Académique Documents
Professionnel Documents
Culture Documents
com
Page 22 Chapter 3 | A regional focus: Europe, the Middle East and Africa
Fast-growing EMEA markets present challenges for FIs
S
ince ATMmarketplace.com began market. KAL says it is the only company By Gary Wollenhaupt
publishing “ATM Software Trends among leading ATM software competi- Contributing writer,
ATMmarketplace.com
and Analysis” in 2007, the view of tors to focus solely on ATM software.
multivendor software within the industry
has changed. Aided in large part by the Regionally, the report found that Western
migration of ATM software platforms to Europe, Asia-Pacific and North America
Microsoft Windows, awareness and accep- accounted for 80 percent of the multivendor
tance of platform-independent ATM soft- software installations, with Western Europe
ware has grown, as indicated in the survey having the largest number of ATMs by
results shown in this guide. region. Additionally, the number of ATMs
running multivendor software in Latin
Another indication is the Retail Banking America has doubled in the past two years.
Research Ltd. “Multivendor Software 2010”
study that found approximately 450,000 It’s clear that financial institutions under-
ATMs globally run multivendor software, stand the value of a hardware-independent
a nearly 60 percent increase over the past ATM software application, regardless of
two years. According to the report, NCR is whether it’s provided by an ATM manufac-
the world’s largest supplier of ATM middle- turer or an independent software vendor
ware and applications. such as KAL. Now, FIs are looking for
more than technological efficiency from
A news release issued by NCR Corp. about their ATM software and they want to
the RBR findings states that the majority leverage their ATM networks for a much
of financial institutions in North America greater competitive advantage.
rely on NCR’s APTRA ATM software
suite, when compared with similar soft- “We’re seeing a more mature view of it,”
ware suites provided by NCR competitors said Joe Gallagher, general manager of finan-
Diebold Inc. and Wincor Nixdorf AG. cial software solutions for NCR Corp. “It’s
NCR says RBR also found that NCR holds moved beyond the question of whether
the majority of the ATM market share in your application runs on other hardware.”
Western Europe and Latin America.
The spread of Windows has aided the
The RBR study found that KAL is one of widespread use of XFS, a global software
the top three vendors in the multivendor standard that enables multivendor soft-
ATM software market, with 21 percent ware. Aravinda Korala, chief executive of-
of the ATM multivendor software share. ficer of KAL, compared XFS to the TCP/IP
Outside of the top three companies, the protocol that makes the Internet possible.
other companies listed in the research each Most current ATMs are XFS compatible.
account for 7 percent or less of the total Even FIs that don’t use multivendor soft-
ware specify that capability in the ATMs FIs consider multivendor solutions for a
they purchase. variety of reasons, but the most common
“Even if the FI is not going to use multiven-
is to reduce cost and improve efficiency
dor software immediately, they want their for the ATM network.
ATMs to be XFS compliant for the future,”
Korala said.
true if an FI operates ATMs from multiple
Certainly, the repercussions of the finan- manufacturers.
cial crisis that swept the industry in 2009
still influence spending and marketing If each type of machine operates proprie-
decisions by FIs. In the United States, as tary software, then software updates,
well as other countries, instability and security upgrades and new features must
even failures among FIs has led to new be managed for each variant of the soft-
corporate entities that have resulted from ware. On the other hand, XFS-capable
merged operations. machines running multivendor software
across all hardware types can be managed
“However, the financial crisis doesn’t seem with a single software application.
to have slowed things down or stopped
people from doing the things they want to “In the past, you had different software for
do with ATM software,” Korala said. “Cost different ATM types, and that was just un-
reduction for the ATM network is even tenable for a big bank,” Korala said. “There
more important than it ever was.” are so many things FIs need to do; they
want to be able to do it all just once.”
These abrupt changes in the industry may
also negatively impact customer relation- Managing a complex, perhaps international,
ships, making the ATM a vital service ATM network presents myriad challenges
delivery channel for FIs. for an FI. From a simple information tech-
nology perspective, the task is daunting
“The extent to which an FI can improve and expensive.
the customer experience at the ATM, as
well as other delivery channels, helps build “Just by virtue of different geographies,
better relationships,” said Robert Usner, invariably there will be different hardware
senior director of global markets strategy vendors, but with a multivendor ATM ap-
and planning for Diebold. “That’s impor- plication they can reduce operational costs
tant for most FIs because deposits are and keep consistent consumer experience,”
increasingly important.” said Gallagher.
Cost control and efficiency Any way to reduce that complexity has a
guaranteed return on investment.
FIs consider multivendor solutions for a
variety of reasons, but the most common “Having a single application for ATMs
is to reduce cost and improve efficiency reduces effort internally within a bank from
for the ATM network. That’s especially a development, testing and certification
process,” said Alan Walsh, executive vice A multivendor approach makes it easier to
president of banking for Wincor Nixdorf. integrate customer-facing enhancements
“It also makes FIs more independent,
which means they can buy any vendor’s throughout a network.
hardware from a cost-control perspective.”
