A Summer Internship Project Report

On

"A Study of Customer acquisition in DCB Bank", Pune Region

At

"Development Credit Bank", Pune

By

"Rashmi Khobragade"

MBA-II (Marketing)

Batch (2018-20)

Under the guidance of

Prof. Priyanka Nigade

Submitted to
"Savitribai Phule Pune University"

In partial fulfilment of the requirement for the award of Degree of Master in Business
Administration (MBA)

Trinity Institute of Management & Research

Near Khadimachine Chowk,
Kondhwa Annexe, Pune - 411048
 Acknowledgement

It gives me a great pleasure to express my deep sense of gratitude and indebtedness for allowing
me to undergo Summer Project Program in their reputed organization.
I would like to convey my sincere thanks to Dr. Ravindra Gadge (Director-TIMR) who helped
me and motivated me whenever required.
I would also like to thanks to my faculty guide Prof. Priyanka Nigade for staying in constant
touch and for willing to support me in any manner possible.
I am also thankful to Mr. Hitesh Shah Cluster Head from DCB BANK for guidance given
and cooperation extended for carrying out the project. I am also thankful to all the respondents
and friends who have helped me to conclude the contents of the project in decent and
presentable manner.

Rashmi Khobragade
 DECLARATION

I do hereby declare that this project work entitled “MARKET MAPPING” submitted by me to
the TRINITY INSTITUTE OF MANAGEMENT AND RESEARCH AFFILIATED TO
SAVITRIBAI PHULE PUNE UNIVERSITY of the partial fulfilment of the requirement for
the award of Master of Business Administration. (MBA) is a record of my own research work.
The report embodies the finding based on my study and observation and has not been submitted
earlier for the award of any degree or diploma to any in institute to any university.

DATE: Rashmi Khobragade

 Executive Summary (Abstract)

Investment is the employment of funds on assets with the aim of earning income or capital
appreciation. Investment is the most important things today. People are earning more, but they
do not know where, when and how to invest it. A proper understanding of money, its value,
the available avenues for investment, various financial institutions, the rate of return/risk etc.
are essential to successfully manage one’s finance for achieving life’s goal. Through this study,
an analysis has been made into preferred investment avenue among people in Pune.

The results highlight that certain factors like education level, awareness about the current
financial system, age of investors etc make significant impact while deciding the investment
avenues. The study is based on personal interview with people, using a structured
questionnaire.

Actually, the present study identifies the preferred investment avenues among the individual
investors using self-assessment test. The study is based on primary sources of data which are
collected by distribution of a close ended questionnaire.

The data has been analysed using percentage and chart with the help of statistical software.

There are large numbers of investment opportunities available today but there are people who
are more prefer fixed deposits for their investments. In this study is going to briefly analysing
the various aspects of Fixed Deposit market at Pune region.
 Table of Contents
Serial Number CONTENTS Page Number

1 Introduction 1
2 Company Overview 2-4
3 Theoretical Background 5-8
4 Objectives 8
5 Research Methodology 9-11
6 Data Analysis, Results and Interpretation 12-25
7 Conclusions 26
8 Limitations of the project 26
9 Recommendations 27
10 Bibliography 28
 List of figures

Sr no. Title Page no.

1 Outline of the project report 1

2 Company overview 2

3 Classification of banking industry in India 3

4 Literature review 5

5 Rules of customer acquisition 7

6 Method of research 9

7 Sampling technique 11

8 Gender classification 12

9 Age group 13

10 Residence 14

11 Education 15

12 Marital status 16

13 Status 17

14 Occupation 18

15 Average monthly expenditure 19

16 No of banks 20

17 Money investment 21

18 Duration 22

19 Investing factor 23
 1.Introduction
1.1 What is the Project?
“A Study of Customer Acquisition in DCB Bank, Pune region”

1.2 Definition & Purpose of the project

Customer acquisition is the process of acquiring new customers or converting existing prospect
into new customers. Companies and organizations consider the cost of customer acquisition as
an important measure in evaluating how much value customers bring to their businesses.
The whole process should concentrate on following considerations:
1. Primarily it is important to determine and focus on psychology of customers, like how
the customers feel and think and then selecting the product segment to be presented to
them.
2. Concentrating on how the customers are influenced by the surrounding environment
like the business culture, technology, media etc.
3. Analysis of customer behaviour and tendency while buying specific range of product.
4. Studying the customer’s limitation of knowledge processing power which influence the
decision making power.
5. Finally, it’s very important to engage best strategies for effectively convincing new
customers and improving marketing campaigns.
The purpose of customer acquisition is not actually getting new customers but in a way creating
value to the customer by providing timely solutions to their requirements. Banks have a greater
insight into these customers’ needs and can deliver appealing products with lesser acquisition
costs and enhance customer loyalty as well.

