The Region’s Leading Cleaning Industry Magazine Special

Supplement

CAR WASH &

CAR CARE

OCTOBER 2015

Keeping the ride smooth

Dubai Metro deploys world class cleaning and
maintenance procedures for operational excellence
P.O. Box: 80260, Dubai United Arab Emirates.
Tel: +9714 2970512 , Fax. +971 4 2970513
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 Editor’s Column Contents
It’s Show time! The countdown has begun for
the Middle East Cleaning Technology Week 05 News
(MECTW), and the inaugural edition of the
Gulf Car Wash – Car Care Expo being held
under the aegis of MECTW is all set for a grand
09 Product

12
entry in the region. From 2 – 4 November,
regional and international players from the car Diary
wash and car care industry will be in Dubai
to witness and experience the best-in-class
products, solutions and technologies being exhibited at the show 11 Viewpoint
from around the globe. Over 2000 visitors from 14 countries have
already registered to attend the show.

16
The Gulf Car Wash – Car Care Expo has 30 exhibitors from 12 Cover Story
around the globe who will be showcasing some of the latest
products and innovations in the car washing industry. Again, the
one-day Conference has an impressive line-up of speakers. The
best thing about attending an event of this nature is that you
16 Interview
will surely get the opportunity to meet, network and benefit from
numerous business opportunities.

18
18 Windshield
This edition of car wash and car care supplement of Clean Middle Rock Chip
East magazine is going to press just before MECTW, so has special
information on the event and exhibitors at the show, plus some
Repair
very interesting features on rail maintenance, water recycling Show Preview
technologies, windshield rock chip repair and much more. Enjoy
reading this special edition and don’t miss the opportunity to attend 20 Focus
the brand new car wash and car care show in Dubai this November!

Swaliha Shanavas
Editor
22 22 Show Preview

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4 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015 www.cleanmiddleeast.ae
 News

Car Wash Show Europe

successfully debuts

Car Wash Show Europe, the first event

in the region with exclusive focus on the
professional car wash industry, was held
5-7 October in Amsterdam, the Netherlands.
Organised by International Carwash
Association, the event featured car wash
tours, product displays, seminars and
receptions. It drew 2,100 total participants,
“more than twice the expected result”
according to the organisers.

“What we have been hearing from European

car wash owners and suppliers, that there
would be great interest in an event catered to
their specific needs, was certainly confirmed
this week,” said International Carwash
Association CEO Eric Wulf. More than 70
nationalities were represented at the event,
with approximately 80 percent of attendees
from Europe, 15 percent from North America
and 5 percent from other markets around
the globe.

“We are thankful for the exceptionally positive

feedback from our participants, but we are
truly most enthusiastic about the platform for
industry growth that has been created,” said
Wulf. “Car Wash Show Europe is a venue for
ideas to be created, shared and accelerated.
This happened throughout the trade fair,
seminars and receptions as well as on tour
buses and at restaurant tables – and will be
continuing in the conversations and meetings
that happen well after the event concludes.
We are excited about the potential for growing
Car Wash Show Europe, but more so what this
event – the car wash industry’s new home –
will do for car wash businesses.”