In just a few years, the multivendor con- “An FI can do what makes business sense
cept has transformed from a technology for them to do and not yield control to
solution to one that supports an FI’s overall vendors unless they choose to,” said Steve
strategic approach. FIs look for software Hensley, executive vice president of global
that supports new functions at the ATM sales for KAL. “Banks can take control of
and integrates with other channels such as their networks and exercise as much con-
online and mobile banking. trol as they want.”
A multivendor approach makes it easier to With greater control provided via multi-
integrate customer-facing enhancements vendor software, an FI can add transactions,
throughout a network. enhance functions and conduct marketing
campaigns much more efficiently.
“If an FI wants to do one-to-one marketing,
it becomes easier to embed that in a single “An FI can use the ATM channel as a
software application across different hard- competitive edge, as opposed to it being
ware vendors,” Gallagher said. “They can a commodity,” Hensley said.
tie it into the branch system or online pres-
ence as well.” For 2010, ATMmarketplace.com has once
again surveyed key individuals to update
For FIs faced with rising costs, increasingly the “ATM Software Trends and Analysis”
strict regulatory environments and on- guide to highlight trends in major global
going security concerns, multivendor markets. The purpose of the guide is to
software gives them the opportunity to build a comprehensive, global view of
take back control of their ATM networks. ATM software and the role it plays in the
Multivendor software allows FIs to manage financial services industry, assisting FIs in
the ATM network with fewer technology developing their own software strategies.
resources than using proprietary software
for each ATM type.
I
n 2010, ATMmarketplace.com repeated Total survey respondents
its survey of global ATM executives to
learn about companies’ current soft- For 2010: 243 For 2009: 206
ware functionality and future plans. These
respondents, representing some of the FIs would most like to see in future soft-
world’s top financial institutions, shared ware implementation. See where you stack
their thoughts and strategies for ATM soft- up in comparison — is your organization
ware. Given the situation in many of the taking full advantage of the possibilities of
world’s financial markets, the responses multivendor ATM software?
have been tempered by a difficult climate
and uncertainty about what might lie ahead. We thank the industry leaders, literally
from around the globe, who shared their
This year’s survey repeated the questions insights via this survey. Here’s an overview
from 2009 regarding financial institutions’ of their responses, as well as comparisons
understanding of multivendor ATM soft- with the 2009 survey, where data is avail-
ware and motivations for software deci- able. Subsequent chapters will delve into
sions, as well as the ATM functions that the responses on a regional basis.
2010 2009
ATM manufacturer/vendor 27% 34%
2010 2009
Executive/management 32% 39%
Finance or procurement 1% 2%
IT 23% 18%
Operations 9% 21%
Sales/marketing 24% 18%
Other 11% 13%
The survey respondents included a mix of executives from FIs, independent sales organi-
zations and independent ATM deployers, transaction processors, electronic-fund-transfer
networks, ATM manufacturers and ATM vendors.
2010 2009
100% 36% 33%
The number of respondents running at least half of their ATMs on Microsoft Windows
grew from about 67 percent last year to nearly 73 percent for 2010. Although other plat-
forms such as Linux and IBM’s legacy OS/2 survive on the fringe, none of them will be
able to make much headway against the Microsoft product. Those who choose to forsake
Windows face an uphill battle for hardware and software support from the ATM manufac-
turers.
5. Are there plans to replace your organization’s current ATM software or your
customers’ current ATM software?
2010 2009
Yes, planned and budgeted for this year 17% 19%
Yes, planning for next year or the following year 26% 20%
No, we recently replaced it 11% 9%
No, there are no plans to replace the existing ATM software 27% 33%
Not applicable 19% 18%
About 3 percent more respondents plan to replace their software within the next three
years than planned to do so in last year’s survey. In last year’s responses, 20 percent
planned for the next year or the following year, compared with 26 percent with similar
plans from the 2010 survey. That response reflects both the desire to take advantage of
multivendor software and uncertainty on spending due to the economy.
2010 2009
ATMs from multiple vendors, single software application on all 29.1% 24%
Even institutions with ATMs from a single vendor increasingly understand that they can
use multivendor software to add new functionality and upgrade security across a network
composed of hardware models from one manufacturer that may vary in age. Addition-
ally, having multivendor software reduces the cost of purchasing new ATMs and reduces
the cost of maintaining them since the FI is free to buy from any provider, thereby putting
significant pricing pressure on the vendors.
