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4 Issue 1
Editor-in-Chief
DEEPAK MOHINDRA may 2015
Editor
ILA SAXENA
CONTENTS
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VINITA PANDEY
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VEERESHWAR SOBTI
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22
buyer blog
RANI MAHENDRU Connor tagged by Ethisphere as
rani@apparelresources.com one of the world’s most ethical
companies for the fourth
Creative Team consecutive year
RAJ KUMAR CHAHAL 18
PEEUSH JAUHARI Ajay Agal, CEO, Basic Apparels
SATYAPAL BISHT
Photo Editor
SUMIT THARAN
24
industry pulse
Time to Strengthen Middle
Operation Director Management
MAYANK MOHINDRA
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resource centre
Kingdom Holdings Limited:
World’s largest manufacturer
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tech management
subscribe@apparelresources.com 28 IE in Apparel Manufacturing – III:
for details. M.A.H Salim, Work Measurement using
Managing Director, Silver Line Group Time Study
Deepak Mohindra
Editor-in-Chief
m nd treei
L e a d i n g D i s c u s s i o n s
Bangladesh imports a lot of fabric and accessories from China, Hong Kong and other countries.
What are the difficulties at ground level in importing of fabric and trims? What can be a viable
and possible solution of the same? Have you ever tried to find a solution of this issue? Share your
experience with us.
M. Rezaul Alam Miru, Managing A big problem with imported fabrics fabrics from them, so they increase
Director, Galpex Limited is the lead time, which is about 30 their prices by 10% to 15% vis-à-
We are now enjoying a three- days including transit and clearance vis other suppliers. These issues
stage GSP facility instead of a time, that buyers sometimes don’t impact our CM greatly and it’s we
single stage; this also includes allow us due to the shrinking lead who bear it and not the buyers.
importing of foreign fabrics. time. In that case we lose about I sincerely urge our Government
Basically, importing fabrics from 60 days including 30 days for to come forward and encourage
China and other countries is not production only to in-house the the procurement of fabrics locally
making a big difference in price fabric out of the total lead time for which it needs to support both
nowadays. Moreover, our locally of 90 days. the local and foreign investors
produced fabrics are now equally My suggestion is that the foreign to set up fabric manufacturing
competitive in terms of quality textile companies should make their units here. The Government will
vis-à-vis imported fabrics, but warehouse and dyeing unit including have to play a proactive role to
in terms of prices, we are not laboratory in Bangladesh under the ensure better infrastructure, which
competitive because besides the bonded warehouse license, so that includes availability of gas and
manufacturing cost, we also have they can move their fabric in RFD electricity; and providing land
to cover the insurance and inland (Results-Framework Document) form at a good price to encourage
transportation cost, which is an to the warehouse in Bangladesh and private and foreign investors so
additional cost of about US $ 10 per also dyeing it here to reduce the lead that they feel secured to invest
yard of fabric. and transit time. in Bangladesh.
2014
Go For
Workwear
Fetch Higher FOBs With
Minimum Investment
W
How does a shirt manufacturer move hen working UK-based sourcing company
up the value chain without adding in dangerous which exclusively specializes in
cost for fine shirting fabrics or using environments, workwear clothing. Established in
where the 1948, Dimensions set up its office
high-end pressing and finishing
possibility of injury from in Dhaka in 2010 and is currently
machines for making dress shirts? How mechanical shock, heat, flames, sourcing products worth US $
does a bottom manufacturer move chemicals and electrical arcs is 45 million, which is 45% of the
up the value chain without investing a daily reality, safety workwear company’s global sourcing. “Knit
in washing equipments? The answer made with special fabric is the products is the largest category
to both these questions is ‘workwear best defence. Workwear clothing sourced from the country in terms
clothing’. While a shirt manufacturer can be broadly divided into three of volumes as we have majorly
can make shirts that are part of categories – uniforms, industrial shifted sourcing of T-shirts
clothing and protective clothing. and polo shirts from China
a complete uniform worn by a
Being the biggest category, the to Bangladesh. We are in the
waiter, pilot, security guard or an process of upgrading an existing
segment of uniforms includes
engineer, a bottom manufacturer vendor to produce seam sealed
outfits for hotels, airlines, police,
can make dungarees, bottoms security personnel, hospitals outerwear jackets with reflective
and shorts with special pockets and pharmaceutical industries. tapes, which we are currently
for holding tools and by just The category of industrial sourcing from China and such
moving into the category clothing includes engineered apparels are not being done by
a certain hike in the FOB shirts, dungarees and cargo many in the country and those
pants, required for doing tasks who are doing it are very highly
is assured. The reason
such as welding, carpentry, etc. priced,” shares Padam Vaish,
being, the manufacturing
The third and the most niche Country Manager, Dimensions
and testing parameters are Clothing Bangladesh.
category of workwear clothing
a notch higher than that of includes protective clothing such Dimensions works on contractual-
regular apparels because as boiler suits and apparels for basis with companies in sectors
workwear clothing has to fire fighters, which are made with such as hospitality, security,
withstand 8 to 9 hours of flame-retardant fabrics. Mostly, all logistics, finance, retail,
rigorous usage for at least the garments have anti-bacterial healthcare and utility services.
5 days in a week. Majorly and other similar finishes, while Through these contracts,
surface embellishments such as Dimensions takes note of the
manufactured by China and
embroidery and printing are only number of employees, future
India, workwear clothing has
required for making logos. recruitment plans, sizing and
also started gaining popularity
Claiming to source every product how often an employee needs a
in Bangladesh due to the rising
mentioned above but specializing uniform or workwear clothing,
wages in both the countries. in uniforms, Dimensions is a which helps the company in
To understand the product,
market and business of
workwear clothing, Apparel
Online spoke to one of the
biggest manufacturers of
workwear in Bangladesh, Basic
Apparels, and also to the biggest
workwear sourcing company
in Bangladesh, Dimensions,
along with some inputs from
other smaller players. Uniforms not only include high-end jackets with reflective tapes, but also knitted T-shirts for staff personnel
BASIC APPARELS
“Germany has a – Success story
good demand for of workwear
workwear, followed manufacturing
by the USA because
Although Ajay Agal was
heavy machinery
recruited as the CEO by Stefan
and automobile Pirker, Managing Director of
manufacturing is still the company for the workwear
booming in these project, Ajay shares the credit
countries. Moreover, for its success with Aplos
since these countries Global, a consultancy firm
are developed, no headed by Virender Goyal,
one works in the Ex-MD and Country Manager of
EPIC Group Bangladesh. “We
manufacturing sector
started working with Aplos in
without wearing August 2014, shortly before
workwear apparels. we started manufacturing
Our next target is the workwear bottoms. Since then
American market.” we have shipped more than
– Ajay Agal, CEO, 1 million pieces without any
Basic Apparels major safety issues,” shares
Ajay, who has previously worked
with EPIC Group as the COO for
manufacturing setup,” adds is also supplying caps to the 8 years.