www.cleanmiddleeast.ae OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 5
 News
Imdaad awards fleet maintenance contract to Emirates Transport
Imdaad, a leading
integrated facilities and
waste management
solutions provider in the
GCC, recently signed
a three-year contract
with Emirates Transport,
the UAE’s leading
operator of transport and
maintenance services,
for comprehensive
maintenance and repair
of its fleet of vehicles
and equipment. The
signing ceremony
took place at Imdaad’s
corporate office in Dubai
Festival City, where the
company’s CEO, Jamal
Abdullah Lootah, and
Mohammed Abdullah
Al Jarman, General
Manager of Emirates
Transport, signed the
deal in the presence of
senior management from
both sides.
Tata Motors, Total Lubrifiants sign global partnership agreement
Tata Motors has
signed an after-market
partnership agreement
with Total Lubrifiants to
supply high performance
Total branded lubricants
across the Tata Motors
sales and service points
in the international
markets. Total
Lubrifiants with its global
presence, operating
in 150 countries, will
support the Tata Motors
service network and its
customers to provide
latest generation
lubricants to enhance
performance of Tata
6 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015
As per the comprehensive performance. Emirates
agreement, Emirates Transport’s strength lies
Transport will take in its in-depth knowledge
over management of of vehicle maintenance,
all fleet maintenance use of innovative
operations for Imdaad, technology and the
offering complete latest equipment, and
vehicle maintenance highly trained human
During the signing ceremony
and repair services. resources, which
confident that with the empowers it to optimize
Jamal Abdullah Lootah, handing over of the the fleet to the lowest
CEO Imdaad, said, contract to Emirates possible lifecycle cost.”
“Emirates Transport Transport, we will be able
is a leading company to focus on our resources The auto services
that provides integrated to improve our core division of Emirates
vehicle management offering by enhancing Transport operates 52
solutions for many operational efficiencies workshops and employs
prominent companies in and controlling costs.” 1,850 mechanics
the UAE. We have signed Mohammed Abdullah Al and technicians. The
a three-year agreement Jarman, General Manager division currently offers
with them for our fleet of Emirates Transport maintenance services
of vehicles because of said: “We are delighted to to 22,000 vehicles
their dedicated auto enter into this agreement belonging to more than
repair and maintenance with Imdaad, which has 150 public and private
services, delivered by a huge fleet of vehicles sector entities, as well
their experienced teams that require regular as Emirates Transport’s
of technicians. We are maintenance for optimal own sizable fleet.
Motors Commercial to enhance the our commitment to
vehicles. performance and lower sustainable growth
the overall costs of in the global market
Sanjeev Garg, Global operating the vehicles. place and in developing
Head-Customer We at Tata Motors are world class products
Care, Commercial committed to offering and services to best
Vehicles, Tata Motors, our customers with satisfy our customers’
said, “Through our world-class products expectations.”
partnership with and services.”
Total Lubrifiants, we Through this
at Tata Motors are Phillipe Charleux, partnership, Total
committed to provide Vice President Total Lubrifiants will also
our customers with Lubrifiants, France, said, involve in enhancing
superior quality branded “This Agreement is a the skills of the Tata
lubricants, developed demonstration of the Motors network and
specially for Tata excellent relationships jointly support in the
Motors Commercial established between modernisation of Tata
Vehicles. This will both companies. Motors workshops
enable our customers It also illustrates across the globe.
www.cleanmiddleeast.ae
 News
UAE Ministry of Environment and Water, Emirates Transport discuss implementation of UAE
Green Growth Strategy
The UAE Ministry
of Environment and
Water (MoEW) had
recently received at its
headquarters in Dubai
a delegation from
Emirates Transport
to activate a new
MoU between the two
parties. The session
included discussion
and follow-up on the
implementation of the Emirates Transport Department; Eng. Essa Al included Adel Moussa
UAE Green Growth can contribute to the Hashmi, Director of Green Hussein, Assistant Director
Strategy which aims Ministry’s initiatives on Development Department; - Sites Management
to drive sustainable the air quality index and Ahmed Al-Bairaq, Assistant Centre; Saif Al Naqbi,
development in line sustainable treatment Expert; and Tomo Mashiba, Acting Director - Corporate
with UAE Vision 2021 of total generated Specialist – Sustainability Communications; and
and support the waste. The latter can Policies represented the Romy Mansoor,
national indicators support the Ministry’s Ministry. The Emirates Specialist – Quality
of the Ministry’s efforts to reduce Transport delegation Control and Assurance.
operational and waste production and
strategic plan. enhance the quality of
air by improving and
The two parties implementing the best
discussed practices in the use of
various stages of its vehicles and buses.
implementation of the
Strategy in accordance Emirates Transport
with the suggestions agreed to shift to green
issued by the Emirates fuel from gasoline
Green Growth Council. or diesel in order to
In addition, they reduce gas emissions
deliberated about and improve air quality.
the establishment The discussion also
of a committee to elaborated on the need
implement related to adopt initiatives
initiatives such as aimed at encouraging
the National Energy recycling and waste
Efficiency and reduction across its
Conservation Program, UAE-wide workshops
Integrated Waste and stations.
Management, and
Sustainable Transport Engineer Yousef Al-
System as per a fixed Ahmad Al Rayssi,
time line. Director of Waste
Management
Furthermore, both Department and Acting
parties discussed Director, Government
the ways in which Communication

www.cleanmiddleeast.ae OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 7
 Advertiser’s Content
R+M/Suttner Introduces Manual Two-Chemical
Cleaning Process in Professional Car Washing
R
+M/Suttner’s engineering
team always aims at
researching, developing
and testing new solutions in
order to steadily make car
washing more effective.
Designed for the cleaning of
cars in professional car washing
with two chemical stages like
foaming, rinsing and waxing, the
all new ST-164 easyfoam two
chemical injector with by pass
is introduced into the Middle
East car wash market. The
foam device is a combination
made out of stainless steel
and special high performance
plastics. The addition of one out
of two connected chemicals is
determined by positioning the
lever. All versions are
suitable for the addition in high
pressure from approx.80 bar
up to max. 350 bar. When being
operated in rinsing function up
to 60 l/min pass through the unit
without any drop in pressure.
Much more than required in
modern car washes where
saving of water and reduction of
chemical consumption is one of
the highest goals.
In combination with a foam lance
(ST-75) or a change-over lance
ST-175 Foam&Clean the ST-164
injector can suck in chemicals by
means of the integrated check
valve made out of stainless steel
and foam them depending on
the chosen nozzle. The ST-164
8 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015
injector is available in the nozzle
size of 1,2 - 2,8 mm. The dosing
is adjusted by one of the 8 nozzle
inserts which are included in
the consignment.
The change-over lance ST-
175 Foam&Clean is the ideal
accessory for Suttner’s foam
injector line. The innovative
change-over technology allows
to direct the full flow into either
one or the other outlet pipe just
by turning the hand wheel at
the inlet. In one position of the
hand wheel the flow is directed
through a ST-75 foam head for
foaming. After changing over the
full flow is directed through the
other pipe and a regular spray
nozzle for rinsing.
Appropriate nozzle sizing at
chemical injector and ST-175
allows changing from foaming
to rinsing right at the lance. ST-
High pressure device.
Min. 80 bar / 6 l/min.
Max. 350 bar / 60 l/min
175 Foam&Clean is compatible
with ST-164 where the type of
chemical is selected.
Due to ST-175’s changeable air
injector nozzles the lance can be
driven with all pressure washers
with flow rates from 5 to 25 l/
min. Nozzles with integrated jet
former are required.
Partnered with Suttner’s patented
“Low Trigger Force” (“LTF”) spray
guns the user benefits from very
easy handling even in case of
long high pressure applications.
The “LTF” system guarantees
40% reduced trigger force and
90% reduced holding force in
comparison to usual market
guns.
High pressure hose. Wax Foaming
DN 8. Max. 20 m.
DN 10. Max. 40 m
agents
www.cleanmiddleeast.ae
 Product Diary