7. What is the primary driver (or drivers) for changing ATM software?
2010 2009
Increased security (such as EMV, 3DES, remote key, biometrics) 57% 51%
Increased security once again tops the list of reasons for FIs to change their ATM soft-
ware. Increasing sophistication on the part of criminals and increasing pressure from
regulators combine to make security a top priority for any entity involved in financial
services. FIs are looking for software that supports the latest in security enhancements,
such as EMV, Triple DES (Data Encryption Standard), remote key loading, biometrics and
other features. Close behind are support for other new technologies and cost reduction in
operating the ATM network. FIs also value the benefits from multivendor software that
allow them to operate more efficiently and offer more to their customer base.
2010 2009
Remote monitoring of the ATM network 49% 45%
Again this year, remote monitoring tops the list as the most desired feature for ATM
software. A strong second is the multivendor application, gaining ground in desirability as
seen by respondents. Following those come a variety of features that FIs deem key to cost
savings and customer retention, such as envelope-free check deposits, cash management
and forecasting, one-to-one marketing and the ability to set customer preferences. Other
desired features reflect ways to cut costs and add functionality, such as bulk-note cash
deposit, cash recycling, software distribution and automated test tools.
9. What is the most critical change your organization or your customers’ organization
needs to make to its ATM network in 2010?
2010 2009
Reduce operational costs 31% 38%
Create a better ATM customer experience 18% N/A
Improve the ability to remotely manage the ATM network 16% 19%
Adopt enhanced security technologies 13% 11%
Improve customer functionality 13% 20%
Improve the User Interface 3% 4%
No changes needed 5% 8%
Although the economic pressures on FIs have not subsided, the focus has shifted some-
what to customer-facing enhancements. Retaining existing customer relationships and
building deposits become higher priorities. Security remains a priority of many, as does
creating a better ATM customer experience. Even the small number of respondents who
thought no changes were needed has lowered. FI executives seemingly understand how
vital customer and member relations are when it comes to retention. Customers have
many choices — in many cases the relationship comes down to the experience the cus-
tomer has in transacting business.
10. Given customers have increasingly fewer reasons to visit bank branches, how
important a delivery channel do you see your ATM network as a customer touch-
point that allows you to compete effectively with other banks?
11. Rate the following bank service delivery channels in order of importance as a
customer touchpoint.
0 10 20 30 40 50 60 70
Most Important 3%
2nd Most Important 10%
Call center 3rd Most Important 25%
4th Most Important 36%
5th Most Important 26%
0 10 20 30 40 50 60 70
0 10 20 30 40 50 60 70
Most Important 4%
2nd Most Important 7%
Mobile phone 3rd Most Important 11%
4th Most Important 24%
5th Most Important 55%
0 10 20 30 40 50 60 70
12. What percentage of your organization’s ATMs or your customers’ ATMs run Mi-
crosoft Windows today?
2010 2009
100% 24% 20%
Microsoft Windows continues to be the dominant player in the Americas. It’s especially
strong in South America, where ATMs are a more recent market development and where
there are fewer older machines with other OSs than there are in North America. Those FIs
using other operating systems face ongoing compatibility problems with the demands of
the most current software and security safeguards.
13. Are there plans to replace your organization’s current ATM software or your
2010 2009
Yes, planned and budgeted for this year 16% 15%
Yes, planning for next year or the following year 20% 21%
No, we recently replaced it 6% 11%
No, there are no plans to replace the existing ATM software 30% 30%
Not applicable 19% 23%
Almost a third of the respondents don’t plan to replace existing software, perhaps a reflec-
tion of the newer-vintage machines deployed in South America. Those planning to replace
software this year, next year or the following year are about the same, 36 percent for 2010
and 2009. Due to ongoing financial pressures, FIs still see a strong business case for chang-
ing their software to improve efficiency.
14. What is the primary driver (or drivers) for changing ATM software?
2010 2009
Increased security (such as EMV, 3DES, remote key, biometrics) 51% 39%
Added functionality (such as new transactions) 44% 46%
Increase in productivity and efficiency 44% N/A
Providing an enhanced user experience
44% 37%
(such as transaction personalization)
Cost reduction of the ATM network 37% 29%
Support for new technology 37% 47%
Ease of changing software when needed 26% 30%
Need for better customer relationships 19% N/A
Improved ATM reliability 18% 31%
Improved support 17% 24%
None of the above 12% 16%
Increased security and increased efficiency tallied as two of the highest priorities for
respondents. Interestingly, support for new technology fell as a primary driver, as cost
reductions gain importance for FIs’ survival. However, customer-facing enhancements,
such as added functionality for new transactions, indicate an awareness of the importance
of the ATM in an FI’s marketing strategy.
15. Which statement best identifies your organization’s multivendor ATM strategy, or
the multivendor ATM strategy of your customers?
