SECTOR CAPSULE: CHOCOLATE

CONFECTIONERY IN INDIA
06 Aug 2019
HEADLINES
5% volume growth and 11% current value growth are recorded in chocolate confectionery in 2019, leading
to sales of 158,900 tonnes and INR150.3 billion
Innovation and premiumisation support value growth by creating the preconditions for higher spending per
purchase
Chocolate pouches and bags is the strongest performing category in 2019 as current value sales rise by 20%
to reach INR11.6 billion
The average unit price of chocolate confectionery increases by 6% in current terms to reach INR946.10 per
kg
2019 sees Mondelez India continue to dominate sales of chocolate confectionery with a 53% value share,
well ahead of second-placed Nestlé India with 10% of value sales
Chocolate confectionery is slated for a current value CAGR of 9% (4% at constant 2019 prices) over the
forecast period

COMPETITIVE LANDSCAPE
Multinational companies remained in control of chocolate confectionery sales at the end of the review
period, with Mondelez, Nestlé, Ferrero, Mars, Hershey and Lindt & Sprüngli combined accounting
for three-quarters of category value sales in 2019, with “others” accounting for the vast majority of
the remainder. Mondelez has been particularly successful in India and it remains in a dominant
position in chocolate confectionery. The latter stages of the review period saw the company reworking
its distribution model with the aim of maintaining its competitive position and pushing sales of its
brands, with a particular focus on rural areas. Mondelez also ventured into finger chocolate with the
launch of new product Cadbury Dairy Milk Crispello. The company’s investment in a new research
and development facility in the Indian city of Thane is a clear sign of the company’s intention to
launch several new products in coming years.

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Consumer demand for dark chocolate has been rising for several years and this trend has been
underpinned by the rising numbers of consumers seeking healthy options. In response to this rising
demand, local brand Amul has sought to take advantage of the opportunities that it presents. The
brand’s parent company Gujarat Cooperative Milk Marketing Federation has expanded its portfolio of
dark chocolate confectionery and it has plans to present stiff competition to the category leaders in
this emerging area. Amul now offers dark chocolate tablets with various levels of cocoa content. For
example, variants of Amul are now available with 75% and 90% cocoa respectively. These
developments are the result of the company’s investment in new production facilities for the
manufacture of new variants and remain abreast of changing consumer demand.

NATIONAL BRAND OWNERS AND THEIR BRANDS

Company Name (NBO)
Buttercup Confectionery Ltd
Chocoladefabriken Lindt & Sprüngli AG
Ferrero India Pvt Ltd
Global Consumer Products Pvt Ltd
Gujarat Co-operative Milk Marketing
Federation Ltd
Hershey India Pvt Ltd
Mars International India Pvt Ltd
Mondelez India Foods Pvt Ltd
Nestlé India Ltd
Source: Passport by Euromonitor International
Brand (GBO)
Choco Swiss (Buttercup Confectionery Ltd)
Lindt (Chocoladefabriken Lindt & Sprüngli AG)
Ferrero Rocher (Ferrero & related parties), Kinder Joy (Ferrero & related
parties)
LuvIt (Global Consumer Products Pvt Ltd)
Amul (Gujarat Co-operative Milk Marketing Federation Ltd)
Brookside (Hershey Co, The)
Mars (Mars Inc), Snickers (Mars Inc)
5 Star (Mondelez International Inc), Bournville (Mondelez International
Inc), Cadbury Celebrations (Mondelez International Inc), Cadbury Dairy
Milk (Mondelez International Inc), Cadbury Gems (Mondelez International
Inc), Cadbury Perk (Mondelez International Inc), Toblerone (Mondelez
International Inc)
After Eight (Nestlé SA), Bar One (Nestlé SA), Kit Kat (Nestlé SA),
Milkybar (Nestlé SA), Munch (Nestlé SA), Nestlé Dark Chocolate (Nestlé
SA), Nestlé Premium Milk Chocolate (Nestlé SA)

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FORECAST

DEFINITIONS AND METHODOLOGY

Chocolate Confectionery
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal
chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate
overtly positioned for baking/cooking purposes is excluded from Euromonitor International's
confectionery coverage.

Methodology
This report is derived from Euromonitor International’s Passport information system. Industry
research is carried out by a global team of more than 600 in-country analysts and is based on a core
set of research techniques:
National-level desk research, company research and analysis, store checking, trade interviewing with
national players and market analysis
International-level desk research, multinational company research and analysis, trade interviewing with
international players and market analysis

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