Essential Hub’s Waterless wash and wax

Essential Hub Premium Automotive Waterless Wash & Wax cleans all surfaces safely and quickly
without using water. There is no need for scrubbing, rinsing or drying. This pleasant smelling
formula contains no harsh solvents and is fortified with Polyseal Protection to give one’s vehicle a
deep rich shine that protects from UV damage, acid rain and water spotting, says the company. Its
high lubricating agents encapsulate dirt and grime so that it is safely and easily removed from the
surface without scratching. It cleans, shines and protects painted surfaces, chrome, aluminium,
fibreglass, plastic, rubber and more; and also works well on matte finish paint. It is safe for use on all
auto surfaces.

New stainless steel & POM CdR foam lance

High quality and longevity have no limits for the new CdR solution, which ensures a perfectly dense
foam and an extended life as compared with the classic brass version, says Idrobase. Club dei
Riparatori raises the bar on cleaning and car wash market introducing the new stainless steel &
POM Foam Lance. Stainless Steel AISI 304 body and Polyoxymethylene (POM) delivers for this new
foam lance that, in addition to ensuring exponential increased product longevity when compared
with traditional brass foam lance, allows to have a more lasting, perfectly dense and full-bodied
foam compared to traditional versions. Touted as 100% recyclable, the product reduces by 35%
the detergent consumption. The classic lances made of brass undergo deterioration because of
chemical reactions triggered between the detergent and brass. But on the new foam lances, with
external stainless steel body, corrosion or oxide formation does not occur.
In the traditional versions, oxidation ends up clogging the filter which negatively affects the quality and quantity
of foam released. The new filter consisting pressed wires made of AISI 304 stainless steel prevents oxidation and
ensures a duration increased by 150%. The high quality of materials in the new product – stainless steel and POM,
guarantee high resistance even with the use of the most aggressive chemical agents.

Raw Xtreme CX – Waterless auto wash concentrate launched

A rinseless / waterless car wash concentrate claimed to be world’s lowest cost per wash and world’s
highest dilution ratio of 1:100, has been launched by Proklear. It utilises only 500 ml of water to clean
and shine, as opposed to a normal car wash that consumes an average 50 to 60 times more water. The
company says the eco-friendly and biodegradable product contains active agents which lift dirt and
grime from pores of the surface, encapsulates them and provides lubrication so that the dislodged dirt
cannot redeposit or cause damage while cleaning. The product is available in hyper concentrated form.
A sedan sized car can be cleaned and shined by using 5ml of the concentrate and just 500ml of water.
The concentrate has to be diluted in water and sprayed on the vehicle, and cleaned and buffed with the
use of microfiber towels. The final rinsing of the vehicle is not required which utilises the most water.

Water Recovery Systems - Free

Con-Serv’s Free Standing Combination Series I has a flow rate of 30GPM (GPM ratings may
vary due to piping layout that may change pump head curve). Key features: weight - 475 lbs;
Input power of 230 / 480, three phase 60 cycle; Control power-115 Volt, 1 Phase, 15 amp
max; Primary pump VFD Driven-1 HP; Ballast tank-20 gallon fibrewound; VFD speed control
drive; Self-cleaning stainless steel; Zero maintenance filter.
VFD driven single pump will provide 50 PSI filtered water; Lifetime warranty on stainless
steel filter element; Standard 25 micron (.001 the size of a single white blood cell); Stainless
steel platform, components and fittings; Mass Air Injection Pre-Treatment (designed for
Systems not using other pre-treatment processes, such as ozone or enzyme. The Mass
Air Injection can be used for air sparging of Storage tank water. Mass Air Sparging will help
to control tank odor); UL Listed Control Panel; Includes Pump Guard. Available Options
include: ETL Listed Ozone Systems; Bio-Treatment Dosing Control; Stainless Steel Housing
/ Separator; Tank Level Control.
To feature your latest products, contact: swaliha@mediafusionme.com

www.cleanmiddleeast.ae OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 9
 New Product

