TOPIC: Differentiate B/W marketing activities of Indian companies and Chinese companies?

Why
is India not able to sell in developed countries? What should India do to market products better
in the developed markets?
Indian market is a diversified market with very little skilled labour and very little technological advancements. Indian
brands or products rarely go global whereas Chinese products are sold globally and the products are also accepted
by the global consumers, whereas Indian products do not have high acceptance in the global market. The major
factors might be:

 Indian brand cater to a large and diverse domestic market like India, so going global is challenging because
they have to incorporate international norms and international quality standards simultaneously serving the
domestic market which might seem a difficult task for the Indian brands or companies.
 India being a developing nation there is a perception in the western countries that the products and services
provided by developing nation is not of a superior quality and whereas china being a developed nation has a
status that Chinese brands and products are technologically superior and advanced compared to Indian
products.
 Advertising is also a key factor for India not having a good position in the global market, the advertisements
of Indian products are focused on Indian -centric consumers and they are generally made in local languages,
Indian companies rarely make advertisements that target the western markets thus Indian products remain
unknown to the western markets.
 The service for Indian products is not good in the developed countries, Suppose if a person buys a Indian
brand Watch (TITAN) or a Phone (Micromax) in U.S.A and there is a fault in the product, the parts are not
readily available in the Western Markets so fabrication or re- engineering of Indian products is also a major
cause of Indian products not doing good in the western markets.
 India is portrayed negatively in the global sector due to press covering India’s corruption, inadequate
infrastructure, and fractured government has done far greater damage to Indian companies. Thus people fail
to trust the Indian brands whereas china is portrayed as a technologically advanced country and low cost
products
 Chinese Products are low cost as there is abundant availability of raw materials, high skilled labours and
automation this leads to reduction of cost thus they can enter global market very easily, whereas Indian
products due to government policies and political issues and unskilled labours are of inferior quality and
higher price and not proper ware housing facilities are not been able to enter the global market and even if
they enter the global market they will have a higher price and thus people in the west is not ready to accept
Indian goods with high prices.
 Indians are obsessed about foreign brands and products this psychology of Indians make western people
believe that Indian made products do not have the same quality as foreign brands whereas china focuses on
its product line and Chinese people are known for using their own products and brands rather than focusing
on western brands.
To market Indian Products in developed countries such as USA or UK. The Indian companies should adopt few
strategies i.e.

 Focus on Advertisements: The advertisements of Indian products and brands should be able to connect with
the global audiences and not limit the advertisements to the Indian markets. Use globally known celebrities
to endorse their products.
 Strategic partnership or Joint Ventures: A good way to access opportunities in the international market is by
partnering with reputable brands in host countries. Joint ventures and strategic alliances can help Indian
brands make a name globally.
 Invest on R&D and Innovation: Indian companies should invest highly on innovations and research to make
the high quality products which will be at par with the international quality standards.
 Invest on Automation: Investment on Automation rather than on manual labour will increase the product
quality, standard and also cut down on production cost, thus will help the company to move to global
market with low cost and superior quality.
 Deliver what is promised: Indian products have a reputation of not delivering what is being promised by the
company/brand, so the company should deliver what is promised to the customers.
 Banking on Indian reputation: Globally, India is known as a culturally rich and diverse nation with a unique
history. It has a reputation in many fields, from spirituality and yoga, to ayurvedic and herbal medicine, to
flora and mineral wealth to human intelligence resources. This reputation can be exploited to establish a
niche in the international market.