LAYOUT

STORE 

Aneesha Syavira - Yusuf Irlangga - Sarah Saliha - Venezia Damara
HISTORY
ALDO shoes were founded in
Canada in 1972 as a footwear
concession within Le Chateau. The
original group included stores in
Montrèal, Ottawa,  Quebec City,
and Winnipeg. Aldo Bensadoun
known today as a global shoe giant
built his empire starting in
Montrèal. The brand expanded in
the 1980s and 1990s, with stores
operating under the name Aldo
across Canada.
It is every retail brand’s dream to
expand their business to United
States. It was started in 1990. Aldo
opened one store in Plattsburgh,
New York. Until now, Aldo is the
first and only Canadian retailer to
achieve major market penetration
in the United States.
 Aldo’s target
market is men
and women with TAR G ET
the age range of
20 to 45. MARKET
With a chic,
trendy, bold
fashion
sense,
medium to
high
purchasing
power and
willingness to
spend on
their
appearance
or image.
 PRODUCT
RANGE
Shoes/sandals women : IDR 265,500 – 2,655,000
Bags women : IDR 398,250 – 1,593,000
Accessories : IDR 92,925 – 796,500

Shoes/sandals men : IDR 929,250 – 2,455,875

Bags men : IDR 862,875 – 1,062,000.
Accessories : IDR 185,850 – 531,000
STORE LAYOUT

ALDO
 SITE CHOICE
& FLOOR MAP

We chose Aldo Store’s in Plaza Senayan, and located in Level 2.

 SURRONDING SHOP
Right side : Philosoph
Left side : Fossil
Front side : The Cufflinks Store
Left side on back is : Standard Denim

Also, Aldo store’s near from elevators.

 Also for ALDO’s window display, they chosen

SHOP FACADE minimalist and monochrome design. They show one

type of merchandise, in a variety of colors or designs,
should have some connections or relevance.
SHOP LIGHTING

The shop lighting at Aldo store Plaza

Senayan is using Halogen light bulbs.
These bulbs often used for focused
lighting needs and also used to better
illuminate areas in the store where light
is needed to perform in certain task.
The blocks at the Aldo store aim to

SHOP FURNITURE
show the new collections of their
product it is also for promoting their
products more.
FLOOR TREATMENT

Aldo Floor treatment is using a bright

color such as white because it
inherently is a positive color and its
is associated with light, goodness, and
perfection
With a Minimalist design store,
Aldo Plaza Senayan is using a
shelves and racks on the wall
and add up with a huge mirror on
each of the racks interval.

WALL TREATMENT
SALES PRODUCT WOMEN

IDR 1,193,999 IDR 1,059,999 IDR 928,999

SALES PRODUCT MEN

IDR 1,193,999 IDR 1,657,999 IDR 928,999

 OF STORE
SKETCH
 HISTORY
Pedro is another brand by Charles &
Keith to include men’s collection
catered and designed for urban
males was launched 2005.
Foreseeing the trend of demand of
metro sexual men exercising
aesthetical values in their daily
grooming


The collection for men offers
contemporary footwear, bags, belts,
wallets and an array of small leather
goods in stylish and confident
designs; whilst the women’s
collection offers a diverse line of
f o o t w e a r, b a g s a n d p e t i t e
accessories with femininity in
confidence. 



Transcend style with PEDRO
throughout the seasons in the
culmination of emblematic looks
from a rising brand of modern luxury. 



PEDRO operates 93 stores in
Cambodia, China, Indonesia,
Kuwait, Malaysia, Morocco,
M y a n m a r, O m a n , P a k i s t a n ,
P h i l i p p i n e s , Q a t a r, S i n g a p o r e ,
Thailand, United Arab Emirates and
Vietnam.
TARGET
MARKET

Pedro’s target market is men and

women with the age range of 20-45
years old that have mid to high level of
disposable income. Chic, trendy and
bold fashion sense. Consumers don’t
really have a high brand loyalty due to
saturated industry.
PRODUCT RANGE

Shoes/sandals women : IDR 531,000 – 1,725,750

Bags women : IDR 730,125 – 2,124,000
Accessories : IDR 345,150 – 1,022,175

Shoes/sandals men : IDR 517,725 – 2,124,000

Bags men : IDR 730,125 – 2,655,000
Accessories : IDR 66,375 – 1,194,750
STORE LAYOUT

PEDRO
SITE CHOICE
& FLOOR MAP

We chose Pedro store in Pondok Indah Mall 2, and located in Level 2.

 SURROUNDING SHOP
Right side : Guess
Left side : Royal Enfield

Near from elevator

SHOP FACADE

To create an appealing display Pedro use a single color

theme to grab attention and communicate the stores
images.
 IN G
H T
P LIG
SHO The shop lighting at Pedro store Pondok
indah Mall 2 is using Halogen light bulbs.
These bulbs often used for focused lighting
needs and also used to better illuminate
areas in the store where light is needed to
perform in certain task.
SHOP FURNITURE

Using a monochrome theme,

the blocks at the Pedro store
aim to show the new collections
of their product it is also for
promoting their products more.
The black sofa in the middle is
to separate both Man and
Women collection
Pedro is using a gray color for the
floor treatment because gray

FLOOR TREATMENT
represent elegant and formal.
 WALL TREATMENT


With a Minimalist design store,

Pedro Pondok Indah Mall 2 is using
a shelves and racks on the wall
with no interval between the
shelves because of the minimum
space the store have.
SALES PRODUCT WOMEN

IDR 999,000 IDR 982,350 IDR 999,999

SALES PRODUCT MEN

IDR 1,193,999 IDR 999,999 IDR 2,499,000

 OF STORE
SKETCH
CHOOSEN BRAND
SKETCH OF STORE
SKETCH OF STORE
SKETCH OF STORE
SKETCH OF STORE
Space Configuration
MOODBOARD