Padam. Some other vendors of French Navy. “Presently, the flow The biggest change done in
Dimensions are BHIS Apparels, of workwear orders has declined the facility of Basic Apparels
Interlink Apparels, Anlima from Europe due to recession. was doubling the size of the
Group, Vertex Group and We recently started working sewing lines from 35 sewing
Shanin Corporation. with two workwear buyers from machines to 75 sewing
Another company with a similar Russia, a market for which we machines. The increase in
niche is Rasa Fashion, a buying are working for the first time. the number of machines was
office with a small factory of Since the importers cannot necessary because of the
125 sewing and 11 knitting open LC, they give 50% of the multiple operations and high
money upfront and 50% after SAM value of the industrial
machines, producing knitted
the completion of the order,” workwear apparels which starts
T-shirts as a part of workwear
adds Sultan. Due to the nature of from 35 minutes and can go
clothing. Established in 2008,
uniform business, replenishment up to 120 minutes in case of a
Rasa has supplied T-shirts to
accounts for a majority of Rasa boiler suit. Besides the SAM
companies such as Starbucks
Fashion’s sourcing. value, workwear clothing also
Coffee Company and is sourcing
From the experiences of presents challenges in terms of
workwear shirts, sweaters and
Dimensions and Rasa Fashion, stitch length and sewing threads
bottoms for companies such as
it seems that manufacturing because the usual SPI is 11
Phoenix Uniforms from 4 other
workwear requires a factory stitches per inch, and threads
factories in Gazipur. “We are
to have a flexible and mid- with different thickness are
capable of sourcing any kind
sized setup for handling the used as the needle and bobbin
of workwear clothing for our
style changeovers and small threads, respectively, with the
buyers and a recent addition to
quantities. But an exception to needle thread being thicker.
our product portfolio has been
caps as a part of workwear this model is Basic Apparels, The 1,000 sewing machines in
clothing. There are quite a lot of a casual bottom manufacturer the factory of Basic Apparels
cap manufacturing factories in with 1,000 sewing machines, has been divided into 12
Gazipur and the raw materials which has successfully converted sewing lines inclusive of part
required for cap manufacturing its factory into a specialised preparation and final assembly
are present in Bangladesh. In one workwear manufacturing lines, along with finishing and
shipment we shipped out 120,000 unit. “We are manufacturing final packing at the end of the
caps and due to the size of that industrial workwear for heavy line. “With the help of online
Industrial workwear includes
engineering and automobile packing, we do not get surprises
dungarees, bottoms and full-body order, the FOB rate per cap was
industries, carpenters, boiler at the time of shipment in terms
suits for mechanical activities such as just 75 cents,” shares Sultan
carpentry, welding, etc. suits and other such areas of of the quantity. There are no
Ahmed, Managing Director,
mechanical works. Such clothing missing pieces and even the
Rasa Fashion. With a turnover
of US $ 4 million, the company Contd. on page 20
Connor
tagged by Ethisphere as one of the
world’s most ethical companies
for the fourth consecutive year
‘Bangladesh needs to increase its efficiency level’
M
anaging the global sourcing
requirements of over 60 companies
worldwide and offering a completely
transparent supply chain with no hidden costs,
Connor encourages its clients to visit the
factories, consolidators and material suppliers
with whom it works on their behalf. The
Bangladesh sourcing office was opened in 2009,
however it has been sourcing from the country Sudhir Nair, Country Manager,
Connor International Ltd. –
for quite a long period through its India office.
Bangladesh Liaison Office
“This country has great potential, but one of the
basic problems encountered with the changing
machines in a line and sometimes even more,”
business scenario, has been the Minimum
comments Sudhir, who feels that due to low
Order Quantities (MOQs) still being very high.
efficiencies, the cost of manufacturing charges
Also, in the global market, the average order does get affected and sometimes turns out to be
size is shrinking because every single retailer non-competitive in comparative terms. Going
needs to make his store have very diverse further, Sudhir points out that the man-machine
and dynamic products so that he has the “The mentality
ratio is also high in Bangladesh. “Just because
maximum footprint,” avers Sudhir Nair, is now
they have cheap labour, they put 2-3 people on
Country Manager, Connor International Ltd.- a single machine. When the client’s technical
changing as
Bangladesh Liaison Office, who joined Connor directors visit factories, they do ask that why so the vendors
to start the Bangladesh office. many people are present in the cutting room or have started
Having a good understanding of Bangladesh, in the lines, giving an indication about why they to understand
Sudhir feels that due to the dependence of are not able to get sharper prices,” he states. that if they
apparel manufacturers on low labour wages, On the other hand, Bangladesh is strong at bulk are not
the overall efficiencies have suffered and a lot quantities and has been and will continue to be going to work
of business is being lost to competitors such a preferred destination for the same.
on smaller
as Indonesia, Vietnam and Cambodia. He also Agreeing to the fact that things are changing at MOQs, they
informs that things are now changing in the the vendor’s end, like some of the factories are
country. “The mentality is also changing, as the
would not be
now going for lean production or implementing
vendors have also started to understand that ERP software to manage production; trying
able to bag
by not working with smaller order quantities to bring in transparency, however the pace of orders for
with better line efficiencies, etc., they would not change is still very slow. “A lot of owners are value-added
be able to bag orders of value-added products. also dictated by their production heads who are products.”
Generally factories do have 60 to 70 machines serving them for 20-25 years. These production
in a line for bottoms which compared to India heads become bottlenecks, as they often resist
is high that has 40 to 45 machines in a line. In new systems, claiming that the efficiency will go
shirts, India has 25 to 30 machines depending down, and thereby manipulate the owners with
on the style in a line whereas here it is 40 to 45 their arguments. There have been situations
“We are strong in IT and our systems are one of the finest as well. I
can say this because I have worked with many renowned buying
offices. Our systems are all about transparency and integrity
which are the core values and fundamental building blocks of the
company.” – Sudhir Nair, Country Manager, Connor International
Ltd.-Bangladesh Liaison Office
of losses incurred due to this time associations, especially in which are the core values and
behaviour. There is a frank a country like Bangladesh. You fundamental building blocks of
exchange with owners that unless do face issues in performance the company,” states Sudhir. Connor is looking
everybody looks into breaking levels in a business relationship Maintaining steady growth, the at sourcing
free from the blind dependency if you keep on bringing new company is trying to work on the jute items from
on production heads, efficiencies vendors frequently unless you
will never improve,” points out start a new product category.
introduction of jute items from Bangladesh;
Bangladesh, “There is an interest however,
Sudhir. And as everybody is in a The first season is always tough in the jute products, but we
time bound trade, the suppliers as sometimes it becomes a three- have to think about compliance
compliance is
do feel helpless as they do not way new relationship – a new aspects also; the setups where a major issue
want to rock the boat, as taking client, a new vendor and us... these products are made are for this product.
away a production head does that is the recipe of a disaster.” not organized factories as there Though being
create issues of migration as well. Following the proverb of not are handicraft items involved. a 100% green
The industry is constantly setting putting all the eggs in one basket, We also have to look into the product, it is
the bar of standards high and the Sudhir believes that one needs finishing aspect of a product
entrepreneurs need to become
made in villages
to have backups, but backups when compared to Thailand or
more proactive than reactive, and it becomes
created should not stagnate Vietnam. It’s a green product but
he muses. or dilute the growth strategies as it’s being made in villages, it
a tough task to
Irrespective of some of the with the existing ones unless it becomes a tough task to monitor monitor effective
challenges, Connor’s business is is a business issue, as it needs effective compliance there,” compliance
progressing well in Bangladesh. to be significant for everyone concludes Sudhir. there.
No doubt, the country has in the relationship. “You have
enormous potential, however to be meaningful to your clients
the very optimistic target set by and your vendors and you have
BGMEA to touch US $ 50 billion to create a balance. If the total
mark by 2021 looks a bit bleak capacity is 100,000 pieces, it is
with the ongoing political unrest not advisable to put an order
and other issues like labour of 90,000 pieces just to them.
unrest, infrastructure challenges Anything beyond 30% to 40% is a
of gas, electricity, port & road, dangerous preposition but then
and the fast changing scenario exceptions are always there,”
in the global business,” observes he remarks.