2010 2009
ATMs from multiple vendors, single software application on all 24% 19%
ATMs from multiple vendors, considering multivendor software
32% 34%
in the future
ATMs from a single vendor, understand the benefits of multivendor
15% 10%
ATM software
ATMs from a single vendor, see no need for multivendor ATM software 10% 9%
Not a consideration 15% 21%
Not sure what this means 4% 7%
More than half the respondents said they operated ATMs from multiple vendors in their fleet,
but only about a quarter take advantage of the benefits of multivendor software. Awareness
levels of the benefits of multivendor ATM software seem to be rising, as the percentage of
respondents who understand the benefits but don’t use it rose from 10 percent to 15 percent.
16. Select the three most desired new features of ATM software.
(Percent who included the below among their top three)
2010 2009
Remote monitoring of the ATM network 46% 43%
Remote management of ATM software again tops the list of most desired new features
for the Americas region. That reflects the efficiency gains that come with remote man-
agement, underscoring the cost-cutting value of robust multivendor software. Interest in
envelope-free check deposit has grown, based on the promise of the Check 21 legislation
in the United States that allows for non-envelope-based check deposits. Other areas of
the region are less reliant on checks, so that feature may be less of a priority. Several other
features hold a roughly similar level of attraction, including support for cash recycling,
bulk-note cash deposit, one-to-one marketing and software distribution.
17. What is the most critical change your organization or your customers’ organization
needs to make to its ATM network in 2010?
2010 2009
Reduce operational costs 36% 44%
The trend toward efficiency continues here, with operational cost reductions a high prior-
ity for ATM networks. Of course, security continues to be a concern. Better use of the
ATM as a customer touchpoint is seen as a critical change as well.
18. Given customers have increasingly fewer reasons to visit bank branches, how im-
portant a delivery channel do you see your ATM network as a customer touchpoint
that allows you to compete effectively with other banks?
19. Rate the following bank service delivery channels in order of importance as a
customer touchpoint.
0 10 20 30 40 50 60 70
Most Important 0%
2nd Most Important 13%
Call center 3rd Most Important 22%
4th Most Important 39%
5th Most Important 30%
0 10 20 30 40 50 60 70
0 10 20 30 40 50 60 70
Most Important 2%
2nd Most Important 10%
Mobile phone 3rd Most Important 10%
4th Most Important 21%
5th Most Important 58%
0 10 20 30 40 50 60 70
many multivendor software solutions for FIs can leverage the power of mobile and ATM
the ATM. In the United States, the move to channels through cross-promotion enabled by
automated deposits has been driven by the
software integration.
Check Clearing for the 21st Century Act,
or Check 21, a law that’s been on the books
since 2004. The act allows check truncation
and processing of electronic check images. another form of the card through near-field
communication, or short-range radio waves,
“Envelope-free deposits are gaining popu- essentially.
larity and it won’t be long before consumers
embrace this convenient feature as well Even before NFC becomes widespread, FIs
as others such as advanced check cashing can leverage the power of mobile and ATM
functionality,” said KAL’s Korala. channels through cross-promotion enabled
by software integration. Take mobile bank-
However, in regions where checks make ing, widely available on smartphones. The
up a smaller portion of the transaction most common way for consumers in the
volume, check imaging is less of a priority. United States to sign up for mobile banking
“Outside the United States it’s not such a is via the online channel.
big deal,” Korala said.
But FIs don’t fully promote the mobile
BankAtlantic is one FI weighing the busi- channel through their online presence.
ness case for adding this function. However, about 70 percent of FI customers
use an ATM, creating a perfect opportu-
“We are reviewing no-envelope deposit nity to sign up costumers for the mobile
strategies at this time,” Hasara said. “The channel.
cost of upgrading the ATMs to bulk deposit
is a major concern.” Security continues to be a high priority for
FIs. Compliance with the PCI Data Securi-
The software and hardware infrastructure ty Standard as well as developing technolo-
deposits also could be used for other appli- gies such as EMV and remote key loading
cations such as bill payments. But in the are important aspects of ATM software.
United States, there are some barriers. Fighting fraudsters remains a concern for
FIs, from both the hardware and software
“In the United States, there’s no standard aspects. BankAtlantic, like FIs everywhere,
for the bills, which makes it difficult for faces security challenges.
self-service channels to recognize the bill
and pay it,” said Wincor’s Walsh. In Europe, “Skimming is our biggest issue, but we are
on the other hand, billing statements tend also concerned with software hacking,”
to be standardized, making self-service a Hasara said.
more viable option at this point.
Markets outside the United States have
One trend that’s on the horizon is the inte- adopted chip-and-pin technology, also
gration of ATM and mobile channels. One known as EMV (Europay, MasterCard
concept is to view the mobile platform as and Visa standard). As its neighbors to the
Total survey respondents from Europe, the Middle East and Africa (EMEA):
For 2010: 87 | For 2009: 42
20. What percentage of your organization’s ATMs or your customers’ ATMs run Mi-
crosoft Windows today?
