Small Business

An independently owned and operated business, whose owner(s) exercises close control over
operations and decisions. The equity is not publicly traded and business financing is personally
guaranteed by the owner(s). Typically, a small business employs fewer than 100 workers and
has revenues of less than $25 million. It also isn’t dominant in its field. However, the definition
of small business tends to vary. Federal securities law defines small business as a company in
the United States or Canada that has less than $25 million in annual revenues and whose
outstanding publicly-traded stock is worth less than $25 million.

Property Maintenance
As the name suggests, property maintenance is the type of service you contract for when you
don’t have time to maintain the condition of your property in a professional manner. If you’re
a busy commercial property owner or landlord, it’s a workable solution to help preserve the
top-notch condition of your real estate asset—especially if it’s subjected to heavy foot traffic
on a daily basis.

The Market
Our target market has been segmented into: home owners and property managers. In Khulna
we have many potential customers in the home owner segment. This group has a higher annual
growth rate. There are also potential customers in the property manager segment.

Mission
our mission is to provide knowledgeable, convenient, and reasonably-priced service to the
Khulna, Bangladesh community. We want to provide every customer with an honest day's
work and will fix anything that is not done right.

Keys to Success
 Treat every customer as if they were the most important customer the business has.

 Honestly evaluate the needed skills for a job, passing it onto a contractor if it is too
difficult as opposed to taking on a job that cannot be completed perfectly.

 Work hard, guarantee all work and promote 100% customer satisfaction, if this is done
profitability will fall into place

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Objectives
 Develop the business into full-time employment within 12 months.
 Generate steady revenue per year by the end of year two.
 Create over 20% of business from repeat customers.

Start-up Materials
 Assorted plumbing tools including: slip wrenches, snakes, Teflon tape, and assorted
caps, nuts, and bolts.
 Electrical tools including: electrical gauge meters, wire cutters, various wires and wire
caps, and soldering iron.
 Painting material including: paint brushes, paint roller, pneumatic paint sprayer, air
compressor, sand papers, spackle tools and masking tape.
 Pressure washer.
 Various general tools.
 Assorted power tools (drill, saw, sander, Dremel).
 Assorted nails, bolts, screws, and fixtures.
 Laptop with portable printer for mobile invoice printing and submission.
 Mobile phone.

Start-up Requirements
Getting a trade license is one of the important steps of starting business in Bangladesh. An
entrepreneur needs to receive the trade license from City Corporation or City Council of the
respective business area. The trade license filled-in application form must be accompanied by
the required documents.

Our Services
We are willing to offer the community of Khulna the finest home repair and maintenance for
home owners and property managers. we will give every customer at least one hour of work at
their property.

All work is "handyman" work, for larger jobs that require a contractor, we will pre-screen a
service provider free for the customer.

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By providing only handyman services, we will always attempt to repair the problem first,
replacement is only an option if the item cannot be repaired. This differs from a contractor
philosophy which is generally to replace everything first.

Repairing items is far less expensive for the consumer. We want to offer a one-year guarantee
for all of their work, if something goes wrong, we will make it right. The goal is to not have
any unsatisfied customers.

Offered services include:

Leaky faucets, repair/replace fixtures, sprinkler repair, minor drain

Minor plumbing
problems, garbage disposal install.

Ceiling fan repair and install, electrical plugs and switches, vanity lights,
Minor electrical
motion lights, cable and phone line installation.

Metal and wood fence repair and install, electric dog fences, gate and
Fence repair
latch install.

Window, wall and

Small hole repair, door installation, window maintenance and repair.
door repairs

Deck repair and maintenance, chemical cleaning, pressure washing,

Decks and patios
wood replacement, handrail installation.

Painting Interior and exterior (short of an entire exterior of a house).

Weather proofing Weather stripping, caulking.

Flooring Carpet and hard wood repair.

Market Analysis Summary

We have identified two distinct market segments, home owners and property managers. These
are the most attractive customer segments as they are the customers who often have small

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repairs that are too small for a contractor but too complicated for the owner to perform
themselves.

Customers will often call whatever service provider they are familiar with, regardless of the
appropriateness. For this reason, word of mouth referrals will be very important. Potential
customers will ask neighbors/friends and other property managers for recommendations on
handyman service providers. We will capitalize on word of mouth marketing by going the extra
mile to keep customers satisfied. Exemplary service will result in new and repeat business.

The market has been segmented into two distinct customer groups:

Home owners

 The value of the homes ranges generally between TK20,00,000 - TK65,00,000.

 47% of home owners attempt to make small repairs themselves, often starting the repair
and realizing that they do not have the skills to complete it. The remaining 53% do not
attempt to repair it, they call a professional from the start.

 62% have owned their home for more than two years.

 73% wait until several small problems accumulate before they call a handyman. This
behavior can be explained by not wanting to incur a large upfront charge just to have
someone fix one thing.

Property managers

 Typically, do not have their own in-house repair man in an effort to reduce overhead
expenses.

Target Market Segment Strategy

The two customer segments, home owners and property managers have been targeted because
they are the most likely consumer of handyman services.

Unless the home owner is particularly crafty, he/she does not have the skills, time or desire to
tackle most jobs. Their preference is to hire someone and have them take care of it.