BiFuTec – innovative foam system

for self-service jet wash
With the new BiFuTec maintenance and care system
of Kiehl, every car wash in a self-service jet wash
provides an intensive cleaning result and optimal
wax care. To meet the increasing requirements of car
wash customers after a thoroughly and gentle car
wash in a self-service jet wash, KAW Kiehl KG has
developed a foam cleaning and maintenance and
care system.
The full
maintenance
and care system
is an addition
to an existing
self-service
jet wash and
consists of three
components: One
additional BiFuTec
foam gun, the
corresponding products 109 BiFuTec JetFoam and
229 BiFuTec JetFoamWax. The technical trick is that
both cleansing foam and maintenance foam wax
are applied with one single gun. The cleansing foam
should be applied directly on all dirty vehicle surfaces
and despite its high concentration it is still VDA A
compliant. It does not cause any paint or surface
damages even in case of incorrect application. For
the first time foam wax brings quality of modern HQ
preservatives into the “self-service jet wash scene”.

Unlike traditional foam guns Kiehl BiFuTec-System

works with normal high pressure. A bypass control or
additional frequency converter to reduce pressure are
not needed. You only need one additional ceiling- or
wallcircle per wash bay to material-feed the foam
gun as well as the appropriated HP-hose lines. Also
the additional equipment for the engineering room
is manageable. You only need one dosing pump for
four wash bays for 109 BiFuTec Jet Foam and 229
BiFuTec JetFoamWax and corresponding injection
points for chemical supply. The switching between
the HP gun and the BiFuTec-gun happens through
additional magnet valves.

The BiFuTec-System needs only about five litres fresh

water and less than 20ml chemistry per minute to
create an optimal foamy image. At an average water
/ waste water price of 5.50 € / m³ which means 16.4
cent gross chemistry- and water costs per minute for
the operator.

10 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015 www.cleanmiddleeast.ae

W
Dr.Islam Mouaffaq Al Sibai
aterless car wash
technology is a
technique used to wash
a vehicle without the use of water.
This technique uses a product
that contains many different
ingredients, including wetting
agents, lubricants and protectants.
The detergents and wetting agents
in the product combine to soften
and emulsify surface grime, while
a specific blend of fluids and
lubricants attach a microscopic
layer of protectant to the surface.
The protectant is often an
extremely rare (and expensive)
substance which provides a
bonded layer of protection against
any remaining abrasive not broken
down by the detergents and
wetting agents.
The protectant often contains
extensive cross linked polymers,
which make it extremely effective
as a car wax or glaze. The product
often contains a complex mixture
of cleaning elements along with
the glaze ingredients. With proper
application, the product lifts dirt
from the vehicle by emulsification.
The product surrounds dirt
www.cleanmiddleeast.ae
Waterless Car Wash
Technology
molecules, lifting them from the
paint surface, before you start
to wipe. At the same time, the
application process initiates
the cross chain polymer linking
process that results in
an extremely shiny, highly
protective glaze finish. All this
happens very rapidly due to the
balance of ingredients within the
product itself.
The application process does not
involve high pressure or extensive
rubbing. The application process
also does not require “soaking” –
using a high volume of product.
When used in compliance with its
“directions for use”, the vehicle
will shine and water will bead
on it. The waterless car wash
products provide the ability to clean
without using soaps, buckets and
water hoses.
According to the EPA, the average
person will waste 440 liters of water
while cleaning their car in their
driveway. The average stand-alone
“car wash” will use over 150 liters of
water per car. This is a lot of soapy
grey/contaminated water going
down the storm drain and into the
environment. It only takes 60-120
milliliters of the waterless car wash
to clean your car.
OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 11
VIEWPOINT
Dr. Islam Mouaffaq Al Sibai
The technique depends on spraying
the eco-friendly product onto the
paint surface. Special organic
polymers dissolve the dirt particles
on contact, lifting them from the
paint surface to protect from
scratching. Gently wipe off the dirt
residue with a wet micro-fiber cloth.
Then, buff the surface with a second
micro-fiber towel; it will result in a
beautiful shiny finish and a highly
protective glaze making it harder for
environmental fallout, hard water
spots and any other foreign debris
to stick to it.
The technology of the waterless
products has a 10 year history in
the U.S. and has been thoroughly
tested to make sure that it doesn’t
scratch the car paint. Did you
know? Washing your car using the
traditional water/sponge method
can create “swirl marks” or spider
web like scratches on your car’s
paint. In addition, the waterless
car wash products are safe for the
environment and safe for the people
who use it. Further, it will not cause
any eye or skin rash, or breathing
disorder. You can safely clean your
car in a closed indoor area (garage)
anytime, anywhere!
The author is the Managing
Director of EvoWash.
 COVER STORY

Keeping the ride smooth

Dubai Metro deploys
world class cleaning
and maintenance
procedures for
operational excellence
Abdulmohsin Ibrahim Younis,
CEO of Rail Agency, Roads &
Transport Authority (RTA) Dubai
talks to us about the behind-the-
scenes action at Dubai Metro/Tram
to keep their fleets up and running
24/7 in an excellent condition.

