ASSIGNMENT I

ANALYSIS OF LAMPUNG UNIVERSITY STUDENT COOPERATIVE

Paper submitted to fulfil the Cooperative Management and SMEs course assignment

Submitted by

Khevin Angga Putra 1811011038

Course : Cooperative Management and SMEs

Lecturer : Dina Safitri, S.E., M.I.B.

‘
DEPARTMENT OF ECONOMICS DEVELOPMENT
FACULTY OF ECONOMICS AND BUSINESS
UNIVERSITY OF LAMPUNG
2019
DISCUSSION
Cooperatives are autonomous organizations of people who gather voluntarily to meet the
needs and aspirations of economic, social and cultural together through business activities
that are owned and controlled democratically (Hendar, 2010, p. 2). This is under the mandate
of the 1945 Constitution article 33 paragraph 1 which reads "The economy is arranged as a
joint effort based on the principle of kinship". So that it can be said that the position of the
cooperative is very important as a joint effort based on the principle of kinship, which not
only provides welfare for its members but also society in general.

Cooperatives are pillars of the national economy, pillars are the same as pillars or supports
for the economy so that cooperatives have an important role in advancing the national
economy. According to Cooperative Law No. 25 of 1992, cooperatives are business entities
consisting of individuals or legal entities of cooperatives by basing their activities on the
principle of cooperatives as well as a people's economic movement based on the principle of
kinship. One type of cooperative that acts as a financial intermediary is the Youth
Cooperative. The youth cooperative runs a savings and loan business as the only business in
serving members. The management system in a savings and loan cooperative can be divided
into two systems, namely conventional and sharia. The selection of the management of the
cooperative type is adjusted to the functions and needs of the cooperative in serving its
members.

The focus of the government on the establishment of cooperatives caused cooperatives to

experience extraordinary growth throughout the Indonesian archipelago. The development of
cooperatives increases between 10-12% every year (Ministry of Cooperatives and Small and
Medium Enterprises [Kemenkop], 2014). Reported by the Central Statistics Agency, in 2016,
the number of active cooperatives in Indonesia reached 148,220 units. The number slightly
decreased compared to the previous year which reached 150,223, but when viewed from the
previous 10 years, an increase of 67% of the total number of cooperatives that existed. Of the
total number of cooperatives in Indonesia, East Java is the province with the largest number
of cooperatives, which is 26,519 units.

One of the efforts of cooperatives to develop their businesses is to mobilize the economic
potential of the cooperatives. These resources can come from cooperative members
themselves or nature. Because these economic resources are limited, cooperatives must be
able to work as efficiently as possible without being free from cooperative principles and
economic principles (Gutomo, 2012). Until now, the existence of cooperatives can still
survive despite many economic problems in the country of Indonesia. This proves that
cooperatives make a positive contribution to the development of the Indonesian economy.

Student Cooperative
Cooperatives have various types, one of which is the Student Cooperative (Kopma). Student
cooperatives are cooperatives established in tertiary institutions. This means that the
members, management or supervisors are students. Student Cooperatives have an important
role to improve the welfare of the surrounding community, especially students and also as a
forum for the development of cadres of potential cooperative youth. Besides that Student
Cooperatives also have an important role for students, both for members and non-members.
The benefits of cooperatives for non-members include making it easier for students to get
needed items while in the campus environment, without the need to go far away from the
campus because the items they need are already available in the cooperative. While the role
of cooperatives for their members, among others, members can learn about many things in
cooperatives, how to organize, managerial, communication, how to work together with
others, build networks and many other things that can be learned in cooperatives. Members
can also apply the knowledge they get in college by cooperating.

Lampung University Student Cooperative (Koperasi Mahasiswa Universitas Lampung)

One of the student cooperatives in Lampung is the University of Lampung Student
Cooperative which is located as one of the Student Activity Units (UKM) at Lampung
University. The establishment of the University of Lampung Student Cooperative itself was
pioneered by several lecturers and students. The idea was sparked by the existence of
business opportunities and to meet various needs, especially within the University.

