WEBINAR WORKBOOK

5 Writing Mistakes
That Are Killing
Your Sales

TheCopyCure.com
 W E B I N A R WO R K B O O K

5 Writing Mistakes That Are Killing

Your Sales

How to Use This Workbook:

Even with the best of intentions, by the time this webinar is finished, you'll
have forgotten half of what you learned.

That’s because we’re infinitely more likely to remember what we write down!

There’s good evidence that the act of writing helps us remember things—
specifically when we use pen and paper. NOT writing things down is like
asking our brains to forget the webinar, but remember our grocery list from
last Tuesday.

So, print this workbook, grab a pen, and follow along. (Or grab your
favorite journal!) You’ll absorb an incredible amount of information,
guaranteeing you’ll never be caught making these 5 mistakes again.

Let’s do this.

XO

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 In your own words…

MISTAKE #1 is

Key Takeaways:

The most effective copywriting starts in , not yours.

Ask yourself: Where is the spotlight on ME instead of my customers?

Write down the fix for mistake #1 below:

MY ACTION ITEM(S)

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 In your own words…

MISTAKE #2 is

Key Takeaways:

Contractions how we speak.

Rewrite the sentence below using the fix for Mistake #2:

“In this course we will show you why you do not need to sound like a robot.”

Don’t confuse with .

Write down the fix for mistake #2 below:

MY ACTION ITEM(S)

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 In your own words…

MISTAKE #3 is

Key Takeaways:

A mind always says .

The marketer always .

Ask yourself: Where in my copy could a potential customer get confused?

Write down the fix for mistake #3 below:

MY ACTION ITEM(S)

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 In your own words…

MISTAKE #4 is

Key Takeaways:

Even great don’t write great headlines on the first try.

Write at least headlines and subject lines.

Write down the fix for mistake #4 below:

MY ACTION ITEM(S)

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 In your own words…

MISTAKE #5 is

Key Takeaways:

CTA =

Some examples of CTAs include

Ask yourself: What action do I want my readers to take?

Write down the fix for mistake #5 below:

MY ACTION ITEM(S)

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 RECAP

What Are The 5 Mistakes That Are

Killing Your Sales?

Mistake #1:

Mistake #2:

Mistake #3:

Mistake #4:

Mistake #5:

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 W H AT ' S N E X T ?

You have two options.

01
Hire it out
(but beware!)

02
Learn this skill & pay yourself for life.
G E T S TA R T E D N O W

m ended!
R e c o m

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