Sudhir, who has 22 years of Connor is known for IT
work experience. integration in its working
systems and the innovative
Vendor policy... platform interface permits
From Bangladesh, Connor is Connor’s staff, clients and
sourcing both apparels and home suppliers to access order’s
textiles. One of the additions information in a secure manner
to the product category over anytime, anywhere. Quality Though the jute products made in Bangladesh are quite appealing; however, finishing aspects are still
the last two years has been assurance is a paperless activity. a question mark when compared to Thailand or Vietnam
the ceramic products. With its The company constantly updates
policy, the company prefers its information system to
working with smaller number accommodate its clients’ evolving
of vendors. Justifying his point, requirements and its global
Sudhir says, “We try to get the network of offices is seamlessly
relationship to a strategic level, linked and coordinated through
thereby reducing the vendor-base its IT infrastructure. “We are
so that we have better controls; strong in IT and our systems are
the relationship matures over a one of the finest as well, I can
period of time and vendors see us say this because I have worked
as responsible business partners with many renowned buying
because of the increase in trade. offices. Our systems are all about The company is sourcing both apparels and home textiles. One of the additions to the product
It really works well to have long transparency and integrity, category over the last two years has been ceramic products
F
amous for investing in professionals, who demand hefty
As the garmenting business the latest machines and packages, from countries such as
technology, Bangladeshi India, Sri Lanka, and Philippines.
is moving towards greater
entrepreneurs are Salahuddin Kasem Khan,
professionalism, strengthening the
gradually realising that as they Managing Director & CEO,
middle management should be the are moving towards automation, AK Khan & Co. Ltd. shared that
key focus in the coming time, as their focus for productivity needs according to his estimations a
they need to take the responsibility to shift from operators to build a whopping amount of US $ 3 billion
for the execution of an strong mid-management. “Almost per annum is being paid as package
organization’s vision and strategy. every apparel manufacturer is just to the Indian expats. “I think
The emerging issues that factories looking at producing value-added one of the reasons why India is
are now facing are shortage of products, which generally require doing so well is because of the vision
a lot of coordination and foresight of statesmen like its first Prime
skilled workforce, demand for
for ensuring on-time delivery, and Minister, Pandit Jawaharlal Nehru
fast turnaround times, decreasing
a company can do the same only by who envisaged the importance of
margins, higher turnovers and low having a strong middle management creating the IIM’s & IIT’s, which
awareness of workers regarding with the capability to handle gave the country a sound managerial
their rights and responsibilities. small order quantities,” reasons base for the growth that one can see
Each of these issues leads to Sudhir Nair, Country Manager, in India today. Unfortunately, we
decrease in productivity and Connor International Ltd. The have not been able to develop that
factory performance, which a inability of Bangladeshi middle culture and we are totally dependent
factory owner cannot resolve managers to take responsibility on expats,” remarks Khan who is
alone without an effective has forced the 2nd largest apparel also the Co-Chairman of the EC
manufacturer to rely on foreign National Skills Development Council
middle management. A few top
companies in Bangladesh are
working towards strengthening
their middle management “I think one of the
reasons why India
by inducting management
is doing so well is
professionals; however,
because of the vision
there is still a long way to of statesmen like its
go. Team Apparel Online first Prime Minister,
discussed this issue with many Pandit Jawaharlal Nehru
entrepreneurs and CEO’s of who envisaged the
various companies to understand importance of creating
why the middle management is the IIM’s & IIT’s, which
still a weak link in the country gave the country a
and what steps they are taking to sound managerial base.”
Salahuddin Kasem Khan,
strengthen the same... Managing Director & CEO,
AK Khan & Co. Ltd.
A
apparels. “If we go in for a knit
dynamic leader, Afzalul who in manufacturing non-denim apparel factory, we will have to
ventured into the apparel bottoms for the European market establish a composite setup to
industry in 1993 as a small and also has plans for producing match the average market costing,”
accessories trading house, now shirts from the same setup, for reasons Afzalul bluntly. Though a
runs an accessories division under which 170 sewing machines new entrant in garmenting, Zas
the group Mawla Wings with an would soon be added. Plans are Apparels is not sub-contracting
annual turnover of US $ 12 million, also there to add a washing and for any big apparel manufacturer,
manufacturing everything from embroidery department along with thanks to its relationship with
buttons and labels to tags and an ETP plant. The highlights of international buyers and importers
laces. The company also has a Zas Apparels’ setup are the latest due to its accessories business. “We
buying office called Fashion Mine machines from Juki, such as the are catering to European, Italian,
that generates annual revenue of lockstitch sewing machines with French and Australian buyers, and
US $ 14 million. “We have also built an integrated control panel, pocket the Indian brand Reliance Trends
our new button manufacturing welting machines and MEB series has also started sourcing from us,”
facility, which is on the ground of eyelet buttonholing machines. shares Afzalul, who is looking at
floor of this unit and the total “Investment in technology is a part 25% growth in the coming year but
investment in the whole project was of the sales pitch of our company. is confident of doubling the growth
US $ 6.4 million (BDT 50 crore),” We might not be able to reduce if the political turmoil settles down.
informs Afzalul. our price after a certain extent but In the accessories division, a poly
With a setup of around 300 sewing the quality of sewing will never be bag manufacturing unit is also
machines, Zas Apparels specializes compromised,” adds Afzalul. being setup.
The company has a fabric and yarn testing lab with all the equipment from the UK-based James Heal
Presently specializing in yarn dyed fabrics, the company has plans for replicating the same in solid
and printed fabrics
why many Pakistani mills are supplying to or interested to work with Bangladesh,
bangladeshSnips
Bangladesh, where denim manufacturing but there are strong reservations. “The
is one of the biggest growth areas,” says banking system in Bangladesh is very
Muhammad Shafiq, CEO, Hareem Textile, difficult and payments are a major
US $ 500 million green fund
Pakistan. The company besides having issue. Business can only thrive on good
for textile sector
55,000 spindles also has 150 looms to supply relations,” says Luqman Bin Arif, HOD-
To help the textile sector grey and printed fabric. Endorsing the view Marketing, Naveena Denim. The company
adopt eco-friendly Faraz Ahmed Malik, Director of Global is constantly increasing its presence in
technologies and practices, Textile Network, who represents many the country, but prefers to work with
the Central Bank of mills in Pakistan in the international market established players. The company has a
Bangladesh announced US says, “There is no real competition between capacity of 1.4 million metres of denim
$ 500 million of low-cost India and Pakistan, even though both the fabric per month using differential finishes.
green fund for the textile countries are looking at the same markets, They are also one of the biggest suppliers
sector. Atiur Rahman, because the product specializations are for Levis in Pakistan. Since denim has
Governor, Bangladesh Bank, different and also since Pakistan is more become a fashion product, one of the
announced the Central cost-competitive in coarser counts, most biggest challenges for the company is
Bank’s plans to earmark Indian mills do not touch the category.” meeting shorter lead times.
