Analysis of

Presented by,
Bigbasket.com Rathan
Kiran
Evin
Jitendra
 About the company
 The firm was founded by a team of five – VS Sudhakar, Hari Menon,
Vipul Parekh, VS Ramesh and Abhinay choudhari.
 The e-tailer does close to 2k – 3k orders a day in Bangalore and around
1k-2k orders per day in Mumbai and Hyderabad combined. It is
currently clocking a monthly GMV (gross merchandise value) of Rs 9
crore on an average.
 Positioned as online grocery store.
 1000+ brands
 10000+ products
 Guarantee on time delivery and the best quality!
 Investors ; Ascent Capital, Lionrock Capital,
Zodius Capital, Helion Ventures
 Company has more than 70k + customers
 India Retail Market
EXPECTED SALES GROWTH (USB BN)
10
 Globally, e-grocery market is growing
8 8.8
nearly 7 times faster
6
 Indian Retail Market is of $500Bn and out
4 of which 60 % would be food and grocery
2  India is the 6th largest grocery market in the
1.6 world
0
FY'12 FY'16
 YoY growth rate is 19 %
Key Players in Indian E-grocery
Market
Product Portfolio
 Why should I use BigBasket.com?
 Bigbasket.com allows you to walk away from the drudgery of grocery
shopping and welcome an easy relaxed way of browsing and shopping
for groceries. Discover new products and shop for all your food and
grocery needs from the comfort of your home or office. No more getting
stuck in traffic jams, paying for parking, standing in long queues and
carrying heavy bags – get everything you need, when you need, right at
your doorstep. Food shopping online is now easy as every product on
your monthly shopping list, is now available online at BigBasket.com,
India’s best online grocery store.
Area’s
 Product Mix
Grocery
&
Branded
d Food

Meat, Fruits &

Bread &
Dairy & Vegetabl
Egg’s Product bles
Mix

Beverag
es & Personal
Househ al Care
old
 Target Segment
• Single
• With
• Foreign • Both
Student Baby Corpor
• Others Family are
s • Big ate
states Workin
Families
g

Event Planners

Societie
Groups Others
s

Co-
operatives
 Benefits to the Buyers
When you need, right at your doorstep

Paying for
Getting stuck in traffic jams
parking

Standing in Carrying
Variety
long queues heavy bags
 Complete Process
HOW TO ORDER?
 Browse BigBasket.com for products or use the search feature
 Add item to your shopping Basket
 Choose a convenient delivery time from our 4 Slots* a day

7.00 AM - 9.30 AM ; 10.00 AM - 12.30 PM ; 5.00 PM - 7.30 PM ; 7.30 PM - 10.00 PM

 Select suitable payment option (Cash, Sodexo, Credit Card) You can pay by
cash, card or food coupons

*Slot timings may vary across cites

Smart Ordering
 Delivery Strategy
 Own fleet of GPS enabled vans
 Working on a hub-and-spoke model
 All the goods are bought and stocked in a warehouse
 10% refund if late
 just-in-time model,
 warehouse stocking model
Green Basket
Regional
Distribution
Centre

Store

End user
 Do’s & Don’t
• The types of advertising used by the Big basket is “ Word of Mouth “ ,
News paper, radio, bill boards etc.

• Why they use such mediums ;

Big Basket feels that we are in online world and by using social media the
message will spread like a viral and they are targeting only working
professionals and housewife.

• Rough expenditure on advertisement as a % of Sales

BigBasket doesn't advertise much; to acquire customers, they say that 60-70
per cent are repeat customers, it primarily depends on word of mouth. "Around
45 per cent of our customers come through reference and 20-30 per cent
through online searches and traditional media,“

• Whether they use celebrities or normal people / animals in

advertisements
BigBasket is not using any celebrities/normal people / animals in
Promotion
 Recommendation from
User’s
Try to achieve one day delivery efficiency

Introduce loyalty programs

Improve website and social presence

Include bundled offer system a customers can make and save for future
usage

Make website more user friendly

Expand geographical reach

Increase awareness through advertisement.

Share consumer experience on their website