Like other types of cooperatives in general, the Unila Student Cooperative has a role in
meeting the demand for goods and services, especially for students in particular, and society
in general. Besides that, the other important thing is that Unila Student Cooperative is able to
absorb a large workforce as a result of its business activities which are able to generate a
significant turnover or volume of business per year. The great opportunity is also supported
by a strategic place because the Unila Student Cooperative is in the campus area so that its
market share is clear and measurable because it is in the campus environment where every
day many students who need various needs.

Previously Kopma Unila only had 3 main businesses namely; UKM-Mart Kopma Unila,
Kopma Digital, and KAFE 27. As Kopma Unila grows, now it also stretches its business to
various types such as Kopma Catering, Juko Jus, Kopma Convection, Kopma Digital
Printing, Kopma Florist (Papan Bunga), Kopma Buket Flowers and Snacks, Kopma Make up,
and Kopma Cellular. If categorized, Kopma Unila has two types of business that provide /
produce goods and services. For businesses that provide goods, Kopma Unila has UKM-Mart
Kopma Unila, Kopma Catering, Juko Jus, Kopma Bouquet Flower and Snack, and Kopma
Cellular. As for businesses in services, Kopma Unila has Kopma Digital, Kopma Digital
Printing, Kopma Florist Papan Bunga, Kopma Make up, and Kopma Convection.

SWOT analysis
Below I include a SWOT analysis of Kopma Unila, which is briefly refrained, then the main
points of analysis will be explained in relation to other in-depth analyzes in the next section;