US $ 500 million of low- A major player in the Bangladesh market
cost ‘green fund’ for textile Winco Marketing, Pakistan is supplying
India looking to supply
factories. The World Bank both raw cotton and yarn to many big
to the value-added
Group is supporting the segment…
Partnership for Cleaner Even though most of the big mills from
Textile (PaCT project) in around the country were present like
Bangladesh. IFC is taking Alok, Century, Neo-tex, Alps Industries,
the lead role in structuring Tirupati Yarns, NSL Textiles, Loyal
the green fund. Textile to name a few, the product in
Washing, Dyeing, and focus was cotton yarn. Also present were
Finishing activities are an trading houses like Texperts and Square
important part of the country’s Corporation. “China is an important market
textile and apparel industry as for cotton yarns and though last year, they
1,700 WDF units and almost slowed down buying, we see the market
200,000 workers contribute a reviving which is a good sign. What matters
net value of up to 20% to the to the Chinese companies is reliability and
textile value chain. quality. If any company can offer these
two elements, then the quantities that
“The banking system in Bangladesh is very the Chinese need can provide work for
Two factories misusing duty-
everyone,” says Dr K Rajasekhar Reddy,
free bonded warehouse facility difficult and payments are a major issue. Business
Chairman & MD, SLN Spinning Mills. The
Bangladesh’s Customs Bond can only thrive on good relations. We prefer to Guntur-based company is so upbeat about
Commissionerate (CBC) work with established players.” – Luqman Bin Arif, opportunities in China that it has opened
revealed that two export- HOD Marketing, Naveena Denim an office in Shanghai for follow-up after
oriented apparel companies the fair. Next on its radar is Bangladesh,
have evaded duty of around which is now looking at superior yarns for
BDT 12 crore by misusing the companies like NASSA, Sasha, Partex. manufacturing high-end fabrics.
duty-free bonded warehouse Besides standard yarn, the company is also
Also attracting attention was Linocel by
facility. In a recent spot supplying mélanges and double yarn. “We
Texperts, a yarn which looks like Linen and
inspection, CBC officials are sourcing all our yarn from Pakistan
feels like Linen, but has softer hand-feel.
found that KC Apparels and now looking to increase our focus on
“The fabrics made out of this innovative
Limited and Knit Concern China, which is one of the reasons to be at
yarn not only retain the look, feel, comfort,
Limited, sister concerns of a the fair,” said Khalid Rasheed, MD of the
skin-friendliness and creasing like quality
same business group, were company. Also looking to market mélange
of Linen, but also stays in line with the
storing much higher amounts yarns, Saif Group of Pakistan, which was
sustainable movement, which is taking
of raw materials in the represented by Zaheen-ud-din, COO of
the textile industry by a storm,” says
bonded warehouses than the the group felt that the days for supplying
Manish Mehta, Director, Texperts. The
registered amount. basic products are over. “It is important yarn is being used to develop both woven
for companies to differentiate and we have and knitted fabric, for both menswear and
According to the sections
established a factory in Egypt also to offer womenswear. As of today, Bangladesh is a
of Customs Act 1969, the
a wide variety of yarns, including those major market. In fact, Manish shares with
taxmen can confiscate the
that are not produced in the country,” said pride that the first major breakthrough
goods and the individuals
Zaheen-ud-din. The company has 130,000 came in January 2013 when Inditex (Zara)
behind the irregularity
spindles in Pakistan and 60,000 spindles ‘fell in love’ with Linocel and ordered more
are liable to a penalty not
in Egypt. than 100 metric tonnes of the yarn for three
exceeding (five times) the
value of the goods. While many of the Pakistani Mills are of its vendors in Bangladesh to make just
either already working with Bangladesh three styles in million pieces.
I
n comparison to the cotton successful operation, Eric rues that already started construction of
spinning industry, the size unlike other segments in textiles, its new manufacturing facility in
of the linen market is small linen industry has seen relatively Ethiopia as there are many relative
but nonetheless it is growing lesser improvement or upgradation advantages to have a manufacturing
and important for the fashion in its technology over the years unit in Ethiopia over China. “Firstly,
and differential market. Designers therefore making it a highly labour- the labour cost is high in China;
worldwide have been continuously intensive industry. “In textile secondly, as the company uses the
using linen in their collections though industry, linen is less than one per flax fibre grown in Europe and
it has seen little innovation over the cent of the total conceptualized Ethiopia is much closer to Europe
years. “Linen is a very historical fibre textile fibres. So nobody wants to than China. While exporting from
and has a stable production. Around make investment to develop new China to worldwide, involves duty
6,000 years ago, the Pharaohs of types of machinery. In our factory, whereas all countries open their
Egypt started wearing pure linen, as we have some machines which are gates from Ethiopia due to its
a sign of royalty. It is a completely 17 years old, though from the best status as ‘undeveloped and poverty
different fabric from cotton and machine manufacturers of Europe,” stricken’,” reveals Eric. Due to
wool and difficult to manufacture. states Eric. Though labour has been cheaper product line and shorter
Pure linen is special in itself and a problem in China, but for the past distance of the Ethiopian factory
warrants little innovation,” claims year things have been improving due to its main European market, the
Eric. Being an environment-friendly to many factories shutting down. company is also investing heavily
yarn, the company focuses on pure The company trains its labour for in training the labour by sending its
linen as it is established in the handling the linen spinning, as it technicians on a regular basis.
market and as Eric adds, “Linen requires very careful handling and Still under construction, the
has a lot of aspirational value and around 50 per cent of its labour Ethiopian factory will start
is a scarce commodity, which adds force are locals, while the other 50 production of pure linen from
to its appeal.” Yet, Kingdom spends per cent comes from west of China. December 2016 and the first phase
around US $ 1.5 million annually on Currently, with a global market of the factory will see a capacity
development and innovation to meet share of around 20 per cent and of 30,000 spindles, adding 30,000
customer satisfaction. around 2,600 employees, Kingdom more in the next phase. Apart from
Though, Kingdom has combined Holding is investing hugely in Ethiopia, the company also plans
the modern way of spinning with expanding its business and to partner with spinning mills in
the traditional approach, blending tapping potential hubs for linen Europe to tap the larger market for
technology with tradition for a manufacturing. The company has Linen production; one in Poland
time line
and the other one in Tunisia are warehouse is almost empty,” 60 per cent, in Korea it is 80 per
under consideration. “They have declares Eric. For countries cent, share in Japan is 60 per
production capacities of 700 such as India, the company has cent, in Portugal it is 35 per cent,
tonnes, handling Eastern Europe its warehousing in Free Trade Turkey it is 65 per cent and in
and South America, which is a Zone at Nhava Sheva, Mumbai; India it is 12 per cent. “Keeping the
huge share,” conveys Eric. in Turkey, the company works leadership position is very difficult, 1979
The company markets its with an exclusive agent partner therefore we are always looking for
linen yarns in Mainland China, who warehouses for them, while partnering in different countries, The company started
European Union, and more in Italy, Kingdom has their own exploring the biggest and the most with 10 looms for
warehouse office. “On order, potential companies to work with in polyester and also
recently it has been supplying to started producing silk.
I can deliver within next two terms of technology and the quality.
India (for the past 6 years) and
weeks, but though we keep We are continuously investing to
Bangladesh (for the past 2 years).
enough quantity in Italy, there is keep up with the high quality levels
Exporting to approximately 20
countries, Italy is the biggest
always a shortage of supply and worldwide,” says Eric. 1998
that’s where the European local While India may well be the
market with fashion fabric
spinners come in and get space next destination where the
manufacturer Solbiati one of Market for silk declines,
to survive. They are feeding company would want to put up a and therefore, company
its loyal and consistent buyer.
factories with fast fashion due manufacturing facility, it is looking shifts towards linen.