2010 2009
100% 51% 55%
In this region, as well as the others, Microsoft Windows reigns. In the developing coun-
tries of EMEA, first-generation ATM deployments are based on the Microsoft OS, leap-
frogging other options that were previously popular in other regions.
21. Are there plans to replace your organization’s current ATM software or your
customers’ current ATM software?
2010 2009
Yes, planned and budgeted for this year 18% 31%
Yes, planning for next year or the following year 21% 17%
No, we recently replaced it 20% 7%
No, there are no plans to replace the existing ATM software 22% 29%
Not applicable 20% 17%
One-fifth of the 2010 respondents replaced their software, a reflection of the higher num-
ber of respondents with plans for replacements in the 2009 survey. The number of respon-
dents with no plans to replace it fell compared to the previous year.
22. Which statement best identifies your organization’s multivendor ATM strategy, or
the multivendor ATM strategy of your customers?
2010 2009
ATMs from multiple vendors, running a single software application on all 39% 36%
About two-thirds of the EMEA respondents operate multivendor software or are consid-
ering it, while another 9 percent understand the benefits. Clearly, the value of multivendor
software is well known in the region.
23. What is the primary driver (or drivers) for changing ATM software?
2010 2009
Increased security (such as EMV, 3DES, remote key, biometrics) 60% 57%
24. Select the three most desired new features of ATM software.
(Percent who included the below among their top three)
2010 2009
Remote monitoring of the ATM network 47% 40%
Multivendor ATM software 36% 19%
Cash management and forecasting 34% 21%
One-to-one marketing / purchase gift cards 25% 21%
Support for cash recycling 25% 33%
Bulk-note cash deposit 23% 29%
Customer preferences 18% N/A
Software distribution 18% 26%
Support for biometrics 18% 12%
Automated test tools 16% 19%
Envelope-free check deposit 9% 10%
Other 6% 7%
Interest in advanced features remains high in EMEA, with respondents desiring things like cash
recycling and automated bulk-note cash deposits, especially important in economies fueled by
cash rather than checks or electronic transfers. In developing nations, the ATM functions as a
mini-branch, handling a myriad of transactions. Even with an emphasis on customer-facing
interactions, remote monitoring remains the most desired new feature in ATM software.
25. What is the most critical change your organization or your customer’s organization
needs to make to its ATM network in 2010?
2010 2009
Reduce operational costs 36% 33%
Adopt enhanced security technologies 17% 14%
Improve the ability to remotely manage the ATM network 16% 19%
Create a better ATM customer experience 14% N/A
Improve customer functionality 10% 29%
Improve the user interface 2% 2%
No changes needed 5% 2%
Cost reduction remains the top priority for FIs in the EMEA region. However, security,
remote management and creating a better customer experience are also highly valued.
26. Given customers have increasingly fewer reasons to visit bank branches, how im-
portant a delivery channel do you see your ATM network as a customer touchpoint
that allows you to compete effectively with other banks?
27. Rate the following bank service delivery channels in order of importance as a
customer touchpoint.
0 10 20 30 40 50 60 70
0 10 20 30 40 50 60 70
Most Important 3%
2nd Most Important 9%
Call center 3rd Most Important 25%
4th Most Important 34%
5th Most Important 26%
0 10 20 30 40 50 60 70
0 10 20 30 40 50 60 70
Most Important 7%
2nd Most Important 2%
Mobile phone 3rd Most Important 13%
4th Most Important 25%
5th Most Important 53%
0 10 20 30 40 50 60 70
ATMs take on a higher importance in the EMEA as a close second in the most important
category than they do in the Americas. Clearly, the mobile channel remains one that is
more promise than reality for the EMEA, as well as the Americas. Call centers have less
relevance in markets where the customer base has embraced online and mobile phone
interaction.
Fast-growing EMEA markets Integration of the ATM with other channels remains
present challenges for FIs vital for FIs that rely on a traditional branch
FIs in the emerging nations of Europe, the
presence as well as the technology-based
Middle East and Africa can take advantage customer interactions.
of the latest features enabled through their
ATM software. Those FIs in the arguably
more mature markets in this region benefit 2009, compared to 25 percent in the 1990s,
from the efficiency gains from multivendor although the overall number of cash retail
software. transactions has dropped. In times of eco-
nomic turmoil, the public still trusts cash,
As FIs seek software to support their stra- and its movement is vital to the economy.
tegic efficiency and marketing programs,
there are some regional differences in their Integration of the ATM with other chan-
approaches. Desired features and functions nels remains vital for FIs that rely on a
vary with the markets around the world, as traditional branch presence as well as the
does the approach to software development. technology-based customer interactions.
For instance, RBR reports that 10 percent
For example, cash recycling and deposit auto- of European ATMs accept automated de-
mation are very important in the Chinese posits, maintaining customer relationships
market, whereas the ability to deposit at a lower cost.
checks and cash without an envelope is
important in the United States. The soft- Multivendor software efficiently enables
ware and services an FI will deploy have to the flexibility necessary to meet these chal-
correspond with those capabilities that are lenges.
going forward in those markets.