1. Strengths
Kopma Unila's dexterity in seeing and executing business opportunities provides its
own strength because Kopma Unila has become able to run and spread various types
of businesses that have strategic market share. With a variety of business lines owned,
cooperative forces emerge because they have high integration in the business field.
 One year after Kopma Unila was established, the Kandep Koperasi Kodya
Bandarlampung has officially endorsed Kopma Unila as a legal entity cooperative and
had experienced a change of legal entity in 1996. A legal entity is needed as an aspect
of the legality of a business. This can convince consumers, stakeholders, suppliers,
and investors not to hesitate to partner with Kopma Unila.
Direct support and protection from the Chancellor of the University of
Lampung is also a strength for Kopma Unila, because with the support of the
chancellor, Kopma Unila can get a place of business for free without paying rent fees.
This is very beneficial because it can reduce the fix cost (fixed costs) from Kopma
Unila.
The next strength is in terms of technology utilization. Kopma Unila has a
mobile application called "Si Juko" which has various attractive features such as
online product purchases, savings payments, attendance lists, and others. More in-
depth analysis of this application will be discussed separately below. Besides UKM-
Mart also uses a computerized cashier system as is the case with other minimarkets so
as to create efficiency in the payment and recording process.
The management and members of Kopma Unila also have the opportunity to
attend education and training organized by Kopma Unila to create internal strength for
the organization. Kopma Unila conducts comprehensive cooperative education to
enhance the knowledge and experience capacity of its members so that the formation
of superior human resources in running cooperatives and business units.
Kopma Unila has good organizational supervision management because it has
a supervisor and two supervisor members who are tasked with monitoring Kopma
Unila's operational activities. This is very important considering that Kopma Unila
has several business units that need a good monitoring system in carrying out its
business operations.
In addition, Kopma Unila has a substantial capital contribution for one of its
main business units, UKM-Mart with a nominal value of Rp. 65,000,000. This capital
is used for the establishment of UKM-Mart. Because Kopma Unila's position as a
Student Activity Unit at the University of Lampung and get direct support from the
Unila Rector, Kopma Unila gets a free place as a UKM-Mart store. The combination
of these two forces creates extraordinary cost-efficiencies because Kopma Unila does
not need to pay rent for buildings and large capital is used to open a UKM-Mart
business which has proven quite successful until now.
2. Weaknesses
Kopma Unila is indeed able to expand its business wings to various business fields,
but the main problem is that Kopma Unila has not been able to create the
characteristics of each of its products. This is certainly a major weakness where
Kopma Unila products will experience difficulties in competing with other products,
moreover the products sold by Kopma Unila are generally also widely available on
the market so that without a distinctive feature it will be difficult for Kopma Unila to
compete with the competitors.
The next weakness is that Kopma Unila has not formed a network or partnered
with other business entities due to the reluctance of the management to work together
 with other cooperatives, because they think other cooperatives in the vicinity are
rivals or competitors. In fact, if Kopma Unila is able to network with other
cooperatives around it and create secondary and tertiary cooperatives this will form an
organizational strength and create a product distribution network that will facilitate
one cooperative with other cooperatives in marketing their products.
The total membership of Kopma Unila reached around 1800 students at the
University of Lampung consisting of active and passive members, but the number of
passive members was more than the active members. This causes the low
participation of most members of Kopma Unila in various activities carried out. This
is compounded by the high turn over of Kopma Unila members. The number of
members who register at Kopma Unila every year is directly proportional to the
turnover of Kopma Unila members.
Kopma Unila is also less able to further utilize extraordinary (passive)
members in participating activities. Extraordinary (passive) members are only obliged
to pay principal deposits but do not participate in Kopma Unila activities.
The location of Kopma Unila in the campus area gives advantages and
disadvantages. The advantage of this location is Kopma Unila has a clear consumer,
namely students. However, this causes problems because Kopma Unila will find it
difficult to reach general consumers / the wider community. Therefore Kopma Unila
needs an extra marketing strategy to be able to penetrate the general public.
Because of its location in the center of the campus as well, the biggest
problem is actually when the lecture holiday season arrives, most Kopma Unila
business units will stop operating because students as the main consumers, the
majority of boarding school children will return home when the holidays have arrived.
While a business unit, Kopma Unila needs to keep going so that it does not cause loss
of income. Employee wages are the main aspect of fix cost, so during the holiday
period, Kopma Unila still has to pay their wages or dismiss them.
3. Opportunities
The main opportunity for Kopma Unila is to have a large number of members up to