A technical tie up with Italian
to their proximity and quick to explore other markets also,
chemical producer Bozzetto
deliveries, the transportation and Bangladesh is one of them.
allows the company access to the
costs are also less,” adds Eric. Presently, India is the second
best developments in processing
Meanwhile, the company believes largest consumer of linen yarn
1999
of the yarn for quality, which is
acknowledged by many as truly that they are their biggest after China. “India is a very huge
competitors and are confident market and in the near future we The company starts
the best in the world. Today, linen production with
Kingdom has in its product basket that no one comes close to their can think of setting up a factory 5,000 spindles.
a variety which includes wet spun reach in the world market. there, as within 4-5 years the
linen yarn, organic linen yarn, Currently, the company’s market country will surpass China in
linen mélange yarn, refined flax share in domestic China is only terms of linen yarn consumption,
fibre, and organic scutched flax. about 10 per cent, but in other though it is too early to commit,” 2003
In order to provide consistent markets it is huge. In Italy it is concludes Eric.
quality products to its customers, Extends the capacity of
the company has installed testing production from 5,000
to 30,000 spindles.
labs at all its factories, equipped
with the latest technology.
Being a company with a global
vision, Kingdom is working 2006
closely with Siemens for
sustainable development. Kingdom becomes
Experts from Siemens have the biggest company
analyzed the operations and for linen exports from
China to worldwide.
are supporting changes to make
the factories more energy-
efficient and also save on
water consumption. Workers 2015
at the factory are encouraged
to suggest improvements and Latest technology supports quality production at Kingdom Holdings Current capacity of
are made to feel ownership for 100,000 spindles with
the company’s global success. a market share of 20
The management at Kingdom per cent and 2,600
employees.
understands that the future is for
sustainable companies and along
with a natural product; systems
are also being improved to give 2015
the competitive edge for future
demands and expectations.
Ethiopian unit under
Working with a standardized construction.
product, manufacturing is a
continuous process and the
company maintains well-stocked
warehouses and ships out 2016
products on demand. “In the
past 5-6 years, everybody has Ethiopian unit to
pushed us for deliveries so the From fibre to product, linen is a niche market start its functioning.
and many more are a part of the 200 strong One of LMW’s latest offerings, the
of Prime Group, Musharraf Group, Card LC 636 machine, is designed
clientele of BRÜCKNER in Bangladesh.
Viyellatex, Square Group, SM Group for higher production capacity of
BRÜCKNER machines are equipped with and Pakiza Group. “Due to our long up to 250 kg of yarns per hour, with
a heat recovery system and further energy presence in the country, we have an increased working width of 1.5
optimization measures that allow up to been able to successfully break the metre. The card has the highest
35% reduction in the energy costs. The biasness of the industry towards active carding area of 1.95 square
ECO-AIR heat recovery system can be European equipments and acquired metres among all the other carding
retrofitted on most dryers, while promising 40% of the market share in the machines in the world today. It
a return on investment in less than 3 years. segment of ring frames,” points out has a pressure regulated chute for
Another innovative feature of BRÜCKNER C. Arunachalam, GM-Exports, better feeding and a specialized
machines is the SPLIT-FLOW air circulating Lakshmi Machine Works. LMW profiled finger plate. It has an
technology. Each chamber is equipped with has found major success with its ring individual drive for feed, opening
four air circulation fans and two heating frame and speed frame machines, and stripper rollers, and single
units in counter direction, which allows which account for 50% of the cost of licker in arrangement with arcual
fine tuning the machine to specific fabric a spinning project. The company is in combing segment.
requirements. The air flow of upper and
lower nozzles can be adjusted separately,
depending upon the needs of the fabric.
Stoll going strong with its CMS 502
range of flat knitting machines
Memminger IRO PRESENTS TO THE INDUSTRY labour saving devices for knitting machines
W
ork Measurement is volumes, style gets over by the time Study. The observer should collect
used to develop standard production reaches to its peak or even the information related to kind of
times needed to perform before. In such situations time values work, machine and equipment going
operations. It works as a measured may not be that much result- to be used, material used, work place
base for costing, production planning oriented and practically applicable. arrangement as well as the details
and scheduling the process. Sticking to While conducting Time Study by of surrounding.
the standard time is also an indicator stopwatch and board, the position of Breaking down operation into
of organization health which results Time Study engineer is also important, elements – Once the operation
into on-time delivery of goods. Other while the engineer should have a clear to be measured is selected, the
applications of work measurement view of the hand movement, he/she same needs to be broken down into
data may be in capacity calculation, should not create inconveniences to elements. Elemental breakdown
capacity planning and booking, process the normal working of the operator. provides an opportunity of detailed
balancing, simulation while planning, Nowadays most of the organized investigation and enables finding out
operator’s evaluation and comparison, factories carry out Time Study through the time consumed in value-added
skill development, and many such videography of the operation, it is and non-value added activities. The
complementary processes. important to calibrate the replay speed accuracy of Time Study depends on
Many a times it’s observed that with the actual speed of the operation. the elemental breakdown. The key
values obtained from Time Study Time Study is a cumbersome task. It considerations suggested for elemental
don’t reflect in the practice and a involves time, money and of course breakdown are:
significant deviation is witnessed manpower. To make Time Study 1. Each element should have a
from the time values set and actually exercise accurate and fruitful it should definite start and finish point and
achieved. Selection of the task for be conducted in a logical manner. It should be free from any overlap,
Time Study must be evaluated on starts with careful selection of work ensuring their subsequent repeated
measurable criteria like, work should to be studied followed by investigating recognition. These beginnings and
be clearly measurable and performed the circumstances (method, machine, ends can often be recognized by a
in a consistent manner, which means workplace, etc.), careful elemental sound or by a change of direction
there should be uniformity in the breakdown and its sequential of the hand or arm. They are
work being done. Considering the arrangement and finally getting the known as Break Points. A Break
start-up losses and learning curve, standard time values. An eight-step Point can be defined as an instance
it is also recommended that there easy approach recommended for Time when one element in a work cycle
should be a considerable volume of Study is shown in Figure 1. ends and another begins except
work. In practical situations, it has Getting the information about in situations where overlapping
been observed that in case of smaller work – This is the first step of Time elements are involved.
Element No.
Description
the non-value added elements).
Category
Remarks
Element
Determine the allowances to be made
Step 7 over and above the basic time for the Let’s try to understand the elemental
operation breakdown of joining the cuff panels
Determine the “standard time” for the of a shirt sleeve (refer Table 1 and Picking up one panel Involves moving of
Step 8 and other by left and hands to pick, grasping
operation. Figure 2). 1. right hand panels and coming
back to the machine
The thumb rule of element bed
One common mistake in element breakdown is element that should
be small enough to be repetitive Putting panels face to Pre-positioning of
breakdown is skipping some
PICK
manual element). But in reality for and cut the thread and cut the thread by
8. left hand while holding
3. It is good to keep the elements a good operator measuring pivoting the panels by right
smaller but at the same time time separately may not be possible hand
keeping it too small may lead to by Time Study engineer. Therefore, Moving back the Disposing of the
errors while observing. Hence for all practical purposes pivoting is 9.
trimmers by one hand stitched panels by
and disposing of the left hand
there should be a good balance added to the preceding or succeeding stitched panels
while deciding the elements. Very sewing element. There will be
small elements which are difficult marginal inaccuracy while adding
to observe should be merged with the allowances.