1.3 Scope of the Project

Customer Acquisition involves encouraging consumers to purchase a company’s products and
services. Companies and organizations consider the cost of customer acquisition as an
important measure in evaluating how much value customers bring to their business.

1.4 Outline of the project report

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 2.Industry & Company Overview

Banking is an industry that handles cash, credit, and other financial transactions. Banks provide
a safe place to store extra cash and credit. They offer savings accounts, certificates of deposit,
and checking accounts. Banks use these deposits to make loans. These loans include
home mortgages, business loans, and car loans. Due to their importance in the financial
stability of a country, banks are highly regulated in most countries. Most nations have
institutionalized a system known as fractional reserve banking under which banks hold liquid
assets equal to only a portion of their current liabilities. In addition to other regulations intended
to ensure liquidity, banks are generally subject to minimum capital requirements based on an
international set of capital standards, known as the Basel Accords. In today’s progressive
world, the banking sector has become the backbone of every economy worldwide just like
blood is to the veins and unique because of its formation, staffing and extraordinary services
rendered by the industry. Banking sector works in the best interest of the country and due to
their contribution in the financial stability, banking is highly regulated in most of the countries.

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 Functions of Banking
The primary functions of banking are:
1.Accepting Deposit: Banks accepts deposits from the people. Deposits are the amount of
money submitted by the public in the banks as saving and or for future use. People do many
kinds deposits such as fixed deposit, recurring deposit, current deposit and saving deposit.
2.Granting loans and advances: Banks grants money to the individuals in the form of loans.
Loans are lent to the people at a certain interest rate for a particular period of time. Banks also
provide advances to their customers.
3. Banks also provides the services such as overdraft, bill of exchange, bill discounting and
loans too.
Classification of Banking Industry in India

1.Reserve Bank of India:

Reserve Bank of India is the Central Bank of our country. It was established on 1st April 1935
accordance with the provisions of the Reserve Bank of India Act, 1934. It holds the apex
position in the banking structure. RBI performs various developmental and promotional
functions. It has given wide powers to supervise and control the banking structure. It occupies

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the pivotal position in the monetary and banking structure of the country. In many countries
central bank is known by different names.

2.Commercial Banks:
Commercial bank is an institution that accepts deposit, makes business loans and offer related
services to various like accepting deposits and lending loans and advances to general customers
and business man.
3.Public Sector Banks:
Currently there are 21 Nationalised banks in India. The public sector accounts for 75 percent
of total banking business in India and State Bank of India is the largest commercial bank in
terms of volume of all commercial banks.

4.Private Sector Banks:

The private-sector banks in India represent part of the Indian banking sector that is made up of
both private and public sector banks. The private-sector banks are banks where greater parts of
stake or equity are held by the private shareholders and not by government.
5.Foreign Banks:
A foreign bank with the obligation of following the regulations of both its home and its host
countries. Loan limits for these banks are based on the capital of the parent bank, thus allowing
foreign banks to provide more loans than other subsidiary banks.
Foreign banks are those banks, which have their head offices abroad. CITI bank, HSBC,
Standard Chartered etc. are the examples of foreign bank in India. Currently India has 36
foreign banks
6.Regional Rural Bank (RRB):
The government of India set up Regional Rural Banks (RRBs) on October 2, 1975. The banks
provide credit to the weaker sections of the rural areas, particularly the small and marginal
farmers, agricultural labourers, and small entrepreneurs. There are 82 RRBs in the country.
NABARD holds the apex position in the agricultural and rural development.

