Republic of the Philippines

University of Antique-Libertad Campus

BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT
Libertad, Antique
First Sem: SY-2019-2020

Course: GEE3 (PURPOSIVE COMMUNICATION)

Topic: THE IMPACT OF GLOBALIZATION ON COMMUNICATION

 WHAT IS GLOBALIZATION?
 WHAT IS THE IMPACT OF GLOBALIZATION ON COMMUNICATION?

Discussants: VICBEL CADIGAL and JULIUS DELA CRUZ

Instructor: MRS. HENGIEL MYLER D. MAGPUSAO

I. Introduction
As more people cross borders because of globalization, more language contact happens, making
communication more challenging. Today, people need to understand the dynamics of long-distance
collaboration, the impact of culture on manners of speaking and body language, and how to use technology to
communicate with people on the other side of the globe. Understanding the impact of globalization on each of
these factors can help you to select the most useful communication skills development programs that is
essential for us

II. Discussion

GLOBALIZATION- is the word used to describe the growing interdependence of the world’s economies, cultures, and
populations, brought about by cross-border trade in goods and services, technology, and flows of investment, people,
and information.

IMPACT OF GLOBALIZATION ON COMMUNICATION

Communication is the soul of all human aspirations. Without it, ideas would not turn into realities. In today’s
digitalization, connectivity in politics, religion, economy, education, travel and lifestyle and even personal and
romantic relationships is wide-spread and overwhelming

 Virtual Interactions- Globalization has introduced virtual communication and collaboration as a major part of
workplace dynamics. For example, communicating via email to distant team members requires a certain etiquette
and nuance not necessarily required in face-to-face interactions. Holding virtual meetings requires a similar change
in approach, and people who are unaccustomed to communicating in groups in virtual settings can find themselves
lost, confused or unable to share their input.

 Cultural Awareness in Speech- The need for cultural awareness is a major impact of globalization on the required
skill set of effective communicators, resulting in the evolution of communication skills development programs.
Modern entrepreneurs and employees need the ability to catch subtle nuances of people's manner of speech when
communicating across cultures. Even when two people are speaking the same language, cultural differences can
 affect vocabulary, colloquial expressions, voice tone and taboo topics. In Japanese business culture, for example, it
can be considered rude to ask personal questions in an initial business meeting. In the U.S., on the other hand,
asking personal questions and sharing personal information can display warmth and openness.

 Cultural Awareness in Body Language- Awareness of cultural differences in body language can be just as important
as the nuances of speech. Modern training programs teach students to understand acceptable speaking distances,
conflict styles, eye contact and posture in different cultures, accepting that the physical expressions of their own
culture are not universally accepted

 Time Differences- The advent of global collaboration introduces another new dynamic to communication skills - the
need to communicate and share information with people across several time zones. When people collaborate with
others on the other side of the globe, their counterparts are usually at home asleep while they themselves are at
work. Today's communication skills development programs should address the nuances of overcoming this
challenge by teaching people to understand the information needs of their colleagues, according to the
communication styles of different countries or cultures. Being able to effectively share information between shifts
can make or break the productivity of a geographically dispersed team, making this an important issue for many
companies

HOW TO FOSTER HEALTHY COMMUNICATION ONLINE AND OFF LINE?

 Avoid bigotry- Instead of insinuating hatred and intolerance among members of a particular group, be respectful of
other people’s beliefs. Do not make ignorant prejudices against anyone just because it does not fit your own ideals.
That is just plain rude and unacceptable. Try a healthy discourse instead.
 Sensitivity- In a world of full of bashers, be someone who is sensitive to other people’s emotions and psychological
well-being. Do not, in any way, participate in cyber-bullying. Victims of cyber-bullying may suffer from self-esteem,
anxiety or depression; depending on one’s threshold to emotional pain. In addition, do not mock victims of heinous
crimes or persons with disabilities.
 Share without expecting anything- If you open up your own beliefs experiences and preferences, do not do it out of
persuasion. Pushing people to agree with you will harbor detestation. Just do it out of your will. If they agree, that is
good. If not, then respect it. Differences in opinions can also be discussed in a graceful manner, without having to
attack the person

“I’m a great believer that any tool that enhances communication has profound effects in terms of how
people can learn from each other, and how they can achieve the kind of freedoms that they’re interested
in.” – Bill Gates

III. Reaction
As technology advances, the world is both getting larger and smaller. Today we are able to communicate
with people across the globe at the touch of a button. While globalization, or communication between nations
beyond their borders, is an old concept, with the onset of new technology globalization is impacting the ways we
communicate and learn in fascinating ways. We are expanding our understanding of fellowship and as we
become more connected, we are deepening our educational experiences. The rise in the use of the internet in
particular has been incredibly instrumental in improving the ways in which we connect with one another.Because
of technologies like the internet, we have the opportunity to view diverse perspectives that were outside of our
scope before. We are able to fully connect with someone who is thousands of miles away in real time and the
effects are profound.
IV. Conclusion
When you combine the access to new perspectives with access to previously highly safeguarded
materials, what you get is the opportunity to create brand new worlds. When you can see the world through new
eyes, you have the opportunity to innovate and really develop new educational opportunities, rethink how and
why we communicate and create new systems to do both. We are able to create a more equitable world when
we are all able to come to the proverbial table and share ideas.

V. References
https://medium.com/highvibe-network/the-impact-of-globalization-on-communication-education-ready-
67524c55cfc2
https://www.piie.com/microsites/globalization/what-is-globalization.html
https://yourbusiness.azcentral.com/impact-globalization-communication-skills-development-28172.html
https://www.fabulouslybroke.com/2016/04/how-globalization-affects-communication-and-vice-versa/