1800 members and to become the student activity unit with the most members at the
University of Lampung. This provides a great opportunity for Kopma to strengthen
this cooperative. With a large number of members, of course also contribute to the
large supply of principal savings from members that can be used for venture capital
and cooperative development.
The strategic location of Kopma Unila, which is in the area of the University
of Lampung campus, also provides great opportunities for Kopma Unila's business in
forming businesses with consumers who tend to be homogeneous so that its marketing
strategy can easily analyze market needs. The locations of several Kopma Unila
businesses located at the center of the campus, namely the Graha Student Affairs
Building, make it easy for consumers to access business locations. Moreover, the
Student Graha Building is a center of student activity units at the University of
Lampung, in which various students from all faculties gather there, this is certainly a
huge opportunity for Kopma Unila to get many consumers. Coupled with this location
can be reached directly by the University of Lampung Shuttle Bus. Consumers
 outside the University of Lampung also have easy access to Kopma business units,
such as UKM Mart, which is located close to the ATM Center, where users are not
only the Lampung University campus community, but also the general public.
Support from the Cooperative and UMKM Office and the Chancellor of the
University of Lampung also provided a great opportunity for Kopma Unila in
establishing cooperation and getting assistance. With direct support from the
Chancellor of the University of Lampung, Kopma Unila can more easily ask for help
such as business facilities and others. Likewise with the support of the Office of
Cooperatives and SMEs. In addition to financial assistance, Kopma Unila can also ask
for help from speakers from the Cooperative and UMKM Office when Kopma Unila
provides cooperative education to its members.
UKM Mart as a retail business, sells a variety of products such as food and
beverages that are sold at lower prices than retail stores in others. This makes Kopma
Unila the prima donna of Lampung University students if they want to buy snacks.
Whereas in the University of Lampung campus there are also Unila Mart and popular
retail stores such as Indomaret and Alfamart. But its popularity lags behind UKM
Mart among Lampung University students. The combination of price and strategic
location makes Kopma Unila the main retail store in the University of Lampung
campus area which can record hundreds to thousands of transactions every day.
Kopma Digital, a Kopma Unila business unit that provides print,
photocopying, scanning, and selling various stationery services, is also a main
reference for students who are studying and in need of photocopying and printing
services because of its strategic location at the University of Lampung campus. This
strategic location is not owned by similar businesses, because only Kopma Digital has
the privilege of establishing a business in the center of the campus. So this provides a
great opportunity for Kopma Unila to monopolize prices without having to worry
about losing customers.
4. Threats
The number of other retail stores such as Indomaret, Alfamart, FEB Mart and Unila
Mart pose a big threat to UKM Mart, the main business unit of Kopma Unila. Popular
retail stores such as Indomaret and Alfamart whose product variations are more
complete are the main references for the public if they want to shop for various needs.
Unlike the case with UKM Mart which is only a reference for students when they
want to buy food / snacks or urgent lecture needs.
The rise of online shops in the era of increasingly stringent digital economies
is now also a threat to Kopma Unila if it is unable to find the right strategy in
developing its business strategy. Moreover, the current millennial generation prefers
to shop online through various online shop provider platforms. This is a challenge for
Kopma Unila even though Kopma Unila already has a service for shopping on its
own. This is because the popularity of online shop services from Kopma Unila is still
lacking in the community and the unavailability of attractive promos like other online
shops such as Shopee, Lazada, Tokopedia, which often provide flash sales, free
promo postage, discounted prices, and many more. Steps to be taken by Kopma Unila
is whether by developing its online shop service or also selling on the popular online
 shop platform so that the wider community can also enjoy products from Kopma
Unila.
The mushrooming of businesses similar to those operated by Kopma Unila
makes Kopma Unila quite overwhelmed in creating competitiveness for its products
and businesses. Especially in the campus area quite a lot of monopolistic products.
Manufacturers who sell Thai tea drinks, bubble tea, fruit juices, and other drinks that
are mushrooming in the campus area also pose a threat to Jus Juko because they do
not have any peculiarities in their products. Not only that other Kopma Unila business
units also have the same fate as printing, catering, flower boards, flower bouquets,
and others.
Ineffective and efficient cooperative education also makes it difficult for
cooperatives to develop, member passivity, lack of dedication, and high turnover rates
for Kopma Unila members. Cooperative education and regeneration which are less
effective and efficient also cause many members of Kopma Unila who are less able to
internalize cooperative values. There are still many who still think more about profit
than the internal welfare of members. With this, a new strategy is needed that can
increase the effectiveness and efficiency of a comprehensive cooperative education.