Abdulmohsin Ibrahim Younis, By Swaliha Shanavas

CEO of Rail Agency, Roads & Transport Authority (RTA) Dubai

12 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015 www.cleanmiddleeast.ae

M
ost of you might have
travelled by train at one time
or another. And the residents
of the United Arab Emirates (UAE), as
well as those visiting the country might
have had a taste of the Dubai Metro
experience, or even travelled by the
more recently introduced Dubai Tram.
But have you ever wondered as to how
this large fleet of gleaming and super
clean trains and trams are cleaned
and maintained in the best possible
condition all year round? Performing
routine and periodical maintenance
on trains is an intricate and time
consuming process and the Chief
Executive Officer of the Rail Agency
explain to us how they manage to do it.
The challenge is to ensure that travel by
metro not only serves its purpose, but
also provides commuters a pleasant
experience. Thus stringent measures
and quality standards are in place to
ensure this objective is achieved.
www.cleanmiddleeast.ae OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 13
So how many Metro trains/trams are in
operation at present? There are a total
of 79 Metro trains including 61 of them
operating on the ‘Red Line’ and 18 on the
‘Green Line’. And under the Dubai Tram
service there are 11 trams currently in
operation, says Abdulmohsin Ibrahim
Younis, Chief Executive Officer, Rail
Agency, RTA, Dubai.
“A total of 135 staff are involved in
maintaining the Metro trains, and
a total of 15 staff are involved in
maintaining the Trams including
Managers, Engineers, Team Leaders
and Technicians, excluding the cleaning
staff,” he notes.
While the Rolling Stock Maintenance
section at RTA’s Rail Maintenance
Department plays a key role in
managing all the maintenance activities
related to Rolling stock of Dubai Metro/
Tram assets, there are other agencies
that are responsible and have been
assigned by the Rail Agency to carry out
the cleaning and maintenance of Dubai
Metro trains and trams.
The cleaning of Dubai Metro trains and
Trams are being managed by Serco,
There are while the maintenance of Dubai Metro
stringent trains is done by Serco and Dubai
Trams are managed by Alstom, the
cleaning and CEO explains.
maintenance
Cleaning schedule
schedules There are stringent cleaning and
for the met- maintenance schedules for the
metro train and tram, and there are
ro train and critical aspects that help maintain the
tram, and assets in perfect condition. One can
imagine the infrastructure facilities
there are and the amount of water required in
critical as- maintaining this huge fleet, as well as
the difficulties involved as cleaning can
pects that be undertaken only at night when the
help maintain metro service is stopped and the trains
move to the main Depot. The facility
the assets in is equipped with advanced technology
perfect condi- and equipment required for efficient
cleaning and maintenance of the
tion. trains/trams.
 COVER STORY
“The internal cleaning of the trains is
being done at every terminal station
during the revenue hours and then at
night after revenue hours, while the
deep internal cleaning is being done
every 3 months. External cleaning of
the trains is done every 3rd day and
depends on the condition of assets,”
says Younis. Washing is being done
depending on train exterior conditions
as well. Considering that this region
is prone to dust, sand storms, etc,
it sometimes becomes essential to
clean them immediately based on the
prevailing conditions.
Water recycling
The facility uses eco-friendly washing
procedures as a major portion of the
water used is recycled. In general, all the
trains are washed through Automatic
train wash machine every 3rd day,
which utilises 80% of the recycled water
for each train wash. “The Train Wash
Plant system which is custom designed
to cater include oscillating piping
machines for pressurised water spray
and allowing uniform distribution on all
parts of the equipment to be washed in
a controlled manner,” notes the CEO.
Operational dynamics
He agrees that cleaning and
maintenance of such major metro
train/tram systems involve certain
14 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015
challenges. But, of course, one has
to work through these challenges
and ensure the trains are in perfect
condition at all times.
“The key challenge is that window
of time available to do all cleaning
and maintenance activities within a
short frame of time, and it is normally
at night after the operation hours,”
Younis comments. To overcome these
The facility uses eco-friendly washing procedures; a
major portion of the water used is recycled. In gen-
eral, all the trains are washed through Automatic
train wash machine every third day, which utilises
80% of the recycled water for each train wash.
challenges, he says, the Operation and
Maintenance for Dubai Metro trains
are being managed by Serco adopting
world class standards and practices
as well as stringent quality procedures.
Similarly, the same operator (Serco) is
being used for all cleaning activities,
and maintenance is being done by
Alstom for Dubai Trams.
Light and heavy maintenance
With regard to the infrastructure and
key maintenance facilities at the depot,
Younis says the Dubai Metro Depot
www.cleanmiddleeast.ae

