19203322PERCEPTIONOFINST
AGRAMConstantsum BY
@19203322AGE
/MISSING ANALYSIS.
[DataSet5] C:\Users\user\Documents\Below 20 years.sav
ANOVA
19203322PERCEPTION OF INSTAGRAM (Constant sum)

Sum of Squares df Mean Square F Sig.
Between Groups 15996.910 22 727.132 3.529 .000
Within Groups 36054.590 175 206.026
Total 52051.500 197
FACTOR
/VARIABLES @19203322SMI_1IoftenuseinformationonInstagramtoguidedecisionmaki
@19203322SMI_3Instagramhelpsmakedecisionsofwhattobuyeasier
@19203322SMI_4IcouldgoaweekwithoutvisitingInstagram
@19203322SMI_10IcareaboutwhatotherpeoplethinkofmyInstagramaccoun
@19203322SMI_5Instagramisgreatforsharingmylifewithothers
@19203322SMI_8AllmyfriendsuseInstagramregularly
@19203322SMI_7IgetboredbyInstagrampageseasily
/MISSING LISTWISE
/ANALYSIS @19203322SMI_1IoftenuseinformationonInstagramtoguidedecisionmaki
@19203322SMI_3Instagramhelpsmakedecisionsofwhattobuyeasier
@19203322SMI_4IcouldgoaweekwithoutvisitingInstagram
@19203322SMI_10IcareaboutwhatotherpeoplethinkofmyInstagramaccoun
@19203322SMI_5Instagramisgreatforsharingmylifewithothers
@19203322SMI_8AllmyfriendsuseInstagramregularly
@19203322SMI_7IgetboredbyInstagrampageseasily
/PRINT INITIAL EXTRACTION
/CRITERIA MINEIGEN(1) ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.
Factor Analysis
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
568
Data File
Missing Value Handling Definition of Missing MISSING=EXCLUDE: User-defined
missing values are treated as missing.
Cases Used LISTWISE: Statistics are based on
cases with no missing values for any
variable used.
Syntax FACTOR
/VARIABLES
@19203322SMI_1Ioftenuseinformati
ononInstagramtoguidedecisionmaki
@19203322SMI_2IlogontoInstagram
withinthefirsthourofwhenIwakeup
@19203322SMI_3Instagramhelpsma
kedecisionsofwhattobuyeasier
@19203322SMI_4Icouldgoaweekwit
houtvisitingInstagram
@19203322SMI_10Icareaboutwhatot
herpeoplethinkofmyInstagramaccoun
@19203322SMI_5Instagramisgreatf
orsharingmylifewithothers
@19203322SMI_8AllmyfriendsuseI
nstagramregularly
@19203322SMI_7IgetboredbyInstag
rampageseasily
@19203322SMI_6Iaminfluencedbyp
ostsonInstagram
/MISSING LISTWISE
/ANALYSIS
@19203322SMI_1Ioftenuseinformati
ononInstagramtoguidedecisionmaki
@19203322SMI_2IlogontoInstagram
withinthefirsthourofwhenIwakeup
@19203322SMI_3Instagramhelpsma
kedecisionsofwhattobuyeasier
@19203322SMI_4Icouldgoaweekwit
houtvisitingInstagram
@19203322SMI_10Icareaboutwhatot
herpeoplethinkofmyInstagramaccoun
@19203322SMI_5Instagramisgreatf
orsharingmylifewithothers
@19203322SMI_8AllmyfriendsuseI
nstagramregularly
@19203322SMI_7IgetboredbyInstag
rampageseasily
@19203322SMI_6Iaminfluencedbyp
ostsonInstagram
/PRINT INITIAL EXTRACTION
/CRITERIA MINEIGEN(1)
ITERATE(25)
/EXTRACTION PC
/ROTATION NOROTATE
/METHOD=CORRELATION.
Maximum Memory
13688 (13.367K) bytes
Required
[DataSet11]
Communalities
Initial Extraction
use information on
1.000 .631
Instagram to guide
decision making
19203322SMI_2: I log on

1.000 .933
up
19203322SMI_3:
Instagram helps make

1.000 .662
decisions of what to buy
easier
19203322SMI_4: I could
go a week without visiting 1.000 .883
Instagram
19203322SMI_10: I care
about what other people