previous or subsequent element. Another problem of element
Similarly, the big elements should breakdown while sewing round
be divided into smaller elements curve. Unlike a stoppage (and thus
Centre
operator may sew few stitches more
Material
Trolley
Stitch
or less while stopping at the corners Operator ABC
resulting element time variation. Observer XYZ
Table
Training on correct hand movements Start Time 0.438 Pick
Subtracted
Subtracted
Subtracted
Subtracted
Subtracted
Reading
Reading
Reading
Reading
Reading
the curve, they generally stop either
Watch
Watch
Watch
Watch
Watch
Time
Time
Time
Time
Time
at the beginning of the curve or at
Picking up one panel and other by left 2 2 38 3 75 3 110 2 147 3
the end of the curve, thereby causing and right hand
variation between cycles. Putting panels face to face, alignment 5 3 41 3 79 4 114 4 151 4
and placement
Time Study sheet Lifting the presser foot, sliding the aligned panels
till needle point and lowering down
8 3 43 2 80 1 116 2 155 4
confidence building between Time Time in attaching button with a pre-set number
For which the basic time remains
Constant element of stitches at a given machine speed
Study personnel and the operator constant whenever it is performed
Button holing of a particular profile with pre-set
to be timed. The objectives should stitches at a given machine speed
be clearly communicated. Many a
Sweeping the floor (varies with area),
time operators take Time Study as
For which the basic time varies in Transferring material from one workstation to
a threat to them and don’t take it Variable element relation to some characteristics of the the other (varies with distance)
positively. It should be treated as a product, equipment or process Work place arrangement (arranging the
routine activity with a sole objective bundles, varies with the process requirement)
of work betterment. In any case, Element which is performed by a Picking up trimmer
Time Study without knowledge of Manual element worker. Disposing off the stitched panel(s)
operator should be prohibited and Pivoting between consecutive sewing bursts.
considered as an unethical practice. Element which is automatically Button attaching element with automatic button sewer
This may lead to mistrust between performed by a power driven machine Stitching element on a automatic profile sewer
Machine element
the observer and the operator. and once started it cannot be controlled
Embroidery element on an Embroidery machine
by a worker except to terminate it.
2. Many a times, operators purposely
Receiving instructions from the supervisor
slow down while Time Study is ON An element, observed during study,
which after analysis is not found to Thread breakage and re-threading of machine
as they feel that working faster
Foreign element be an essential part of the job. (Any Bundle fall down
while Time Study may lead to tough element which is not part of usual work Ripping off stitching after faulty operation
production targets. Sometimes an cycle)
Disturbance due to operator fumbling
opposite scenario is also witnessed
where operators (mostly new
operators work fast. The reason etc. should be ignored. The cycle should be observed. Alternatively such
may be putting efforts to impress consisting of such unusual activities elements may buy time separately and
IE about his/her skills. In both the should be discarded and a fresh later while compiling time consumed
cases IE should ask the operator to observation should be taken. in such elements should be subtracted
work at natural pace. from the total time. However, to
6. The extreme time values should be
3. Selection of right worker is very discarded while analysis, as it may minimize the error, in such a situation
important. The worker selected be due to errors while recording. following the first approach (taking a
must possess the ability to perform Considering such values may lead to fresh observation) is recommended.
that task in a standardized manner. unrealistic results. Getting the Standard Time – It is very
Worker selection for Time Study important to get the Standard Time for
It is important to understand the
should be done in consultation with each operation. The sum of individual
various classes of elements before
production personnel. Also, it is operations results into the work
Time Study. Lack of clarity on type
always better to take a number of content of the product.
of elements may lead to errors in
operators rather than one operator the observations. Some of the major Introduction to Work Study by ILO
for same operation while doing Time classes of elements are as mentioned reads work content as the amount
Study. This will bring homogeneity in Table 3. of work “contained in” given
and increased acceptance of the product or a process measured in
observations. It is worth mentioning that these
element categories are not mutually “work-hours” or “machine hours”.
4. The operator who is going to be exclusive in nature. While Time Study It is nothing but the minimum time
timed should be given sufficient observer witnesses disturbances theoretically required to produce one
time to settle down before Time or interruptions in the work cycle unit of output.
Study and should be able to achieve being observed. Such interruptions Work content = Basic Time + Relaxation
steady pace. Operator should feel are caused by the foreign elements, Allowance + Any allowance for additional
comfortable while he/she is being work
which are not an essential part of the
observed. job and do not add value to the work. There are a number of terminologies
5. While Time Study, unusual activities These foreign elements make the used in industry and may differ
such as bobbin refilling, arranging work cycle longer than other cycles. from factory to factory. However,
the fallen bundle, threading, writing It is recommended that work cycles the fundamental understanding is
down something, halting work consisting of such foreign elements more or less same. Observed Time
and talking to peers or supervisor, should be discarded and a fresh cycle (OT) is the average value of time
Work measurement is the application of techniques designed to establish the time for a qualified worker to carry out a task at a
defined rate of working. It involves, first finding out different elements of the production process; second, finding out the time
taken by each element and third fix the standard time for performing the production process.
observations achieved from Time Delay Allowance or Work Allowance In PBU system when operator is
Study. Observed Time is recorded vary with the type of machine, these untying (opening) and tying (closing)
from direct observation of the allowances are generally kept around the bundle, that element should be
operator. Basic Time (BT) also 5-8%, while Fatigue Allowance (also recorded, calculated and apportioned
termed as Normal Time in many called as Relaxation Allowance) are to the sewing cycle. Suppose there
factories is the time value achieved generally kept as much as 5%. In total is a bundle of 15 pieces of shirt front
after incorporating operator rating. PF & D Allowances should be kept and operator sews the front placket,
This is said Normal Time, as the between 12-16%. the Time Study of the front placket
time values have been levelled or sewing operation is done and SAM
Assuming PF & D Allowance is 15%, the
normalized to a standard rate of value is 1.27 minute.
Standard Time for the above observed
work by multiplying observed value operation will be 1.38 min. (1.2 min. However for every 15 front placket
by rating. Further allowances such as basic time + 15% of 1.2 min. as making, operator is also doing untying
as Personal, Fatigue and Delay (PF allowances added). and tying of bundle once before
& D) are added to the Basic Time or passing on the bundle to next operator;
Normal Time to get the Standard For calculation of SAM, two different
therefore 1/15th of the bundle tying and
Allowed Minutes (SAM) or Standard methods are in practice; in first
untying time also to be added to the
Minute Values (SMV). method allowances are progressively
front placket making cycle.
added, and in second method
Basic Time (BT) = allowances are added to normal Another blatant mistake in the name
Observed Time (OT) X Rating of the Operator of Time Study practiced in certain
time. If the normal time is 1.5 min.,
Rating, as discussed in the previous PF Allowances is 10% and Machine factories is Cycle Study. Here element
article (refer ‘Operator Rating’, Delay Allowances is 9%, then in first breakdown of the operation is not done.