has mainly two major workshops –
the light repair workshop and heavy
maintenance workshop. Periodic
visual inspection and function tests
of the trains and equipment are
being conducted in the Light repair
workshop, while the overhauling of
the Metro trains is being done in the
Heavy maintenance workshop where
the major components of the train are
dismantled, inspected and assembled
back.The Depot has numerous facilities
which are used to support train
maintenance activities, which include:
In floor lifting jacks, under floor wheel
lathe, Automatic train wash machine,
wheel monitoring equipment, bogie and
axle elevators, cranes, shot blasting
and paint booth etc.
www.cleanmiddleeast.ae
Periodic maintenance and safety
measures
The Rail Maintenance Department’s
primary responsibility is to monitor,
supervise, and audit all maintenance
activities on Metro/Tram assets
(including the track) to ensure achieving
high reliability and performance.
The periodic maintenance of trains
is being done every 15 days to check
whether thorough inspection, function
test and vital data downloading and
analysis are being carried out, says
the CEO, also emphasising that the
trains undergo intense inspection along
with the periodic maintenance which
is done every 3 months, 6 months,
12 months and 2 years. Any defect
or failure noticed during the periodic
maintenance is rectified based
on priority.
“Dubai Metro Trains have the function
of Self-Test which allows each
train to perform a self-health check
prior to entering service and this
is being monitored and controlled
from the OCC (Operation Control
Centre),” notes Younis. “The Rail
Maintenance Department ensures that
all maintenance levels (preventive &
corrective) on Rolling Stock assets are
performed by the operator maintainer/
contractor in a timely manner and to
the best practice standards.”
OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 15
 INTERVIEW
Mohammed Sadek, Managing Director ENOC
Tell us about the car lubricants
industry.
The UAE produces close to 1.5
million metric tonnes of finished
lubricants are produced here in
a year, and we only use close to
200,000 metric tonnes, while we
export around 1.3 million metric
tonnes from the UAE. The UAE has
the biggest business in the region,
and our destinations usually cover
a lot of sales in Africa, South East
Asia, the Middle East, GCC and
CIS subcontinent.
The importance of this business
also ensures that most of the
manufacturing plants in the UAE
are operating at a decent capacity;
they are probably crossing the
70 per cent mark in terms of the
utilisation of capacity, which is
considered to be very high. We say
this because the complexity and
production will basically specify
the adequacy or right utilisation for
these plants. Moreover, this is not
only production; it is also service.
It means that customers will come
to the UAE to select a regional
manufacturer. This happens for
16 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015
“Our philosophy is based on
complete knowledge of our
clients.” – Mohammed Sadek,
Managing Director, ENOC
Lubricants
ENOC Lubricants’ recently commissioned production
plant and presence in over 60 countries across the globe
establish it firmly at the top of the lubricants market.
Mohammed Sadek, Managing Director, ENOC
Lubricants, speaks with Shanti Petiwala about the
company’s growth and the market.
various reasons, one of which is the
availability of raw material, which
comes from Europe, South East
Asia and Saudi Arabia. Hence, UAE
has become a hub for meeting both
technology partners and suppliers.
How is ENOC positioned in this
market?
With the aspiration to become a
truly international brand in both
production and marketing, ENOC
today offers a full solution for the
industry from product development
to production, marketing, sales and
distribution. We have a full cycle and
a dedicated team that looks after
aftersales services and take care of
all customer support requirements.
ENOC started 15 years ago, and
we have covered a lot of distance
in terms of our reach. We have
covered 60 countries in 15 years –
which no company has achieved, in
our opinion. We have a combination
of production and sales in
these countries, mostly through
distribution. Today ENOC is the
fastest growing company in
the Middle East.
ENOC, today, owns and
operates the biggest lubricants
manufacturing plant in the Middle
East & Africa, which is located in
Fujairah. We commissioned this
plant 5 years ago and it is currently
running at near full capacity.
We are now looking at the next
10 years - our strategy and the
directive from the management
is that in order to push ENOC to
become a truly international brand
in overseas markets, we need
to also excel in our production
strategy. Hence, we have adopted
a production strategy of owning
and operating our own plants not
only in the UAE but in overseas
markets as well. The near future
will see the execution of
this strategy.
But, to start with, if you are not
strong in your home country, it
is difficult to do so somewhere
else. So, having utilised our first
plant well, we have realised that
we need a backup plant for our
business in the UAE. We have lots
of clients that we would like to
continue to serve.
www.cleanmiddleeast.ae
Tell us about the manufacturing
facility you have recently started
The first plant we commissioned
five years ago has a capacity
of 250,000 metric tonnes. Our
most recent plant is a smaller
facility that was commissioned
on June 1, 2015. When it comes
to technology, the utilities that we
have here are very much in line
with international standards. We
have a full-fledged automated
blending system, six filling lines
in the plant, base oil and additive
tanks facilities along with a well-
equipped laboratory to look after
the quality management and
quality checks. Moreover, we have
a logistics team that takes care
of loading, unloading, dispatching
and all other requirements.
Do you have sustainability
practices within the
manufacturing facility?
We try to adopt the green drive in
everything we do. For example,
we try to use energy conserving
tools – through even the bulbs
used in the factory, by converting
diesel forklifts into electric ones,
etc. It’s not an easy task when it
comes to manufacturing because
of the amount of power we
require to do this, but we try to do
as much as we can to contribute
in this initiative.
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Tell us about your products. How
does sustainability play a role
here?
Our philosophy and product offering
is a bit different from other players
in the market. Our philosophy is
based on complete knowledge
of our clients. Since we operate
in 60 countries we have tailor-
made products to suit different
environments, different applications
and so on. We use virgin base oils,
best-in-class in the industry and
approved additive packages for our
business. Our network includes
well-known international suppliers.
What makes a difference in ENOC
is its SKUs – around 870 compared
to others that may have just 300-
400. We also initiated the first
low-emission products in the
region that are tailored for use in
high tech engines. Apart from this
market, there is great demand for
these products in South East Asia
like Singapore, Malaysia, etc., and
also in Central Europe, CIS. UAE
is always ahead of the game in
environmental protection with eco-
friendly products.
What are the challenges in the
lubricants industry?
Consumer awareness is a big
challenge. If consumer awareness
is high regarding products to be
OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 17
used in various applications, the
business will definitely grow much
faster, in the sense that we will
be able to tell our clients what is
safe for them. Unfortunately, this
awareness is still not there. And that
permits other companies to use
and promote low quality, recycled,
unapproved and unsafe ingredients.
This is a problem and we as ENOC
have initiated talks to combat and
basically protect our industry in the
UAE from counterfeit, low-quality
or obsolete products. We try to put
controls on both production and
marketing of lubricants in the UAE
so we are also protecting the good
reputation that this industry has in
the UAE.
Do you have any consumer
targeted programmes to build
awareness?
We make the consumer aware
through presentations in the
international markets. Moreover,
we have around 3,000 hours of
training that we offer to consumers
and distributors. We try to focus on
transfer of knowledge from ENOC
to the consumers. In our awareness
programmes we place a lot of
emphasis on green products and
quality. I hope that with time the
consumers will become aware.
What plans does ENOC have for the
future?
Our future plan is to ensure
that ENOC stands as a truly
international brand in line with all
the known brands in the world.
Moreover, we aim to reach every
consumer. We want consumers
to see the value that we present,
and the difference we offer from all
other similar players. Our marketing
slogan is to touch the world and we
would love to be there at one point
in time. Our limit is not just the
60 countries we are present in
but to grow much beyond that
not just selling lubricants but also
lubricant solutions.
 Windshield Rock Chip Repair

