This program aims to employ number of intrinsic motivational factors along with some extrinsic rewards

to change city employees’ behavior toward maintaining a healthy lifestyle. This will consist of following
components.

Govt will initiate the project with an Awareness Campaign. That will tell all city employees about a fun
program being conducted to make their city best in terms of having healthy people in whole United
States. Considering the power of default, they will be allowed to opt-out but given the intrinsic
motivation in becoming part of a larger than life campaign which will greatly benefit them, Govt can
ensure maximum voluntarily participation by employees.

Game mechanics would involve formation of Transformation Houses based on area, department,
industry, etc... Houses will further be divided into Teams based on prior friendships, residence, age,
gender, profession, etc… This will add the feelings of relatedness and social pressure to keep on the
track throughout the program. Campaign will consist of set activities that will be rewarded with extrinsic
rewards to help people adapting to the new routine till they get to the integration stage of the extrinsic
motivation where they start doing it because they like doing it. For that matter, everyone will be
provided with their house RFID Silver Health Card to mark their attendance where required and identify
themselves as house representatives. As they progress, they will be able to get Gold, Platinum & Black
Card that define statuses within system to keep people pushing their limits.

To track their activities Govt will give them a budget wearable Fitness Tracker gadget so they could
always know the results of their efforts. This will rope them into a feedback loop. Health Cards & Tracker
data will be used award points and subsequent levels/ranks of teams within the system. Govt will also
authorize Health Centers to keep educating them on living a healthy lifestyle besides providing space for
working-out.

Govt will also provide an event calendar for Fitness Contests. These will be conducted throughout the
year but without following any schedule so to have the element of surprise. There will be simple
workout routines to be done as contest between teams to earn respect for their house. In response
houses will reward team members with recognition by making them transformation icons for next
batch.

There will be a Website/App to provide info on player points, team points and house points and all kind
of leader-boards and badges earned by players. It will also have info of health centers, labs and contest
events in the area. To give a larger community feel, there could be a discussion board for all players to
interact with each other across teams & houses.

With this program in-place, they will no longer see their own health as a personal issue but will start
considering it as a social matter where adopting a healthy lifestyle will not only become fun but will also
provide them an opportunity to have a positive impact on a society they live in.