Galaxy lollipop

Introduction
Galaxy is a chocolate milk brand. It was made by Mars Incorporated. He launched the brand in
1810. Galaxy Chocolate covered a large range of products including milk chocolate, fruits, and
nuts with its varieties, ripple and others. From Mars’s Chocolate, Maltesers, M&M’s, Milky Way
and Twix. Galaxy Company produces several types of chocolates; there is Galaxy smooth milk,
Galaxy Minstrels, Galaxy Bubbles, Galaxy Ripple, Galaxy Counters, Galaxy orange and
shortcake, Galaxy Hazelnuts, Galaxy Carmel, Galaxy cookie crumble and Galaxy Bites

To understand the marketplace and customers’ needs by his needs and wants and the demand.
The Human need is to ban the feeling of deprivation. It includes the physical needs like food,
safety, clothes, shelter and social life. It also includes the individual need like knowledge. Wants
is shaped by the culture and the personality. If he wants to have something sweet so he could
eat Galaxy chocolate lollipop

Lollipops have been part of our childhood (and often adult) memories since, well… forever. In
fact, when we say forever, we’re not far from the truth, because this familiar sweet, known and
loved by millions of children around the globe, has been with us for thousands and thousands of
years. True, it has not always had its present shape or form, but even so, our craving for
something sweet and convenient has always been evident. Luckily, suppliers of wholesale
sweets are here to fulfil that craving, and to make sure that stocks of lollipops never run low.

therefore people love chocolate because it make them happy and love lollipop because it
remind them by their childhood imagine getting happiness and memories but in one thing so
we create chocolate lollipop to make u feel satisafied

By the end of understanding customers thoughts , it is fulfilled through the market offering
which include the product, services and experiences that offered to the market in order to satisfy
a need or want.

Galaxy SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Galaxy.
Strengths are:

Strengths
1.The brand offers wide range of products

2. Ready-to-drink chocolate milk, chocolate cakes ,hot chocolate powder and ice cream

3. Considered as a luxury chocolate and thus commands premium pricing

4. Chocolate industry is growing at a strong rate

5.Healthy chocolates are available for the health conscious people

6. Strong parent brand i.e. Mars company

7. Good advertising and brand visibility

8. Galaxy milk chocolate is known for its smooth , rich ,creamy taste.

9. brand name and brand loyalty.

10. good product distribution and availability.

Weaknesses

Here are the weaknesses in the Galaxy SWOT Analysis:

1.dental problems with chocolate consumption.

2. little penetration in rural sec.

3. high in sugar and fattening

4. A bit expensive.

Opportunities

1.flavor variety

2.Engagement through Social Media can increase the brand loyalty

3. newer innovation and products.

Threats

1. increasing concerns of health increasing accourences of besity and diabetes.

2. change in consumer tastes

3. increasing prices of milk and sugar.

Market and consumer behavior analysis

The biggest challenge, though, is not how much better-for-consumers the candy should be. It’s
the cost of sugar, which is an understandably important ingredient in making lollipops. Staying
competitive and profitable is not easy when there’s cheaper sugar elsewhere in the world.
Sales of sugar confectionery products, such as boiled sweets and lollipops, are very seasonal.
The high season for lollipops is from August to April, which is basically the school months.
There was a major shortage in the supply of lollipops in Egypt after the disappearance of Chupa
Chups from the country years ago. Edita Food Industries managed in 2016 to introduce its new
line of Mimix lollipops, which are sold in bags of assorted flavours, and through this it took
advantage of a gap in the market; however, there is still room for other players to penetrate
this category through modern trade channels.
The competition is stiff, and candy makers know it. At the end of the day, there are only so
many ways to combine sugar and flavoring to create new treats, which means standing apart
with the end product is a real challenge.

Competitive analysis

Direct competitor
1. Sima
2. Chupa Chups
3. Mimix
4. Candy pop
5. Tornado
 Galaxy Chupa Candy Tornad
Factors Sima Mimix
lollipop Chups pop o pops

Size

Flavors

Price

Packaging

Availability

Color
ingredients

When we compare the galaxy lollipop with other lollipops analysis we find that:
1. Size of all lollipops brands have many different sizes and shapes
2. Galaxy lollipop is different than any lollipop because galaxy doesn’t have fruits
3. Quality and affordability are key to making great candy accessible to everyone
 4. Packaging
5. Available in all markets
6. Galaxy lollipop will contain a natural ingredient (milk,chocolate)

Indirect competitor
Quality and affordability are key to making great candy accessible to everyone

Product analysis

The term 'lollipop' was recorded by English lexicographer Francis Grose in 1796.[7] The
term may have derived from the term "lolly" (tongue) and "pop" (slap). The first
references to the lollipop in its modern context date to the 1920s.[8] Alternatively, it may
be a word of Romany origin being related to the Roma tradition of selling toffee apples
sold on a stick. Red apple in the Romany language is loli phaba.[9]
The classic lollipop is a simple and straightforward way to imply sweetness, whether on
the taste buds or in mood or tone. For people involved in making candy or baking
desserts, the lollipop emoji fits the bill because it’s instantly recognizable, it’s colorful
and eye catching, and it conveys childhood and nostalgia, memories and “sweetness” of
all kinds.

Glaxay lollipop is the first chocolate lollipop consist of many flavors include (caramel ,
hazelnut and oreo ,etc..)With keeping chocolate original taste despite its shape(lollipop)
it still keeping the same ingredient as chocolate is known for its smooth , rich ,creamy taste

Segmentation Variable Classification Targeting

Demographic
Age (less than 15) From less than
(15-25) 15
(25-35)
(35-45)
(above 45)

geograohic cities 28 cities Cairo

Alex
28 cities
behavioral Loyalty status Segmented into Light
light Medium
 Medium heavy
heavy

Usage rate Segmented into Light

light Medium
Medium heavy
heavy
Strong brand
loyalty
psychographics Social class Lower
Middle
Upper social
class Middle