StitchWorld, September 2014) is method SAM = 1.5 (1.09) x (1.1) = Total Cycle Time for one complete
the assessment of the worker’s rate 1.7985 min. The logic behind this bundle is noted and then divided by the
of working relative to the observer’s calculation is given by Paul Collyer, number of pieces in the bundle to arrive
concept of the rate corresponding to the an independent consultant, as at time required per piece. Although
standard pace. Therefore, the rating “Contingency Allowances to be added there is no particular name for this
of the worker gives the comparison to Basic Time and to then add PF study; it is commonly called Cycle
of the rate of working observed with & D primarily because whilst most Study and used for quickly assessing
respect to the standard level, which is delays are machine-related (bobbin, “what’s happening” and this should not
the average rate of a qualified worker, rethread etc.), the operator is still be confused with Time Study.
when he uses correct methods and working and therefore needs PF
Conclusion
when he is motivated to apply himself allowance also”. This method allows
to the work. Operator rating (in % on adding Machine Delay Allowance to Time Study is extremely popular
a scale of 100) when multiplied by the machine elements separately. and widely used by IE. An IE spends
observed time, gives the “basic time” a considerable share of his work
For same reading, following the
for the element. time on Time Study. In many of
second method, the SAM = 1.5 +
the organizations, Time Study is
For example, if an operator is judged to (1.5 x 0.10) + (1.5 x 0.09) = 1.785
considered as panacea to all the
be working slower (rating 80) and the min. Although not so commonly
problems and industrial engineers
observed time is 1.5 minute then, used, noted consultant Chandrajith
directly jump to Time Study without
Wickramasinghe prescribed use
Basic Time = 1.5 × 80/100 = 1.20 minutes sufficient ground work. It is important
of this method because he says
Standard Time (ST) = Basic Time (BT) + to understand that Time Study may be
Allowances “allowance has to be calculated on
only useful when done religiously. It
observed time”.
Suitable allowances, to compensate should be well supported by the careful
for Personal needs, Fatigue and In reality, IE executives in factory selection of work, work place, operator
Delay are added to get the Standard do not face above dilemma as they and last but not the least, strong trust
Time for a particular operation. Such apply a blanket allowance covering between workforce and IE.
allowances are popularly known as both (i.e. 19% in above example to
Targets set on wrong/faulty time
PF & D. Such allowances vary with basic time). SAM = 1.50 x 1.19 =1.785. observations may lead to planning
individual personal needs, type of According to Paul Collyer this is not failures and serious monitory losses
machine, and kind of work (light, correct in terms of international best to the organization. Both excessive
medium and heavy, etc.). Till date practice but it works and makes life work load (too tight targets) and
there are no established standards for simpler for harassed IEs who are underutilization of resources (loose
such allowances. In normal working under pressure to set SAMs. targets) are dangerous to the
conditions it is recommended to add Another important rule of Time organization. It is highly recommended
5-7% Personal Allowance. Delay Study is calculation of frequency that Time Study should be done with
Allowances (also called as Machine of that element in the whole cycle. utmost care and accuracy.
Bangladesh emerging as
an important sourcing
destination for s.Oliver
T he Dhaka office of s.Oliver
has been operational
since the end of 2004. As per
There are currently
three lifestyle
segments under the
industry sources, over the last
s.Oliver brand, all
decade, Bangladesh sourcing
for s.Oliver has grown to more targeting different
than US $ 100 million. Some of buyer types. s.Oliver
the main product categories Casual is the
from Bangladesh are T-shirts, company’s largest
sweatshirts, sweaters, woven segment that focuses
bottoms, denims, men’s shirts, on ladies’ and gents’
ladies blouses and jackets. While
denim sourcing from Bangladesh
has been relatively limited,
capabilities are developing in the
country to offer a wider product
range to brands like s.Oliver.
Further opportunities await
in categories like bodywear/
The birth of s.Oliver in 1969 as underwear as many specialized
a small boutique ‘Sir Oliver’ in factories are being set up in the
Würzburg was a tribute to the country catering to this category.
hero of Charles Dickens’s novel,
Pre-requisites
‘Oliver Twist’. In 1978, after for vendors... leisure fashion. Trendy
some legal disputes, the name
s.Oliver makes sure that the and fashionable, QS
‘Sir Oliver’ was changed to the by s.Oliver is aimed
basic thresholds like compliance
current brand name s.Oliver. are in place in a factory even at teenagers and
Founded by Bernd Freier (who is before they contemplate doing young adults, whereas
also its current billionaire CEO), business. More than the scales s.Oliver Selection
the brand initially sourced its and infrastructure, the mindset
addresses a more
products through wholesalers, of the vendors is important as
if the mindset is right then the
sophisticated audience
but as fashion suppliers were with a generally
factory can be groomed as per
frequently unable to deliver the buyer’s requirement. The understated style.
the quantities ordered by the right mindset includes how
retailer on time, Bernd travelled keen a factory is to work with
to India in 1974 to negotiate a brand like s.Oliver and how for s.Oliver as the country’s
directly with local textile flexible they can be? Can they capabilities are developing
manufacturers, and thereby handle business for 12 seasons in garmenting. The country’s
in a year? contribution to s.Oliver’s entire
gained independence from the
Very strict on compliance, sourcing is increasing but in the
wholesalers. Subsequently, he coming time, as China continues
s.Oliver audits the entire supply
had his own successful range to become more expensive,
chain – even the sub-contractors
of ‘Madras check shirts’, which and sub-suppliers, though the further growth opportunities
founded a ready market in company normally doesn’t could be available for factories
Germany. Today, the retailer allow sub-contracting. The in Bangladesh.
has purchasing offices in production is closely monitored Speed to market is one of the
Hong Kong (China), Hangzhou at the factory floor by the key factors that affect sourcing
company’s QCs. for brands like s.Oliver. Having
(China), Chennai (India),
the right product is perhaps
Bogor (Indonesia), Dhaka Focus on Bangladesh more important even if it means
(Bangladesh) and Istanbul increasing... that it needs to be sourced
(Turkey); the logistics is Bangladesh is emerging as from countries that may not
managed from Rottendorf. an important sourcing hub necessarily be the cheapest.
‘BUY NOW,
WEAR NOW’
CHANGING RETAIL
Brands no longer restricted to four buying seasons
Though technically seasons change 4 times a year, but for many retailers today
the season changes between 7 to 15 times, luring shoppers to stores. Ditching the
traditional fashion-cycle, many retailers and brands are striving to deliver a near-
constant feed of ‘Buy now, wear now’ products. The buying season in fashion is no
longer about Spring, Summer, Fall or Winter, as retailers develop new reasons for
fashion seekers to shop, widening the number of collections and plugging falling sales
in traditional lean periods.
oday, the lead Even though it has a different year, one in Spring and one in
time of individual business model, following Fall, but within each season,
collections for brands ZARA’s footstep is the Japanese- there are several sub-collections
is anywhere between owned Uniqlo, an affordably that allow H&M to continually
two to five weeks, compared to priced global apparel retailer, refresh its inventory. The
the traditional six months or which makes well-designed and retailer’s primary collections
more, enabling fresh products well-fabricated basic clothes. are traditional long-lead times,
on the shelves with every new Not to remain behind, Burberry, while the sub-collections are
delivery. This shortened cycle which is also well-known for its trendier items with shorter
allows brands to better respond tech-savvy approach to shopping, lead times. Generally, the
to market feedback by doing has experimented with this items by the Swedish retailer
smaller runs per piece and if concept. Since 2010, the brand with very short lead times
well received by consumers, has sold a selection of pieces are manufactured in Europe,
then produce more, instantly. straight from the runway, with a while longer-lead items are
Though the concept is not delivery time of just eight weeks. manufactured in Asia. Like
entirely new, as ZARA, the Almost unbelievable, but as of Zara, this allows H&M to be
master of offering consumers today the fashion industry is more responsive to trends.