1.000 .800
think of my Instagram
account
19203322SMI_9: I have to
visit Instagram multiple 1.000 .900
times everyday
19203322SMI_5:
Instagram is great for 1.000 .803
sharing my life with others
19203322SMI_8: All my
friends use Instagram 1.000 .721
regularly
19203322SMI_7: I get
bored by Instagram pages 1.000 .325
easily
19203322SMI_6: I am
influenced by posts on 1.000 .770
Instagram
Extraction Method: Principal Component Analysis.
Total Variance Explained
Initial Eigenvalues Extraction Sums of Squared Loadings
Component Total % of Variance Cumulative % Total % of Variance Cumulative %
1 4.289 42.893 42.893 4.289 42.893 42.893
2 1.974 19.736 62.629 1.974 19.736 62.629
3 1.167 11.666 74.295 1.167 11.666 74.295
4 .938 9.375 83.670
5 .590 5.901 89.571
6 .387 3.873 93.444
7 .364 3.635 97.079
8 .163 1.627 98.705
9 .093 .933 99.639
10 .036 .361 100.000

Component Matrixa
Component
1 2 3
use information on
-.131 .778 .094
Instagram to guide
decision making
19203322SMI_2: I log on

.911 .070 -.314
up
19203322SMI_3:
Instagram helps make

.182 -.753 .249
decisions of what to buy
easier
19203322SMI_4: I could
go a week without visiting .884 .076 -.309
Instagram
19203322SMI_10: I care
about what other people

.825 .143 .314
think of my Instagram
account
19203322SMI_9: I have to
visit Instagram multiple .888 .073 -.325
times everyday
19203322SMI_5:
Instagram is great for .822 .135 .330
sharing my life with others
19203322SMI_8: All my
friends use Instagram .646 .024 .550
regularly
19203322SMI_7: I get
bored by Instagram pages -.131 .145 .535
easily
19203322SMI_6: I am
influenced by posts on -.214 .851 .004
Instagram
a. 3 components extracted.
GET DATA /TYPE=XLSX
/SHEET=name 'No incentive'
/CELLRANGE=full
/READNAMES=on
EXECUTE.
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT @19203322FIRSTMONTHOFLAUNCHnumberoftimesvisited
/METHOD=ENTER @19203322PERCEPTIONOFINSTAGRAMConstantsum.
Regression
Notes
Comments
Filter <none>
Weight <none>
Split File <none>
155
Data File
treated as missing.
Cases Used Statistics are based on cases with no
missing values for any variable used.

Syntax REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R
ANOVA
/NOORIGIN
/DEPENDENT
@19203322FIRSTMONTHOFLAU
NCHnumberoftimesvisited
/METHOD=ENTER
AGRAMConstantsum.
Memory Required 3088 bytes
Additional Memory
0 bytes
Required for Residual Plots
[DataSet12]
Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 19203322PER
CEPTION OF
INSTAGRAM . Enter
(Constant
sum)b
a. Dependent Variable: 19203322FIRST MONTH OF
LAUNCH (number of times visited)
b. All requested variables entered.
Model Summary
Adjusted R Std. Error of
Model R R Square Square the Estimate
1 .089a .008 .001 6.2732
a. Predictors: (Constant), 19203322PERCEPTION OF
INSTAGRAM (Constant sum)
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 47.774 1 47.774 1.214 .272b
Residual 6020.975 153 39.353
Total 6068.748 154
a. Dependent Variable: 19203322FIRST MONTH OF LAUNCH (number of times visited)
b. Predictors: (Constant), 19203322PERCEPTION OF INSTAGRAM (Constant sum)
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 3.825 .791 4.835 .000
19203322PERCEPTION
OF INSTAGRAM .037 .034 .089 1.102 .272
(Constant sum)
GET DATA /TYPE=XLSX
/SHEET=name 'Incentive'
/CELLRANGE=full
/READNAMES=on
EXECUTE.
REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/NOORIGIN
/DEPENDENT @19203322FIRSTMONTHOFLAUNCHnumberoftimesvisited
/METHOD=ENTER @19203322PERCEPTIONOFINSTAGRAMConstantsum.
Regression
Notes

Comments
Filter <none>
Weight <none>
Split File <none>
104
Data File
treated as missing.
Cases Used Statistics are based on cases with no
missing values for any variable used.