Is glass repair right for your business?

By Josh McCooey
We are always trying to find ways to improve our businesses,
something that gives us an edge over our competition or peaks the
interest of our clients. In an effort to accomplish this we often try
new things or get caught up in industry fads. While this attitude of
improvement is not altogether unhealthy for business, it also is not
what is MOST healthy. What we don’t realize at times, is that we are
often doing the same things, just in slightly different ways.

When we really get honest with ourselves are we getting what we are
aiming for? Are we really getting an edge over the competition? Are
we really peaking the interest of our clients? Are we instilling loyalty
with our clients by providing something of value? Are we really doing
anything that is financially meaningful to our businesses?

In 2005 I was fortunate enough to participate in the start a Flex-Service

Carwash chain in Utah. We strived to always improve and create an
amazing experience at our washes. When someone approached us
about offering windshield rock chip repair services, we were skeptical,
but open to providing a needed service to our clientele.

What is Rock chip Repair?

Windshield repair or “rock chip” repair has been around for nearly
40 years and we were seeing an increased trend in the automotive
industry. We’ve all had a chip on our windshield, and we all cringe when that rock hits the glass. Could we bring
peace of mind to our customer and offer them a service they need? The concept is simple, windshields have two
panes or “lites” of glass held together by laminate film. When a rock impacts the windshield, it creates an air gap
between the panes; a proper repair removes the air and replaces the air with a UV cure resin that prevents further
damage and expensive costs to the customer.

Opportunity
Here are a few of the things we looked at to see if the windshield repair service was a fit for our carwash:
• How many cars had windshield damage? - 1/7 cars had windshield damage
• How easy was it to learn? - 1 day of training and a technician could be proficient at small chip repair
• What was the cost of the service? - Roughly $1/repair product
• What was the cost to the customer? - No cost with insurance coverage or $50 for chip repair
• Did people need/want the service? - People needed their chips repaired, but many people didn’t know the small
chips could be fixed before the windshield cracks out.
• How long did a repair take? - Since the service only took 15 minutes, the windshield could be repaired while the
inside of the car was cleaned.

18 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015 www.cleanmiddleeast.ae
Windshield repair is not a fad in the industry. It is a proven, lasting and substantially profitable service that is
constantly in high-demand from the general public. In 2011 we did $500,000 in chip repair out of our 5 wash
locations. That might seem crazy, but it’s true and when wash operators do it right, they can really make an
impact on their business with glass repair. As long as there are cars, roads and road construction we will
have rock chips to repair and customers to serve.

Tips to Start:
1. Decide whether windshield repair fits for you and your customer:
Average capture rate for windshield repair at a Full or Flex Service carwash is between 4% to 5% (using a
daily car count of 200 cars and an average price of $50, that’s nearly $500 extra a day or $12,500 a month).

2. Purchase quality equipment with integrated training. Focus on your core competency at the wash and
your glass techs should have all tools they need to succeed. Just like the wash tunnel equipment, the price
for systems can vary, as does quality and support, so be sure to team up with a windshield repair equipment
company with all tools you need to scale and recertify your technicians on the ROLAGS/NWRA standards.

