CTH LEVEL 3 FOUNDATION DIPLOMA IN TOURISM AND

HOSPITALITY

MODULE
TOURISM AND HOSPITALITY INDUSTARY (THI)

Table of Contents Page

No.
1.0
Introduction……………………………………………………………………………………..
1.1
1.2 The Characteristics and Importance of Hospitality
Industry…………………………..............
1.3 The Different Type of Business within Hospitality
Industry…………………………..............
1.4The Hotel Grading
System……………………………………………………………………..
1.5 Factors That Affect the Industry and its
Success……………………………………………….
2.0 History of
Organization………………………………………………………………………...
2.1 Characteristics and Importance of Tourism
Industry…………………………….......................
2.2 Indicators and Patterns of Demand in Tourism
Industry……………………………………….
2.3 Emerging forms of Tourism
Industry…………………………………………………………..
2.4 Importance of Transport, Accommodation, Attraction and Events in Tourism
Industry………
3.0 Tourist & Tourism
3.1 The Definition of “Tourist and
Tourism”……………………………………………………...
3.2 Purpose and Responsibilities of Travel
Agents………………………………………………...
3.3 Purpose and Responsibilities of Tour
Operators……………………………………………….
3.4 Responsibilities of Tour
Guide…………………………………………………………………
4.0
Conclusion……………………………………………………………………………………...
5.0
References………………………………………………………………………………………

1. Introduction

Hospitality industry is one of the most important part of the tourism and travel
industry. This industry includes organisations and companies who provides
accommodation and food services with other complementary services to the tourists
and travellers. This industry takes care about all the basic needs of the customers like
food, shelter, drinking etc.

2. Characteristics

a. Deal with product and service mix

The customers of this industry never has only product needs or only service needs.
They always require mixture of both product and service. Due to this the industry
always needs to provide a perfect mix according to the needs of the customers.
This is one of the major challenges for hospitality industry.
b. Two way communication
The industry also involves a two way communication between customers and the
employees providing the services to the customers. One the one hand the working
staff gather information from the customers about their requirements and level of
services by contacting them and on the other hand the customer provides
feedback about the services by communication with the staff.. The feedback of the
customers determines the satisfaction level.

c. Relationship building
The hospitality industry also features relationship building. It is very important for
an organization to establish good relation with the customers to keep existing in
the industry. These relations are established by different ways like giving
memberships, discounts, Offers to loyal customers etc.