Advanced Analysis
The location and position of Kopma Unila within the University of Lampung campus should
make it easy for Kopma Unila to reach students of all faculties at Lampung University.
UKM-Mart, as the main business of Kopma Unila, is only concentrated at one point, which is
located in the Graha Student University building, Lampung University. This location is
indeed quite central at the University of Lampung, moreover this location is coupled with a
variety of UKM-U so that students who join UKM can easily reach UKM-Mart. The Faculty
of Agriculture as one of the faculties with the most students can also easily access UKM-
Mart locations because of the distance between the Faculty of Agriculture and UKM-Mart
which are close by. But several other faculties that are located quite far from UKM-Mart such
as the Faculty of Engineering, the Faculty of Medicine, the Faculty of Mathematics and
Natural Sciences and others find it difficult to reach UKM-Mart because of the great distance.

To overcome this problem, a strategy that can be used by Kopma Unila in expanding its
business in the scope of the University of Lampung campus as the host is to open a Mini
UKM-Mart at each faculty at the University of Lampung, so students are no exception to
students who are not active in organizations UKM-U can also reach UKM-Mart. A similar
step has been implemented at FEB Unila through FEB Mart. The majority of merchandise
products at FEB Mart are supplied from UKM-Mart. This will be discussed further in the
Vertical Integration analysis.

Vertical Integration Strategy

Vertical integration strategy (vertical integration strategy) is one alternative strategy in which
companies expand the scope of their activities by carrying out backward (upstream) or
forward (downstream) integration (Hendar, 2010: 94). Vertical integration occurs if the
company extends its business in the previous line of business to work on the supplier's field
of the company or the business field which is the field of work for consumers of the
company. With vertical integration, the company's strategic business units have increased
through internal growth and acquisition (Suwarsono, Muhammad, 2002).

According to Milson Febriyadi (2013) the degree of vertical integration is generally proven to
be inversely proportional to the company's cost ratios, thus indicating that the vertical
integration strategy is proven to create efficiency in the company's cost structure. Therefore,
business units in cooperatives need to consider the application of vertical integration in their
business lines in order to create business cost efficiency.
Integration strategies can be divided into three, namely:

1. Forward Integration is a strategy to gain ownership or increase control over

distributors or retailers.
2. Backward Integration is a strategy to find ownership or increase control over the
supplier company.
3. Horizontal Integration is a strategy to control competitors.

Kopma Unila can carry out integration strategies in several business units, for example in the
Juko Jus business which provides a variety of fruit juices. In this endeavor, the trade route is
based on fruit farmers, pre-processing and fruit processing industries, agents or distributors,
retailers and consumers. Fruit farmers in the upstream sector have a great opportunity to
master the path by establishing cooperatives in various types ranging from the upstream
sector, fruit traders can establish fruit-producing primary cooperatives. The cooperative's
activities mainly buy fresh fruit from its members (fruit farmers) and help improve the quality
of fresh fruit. Cooperative management is obliged to guide cattle farmers so that the quality
of the fruit produced is in accordance with the quality standard of fruit desired by primary
cooperatives, secondary cooperatives, and tertiary cooperatives. This is done continuously
increasing from upstream to downstream. Kopma Unila can cut long distribution lines to
streamline production costs because it can be a direct supplier of fruit farmers, which of
course will get cheaper prices. Then UKM-Mart can also sell a variety of fruit from a variety
of cooperative primary guidance. With this management, cooperatives will work efficiently
because transaction costs must be lower and cooperatives have an advantage in competition.

Kopma Unila through UKM-Mart can also increase its control over the company supplying
the products it sells. Moreover some of the producers are their own members. This provides
an opportunity for Kopma Unila to carry out an integration strategy by merging and
acquiring. Through margers / business combinations, Kopma Unila can improve market
quality and avoid excessive competition. Then Kopma Unila can also make acquisitions with
the aim of avoiding excessive competition in some of its business units.

Kopma Unila has succeeded in carrying out integration strategies, one of which is FEB Mart.
Between the two Kopma Unila became the main supplier of products sold by FEB Mart.
Kopma Unila can also get supplies of goods produced by FEB students who have created a
variety of products. This is a strategy undertaken by Kopma Unila to reach consumers in the
Faculty of Economics and Business.
Kopma Unila also has a huge opportunity to be able to work together with canteens located in
each faculty at Unila. Between Kopma and the canteens can supply each other and entrust
their merchandise, so that Kopma Unila can create a strong market in its own enclosure by
integrating it through business units in each faculty.

E-Commerce and Digitization

Electronic Commerce (E-Commerce) Business, or better known as Online Shopping, is the
implementation of commerce in the form of sales, purchases, orders, payments, and
promotions of goods and / or services made using computers and digital electronic or data
communication facilities. In addition, this form of commerce can also be done globally, using
internet networks (Kuswiratmo, 2016).