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The property manager are also likely consumers because they are managing a group rental
property which needs periodic maintenance. Property managers with less than 20 units rarely
have on-site maintenance personnel, it is less expensive to hire someone as needed.

It is rare that the property manager would have any maintenance skills themselves and those
that do usually do not have the time in the day to perform the repair.

It should be noted that the majority of business will be coming from residents and rental
property from within the Khulna city limits. As you venture farther out of town into the country
people tend to have more free time and more fix it skills and are therefore more likely to try to
repair things themselves.

Web Plan Summary

Our website will serve as a basic catalog of offered services that will be provided. In addition
to a listing of the different skills that possess, a list of testimonials and referrals will be on the
site. We believe that this will be quite effective at swaying unsure people who have never heard
about us. More in depth inquires will be directed to our phone number.

Website Marketing Strategy

The marketing strategy will employ two distinct mechanisms:

 Search engine submission: This will be most useful to people who are unfamiliar with
but are looking for a local handyman. There will also be searches from customers who
may know about us but are seeking additional information.

 URL on all printed material: For every printed piece of material that we offer, the site's
Web address will be listed, encouraging a visit to the site.

Development Requirements

The site will be developed by a friend under a barter agreement. Because the value of the
development services will be less than TK10,000.

SWOT Analysis
No doubt, property maintenance business is perhaps one of the easiest and cheapest ways of
entering the real estate business. As a matter of fact, all that is required to do pretty well in this

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line of business is a high school diploma, experience in property management and the right
network and connections.

As, we look forward to maximizing our strength and opportunities and also to work around our
weaknesses and threats. Here is a summary from the result of the SWOT analysis that was
conducted on behalf of our business plan;

Strength
Our strength as a property management company lies in the fact that we have a healthy
relationship with loads of property owners (landlords) in Khulna and we can gather some of
the best hands in the industry working both as full-time employees and consultants for us. We
can confidently boast that we have some of the qualities that are in high demand in the property
management line of business which are trust, honesty and relationship management.

Weakness
Our weakness could be that we are a new property management business in Khulna and it may take us
time and extra effort to convince some clients to give us their properties to manage for them.

Opportunities
The opportunities that are available in the real estate industry are massive and we are ready to
take advantage of any opportunity that comes our way.

Threat
Some of the threats that we are likely going to face as a property Maintenance company in
Bangladesh are unfavorable government policies, global economic downturn and unreasonable
tenants. There is hardly anything we could do as regards these threats other than to be optimistic
that things will continue to work for our good.

Why use Us?

Contracting property maintenance services with us will save you significant time and effort in
taking care of every detail, no matter how minor, that comes with managing a commercial
facility. If your property is rented by several tenants, having a property maintenance crew in
place is a must, and also presents an enormous advantage for prospective tenants.

Aside from timesaving, contracting us to do the job we are trained for, also cost-effective.
Should you decide to maintain the entire property on your own by hiring a separate cleaning

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crew from us, you’ll naturally also need to invest in the cost of purchasing all necessary
cleaning tools and equipment, which could be substantial.

In hiring a property maintenance service provider like us, you simply have a fixed monthly fee
that you have both agreed upon. Aside from access to the latest tools and equipment, by
choosing to entrust your property maintenance to known professionals, you’re freed from the
burden of directly overseeing an in-house crew and dealing with any labor-related issues.

Believe it or not, proper and effective cleaning actually requires training and experience. In
choosing to contract the services of professionals, you can expect higher efficiency, better job
knowledge and more extensive experience in getting a good job done—one that meets or
exceeds industry standards.

Of course, in order to fully enjoy these benefits, clients need to choose a reliable and reputable
property maintenance service provider who can deliver on their promises and live up to their
expectations. Take time to review the prospective providers and handle the screening process
as you normally would when interviewing and scrutinizing a job applicant. Your attention to
putting in place this important part of maintaining your valuable property will pay off!

Problems
As we are setting up a property maintenance business, we will only take the contract, then we
will send our skilled worker to get the job done. This seems so easy but its not that easy though,
here are some potential problems that we might regrading starting the business.

 License: Trade license is very important in property maintenance business, if we do not

get the license then our client wont trust us, getting the license could be troublesome.

 Funding: Its funny that we start businesses with the aim of making loads of money, but
in fact we can’t make money unless we have money to fund the business from the
beginning.

 Finding suitable Shop: Finding the best shop is very challenging, the location of the
shop plays an important role to attract clients.

 Competitors: Home owner usually hire those people that they know or they are familiar
with, here we are at minority that we have to face great challenge to attract clients. Also,
there are many handymen who offer services at lower prices.

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  Not Enough Staff: Collecting skilled worker might become a great challenge for the
business.

Future Plans
We want to aim for revenue after two years later from now, currently our primary purpose is
to collect some loyal client & gain the trust of our clients. After that we want to maximize our
profit and gather full time skilled employee. Within five year we expect to be the leader of the
property maintenance company in Khulna.

Conclusion
Business plan for property maintenance company “Khulna Handyman” will be successful if
we are able implement the business plan accurately. The target market analysis, product
segmentation, SWOT analysis, local market analysis all suggest that the company will be gain
its success if everything can be done according to the plan. We will also change our strategy if
necessary. We want to provide satisfactory services to our clients.