“With real estate challenges, banks in
Fueled in part by higher real estate prices Europe have to maintain customer satis-
that make branches prohibitively expensive, faction, and the best way to do that is to
European FIs rely on ATMs to provide more offer alternative channels,” said Walsh,
functionality than their North American who worked for Wincor Nixdorf in Ireland
counterparts. For instance, consumers in before transferring to the United States.
the Netherlands and other nations routinely “Financial institutions are trying to reduce
pay bills at the ATM, while in Spain foot- costs and offer consistent customer experi-
ball tickets are a big self-service business. ence, and the best way to do that is to have
In the U.K., ATMs function essentially one application across all channels.”
as mini branches, offering bill payments,
statement printing and automated cash FIs understand the need to build a seam-
and check deposit. less customer experience.
Even in technologically advanced markets, “We want to integrate the ATM channel
cash is still king. A Bank of England study with the other ones in the organization,
found that ATM withdrawals account for such as electronic banking, branch, mo-
about 70 percent of cash acquisition in bile and so on,” said Miguel Angel Cámara
López, project manager of self-service for “The ATM is strategic for us in order to reduce
CECA, the Spanish Confederation of Savings branch repetitive and time-consuming
Banks, which operates 3,500 ATMs. “The
transactions and let our employees spend
client must feel the organization the same
way, regardless of the channel he or she their time in commercial tasks.”
chooses.” — Pere Ràfols, ATM and ticketing IT manager, la Caixa
noted that MTN Banking’s mobile product “It’s designed to appeal to both Muslim and
leveraged cellular telephone technology non-Muslim individuals who prefer better
and financial services expertise for the financial control as the card ensures that
benefit of clients. purchases are automatically deducted from
the cardholder’s account and approved only
“It is a unique offering that creates 24/7 if enough funds exist within the account,”
banking for the mobile generation,” she said. said Fozia Amanulla, chief executive officer
of Eoncap Islamic Bank. “It’s accepted
The South African mobile products are worldwide at more than 26 million loca-
linked to a cash card that can be upgraded tions and can be used at an ATM for
to a MasterCard. The MasterCard enables e-banking.”
purchasing from merchants who accept
the card, and opens up ATM access to In Bahrain, Al Salam Bank launched a
Saswitch ATMs and the Standard Bank Shari’ah-compliant credit card that also
network. There are no monthly fees and no gives holders access to 30 million ATMs
minimum balances. and retail shops worldwide. The smart card
also incorporates a dynamic mechanism
The product enables person-to-person pay- for personal data verification in addition to
ments and transfers to other bank accounts ease of use at all points of sale.
and credit cards and bill payments. Clients
can even pay traffic fines by phone or load That level of security is vital to consumer
their electricity accounts with prepaid credits. confidence around the world, but especially
in emerging markets where there may be less
“This convenient retail environment faith in institutions than in more mature
revolutionizes financial sector marketing economies.
and distribution channels while massively
simplifying service access,” Charnley said. “Ensuring a secure environment for ATM
users is all the more important for emerging
ATM usage in the Middle East is expected markets such as the Middle East, since the
to surge in the coming years. A report extent of market growth is closely linked to
from Retail Banking Research Ltd. estimat- the level of transaction security offered to
ed that the number of ATMs in the Middle customers,” said Dave Wetzel, vice presi-
East will reach 70,000 by 2013. dent and managing director for Europe,
the Middle East and Africa of Diebold, at
That growth is fueled in large part by the Middle East ATMs 2010 conference.
recent developments of financial instru-
ments that conform to Shari’ah, or Islamic FIs fear physical attacks such as skimming,
law. MasterCard Worldwide, along with as well as sophisticated software hacks.
EonCap Islamic Bank, launched an Islamic
debit MasterCard. It’s a debit card with “We guard against all of them but now our
ATM functions that also incorporates the main focus is software hacking and sensi-
PayPass system of noncontact payments. ble data encryption,” said la Caixa’s Ràfols.
28. What percentage of your organization’s ATMs or your customers’ ATMs run Mi-
crosoft Windows today?
2010 2009
100% 35% 46%
As elsewhere in the world, Microsoft Windows dominates the operating system market
for ATMs.
29. Are there plans to replace your organization’s current ATM software or your
customers’ current ATM software?
2010 2009
Yes, planned and budgeted for this year 13% 21%
Yes, planning for next year or the following year 28% 18%
No, we recently replaced it 7% 13%
No, there are no plans to replace the existing ATM software 33% 41%
Not applicable 20% 8%
The drive to change software is less in Asia than it is in other regions of the world, al-
though more than a quarter of respondents plan to make a change in 2011 or 2012. How-
ever, a third have no plans to change their software.