7.Co-operative Bank:
Co-operative bank was set up by passing a co-operative act in 1904. They are organised and
managed on the principal of co-operation and mutual help. The main objective of co-operative
bank is to provide rural credit.
The cooperative banks in India play an important role even today in rural co-operative
financing. The enactment of Co-operative Credit Societies Act, 1904, however, gave the real
impetus to the movement. The Cooperative Credit Societies Act, 1904 was amended in 1912,
with a view to broad basing it to enable organisation of non-credit societies.
8.Scheduled and Non-Scheduled Banks:
The scheduled banks are those which are enshrined in the second schedule of the RBI Act,
1934. These banks have a paid-up capital and reserves of an aggregate value of not less than
Rs. 5 lakhs, they have to satisfy the RBI that their affairs are carried out in the interest of their
depositors.
All commercial banks (Indian and foreign), regional rural banks, and state cooperative banks
are scheduled banks. Non- scheduled banks are those which are not included in the second
schedule of the RBI Act, 1934. At present these are only three such banks in the country.

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 3. Literature Review
Customer
"A customer is the most important visitor on our premises. He is not depending on us. We are
depending on him. He is not an interruption on our work. He is the purpose of it. He is not an
outsider on our business. He is a part of it. We are not doing him a favor by serving him. He is
doing us a favor by giving us an opportunity to do so." - Mahatma Gandhi
Modern marketers are rediscovering the ancient mantras for success in corporate world and
blending them with contemporary marketing practices. Long term survival and competitive
advantage can only be attained by establishing an emotional bond with the customers. A shift
is taking place from marketing to anonymous masses of customers to developing and managing
relationships with more or less well known or at least some identified customers (Gronroos,
1994).

Figure 1: Customer satisfaction, customer loyalty and business performance (Buttle, 2004)

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Customer satisfaction
Customer satisfaction has been the subject of considerable research and has been defined and
measured in various ways (Oliver, 1997). Customer satisfaction may be defined as the
customer’s fulfilment response to a consumption experience, or some part of it. Customer
satisfaction I a pleasurable fulfilment response while dissatisfaction is an unpleasurable one
(Buttle, 2004). Satisfaction and dissatisfaction are two ends of a continuum, where the location
is defined by a comparison between expectations and outcome. Customers would be satisfied
if the outcome of the service meets expectations. When the service quality exceeds the
expectations, the service provider has won a delighted customer. Dissatisfaction will occur
when the perceived overall service quality does not meet expectations (Looy, Gemmel &
Dierdonck, 2003). Sometimes customer’s expectations are met, yet the customer is not
satisfied. This occurs when the expectations are low (Buttle, 2005). For example, the customer
expects the flight to be late and it gets late.
Customer Loyalty
Loyalty, behaviours, including relationship continuance, increased scale or scope of
relationship, and recommendation (word of mouth advertising) result from customers’ beliefs
that the quantity of value received from one supplier is greater than that available from other
suppliers.
Loyalty, in one or more of the forms noted above, creates increased profit through enhanced
revenues, reduced costs to acquire customers, lower customer-price sensitivity, and decreased
costs to serve customers 64 familiar with a firm’s service delivery system (Reicheld and
Sasser, 1990).
Yi’s “Critical review of customer satisfaction” (1990) concludes, “Many studies found that
customer satisfaction influences purchase intentions as well as post-purchase attitude” (p. 104).
Customer loyalty can be viewed in two distinct ways (Jacoby and Kyner, 1973).
 The first views loyalty as an attitude. Different feelings create an individual’s overall
attachment to a product, service, or organization (see Fornier, 1994). These feelings define
the individual’s (purely cognitive) degree of loyalty.
 The second view of loyalty is behavioural. Examples of loyalty behaviour include
continuing to purchase services from the same supplier, increasing the scale and or scope
of a relationship, or the act of recommendation (Yi, 1990).
Customer attitude being difficult to measure, for financial and practical purposes, customer
retention is widely used as an indicator of customer loyalty. Researchers have combined both
views into comprehensive models of customer loyalty.
Dick and Basu (1994) came up with a two-dimensional model of customer loyalty identifying
four forms of loyalty according to relative attitudinal strength and repeat purchase behaviour.
The true loyal are those who have high levels of repeat purchase behaviour and a strong relative
attitude. Spuriously loyal customers tend to be more motivated by impulse, convenience and
habit i.e. if the conditions are right. Latent loyalty applies to those customers who are loyal
simply because they have no other choice. Lastly, there will always be some customers who
shall not be loyal to any particular brand.

