BUSINESS PLAN

PREPARED BY:

Princess Banissa D. Biang Christine Joy Mendoza

Clea Ann Lazaro Joshua Tandang

Lory Ann Delacruz Veronica Maningas

Nickaella Alieth Lanceta

Jezel Cereza Cyrhel Solis

 CHAPTER 1

BUSINESS DESCRIPTION

A. Name of the Business

Our business name is Rev'l which came from the word ‘revel’. The term means lively

and noisy enjoyment, especially when drinking and dancing

Tagline:

B. Location of the Business

The business were

located at Lopez Avenue

Los Baños City, Laguna

C. Vision

D. Mission

E. Objectives

F. Organizational Chart

G. SWOT Analysis
 CHAPTER 2

MARKET STUDY

The second chapter will discuss the target market of the business. It also tell the marketing

activities of the business and confers the contributions of the project in the different aspects of

society

A. Market Description

Rev'l is the newest addition in Los Baños Laguna. It perfects the art of elegance but

affordable clubbing. This lounge and bar is more mature, upscale and intimate establishment. It

brings people who are looking for partners, party goers, qualifiers in age limitations, and

accomplished people, as well as the workers and adults that can still do the moves of 20's. The

Rev'l concerns with the entertainment and satisfaction of the customers who are stressed in their

daily lives. The owner and employees will provide better quality service and product in

affordable price. Anyone could enjoy inside the bar. They are free to be wild, outgoing and live

the best of their life with a night in Rev'l

 Marketing and Strategies

Rev’l Bar & Night Clubbing marketing is at the top level because we promise that we bring

more interactive and entertainment to our valuable customers that want to avail our

entertainment services in the location of Los Baños and across the Laguna area. We promise

that we are more productive and responsive supporting our company towards the success of

the business by using social media tools to generate leads of prospective clients and establish

clients who avail Rev’l services.

Rev’l has four-way customer support through Twitter, Facebook, Instagram page who is

actively posting our services campaign this includes the promotion and new services provided

in the establishment and also the can reach us out using our local landline which is always open

for customers service.

By the use of these available marketing tools, we can generate clients sentiment through a

feedback mechanism that evaluates the company's performance and services that leads to

improving each function to satisfy customers needs in the entertainment industry.

The lead generation and customer feedback where the company always wants to her the

voice of the customers needs so we can provide and enhance current services by utilizing a

social media platform to generate leads. Areal marketing and promotions - one of the strategies

that will be done in an effective manner to generate more revenue, these allows the customers

to get notify by means of utilizing marketing tools.

 Competitive Position

Rev’l has top-tier marketing strategies developed by the product

marketing team, floor manager and the owner to ensure every side of

the business will work smoothly and also to avoid the business

deadlocks. The strong dedication and highly preparation along with the

technical staff to review the cost-effective and cost-benefits of the

proposed plan.

We also gather information from the location such as an

established business related to entertainment and make undercover to

the business operation to make a strong analysis as part of market

survey. Overall the business is really simple we focus on the needs of

the customers and make them happy with the services we have.
 CHAPTER 3

OPERATIONS AND DEVELOPMENT PLAN

A. Product Service

The Rev’l Bar main products are cocktails, hard drinks and beers with

assortment of foods in variant categories. All the alcohol beverages comes from

different mixtures with high quality ingredients yet in affordable price. The customers

can avail the products in various categories which has different prices. Moreover, the

Rev’l Bar also offer milkshakes. The products are budget friendly that everybody can

afford.

