MEDIA AND INFORMATION LITERACY

Long Test
Name:_________________________________________ Score:_____________________________
Grade 12 Section:________________________________ Date:______________________________

A.Direction;Identify the following by writing the letter of the correct answer on the space provided before each number.

a.New Media b.Mass Media c.Public Opinion d.Social Media e.Dissent

f. Watchdog g.Traditional Media h.Balance i.Perspective j.Harmony
k.contrast l.Alignment m.Repitition n.Organization m.proximity
n.Appropriateness o.Communication p.Emphasis q.Publicity Model r.Digital Literacy
s.Reception Model t.Information Literacy u.Media Literacy v.Osgood-Schramm Model
w.Media

_________1. the exchange of information and the expression of feeling that can result in understanding
_________2. audience as “spectators” rather than participants or information receivers
_________3. Messages are open to various interpretations.
_________4. Communication is a two way process where both sender and receiver take turns to send and receive a message.
The message is only sent after encoding so the sender is also called Encoder and the encoded message is decoded under receipt
by the receiver, making him the Decoder.
_________5.Communication tools.
_________6. The ability to read, analyze, evaluate and produce communication in a variety of media forms.
_________7. The ability to recognize when information is needed and to locate, evaluate, effectively use and communicate
information in its various formats.
_________8. The ability to use digital technology, communication tools or networks to locate, evaluate, use, and create
information.
_________9. refers to the importance or value given to a part of the text-based content. When trying to make a point or highlighting
a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background
color) or enlarged.
_________10. how fitting or suitable the text is used for a specific audience, purpose or event
_________11. how near or how far the text elements from each other
when two things are closely related, bring them close together
_________12. how the text is positioned in the page left, center, right, or justified
_________13. conscious effort to organize the different text elements in a page
_________14. concerns consistency of elements and the unity of the entire design
_________15. creates visual interest to text elements.
_________16. visual equality in shape, form, value, color, etc.
_________17. brings together a composition with similar units. If for example your composition was using wavy lines and organic
shapes, you would stay with those types of lines and not put in just one geometric shape.
_________18. created through the arrangement of objects in two dimensional space to look like they appear in real life
_________19.Media experience is limited.
_________20.Media experience is more interactive
_________21. views prevalent among the general public
_________22. strong difference of opinion; disagreement esp. about official decisions
_________23. is a person or organization that makes sure that companies, governments, etc., are not doing anything illegal or
wrong
_________24. forms of electronic communication (such as web sites) through which people create online communities to share
information, ideas, personal messages, etc.
_________25. refer to channels of communication that involve transmitting information in some way, shape or form to large
numbers of people

B.Enumerate the following:

CONCEPTS IN MEDIA ANALYSIS (6)

FUNCTIONS OF COMMUNICATION AND MEDIA (6)