30. What is the primary driver (or drivers) for changing ATM software?
2010 2009
Increased security (such as EMV, 3DES, remote key, biometrics) 63% 51%
Increased security tops the priority list for changing ATM software, followed closely by
cost reduction, which has become a high priority for more respondents. Also, enhancing
the user experience through features such as transaction personalization has taken on a
higher priority as compared to the 2009 survey.
31. Which statement best identifies your organization’s multivendor ATM strategy, or
the multivendor ATM strategy of your customers?
2010 2009
ATMs from multiple vendors, running a single software application on all 24% 36%
The benefits of multivendor software are well understood among FIs in Asia, even among
those that have not yet made the switch.
32. Select the three most desired new features of ATM software.
(Percent who included the below among their top three)
2010 2009
Remote monitoring of the ATM network 60% 51%
Multivendor ATM software 40% 28%
Cash management and forecasting 31% 28%
Customer preferences 27% N/A
Software distribution 22% 38%
Automated test tools 20% 13%
Support for biometrics 20% 18%
One-to-one marketing / purchase gift cards 18% 31%
Support for cash recycling 16% 28%
Bulk-note cash deposit 13% 28%
Envelope-free check deposit 11% 13%
Other 2% 1%
Desire for network efficiency ranks highly in Asia-Pacific as 60 percent of the respondents
identified remote monitoring as the most desired feature. Cash management and forecast-
ing also was a top desire, to aid FIs in being more efficient in managing vault cash. The
desire for multivendor-capable software significantly increased over the previous year.
33. What is the most critical change your organization or your customers’ organization
needs to make to its ATM network in 2010?
2010 2009
Reduce operational costs 33% 23%
Improve the ability to remotely manage the ATM network 17% 23%
Adopt enhanced security technologies 15% 21%
Create a better ATM customer experience 15% N/A
Improve customer functionality 15% 23%
Improve the user interface 4% 5%
No changes needed 0% 5%
Priorities have shifted in the Asia-Pacific market, as the drive to reduce operational costs
takes precedence over improvement of the customer experience.
34. Given customers have increasingly fewer reasons to visit bank branches, how im-
portant a delivery channel do you see your ATM network as a customer touchpoint
that allows you to compete effectively with other banks?
35. Rate the following bank service delivery channels in order of importance as a
customer touchpoint.
0 10 20 30 40 50 60 70
0 10 20 30 40 50 60 70
0 10 20 30 40 50 60 70
Most Important 9%
2nd Most Important 26%
Internet 3rd Most Important 26%
4th Most Important 30%
5th Most Important 9%
0 10 20 30 40 50 60 70
Most Important 4%
2nd Most Important 9%
Mobile phone 3rd Most Important 13%
4th Most Important 20%
5th Most Important 54%
0 10 20 30 40 50 60 70
Traditional branches and ATMs rank highly in the Asia-Pacific market as well as other
regions, a surprise considering the growth of mobile transactions that garner headlines.
Perhaps the region is more traditional than the mobile hype would indicate.
Asia-Pacific leads in innovation FIs in other regions could learn from the Asian
banks that have made cash automation and
The Asia-Pacific region continues to be a
hotbed of innovation for ATM software, as recycling a common service for consumers.
consumer demand pressures FIs to keep up.
In mature markets, such as Japan and over the world, and the world is becoming
South Korea, consumers rely on a seamless smaller in terms of differences,” said NCR’s
mix of ATM, online and mobile financial Gallagher.
services. In emerging markets, rapidly
advancing technology means that a multi- FIs in other regions could learn from the
vendor solution helps FIs stay current. Asian banks that have made cash automa-
tion and recycling a common service for
For instance, research firm Celent expects consumers.
explosive growth in the ATM markets in
China and India to continue, with more Zijin Fulcrum Technology, a KAL partner
than 350,000 ATMs in both markets based in Guandong, China, operates 20,000
through 2010 and 2011. Both China and ATMs and maintains software for nearly
India are predominately cash-based econo- 60,000 units. The company is using trans-
mies, and customers prefer the convenience action personalization as a marketing
of 24/7 neighborhood banking via ATMs. advantage to reach its youthful audience
that relies on ATMs for cash transactions.