Entertainment

Rev’l Bar has a party organization that will surely

At times, the Rev’l Bar will give
entertain people, especially with its new clubbing
the customers some chill music to
concept. The club focuses on quality electronic dance
calm the music
music to capture the vibes of everyone inside the bar.
B. Production/Operation Schedule
B. Machinery and Equipment

Machinery and Equipment Quantity Cost Total Cost

Blender 2 2200 4400

Refrigerator 1 17,000 17,000

Ice shaver 1 200 200

Rice cooker (Big) 1 4000 4000

4 Burner Range with electric 1 17,990 17,990

oven

Soup kettle 1 4800 4800

Ice cooler (Big) 1 1500 1500

Table

Standing table 5 500 2500

Square table 8 600 4800

Round table 14 600 8400

Chairs with foam 51 400 20,400

Stool bar 26 200 5200

Air conditioner 5 19,999 99,995

Lights and sounds system 1 set 40,000 40,000

CCTV and Monitor 1 set 11,990 11,990

 Kitchen Utensils

Glasses 100 pcs. 10 1000

Shot glass 30 pcs. 5 150

Plates 100 pcs. 15 1500

Spoon and fork 5 dozen 25 125

Knife 3 40 120

Cutting board 2 20 40

Tongs 2 15 30

Measuring cups and spoon 1 set 50 50

Kitchen shears 1 20 20

Colander 1 20 20

Can Opener 1 20 20

Grater 1 10 10

Whisk 1 15 15

Vegetable peeler 1 15 15

Sauce pans 1 1000 1000

Bowl 50 pcs. 25 1250

Bottle opener 5 pcs. 20 100

Pitcher 50 pcs. 10 500

Grill pan 1 1000 1000

Roasting pan 1 1000 1000

 Spatula 1 20 20

Total Cost of Machinery And 251,160

Equipment
D. Site Location

1. The accessibility to and availability of raw materials source.

The business is located at Lopez Avenue which is far away from our supply of goods/ the

suppliers. Therefore, the business provide a delivery vehicle to transport the product from the

selected supplier to the establishment. In this case, the business will have faster transaction than

letting the supplier to deliver the raw materials to the business.

2. Adequacy of required labor supply

Manpower will not going to be a problem for the business. There are many skilled workers in Los

Banos, Laguna and the people in the city are hardworking, based on observation. The job now is

demand to everyone since they are all need experience and financial support for themselves, or

family. Therefore, the business owner assume that employers or employee will to the best out of

themselves to provide better service for the customers as well as to help the business meet the

success.

3. Proximity to Market/Customers

The business is placed in an area with many competitors but the Rev’l Bar and Night Clubbing is

way different than the others. The objective of the business is to bring the party to people around

the area and give them the chance to have some drinks and music with random people. With the

new clubbing concept, we assume that more customers will be part of every night life in Rev’l

Bar and Night Clubbing.

E. Layout

The business has ground floor with two open second floors. The ground floor consists

of kitchen, Food station, Bartending station/Bar, Comfort room for men and women,

Billiards/Pool section, the Beer pong section, tables and couches for customers, standing tables,

dance floor, and the DJ area. The second floor consists of Beer station with stool bars, the tables

and couches for VIP area.

Interior Design
F. Building and Facilities

The size of the lot is 225.69 square meter. The cost per sq. meter is Php 3000. We have

estimated the cost of land based on today’s price and also the estimated the construction of the

building is 8 months with continuous work.

BUILDING AND FACILITIES

Land Cost 677,070

Building construction Cost and Land improvements 2,500,00

Kitchen 20,000

Comfort Room 15,000

Total Land Costs P 3,121,070

G. Raw Materials

H. Utilities

I. Labor

Employee/Worker Number of Personnel Rate per day Every 15/30 of Monthly

Required the month

Dining Manager 1 470 7,050 14,100

Head Chef 1 470 7,050 14,100

Assistant Chef 1 400 6,000 12,000

Bartender/Barista 3 370 5,550 11,100

Finance Manager 1 470 7,050 14,100

Auditor 1 400 6,000 12,000

Music Organizer 1 450 6,750 13,500

DJ 2 400 6,000 12,000

Bouncer 4 320 4,800 9,600

Waiter/Waitress 6 350 5,250 10,500

Janitor 2 300 4,500 9,000

Dishwasher 1 300 4,500 9,000

Total 24 4,700 70,500 141,000

 START-UP COST
PHP 7,000,000

Investments Cost

Owner’s Equity 1,500,000

Co-owner’s Equity 4,500,000

The start-up cost of the business will come from the Owner’s and (9) Co-owner’s Equity. There

will be no investors in the business.

K. Financial Statement