a near-constant stream of churning out around 52 ‘micro-
newness has been embracing The concept is now expanding
seasons’ per year, with new into other fashion items like
faster fashion-cycle for a long trends coming out every week for
time, making it amongst the accessories. Tamara Mellon,
consumers to buy as quickly as Jimmy Choo Co-founder, who
consumers’ favourite; it is now
possible, before they disappear launched her namesake brand
almost a norm with every fashion
from the shelves. According in 2013 with ‘Buy now, wear
retailer. The Spanish fast fashion
to Elizabeth Cline’s book now’ ready-to-wear accessories
retailer commits six months in
Overdressed: The shockingly faces a challenge of getting
advance to only 15-25 per cent
high cost of cheap fashion, retailers to accelerate the way
of its season’s collection and
ZARA receives new deliveries they work. Instead of quarterly
only locks 50-60 per cent of its
to its stores twice per week, deliveries, Mellon provides
collection by the start of the
whereas H&M and Forever 21 get monthly collections and finds
season, which means that up to
daily shipments of new styles, it challenging to get stores
40-50 per cent of its clothes are
and Topshop introduces 400 to agree to working with 12
designed and manufactured in
styles a week on its website. deliveries within a year. “It is
the middle of the season. For
instance, if Marsala becomes a Another approach is numerous difficult for department stores
rage, then ZARA’s supply chain collections within seasons. A to fully adopt the updated
reacts very quickly, designing leader in this concept is H&M, distribution cycle. We have
new styles and getting them into the second largest apparel seen great success online with
stores, while the trend is still at retailer in the world, which our own e-commerce and with
its peak. offers two main collections each forward-thinking retail partners
A leading provider of
testing and certification
services, CSA Group, has
environmental conditions
under which the work is
performed.
launched a new testing and The Group covers a broad
certification programme for range of products including:
high-visibility safety apparel fall protection equipment, head
to the requirements of CSA protection, protective eye-wear,
Z96-09. The Group offers a face protectors and protective
comprehensive programme of footwear. “CSA Group is a
standards solutions, testing leading provider of testing
and certification for personal and certification services and
protective equipment, including standards development for
high-visibility apparels such high-visibility safety apparel
as coveralls and vests used for the Canadian market.
in construction, emergency This programme is a part of
response and leisure sports; CSA Group’s commitment to
like Net-a-Porter. The consumers From mass market ZARA to the CSA Z96-09 standard contributing to a better and
have fully-embraced the ‘Buy high-end Burberry, retailers provides guidance on the safer world. The expanded
now, wear now’ approach, but and brands are embracing design and manufacture of services will help our clients
department stores have been and accepting the change high-visibility safety apparel. to meet the requirements
more reluctant to follow suit,” happening in fashion and It recommends that a hazard that help promote safer work
reveals Tamara. the customer’s need for assessment be carried out on environments in Canada,”
However, the retail scenario is instant gratification. With each job to determine the risk maintains Nashir Jiwani,
changing and slowly department designers creating new looks to workers of being struck CSA Group Regional Vice
stores too are embracing on a weekly basis, the fashion by moving vehicles and the President, Canada.
this concept, such as Neiman calendar for these companies
Marcus, which encourages is set up to deliberately make
brands to split their collection the customer feel off-trend
after the first wear. In today’s Greenpeace unveils Detox
into 8 to 10 (sometimes 12)
deliveries. “We have engaged highly competitive retail Catwalk report
environment, regardless of
R
customers, who visit our stores ecently, Greenpeace East the past four years represent
weekly and to keep their approach, it is critical to know
how consumers will react to Asia released its Detox approximately 10% of the
attention, there has to be fresh Catwalk, an online platform global apparel and footwear
goods with new deliveries. We products well before they are
launched. The chase report, which assesses how market,” revealed Yixiu Wu,
live in an ADD (Attention effectively fashion brands the Detox campaigner at
Deficit Disorder) society, With after Spring, Fall,
are removing toxic chemicals Greenpeace East Asia.
with the iPhone, designers Resort and Pre-Fall
from their supply chains and The four-year Detox
iPad, Instagram, etc. creating new looks season is pointless
on a weekly basis, tackling water pollution. While
We like immediate when retailers such campaign is changing the
the customer feels on one hand Inditex Group,
gratification and visual as ZARA, H&M, way companies are working
off-trend after the Puma and Valentino join 13
with their suppliers and is
stimulation. At Neiman, Topshop, Forever
first wear. other Detox leaders in this
that means new and 21, etc. are coming starting to shift chemical
year’s ranking, on the other
exciting clothes,” informs up with collections regulations in manufacturing
hand, sports brands such as
Ken Downing, Fashion Director every week or so. countries. According to
Nike and Li Ning are labelled
and Executive Vice President Scurrying to keep pace Greenpeace, Detox leaders are
Greenwashers for their failure
at Neiman Marcus. But the are manufacturers around those committed companies,
to take credible action to Detox.
longer and more complex the the world, while European leading the industry towards a
The Detox Catwalk assesses
supply chain, the harder it is for producers in Turkey and toxic-free future with credible
how committed companies have
the retailers and brands to break Eastern Europe and US timelines, concrete actions and
performed against key criteria,
away from the traditional retail suppliers in Mexico and South on-the-ground implementation.
which include how they are
cycle. “The number one thing America give advantage of working to eliminate known “Increased supply chain
facing the industry right now is proximity to fill shelves in two hazardous chemicals, such transparency is a good
timing. Consumers today buy weeks, Asian destinations as PFCs, nonylphenols and practice for a sound chemical
what they need when they need are still the preferred choice phthalates from their products management, which will
it, changing the way they used to for more long running and and processes, and what steps help decision makers
shop. But retail has not changed classic garments where they are taking towards full draft and promote solid
completely. It needs to be more along with fashion, quality supply chain transparency. policies in China,” tells
in sync,” asserts Marshal and timelessness are the “The fashion companies that Liu Jianguo from College of
Cohen, Chief Analyst at critical deciders for shopping have committed to Detox over Environmental Sciences.
Market Research Firm NPD. the style.
f all ’15
Fun Fur
S eventies being such a big trend, fur coats
were everywhere. All the fashion capitals
churned out their versions, whereas New York
and London presented fascinating faux furs,
Paris and Milan went for patch worked ones and
more innovative ones. Of course, the safe fur
coats included traditional shapes and various
coloured pieces in the most divine pelts. But
this season was more about the frivolous furs
– fluffy Mongolian lamb furs at Philipp Plein in
bright shades, two-tone grey and white at Just
Cavalli, Saint Laurent’s haphazardly colourful
patchwork fur coat. Plain furs were incorporated
in unusual shades – emerald at Versace, red at
Emilio Pucci, aquamarine at Max Mara and baby
blue at Dolce & Gabbana. Matthew Williamson
used long Mongolian lamb fur in lilac, caramel,
raspberry and turquoise in garments. Erdem
trimmed the collar of a camel coat in golden fur
Philipp Plein Sacai
and Roksanda made use of brightly coloured
shaved fur in stripes.
Jil Sander Roksanda
f all ’15
Patchwork
P atchwork, so popular in New York and Milan, was back in force
during Paris Fashion Week. Designers in Paris presented three
options for this: the first a literal patchwork in spliced fabrics on offer
at Stella McCartney, Guy Laroche and Jacquemus. The next route was
neatly patch worked layers that felt more like wall art – see the frame
worthy panels at Christian Wijnants or the woven dreams at Nina Ricci
where sequined panels and feathered pieces were merged into one.
Lastly, patchwork effects were created through a clever print. They were
knitted in grey tones at Acne, used on skintight leggings and long
line blazers. At Cédric Charlier, varying widths and colours of stripes
were spliced together, giving the haphazard effect of a patchwork.
The strongest use of patchwork however goes to Chloé, who spliced MSGM Stella McCartney
colourful printed and woven panels of fabrics together in 70s style
ponchos and floor length dresses. Moschino Nina Ricci