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Customer acquisition
According to Kotler and Armstrong (2009), finding the right customers that provides a
profitable return can be defined as customer acquisition.
Customer acquisition is necessary for every companies that start creating a business, expanding
their business, products and services, and it is effective in situation where the switching cost is
relatively low and repeat purchases are rare. In acquiring customers, it is essential for
organization to choose the right customers to serve before decide how they can best acquire
them. This is particularly important as it is a fact that organization will not be able to serve all
customers in every way. Hence, organizations nowadays decide to segment their customers
and focus more on customers that they can acquire, satisfy best and bring profitability (Jobber,
2010).

Figure 2: 5 Rules of Customer Acquisition

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After deciding which segment of customers to target, it is necessary for organization to
understand the consumers first.
There are three concepts that need to be recognized.
•Firstly, needs which refer to basic human requirements, in airline case; this can be in a form
of necessity to go overseas by airline service. While, wants are the alternative form of needs
that are molded by culture and individuality
•Again, in airline case, this would be the desire to have convenience, comfortable and
prestigious airline service.
•Thirdly, wants that are supported by ability to pay is often called demand.
It is critical to understand these three concepts which can be seen in the work of Burton, Kotler
and Keller (2009) because it is difficult to provide service with better value that lead to
successful customer acquisition, if the organization itself does not know what are the
customers’ needs and wants which will not create strong demand.
Next, Market offerings can be defined as the combination of product, service, experience and
information that meet the needs or wants of customers (Lovelock, Patterson and Walker, 2007).
Organization need to be careful in creating market offering as by creating an offering,
customers tend to create a form of expectations in regards to value and satisfaction based on
market offering (Kotler, 2000). For example, SIA offer a great experience and excellent quality
level of airline service, customers that hear SIA market offering tend expect high level of airline
service. Hence, if the market offering of SIA does not meet the expectations, customers tend
to be dissatisfied and switch to competitors. However, in SIA scenario, SIA is able to deliver
their service at the promised level which leads to the creation of loyal customers who will share
their experience and recommend the service to others.
Next, it is also essential to keep in mind that quality of the service is not the only decisive
factor. This is true as every customer has their own budget (i.e. for those who want value-for
money service can go for budget airline while those who prefer luxury and prestige will choose
SIA). Last but not least, there has been an observation in the work of (Sellers, 1989; Hanan,
2003) that more than 25% of airline customers are changing airlines annually which indicates
that knowing how to acquire customers are extremely essential, particularly due to arrival of
budget airlines and the development of technology (internet).

4. Objectives
1. To understand the role of promotional activities for acquisition of new customers at
DCB Bank.
2. To implement effective seals and promotional strategies for selling of Fixed deposits.
3. To study the evaluation and performance of the bank.
4. To identify the challenges faced by banking and financial sector.
5. To analyse the response of investors towards the DCB Bank Fixed Deposits.
6. To analyse the role of different demographic variables of the investors (Age, Gender,
Income & Occupation) on the preference for Fixed Deposits.

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 5.Research Methodology
5.1 Method of research
Methodology is the systematic, theoretical analysis of the methods applied to a field of study.
It comprises the theoretical analysis of the body of methods and principles associated with a
branch of knowledge. Typically, it encompasses concepts such as paradigm, theoretical model,
phases and quantitative or qualitative techniques. (Irny and Rose, 2005) A methodology does
not set out to provide solutions - it is, therefore, not the same thing as a method. Instead, it
offers the theoretical underpinning for understanding which method, set of methods or best
practices which can be applied to specific case, for example, to calculate a specific result.

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 5.2 Type of research
There are two types of research
1. Primary Research: - This data is directly collected by the investigator himself.
This kind of data is collected for the first time and is collected for specific reason.

2. Secondary Research: - Secondary research is a type of research that has already been
compiled, gathered, organized and published by others. It includes reports and studies
by government agencies, trade associations or other businesses in your industry. For
small businesses with limited budgets, most research is typically secondary, because it
can be obtained faster and more affordably than primary research.

In this project I have done both.

5.3 Data Type

Three types of data come from a research.
1. Qualitative data
2. Quantitative data
3.Nominal data

In this research I have deal with Qualitative data.

5.4 Data collection tools

1.Cold Calling: -
Cold calling refers to a method used by brokers/wealth managers to obtain new business by
making unsolicited calls to potential clients.

2.Organising Events: -
Organizing events involve a huge expenditure and the probability of lead generation is
highly volatile. They include holding or sponsoring conferences etc.

3.References from existing clients: -

Customer referrals are a very profitable method of generating new business with high quality
customers and reduced overall cost of acquisition.