“Like India, China is experiencing rapid
growth in ATMs, driven by its largely “Because cash is very common in China,
cash-based society, the low density of bank ATM users are mostly young people and
branches at a time when demand for finan- transaction personalization has great
cial services is accelerating rapidly, and the attractions for young people,” said Zhong
need to more aggressively deploy ATMs Cheng, vice president for Zijin.
beyond the largest metropolitan centers
to midsize and small cities and suburban One-to-one marketing and transaction
regions,” said Wenli Yuan, Celent senior personalization move the customer rela-
analyst and co-author of the report “The tionship forward, something that’s often
Dragon and Tiger of the ATM Markets: neglected at the ATM channel. How often
China and India.” do consumers have to select their prefer-
ences from the same one-size-fits-all menus,
Mobile transactions have been the hot or view irrelevant advertising? The right
topic in Asia, with some countries offering software can enable the ATM to feel like a
more than 200 types of transaction from much more personalized interaction.
smart phones. Contactless cards also are a
growing trend, as top-ups for transit cards, “When banks have different touchpoints,
tickets and other stored-value transactions. instead of having multiple applications for
that, they should have one application for
“Asia is still the leader in this type of activ- all of them,” said Wincor’s Walsh. “FIs are
ity, although there are pilot projects all trying to reduce costs and offer consistent
customer experiences, and the best way to Savvy FIs break down the internal departmental
do that is to have one application across all silo walls so marketing efforts cross channels to
channels.”
reach consumers with individualized messages
Savvy FIs break down the internal depart-
that build relationships.
mental silo walls so those marketing efforts
cross channels to reach consumers with
individualized messages that build rela- smartcard and ePurse transactions as well
tionships. Ideally, the online channel will as payment transactions for utility bills,
know a customer’s ATM preferences and insurance, mutual funds, loan payments and
vice versa. more. Tisco’s kiosks running the Kalignite
software communicate with multiple hosts
“Quite often each of these channels is simultaneously to perform the transactions,
completely independent with their own simplifying the back-end integration while
information technology groups,” said NCR’s carrying the transactional workload on the
Gallagher. “FIs can try to link these chan- kiosk itself.
nels so they can optimize it and build the
system only one time.” The kiosk application also doubles as a
teller station solution inside Tisco’s bank
Of course, cost control plays a role for Asian branches. The flexibility of the Kalignite
FIs as it does elsewhere. kiosk application allowed Tisco to use it
at the bank’s teller stations to perform the
“For us the most critical areas are the cost same set of transactions for teller-assisted
of software maintenance and consumables, customer transactions with a modified
such as journal rolls,” Cheng said. transaction flow.
Asian FIs such as China Construction Bank With just more than 38,000 ATMs in India,
and China Everbright Bank adopted KAL’s a country with a population of more than
Kalignite multivendor software across their 1.2 billion, there is a huge demand for
portfolios of more than 32,000 ATMs and ATM banking services across India. HCL
1,500 ATMs, respectively. China Everbright Infosystems, a banking technology integra-
Bank rolled out Kalignite over only eight tion firm, partnered with Nautilus Hyo-
months. The installation allows CEB more sung to provide complete ATM solutions
flexibility in growing its ATM fleet. for Indian banks, especially those serving
rural areas.
“One major advantage for us is a much
greater choice of ATM hardware now that Nautilus Hyosung uses its hardware and
we have the Kalignite multivendor ATM software expertise to customize offer-
platform installed,” said Li Jian, general man- ings for the Indian market. Nautilus, in
ager of the CEB’s E-banking department. conjunction with HCL, designed units to
deploy ATMs in rural locations with rela-
Tisco Bank of Thailand relied on KAL’s tively low transaction volumes.
software to implement new transactions.
The new Tisco banking kiosks include To enhance security, specialized software
such as NCR’s Solidcore for Aptra guards Security has stepped into the future with
against various attacks. NCR’s product biometric recognition. KAL has incor-
protects ATMs from inside-out skimming, porated finger-vein recognition into its
which involves insertion of malicious code multivendor ATM software. KAL uses Hi-
onto the ATM, usually by someone with tachi Omron Technology Services finger-
insider access. More than 100 customers vein recognition (FVR), which is being
worldwide use this option for their single widely adopted in Japan.
and multivendor ATM networks. This
system allows only accepted software code “FVR provides a high degree of security for
to operate, and the authorized code cannot both the bank and the end user,” said KAL’s
be modified, halting replication of mali- Korala. “One of the best ways of using
cious code. FVR in ATM projects is to make its usage
optional to consumers and then provide
EMV, the chip-and-pin security scheme an incentive through higher withdrawal
pioneered in Europe, is making its way to limits for FVR authenticated transactions.
Asia-Pacific as well. Developed markets Banks can retrofit existing ATMs with an
in Taiwan, Japan, Korea and Malaysia are FVR reader and consequently do not need
among the first adopters of EMV technol- to wait for the ATM replacement cycle to
ogy. Early adopters have used the security purchase FVR-enabled ATMs.”
as a brand differentiator in their market-
ing. Such early adopters have benefited
from the security and brand differentiation
as offering more secure cards with EMV
technology.
A customized multivendor solution allows Simplifying the process allows FIs to con-
an FI to manage the ATM channel as a centrate on the value-added aspects such
competitive edge, as opposed to a com- as marketing and security that enhance the
modity using off-the-shelf software. The relationship with the customer.
software tools are tied to the FI’s philoso-