E-commerce is a technology that is a fundamental requirement of every organization engaged

in commerce. E-commerce is a way for consumers to be able to buy the desired goods by
utilizing internet technology (Sri Hariyanti, 2011). The use of e-commerce technology can be
felt by consumers (business to consumer) and by business people (business to business).

Kopma Unila has a mobile application called "Si Juko - Its application is a member of
Kopma Unila" specifically for its members which can be downloaded at PlayStore. In this
application provides several services and information such as Kopma Unila product shopping
services, pay monthly savings, attendance list, list of new members, shopping for products, to
information about the timeline of activities and the number of member points. With some of
these features, members are made easy in getting services and information mobile with their
own smartphones.

If this application is used further it has huge potential to advance Kopma Unila even more so
in the current digital economy era. Based on the results of internal and external
environmental analysis using the SWOT method above, it is necessary to use information
technology and information systems in the form of e-commerce to improve the quality of
marketing the production and distribution of Kopma Unila products.

So far Kopma Unila has succeeded in creating e-commerce applications that are classified as
good functionality and have an attractive and easy to use user interface. But now Si Juko's
application is still just a formality, where there are still many members of Kopma Unila who
don't use this application, and there are even some who don't know it. Even though if this
application is maximized its use, it will create extraordinary efficiency. Besides being used to
sell finished products, Si Juko should also be able to add some interesting features such as
purchasing credit, electricity, PDAM, and others.

Given the large opportunities for students to use this application, Kopma Unila can also
partner with boarding-lodging providers around the campus by providing information in the
Si Juko application regarding vacant boarding rooms that are ready to rent. Information that
can be displayed such as photos of boarding rooms, prices, facilities, opinion polls, and
others. This has the potential to boost the popularity of the Kopma Unila application even
more so for new students who need a place to live / boarding.
Kopma Unila should be able to make policies so that each member and prospective member
of Kopma Unila is required to install this application. With active members of nearly two
thousand people, of course it should facilitate the spread of this application. Kopma Unila can
make a policy so that all members are required to install this application, pay a deposit fee,
and are required to fill attendance activities using the Si Juko application. With things like
this, members can introduce Si Juko's application to others by word of mouth. In addition,
this application marketing strategy is needed to be able to penetrate the wider community, not
only Kopma Unila members. Product marketing strategies through e-commerce like this are
important to be able to compete with large e-commerce companies such as Shopee, Lazada,
Bukalapak, Tokopedia, and others.

Marketing Mix
In marketing a product or service in a company, it requires an easy and flexible approach
which is commonly referred to as the marketing mix. Marketing mix or absorbed into the
Indonesian language into a marketing mix is a sales or promotion strategy and pricing that is
unique and designed to produce a mutually beneficial exchange for the intended market.

According to Solomon et al. (2012) a mix strategy is a combination of the product itself, the
price of the product, the place where the product is available, and the activities that introduce
it to consumers that create the desired response among a predetermined set of consumers.

The main elements of the marketing mix strategy are the seven "P" (7Ps) in marketing,
namely product, place (distribution), price (price), and promotion (promotion). These four
factors are mutually reinforcing and if coordinated will increase the attractiveness of sales of
products or services (Hendar, 2010, p. 117).

a. Product (The Services)