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 5.5 Sampling Plan

5.5.1 Sampling Technique

A sampling technique is the name or other identification of the specific process by which the
entities of the sample have been selected.
Below fig shows the classification of sampling technique.
In this research project I considered Systematic Sampling Technique which is a part of
Probability Sampling technique,

5.5.2 Sample Frame

A sample frame is the listing of all population elements from which the sample will be drawn.

❖ Our sample frame = “Paid data base DCB Bank”

5.5.3 Sample Unit

From the sample frame we differentiate our sample unit according to industrial and
geographical segment wise.

5.5.4 Sample Size

I have taken sample size = 100.

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 6.Data Analysis, Results and Interpretation

6.1 Data Analysis & Results

1. What is your gender?

Category Percent
Male 53
Female 47
Total 100

Figure 1

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 2. What is your age group?

Category percent
18-24 years 16
25-31 years 22
32-38 years 12
39-45 years 18
46 years and above 32
Total 100

Figure 2

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3. What is your place of residence?

Category Percent
Kothrud 14
Shivaji Nagar 19
Wagholi 22
Baner 15
Others 30
Total 100

Figure3

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 4. What is your highest level of education?

Category Percent
Primary/Secondary 8
Bachelor Degree 12
Master Degree 20
Professional Qualification 28
Other 32
Total 100

Figure4

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 5. What is your marital status?

Category Percent
Single 20
Married 53
Divorced 15
Widow 5
Widower 7
Total 100

Figure5

6. Are you employed?

YES→78% NO→22%

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 7. What is your status?

Category Percent
Student 18
Job Seeker 8
Retired 30
Homemaker 15
Other 29
Total 100

Figure6

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 8. What is your occupation?

Category Percent
Marketer 12
Doctor 8
Banker 20
Self-employed 32
Other 28
Total 100

Figure7

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 9. What is your average monthly expenditure?

Category Percent
Below 10000 8
10000-15000 18
16000-20000 28
21000-25000 14
Above 25000 32
Total 100

Figure 8

10.Are you a client of any banks?

YES→82% NO→18%

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 11.How many banks are you a client to?

Category Percent
One 30
Two 20
Three 37
More than three 13
Total 100

Figure9

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 12.Where do you prefer to invest your money?

Category Percent
Mutual Funds 22
Fixed Deposits 40
Share Market 16
Other investment options 22
Total 100

Figure 10

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 13.Do you prefer to invest for long term or short duration?

Category Percent
Long Term 58
Short Term 42
Total 100

Figure 11

14.Are you aware of DCB Bank Fixed Deposits?

YES→68% NO→32%

15.Do you have any investments in DCB Deposits?

YES→54% NO→46%

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 16.What is the most important factor are you looking for when investing?

Category Percent
Interest Rate 27
Past Performance 18
Liquidity 38
Safety of Capital 17
Total 100

Figure 12

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 6.2 Interpretation of Analysis & Results

After the analysis of full questionnaire here is the interpretation of analysis & result or
findings.

1. According to survey that has been collected from people of Pune region, we found that
out of 100 respondents 53% people were male and remaining 47% were female.

2. From the analysis of data has been collected from local people from Pune region, we
can see that the majority of respondents were between the age group of 46 years and
above it means in this age group senior citizens were also included because they were
much interested to invest their money in financial services.

3. For this data we surveyed the various places of residence of people, from that we found
that out of 100 respondents 14% respondents were from Kothrud, 19% respondents
were from Shivaji Nagar, 22% respondents belong from Wagholi, 15% respondents
come from Baner and 30% respondents belongs from other area which was in Pune
region only.

4. The next question we asked them was the highest level of their education and the
responses received were: 8% respondents out of 100 were Primary/Secondary
education, 12% respondents were having Bachelor Degree, 20% respondents were
having Master Degree, 28% respondents were doing Professional Qualification and
remaining 32% respondents were under another education.

5. Then we asked them about their marital status and the replies were:
Out of 100 respondents 20% respondents were single, 53% respondents were married,
15% were divorced, 5% were widow and the remaining 7% were widower. From this
data we can see that the majority of respondents were married.

6. From the survey we found that the majority of respondents i.e. 78% are employed and
the remaining 22% are unemployed.

7. After that we asked about their status. According to survey and data we found that the
18% respondents were student, 8% were job seeker, 30% were retired, 15% were home
maker and remaining 29% were other.

