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"The eCommerce Business Plan"

Article · March 2019

DOI: 10.17605/OSF.IO/HWA87

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Ronald Gomeseria
Polytechnic University of the Philippines
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 DOI 10.17605/OSF.IO/HWA87
Ronald Gomeseria
University of the Philippines Open University
CEP - RCRNRM, CCA&DRM, NEP, PED, SAfE, eCom
D/MENRM – Upland/Coastal | FMDS-UPOU
19,210 LinkedIn Followers Connection
09 March 2019, 6:35 PM | Dubai, UAE

An Article About
The eCommerce Business Plan
Abstract: An article paper discussed marketing strategy through Online Marketing prevalent in the
technological age of today’s generation with disruptiveness, current trends, and success rates.
The Author: A University of the Philippines Open University (UPOU) Alumni/Graduate Student in
the Upland/Coastal Environment and Natural Resources Management Course. Top 1% Author of the
Academia, 60 Article Papers with Top 3% entitled, “Reinforcing Existing Ideas on the Sand and Dust
Storms Environmental Impact (Durreesamin Journal),” and Most Read Article at the ResearchGate
entitled, “The Challenge of Online eLearning as an Online eLearner in Today’s Environment
(Durreesamin Journal),” Article Writer - CEAI VIEWPOINT Journal, Student and Blogger.
Keywords: Business Plan, eCommerce, Online Marketing, Business Strategy, Economic Contribution
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The Content
We know that most of the Filipinos are inclined with all aspect of businesses aligning to their goals
especially in sustaining their children and for whatever availability they can do it whatever hardship
they will be facing ahead. But the worst thing there, however, they are “Ningas Kugon,” sad to say
and that is the truth. Nevertheless, I can’t blame them for whatever reasons because of the fact that
sometimes and most of them had failed because of financial stability and funds to maintain their
business as they planned using the traditional business platform.
In my article that was published in LinkedIn Pulse entitled, “Business Plan Screening and Idea
Generation,” dated 03rd August 2018, https://www.linkedin.com/pulse/business-plan-screening-
idea-generation-ronald-gomeseria-phd/ eCommerce strategically has no difference with the
traditional business platform in solving issues. However, the best time to complete it is when you
have identified the different alternative solutions. And they need to know in which answer is the
most feasible to implement within the business contract project underpinning with the following
methods that I supposed can help in analyzing the target for the business plan through with; 1)
Research the Business Drivers, 2) Confirm the Alternative Solutions, 3) Determine the Feasibility,
and 4) Choose a Preferred Solution. With all by means, the feasibility of each alternative solutions
will become manifest; notwithstanding that the next step is to select the preferred solution to be
delivered that might be either eCommerce or the traditional business platforms in aligning according
to your purpose. Moreover, in today’s generation of the technological age, has no excuses using with
the eCommerce platform which is being used by anyone. And the advantage has no specific time
when anyone can start but using this platform will give a comfortable for everyone in launching
eCommerce business due to rapid innovation through social media, and providing a low cost
compared to the mainstream media for whatever advertisements to be launched of their products.
But of course, even the idea is eCommerce, you must have a business plan, and as I have mentioned
above, this will help you in analyzing whatever business target plan. The online market based is now
famous because of their disruptiveness, ideas with the innovative current trends as well as the
success rates which are justifiable to all consumers. The eCommerce business usually made with the
Filipinos ideas such; a) Jewelry products, b) Housekeeping products and the accessories, c) Musical
accessories, d) Online learning business, e) Grocery foods, f) Cakes and pastries, g) RTW garments,
h) Sports accessories, and i) Customized tourism package as online marketing.

Conclusion
We are not new with the eCommerce marketing, but I will tell you that this will help every one of us
for whatever plans we have in our mind brought of the technological advantages in support with the
product dissemination and advertisements. The essential way to keep us alert is that; we need to
take care our procedural way while doing online business with our commitment, honesty, and being
polite with the prospective customers and the repeated customers so that the trust can build more
than stronger and justified.
rvgomeseria, PhD “The eCommerce Business Plan,” 09March2019 Dubai, UAE/19,210 LinkedIn Followers / Page 1 of 1
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