Kopma Unila has various business fields that provide goods and services, among
those businesses that provide products are:
1. UKM-Mart that provides a variety of foods, snacks, drinks, stationery, and
college supplies.
2. Juko Jus which provides products in the form of various fruit juices, and fresh
drinks that are served on the spot.
3. Kopma Bouquet Flower and Snack that provides products in the form of
various forms of flower bouquets that can be ordered according to customer
requests.
4. Kopma Catering that provides products and services in the form of rice box
catering and cake box catering
5. Kopma Cellular which provides products in the form of pulses and data quotas
from various providers.
In addition, the types of businesses that provide services include:
1. Digital Kopma which provides photocopying, printing, binding, burning,
scanning, and ATK sales,
 2. Kopma Digital Printing is more or less the same service offered, but has a
different place.
3. Flower Board Kopma Florist who accepts flower board booking services for
graduations, weddings, condolences, congratulations, and others.
4. Kopma Make Up that provides makeup services for graduations.
5. Convection Kopma receiving sewing services.
b. Price
The price offered from each Kopma Unila business is quite cheap because its main
market share is students who incidentally like products and services that have sloping
prices (cheaper) and are not too consumptive towards expensive products and
services. As with the flower board ordering service, the price offered is Rp. 150,000
for a single board, and Rp. 250,000 for double board. As for the flower bouquet the
price ranges from Rp. 15,000 - Rp. 50,000 per piece.
c. Place (Distribution) / Location of business and distribution
Strategic location that is within the scope of the campus makes Kopma Unila no
trouble to find customers. Another advantage gained is that Kopma Unila is easy to
design product and marketing strategies because its customers or consumers tend to
be homogeneous, namely students.
d. Promotion
Kopma Unila utilizes social media as a promotional tool for their products. Kopma
Unila already has an Instagram account specifically for the products and services it
offers (@usahakopmaunila), the account timeline displays various types of businesses
owned by Kopma Unila and its various products. In addition to attracting customer
interest, Kopma Unila often posts various promos and discounts on its social media
accounts. In addition to social media, Kopma Unila also carries out promotions
through print and digital media through its magazine - Kopma Magazine.
e. People / Participants or Human Resources
Human resources are a major asset in a business. Consumer needs for high-
performing employees will cause consumers to be satisfied and loyal. The ability to
knowlegde (knowledge) is good, will be a basic competency in the company's internal
and good imaging outside. Employees at a number of Kopma Unila businesses have
been equipped with various skills in accordance with their respective fields.
Moreover, many Kopma Unila employees are also members. Of course members are
equipped with a variety of knowledge and experience in the field of cooperatives
through cooperative education.
f. Process / Business Process or Activity
Service or product quality is very dependent on the process of delivering services to
consumers. Considering that the driving force of the business unit is the employee
itself, to ensure quality of service (quality assurance), all company operations must be
carried out in accordance with standardized systems and procedures by employees
who are competent, committed and loyal to their work. The process reflects how all
elements of the marketing mix are coordinated to ensure the quality and consistency
of services provided to customers. Kopma Unila has SOP (Standard Operating
 Procedure) for every operational process in its business. Thus, all business activities
are measurable and predictable to minimize the risks that occur.
g. Physical Evidence / Corporate Physical Evidence
The physical environment is a condition or condition which also includes the
atmosphere of the cooperative which is the place where the Kopma Unila business
units operate. UKM-Mart Kopma Unila has a room with an attractive interior design
whose decor is continuously adapted to events that take place as when approaching
Indonesian Independence Day, UKM-Mart will be decorated with independence
trinkets such as flags, balloons, and red and white ribbons. This attracts consumers so
as not to get bored with the atmosphere of the shop when shopping.

CONCLUSIONS AND RECOMMENDATIONS

Conclusions
The conclusion that can be drawn from the analysis that has been done is the University of
Lampung Student Cooperative managing the operational activities of the cooperative
business quite well. The University of Lampung Student Cooperative is able to see and take
advantage of existing business opportunities so that it can expand its types of business
activities to a variety. Besides that, the University of Lampung Student Cooperative needs to
make its product unique so that it can compete with other competitors. Besides that, the role
of capital in the University of Lampung Student Cooperative business activities is very
helpful in building the strong foundation of Kopma Unila today.

Recommendations
The recommendations that can be concluded based on the results of this analysis are as
follows:
1. The need to create product characteristics to be able to compete with products from
other competitors.
2. An effective cooperative education method is needed to avoid turn over, strengthen
internal organization, and increase participation.
3. A broader product distribution strategy is needed in order to cover the general public,
not just students.
4. Lampung University Student Cooperatives need to collaborate with other
cooperatives or other types of business both on and off-campus.

REFERENCES
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