8. The next question we asked about their occupation or usually their work or business in
which a person is engaged. So, from the survey we found that the large number of
respondents were self-employed i.e. 32%, then 12% respondents were marketers, 8%
were doctor, 20% were Banker and remaining 28% were from other category.

9. From the survey and the data, we found that out of 100 respondents 8% have their
average monthly expenditure below 10000, 18% respondents were between 10000-
15000, 28% respondents were between 16000-20000, 14% respondents were between
21000-25000 and the rest 32% respondents were having their average monthly
expenditure above 25000.

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10. Survey shows that out of 100 respondents’ majority of respondents (82%) were a client
of any banks and only 18% respondents were those who don’t have a client of any
banks.

11. From the analysis of data that has been collected from local people we can see that the
majority of respondents i.e. 37% were a client in three banks, 30% were a client in only
one bank, 20% were a client in two banks and remaining 13% were client in more than
three banks.

12. According to the table and chart we can say that the highest numbers of people invest
their money in fixed deposits i.e. 40%, very few people were invest their money in the
Share Market, Mutual Funds and other investment options i.e. 22% respondents were
invest their money in Mutual Funds, 16% respondents were in Equity Share Market and
the remaining 22% were in Other investment options.

13. From the above data we can see that most of the respondents were invest their money
for long term duration as compare to short term because in long term investment usually
offers a higher probability of maximising their return over a 10 year period and for most
people, it is easier and safer to plan on long term duration. So here out of 100
respondents 58% were invest their money in long term duration and remaining 42%
were invest their money in short term duration.

14. According to survey we found that out of 100 respondents 68% of the respondents were
aware about DCB Bank Fixed Deposits but 32% respondents were unaware about this.

15. From the analysis of the data we can see that 54% respondents have investments in
DCB Deposits but 46% respondents don’t have any investments in DCB Deposits.

16. According to the data we found that 27% respondents’ main objective of the investment
is rate of interest, 18% respondents were focused on past performance, 38%
respondent’s main objective is liquidity and the remaining respondent’s objective is
safety of capital.

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 7.Conclusion
The Study of Customer Acquisition has been undertaken with the objective, to analyse the
various aspects of Fixed Deposits market of local people in Pune region. Analysis of the study
was undertaken with the help of survey conducted.
After analysis and interpretation of data it is concluded that in Pune region respondents are
medium aware about various investments choices but they do not aware about stock market,
equity, bond and debentures. The study is conducted by taking a limited number of sample
sizes which is stated earlier. And this study reflects the perceptions of those respondents, who
are residing in Pune. This study brings out the several aspects of investing in Fixed Deposits
through the factors that influence the decision making of an active respondent in this sector.
This sector has the great ebbs and flows and can be synonymously coded as the marketplace.
The factors influencing the investors of Pune has been analysed.
After analysing the data, we can conclude that the majority of people are aware about DCB
Banks and the majority of the respondents have investments in DCB Deposits also. The
respondents who are aware about DCB Bank FD are 68%. The findings of the present study
indicate that as per the age-wise classification, the investors in the age group of above 46 years
are actively participating in the investment in Fixed Deposits. And also, business class and the
govt. job people are more interested to invest their money in the Fixed Deposits. Investing in
the Fixed Deposits has been activity confined to the govt. job person, senior citizen and
household class in the past. But today, the results conclude that in today’s era the person must
think about future life. Even the individuals must leave with planning of finance for make their
life become comfortable, relax able and luxuries.
Today’s man is also good investor because market gives him a lot of opportunities of
investment. It is also evident that investment strategies of people keep changing as well as the
factors that influence the decision-making keeps changing.
The study reveals that there exists an independency between the demographics and majority of
the factors.

8. Limitation of the Project

 The project report is prepared based over the study of 2 months.
 The project is only based over the survey, analysis of data which we collected from
the local people of Pune region. So, it is only valid for the assessment year 2019-
2020.
 The interest rates for Fixed Deposits have been falling in recent times which has
reduced the attractiveness of this investment.
 The interest earned through FD falls under the taxable slab of the income.
 FDs are also low as compared to other short-term market-linked investments.
 And also, if you do withdraw your money from your fixed deposit account before the
agreed maturity date, you will likely be penalised in the form of reduced interest or
penalty fees.
 Sample size was 100 that are not enough to study the awareness of Independent
individuals.