Syntax REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R
ANOVA
/NOORIGIN
/DEPENDENT
@19203322FIRSTMONTHOFLAU
NCHnumberoftimesvisited
/METHOD=ENTER
AGRAMConstantsum.
Memory Required 3088 bytes
Additional Memory
0 bytes
Required for Residual Plots
[DataSet13]
Variables Entered/Removeda
Variables Variables
Model Entered Removed Method
1 19203322PER
CEPTION OF
INSTAGRAM . Enter
(Constant
sum)b
a. Dependent Variable: 19203322FIRST MONTH OF
LAUNCH (number of times visited)
b. All requested variables entered.
Model Summary
Adjusted R Std. Error of
Model R R Square Square the Estimate
1 .752a .565 .561 1.5890
a. Predictors: (Constant), 19203322PERCEPTION OF
INSTAGRAM (Constant sum)
ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 334.818 1 334.818 132.598 .000b
Residual 257.557 102 2.525
Total 592.375 103
b. Predictors: (Constant), 19203322PERCEPTION OF INSTAGRAM (Constant sum)
Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 1.795 .348 5.162 .000
19203322PERCEPTION
OF INSTAGRAM .108 .009 .752 11.515 .000
(Constant sum)

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Running head: SOCIAL MEDIA INVOLVEMENT

Did you answer his student number

And this is his student number. 19203322

Social media Involvement

take advantage of interrupting the videos using advertisements.

List of figures .................................................................................................................................. 5

List of tables .................................................................................................................................... 6

Descriptive analysis (Results and interpretation) ........................................................................... 6

3c the range of interaction time between Gender................................................................... 9

3d monthly social media visits of the three psychographic groups........................................... 10

Descriptive analysis (Recommendations) ..................................................................................... 12

Inferential Analyses (Results and Interpretation) ......................................................................... 14

in the morning and night ........................................................................................................... 14

5 b Social Media perception Differ in age groups .................................................................... 15

5 c Factors of Social Involvement that emerged ....................................................................... 17

6. Inferential Analyses (Recommendations) ............................................................................. 19

Figure 1 Device Used...................................................................................................................... 6

Figure 2 Time of interaction ........................................................................................................... 8

Figure 3 Grammarly advertisement .............................................................................................. 13

Figure 4 Educational Tutorial ....................................................................................................... 19

Table 2 Social media visits ............................................................Error! Bookmark not defined.

Table 3 Social media Involvement ................................................Error! Bookmark not defined.

Table 4 Summary statistics ........................................................................................................... 14

Table 5 Independent sample test ................................................................................................... 15

Table 6 ANOVA .......................................................................................................................... 16

Table 7 Factor Analysis ................................................................................................................ 17

Table 9 No incentive ..................................................................................................................... 18

Descriptive analysis (Results and interpretation)

for 19.5% and computer users were 14 accounting for 34.1%

Figure 1 Device Used

Mobile Tablet Computer

accounting for 23.2%.

Figure 2 Time of interaction

Morning Midday Afternoon Night

3c the range of interaction time between Gender

females because females tend to be more social than males.

Figure 3Time of interaction for males and females

Mean Maximum Minimum

Thus have lower interaction time

3d monthly social media visits of the three psychographic groups

minute and the median was 2 minutes.

Figure 4Social media visits

Mean Mode Median

new advancements in technology. In addition advancement in technology requires constant

intention with others to gain new knowledge.

visiting Instagram multiple times was 1.88 with an error of 3.56.

Figure 5 Social media Involvement

Range Std deviation Variance

the participants had to visit social media many times.

Descriptive analysis (Recommendations)

eye of the consumers.

Figure 6 Grammarly advertisement

are asleep at this time.

Inferential Analyses (Results and Interpretation)

the morning and night

was 54.677 with a standard error of 39.995.

Figure 7Summary statistics

Number of observations Mean Std deviation

14.2427 with an error of 3.5232.

Table 1 Independent sample test

Statistics Assumed equal variance Assume unequal variance

Mean difference -14.2427 -14.2427

Standard error difference 3.3450 3.5232