FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

RUBRIC BUSINESS PLANNING

PRINCIPLES OF ENTREPRENEURSHIP
ENT530
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

BUSINESS PLANNING RUBRICS

Course Name: Principles of Entrepreneurship Group members name: Lecturer’s Name:

Course Code: ENT530 Group:

Weighted
Marks Marks
Criteria Poor Moderate Satisfactory Good Excellent C P A
Allocated Obtained
(%)
0 marks 2 marks
Preliminary Materials:

Cover & title page No cover & title page Cover& title page provided
(2 marks)

0 marks 1 marks 2 marks 3 marks 4 marks

Cover letter
(4 marks) Poorly understand on Satisfactory Good understanding
Moderate understand
No cover letter the cover letter understanding on on the cover letter
on the cover letter
the cover letter
0 marks 1 marks 2 marks 3 marks 4 marks
Executive summary Moderate understand Satisfactory Good understanding
Poorly understand on
(4 marks) No executive on the executive understanding on on the executive
the executive
summary summary the executive summary
summary A3
summary
0 marks 2 marks
Table of contents
(2 marks) No Table of contents Table of contents provided

1 marks 2 marks 3 marks 4 marks 5 marks

Excellently presented.
Main Body of the Key elements are
Business Plan: Highly
Poorly presented. Moderately Satisfactorily excellently
satisfactorily
Many key presented. presented. highlighted.
Company Profile presented.
elements are not Few key elements Fairly highlight key
(5 marks) Good in
highlighted are highlighted elements
highlighting key
elements
 2 marks 4 marks 6 marks 8 marks 10 marks
Highly
Excellently
Environmental and Poorly presented. Moderately Satisfactorily satisfactorily
presented.
Industry Analysis Many key presented. presented. presented.
Key elements are
(10 marks) elements are not Few key elements Fairly highlight key Good in
excellently
highlighted are highlighted elements highlighting key
highlighted.
elements
1 marks 2 marks 3 marks 4 marks 5 marks
Highly
Description of Venture Excellently
Poorly presented. Moderately Satisfactorily satisfactorily
(5 marks) presented.
Many key presented. presented. presented.
Key elements are
elements are not Few key elements Fairly highlight key Good in
excellently
highlighted are highlighted elements highlighting key
highlighted.
elements
1 marks 2 marks 3 marks 4 marks 5 marks
Highly
Excellently
Production Plan Poorly presented. Moderately Satisfactorily satisfactorily
presented.
(5 marks) Many key presented. presented. presented.
Key elements are
elements are not Few key elements Fairly highlight key Good in
excellently
highlighted are highlighted elements highlighting key
highlighted.
elements
1 marks 2 marks 3 marks 4 marks 5 marks
Highly
Excellently
Poorly presented. Moderately Satisfactorily satisfactorily
Operations Plan presented.
Many key presented. presented. presented. A3
(5 marks) Key elements are
elements are not Few key elements Fairly highlight key Good in
excellently
highlighted are highlighted elements highlighting key
highlighted.
elements
1 marks 2 marks 3 marks 4 marks 5 marks
Highly
Excellently
Poorly presented. Moderately Satisfactorily satisfactorily
Marketing Plan presented.
Many key presented. presented. presented.
(5 marks) Key elements are
elements are not Few key elements Fairly highlight key Good in
excellently
highlighted are highlighted elements highlighting key
highlighted.
elements
1 marks 2 marks 3 marks 4 marks 5 marks
Highly
Excellently
Moderately Satisfactorily satisfactorily
Organizational Plan Poorly presented. presented.
presented. presented. presented.
(5 marks) Many key elements Key elements are
Few key elements Fairly highlight key Good in
are not highlighted excellently
are highlighted elements highlighting key
highlighted.
elements
2 marks 4 marks 6 marks 8 marks 10 marks
Highly Excellently
Financial Plan Poorly presented. Moderately Satisfactorily satisfactorily presented.
(10 marks) Many key presented. presented. presented. Key elements are
elements are not Few key elements Fairly highlight key Good in excellently
highlighted are highlighted elements highlighting key highlighted.
elements
 3 marks 6 marks 9 marks 12 marks 15 marks
Moderate Satisfactory
Unclear conclusion Good conclusion
Conclusion 15 conclusion on the conclusion on the Excellent conclusion
on the Business on the Business
Business plan Business plan on the Business plan
plan plan

3 marks 6 marks 9 marks 12 marks 15 marks

Sentences were
Writing Style, Spelling & Writing lacks Sentences were
somewhat varied,
Grammar 15 sentence variety Sentences were correctly Sentences were well
and inappropriate A3
and few correctly constructed constructed and written and expressed
with minimal
grammatical errors well-articulated
grammatical errors

0 mark 2 marks 4 marks 6 marks 8 marks

Never contribute Rarely Occasionally Usually Routinely contribute

Teamwork
ideas and contribute ideas contribute contribute ideas, constructive ideas,
(Group Work) 8
perform tasks and perform ideas and perform tasks, perform all tasks, high
tasks perform task tolerant and fair tolerance and
decision outstanding decision

Total: 100 /100