SERVICIO NACIONAL DE APRENDIZAJE

“SENA”

PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

SHOP FOR PETS: ANIMAL WORLD

OLIVER EUDAN BOLAÑOS SILVA

SEPTEMBER 2019
 PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

SHOP FOR PETS: ANIMAL WORLD

VARIABLE
Geographic Segmentation
DEFINITION
With this store specialized in selling products for all types of
pets, located in the Chico Alto neighborhood, town of
Chapinero city of Bogotá DC, you want to meet the needs
of food, health, welfare and recreation of all pets that are
in the families

Facilitate the possession of different types of pets

generating confidence and tranquility. Serving clients
Age and Life - Cycle of regardless of gender, age, etc.
Segmentation
According to the DANE:
0-14 years: 25.3% (men 5,998,645 / women 5,720,229)
15-24 years: 18% (men 4,243,251 / women 4,099,299)
25-54 years: 41.6% (men 9,515,723 / women 9,720,894)
55-64 years: 8.3% (men 1,796,050 / women 2,051,948)
65 years and over: 6.7% (men 1,293,258 / women
1,806,000) (2016 est.)

100% of the population is in the urban area with 166,000

Population Segmentation and a floating population of 500,000 (according to data
projected as of June 30, 2018)

Provide immediate and quality solutions in all aspects

related to pet supplies that provide the following
conditions:

Benefit Segmentation  Low prices.

 More comfort and convenience.
 Innovation of products in the market.
 Optimum service point for customer service.
 Product of excellent quality.

MUNDO ANIMAL has established the previous purpose as

Psychological Segmentation to facilitate experiences that generate trust, closeness and
tranquility, provide sustainable solutions in comprehensive
care and means of payment that contribute to the
 economic, social and environmental well-being of our
stakeholders, with innovation and excellence. distinction of
gender, age, sex, all services will be provided in the same
way.

OCCASION SEGMETATION Satisfying basic needs, offering products and services

through the sale of pet supplies, has become one of the
best options for trade, reducing time and reliability. With
precision, it is possible to determine how often people
make use of the services offered by this type of commercial
activity.

Income sectors in Colombia:

Agriculture, livestock, hunting, forestry and fishing 6.11%
Exploitation of mines and quarries 7.32%
Manufacturing industries 10.70%
INCOME SEGMENTACION Electricity supply gas and water 3.45%
Construction 7.47%
Commerce, repair, restaurants and hotels 12.04%
Transport, storage and telecommunications 7,10%
Financial establishments, insurance and real estate activities
19.86%
Social, communal and personal services activities 15.35%
There can be three types of consumers in the middle of
finance and banking. They are differentiated by their related
attitudes with competitive prices and low costs, and your
level of interest in a high quality and efficient service. Two
additional factors trustworthiness are important (measured
by the ability of the bank to protect personal data) and
interest in an innovative digital model, reflected by the
BEHAVIORAL provision of consumers to consider an online provider as
SEGMENTACION Amazon or Google for financial services.

The consumers:
Nomads: High activity group digital, prepared for a
new delivery model.
Hunters: High activity group digital, prepared for a
new delivery model.
Quality Seekers: Seek a high service quality and
effective and the Data Protection.
 BIBLIOGRAPHY

https://www.dane.gov.co/index.php/estadisticas-por-tema
https://www.accenture.com/t00010101T000000Z__w__/co-
es/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Local/cl-es/Accenture-
Banking-Global-Distribution-Marketing-Consumer-Study-Espanol.pdf

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