Bilal Riaz

Skilled Marketing & Branding Professional

bilalriaz.m@gmail.com +92 (334) 4151958 bilalriaz128

5 years of total experience with 3 years of Marketing and Communication, maximizing

the awareness, enhancing visibility and increase the profitability of the brands.
Encapsulating both Retail and Consumer marketing services along with a variety of
tracking studies.
I am expert in the following:
 Trade visibility enhancement
 Corporate Communication
 BTL & Activations
 Media Buying, Analysis and Monitoring
 Planned and drove multiple marketing campaigns including BTL, Electronic,
Digital and Print Media

Experience
Marketing Executive
Fast Cables Limited October 2018 – Date
 Develop Marketing Strategy and Budget for the Organization, for new and Existing
Products.
 All Marketing ATL/BTL activities with smooth execution. Coordination with revenant
Advertising agencies, TVC Production and Creative agencies
 Managing all sponsorship activities. Responsible for sponsor prospecting, proposal
customization and presentation.
 Plan and organize Annual International Trade Gala Functions, Dealership Display
Competitions, Electrician Functions, etc.
 Manage Fast Tasdeeq Verification & gifts distribution all over the Country
 Design and execute dealership / outlet branding activities.
 Develop promotional materials for Sales and ensure timely allocation & delivery to
team.
 Monitor inventory of marketing items and undertake monthly stock counts
 Develop discount polices in Every Quarter for Dealers
 Maintain all documentation & records (hard & soft copies) related to trade sales
marketing activities/billings, etc. Ensure updated records are available in central
marketing drive.
 Create yearly strategic marketing plan to support the needs of Trade Model
 Monitor performance against the plan and make changes as necessary to achieve
the desired objectives.

Marketing Executive
Titlis Pharma August 2016 – July 2018
(Associated Company of Highnoon Laboratories)
 Studied and analyzed market trends, developed brand strategies and campaigns
 Bridged the gap between the sales team and the marketing team for 3 business
groups to increase the revenue of new products
 Establish a route to Market to cover HCPs changes which resulted in 15% increase
in sales
 In alignment with sales team prepare country plans outlining the market dynamics
and strategizing long term goals
 Render necessary technical expertise to the sales team with the help of printed
promotional material, product training and relevant clinical papers
Relationship Executive
Octara Pvt Limited July 2014 – July 2016
(A TCS Group Company)
 Effectively pitched and added new clientele for various corporate training packages
that the company offered in the areas of soft skill training, Leadership Training,
Team Management etc.
 Drove profitable operations by researching and identifying sales opportunity,
generating leads, target identification and classification
 Liaised with training heads/ HR of various organizations to discuss and cater to their
training plans and needs

CORE STRENGTHS & ENABLING SKILLS

 Marketing Strategy  Advertising  Multi Channel Marketing

 Trade Marketing  BTL Activations  Brand Management

PROFESSIONAL QUALIFICATIONS
 University of the Punjab, Lahore, Pakistan (2013 – 2015)
Masters of Business Administration (MBA)
 University of the Punjab, Lahore, Pakistan (2008 – 2012)
Bachelors of Business Administration (BBA HONS)

Trainings & Certifications:

 Foundation Certificate in Marketing
Chartered Institute of Marketing London (2018 – 2019)
 Content Marketing & SEO Fundamentals (2017)
Lahore University of Management Sciences – LUMS
 Ahead of the Curve AOTC 1.0 Signs of Tomorrow
Octara Pvt. Limited