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School Grade Level 12

GRADE 11
DAILY LESSON LOG Teacher Learning Area MEDIA AND INFORMATION LITERACY
Teaching Date & Quarter SECOND
Time

ENTRIES DAY 1 DAY 2 DAY 3 DAY 4


Identify the different types of manipulative information and determine the different situations wherein media is manipulating information
I. OBJECTIVES

A. Content standard The learner demonstrates an understanding of media and information sources, and values them as part of communication tools.

B. Performance standard The learner produces a living museum or electronic portfolio or any other creative forms of multimedia showcasing their understanding,
insights, and perceptions of the different resources of media and information.

Describe the different dimensions of manipulative information and media. MIL12MPIM-IVgh-19


C. Learning Competencies / Objectives

II. CONTENT Types of Advertising Media

III. LEARNERS’ MATERIALS/


RESOURCES MIL GROUP PPT
PRESENTATIONS
IV. PROCEDURES
1. Reviewing previous lesson Recap on MIL Concepts

The teacher will ask the students The teacher will ask the
2. Establishing a purpose for about a commercial students about some
the lesson advertisement they have seen advertisement by famous
which retained in their minds. celebrities.
The students will tell what The teacher will show Students will identify some
factors made the advertisement advertisements in different commercial taglines by
3. Presenting examples
effective. media platforms. celebrities such as “ingat” by
John Lloyd Cruz in his Biogesic
commercial.
The teacher will introduce the The teacher will discuss the Product placement will be
concept of advertisement. advantages and disadvantages of discussed to the students.
4. Discussing new concepts advertisement in different media
platforms such as newspapers,
magazines, radio and television.
The teacher will explain the goal The students will express their
and focus of advertisement. opinion about which media
5. Developing Mastery Students will portray some
platform is more effective in The students will have a long
scenes in movies with product
advertising. quiz.
placement.
Students will make their own
6. Finding practical applications
poster advertisement.
Advertisement is an effective Celebrity endorsement and
Determining the target consumer
way to encourage and persuade product placement are effective
is the first step in finding an
7. Making generalizations consumers to embrace products ways of encouraging consumers
effective advertising media.
and services. to use a certain product.

Remarks Media and Information Literacy is taken two (2) times a week by the learners with one (2) hours per meeting.

Reflect on your teaching and assess yourself as a teacher. Think about your students, progress this week. What works? What else needs to be done to help the students learn?
IV. Reflection Identify what help your instructional supervisors can provide for you so when you meet them, you can ask relevant questions.

A. No.of learners who earned


80% in the evaluation

B. No.of learners who requires


additional acts.for remediation
who scored below 80%

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