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 9. Suggestion/ Recommendation
The following suggestion have been formulated on the basis of the above study. These set of
suggestion might help the DCB Bank to improve the problems and cons comes up from the
above project analysis, findings and conclusion and also it will help them to tackle competitive
prevailing in the market thereby achieve more success in future.

 Company should have to motivate their brokers to promote the brand.

 PR events like fairs, exhibition should organize on regular occasion to boast sales of
broker.
 Marketing activities like Pamphlets, News paper ads should be encouraged to increase
sale of FDs.
 DCB Bank does not have any product for SIP program, compared to their competitor
HDFC Bank have number of SIP program.
 Give more importance to safety and return attributes because independent Financial
Advisors are more concern about safety and of giving more benefit of the investment
to their clients.
 By providing better service, DCB Bank should try to attract the Independent Financial
Advisor to join with them.
 Put hoardings outside the hospitals, garment shops, hotel making DCB Bank known
to them and try to attract them.
 DCB Bank should also concentrate on youngster who are interested in savings so
make them aware about different schemes for investment and arrange seminars for
college going students, by this company gets more customers connected for long
period.
 DCB Bank should arrange special Fixed Deposits awareness program for general
public. So they can directly work with DCB Bank as direct client.

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 10.Bibliography

Websites: -

1. https://www.google.com
2. https://scholar.google.com
3. http://nisnotes.blogspot.com
4. https://www.adtaxi.com
5. https://www.brandwatch.com
6. https://simplicable.com
7. http://www.brandtools.info
8. https://phronesis-partners.com
9. https://en.wikipedia.org
10. https://www.qualtrics.com
11. https://www.questionpro.com
12. https://innspub.net
13. https://www.slideshare.net
14. https://www.cio.com.au
15. https://www.researchgate.net
16. https://www.researchoptimus.com
17. https://www.tutor2u.net
18. https://libguides.macalester.edu
19. https://blog.leadquizzes.com
20. https://blog.leadquizzes.com
21. https://stats.oecd.org
22. https://www.statisticshowto.datasciencecentral.com
23. https://www.google.com
24. https://scholar.google.com
25. http://nisnotes.blogspot.com
26. https://www.adtaxi.com
27. https://www.brandwatch.com
28. https://simplicable.com
29. http://www.brandtools.info
30. https://phronesis-partners.com
31. https://en.wikipedia.org
32. https://www.qualtrics.com
33. https://www.questionpro.com
34. https://innspub.net
35. https://www.slideshare.net
36. https://www.cio.com.au
37. https://www.researchgate.net
38. https://www.researchoptimus.com

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 Annexure
Q.1 What is your gender?
a. Male b. Female

Q.2 What is your age group?

a. 18-24years b. 25-31years
c. 32-38years d. 39-45years
e. 46years and above

Q.3 What is your place of residence

a. Kothrud b. Shivaji Nagar
c. Wagholi d. Baner

e. Other (please specify)

Q.4 What is your highest level of education?

a. Primary/Secondary b. Bachelor Degree
c. Master Degree d. Professional Qualification (e.g. Diploma)

e. Other (please specify)

Q.5 What is your marital status?

a. Single b. Married
c. Divorced d. Widow
e, Widower

Q.6 Are you employed?

If no, please answer question 7. If yes, please skip to question 8

a. No
b. Yes

Q.7 What is your status?

a. Student b. Job Seeker
c. Retired d. Homemaker

e. Other (please specify)

Q.8 What is your occupation?

a. Marketer b. Doctor
c. Banker d. Self-employed

e. Other (please specify)

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Q.9 What is your average monthly expenditure?
a. Below 10000 b. 10000-15000
c. 16000-20000 d. 21000-25000
e. Above 25000

Q.10 Are you a client of any banks?

If yes, please go to question 11

a. Yes
b. No

Q.11 How many banks are you a client to?

a. One b. Two
c. Three d. More than three

Q.12 Where do you prefer to invest your money?

a. Mutual Funds b. Fixed Deposits
c. Share Market d. Other investment options

Q.13 Do you prefer to invest for long term or short duration?

a. Long Term b. Short Term

Q.14. Are you aware of DCB Bank Fixed Deposits?

a. Yes b. No

Q.15 Do you have any investments in DCB Deposits?

a. Yes b. No

Q.16 What is the most important factor you look for when investing?
a. Interest Rate b. Past Performance
c. Liquidity d. Safety of Capital

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