3. Commit. Whether you have a full time repair technician or just a sign on the wand of bay instructing
customer to “text for a repair”. Commit to your customer through education, marketing, consistency and
even a free wash with repair if you’d like. Who wouldn’t give up a dollar of wash costs for a $50 dollar sale?
Commit to your staff through financial incentives, competitions and accountability. If you can help the sales
force have a mindset of “If I don’t offer chip repair service, I’m doing the customer a disservice because all
chips break,” it will be easier to help them seek for breaks and offer the service.

Repairs will still be visible, but the break will not “run” out and turn into a crack that requires replacement.

Windshield repair worked for our wash and can work in just about any wash environment with a little
guidance and focus on helping the customer. Start looking for rock chips driving through your washes.
Ask a few customers if they would like it if you offered the repair service. It’s not hard. We did it. You can.
Research your options, there are resources out there to help you build a stronger brand and add profit to
your bottom line.

Joshua McCooey is Chief Operating Officer at Glass Mechanix

Solutions. He received his business degree from Westminster
College while building the Glass Repair Programmes into the
washes. He currently contributes to the automotive service
industry through his involvement with a variety of reconditioning,
and restoration committees and through organisations committed
to promoting perfect repairs. He can be reached at www.
glassmechanix.com for advice, insight or further information
about adding windshield repair the right way.

www.cleanmiddleeast.ae OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 19
 FOCUS
A Guide to Water Reuse in the
Carwash Industry By Stan Royal
R
eclaiming or reusing water in
the carwash industry often
gets bad press because of
misconceptions in the technology
and the process. The most
common complaint from wash
owners and their customers is the
quality of the water. Typical reclaim
systems include underground
settling tanks and either an
automatic backwashing filter or a
Centrifugal separator system. In
centrifugal separation, centrifugal
force is used to separate solids
from the liquid stream. Separators
are often used together with a filter
as a pre treatment to remove larger
particles from the water stream.
Automatic Backwashing Filters
are designed for applications that
need a constant quality of water;
delivering this style of filtration will
ensure that the quality of water
will remain constant no matter
what type of particles are passed
through the filter.
These systems were designed to
reduce total suspended solids. The
treated water is then re-used in the
initial wash cycles in the process
with no harm to the cars being
washed or downstream equipment.
The water however is still visibly
dirty and contains oils/ detergents/
dissolved solids and other
contaminants making the water
unusable or undesirable in the rest
of the wash process.
The truth is most process water can
be treated and re-used. It’s knowing
what is “in” the water and how to
get it out. Different technologies
exist for reclaiming and re-using
process water. This article will help
in understanding reclaim water in a
20 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015
carwash and options to achieve the
water quality goals.
Keep these points in mind as you
read through this article:
• Look at the recovery and re-use
of carwash water as a “process”.
There are different technologies
that will be applied depending on
the conditions of the feed water
and the quality of the process water
desired.
• Each carwash is “different”.
Many factors go into the design of a
solution that works for each wash.
Factors to consider in the design
other than the feed conditions
or quality of water desired may
be space constraints, chemicals
used, process flow, flow rates and
pressures to name a few.
• In some cases other
technologies exist that can be
applied to certain water quality
problems. For the purpose of this
article we have limited them to the
equipment discussed below.
• Don’t be intimidated! The re-use
and reclaim of water may seem
difficult, however the process
is simple.
Know the problem
Know the problem. Identify what
you want to achieve with your
reclaim process. Maybe you have
usage restrictions or discharge
issues, or rising water and
sewage costs. Maybe you
are not happy with the water
quality, or you have downstream
equipment maintenance issues.
The importance here is that
there are different levels of water
treatment depending on the
usage or discharge. Whatever the
reasons, understanding what you
are trying to accomplish has an
impact on the approach to the
process and design.
The Water
Carwash Process Water is unique
in that it will be different in each
location. Generally what is in the
water is similar in all Professional
washes, how much of each is the
problem. Environmental differences,
owner’s preference to soaps/
conditioners, and feed water quality
are some of the reasons they are
different. An improperly installed or
lack of maintenance of the settling
tank system further erodes the
quality of the water to reclaim.
The Process
Understanding the design of the
carwash reclaim process helps
to know the wash equipment and
how it operates. Differences in the
wash equipment and the quality of
water that can be used in each step
of the wash will help in designing
a balanced and efficient system.
In addition, you will also want to
consider other uses of the water
at the carwash. Chemical mixing,
irrigation, and facility maintenance
can have an impact on options
in the design and use for the
reclaimed water.
The filtration process to reclaim
carwash water starts at the floor
drains or drainage system prior to
the settling tanks. This is where
large debris is captured and
removed prior to discharge to the
underground settling tanks. These
tanks rely on gravity and naturally
occurring biological activity and
improve the water to be reclaimed.
Proper tank maintenance goes
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a long way to achieving the best
results in recovering and reusing
water at a carwash. It helps to
regulate what is going into the rest
of the reclaim process and should
be periodically pumped to maintain
performance.
Volumes can be written about the
design on the drainage and tanks,
but we will leave that for another
discussion and jump to the process
and equipment used in reclaiming
water. The design of the reclaim
process can be decided based on
customer preference on the water
quality at each application of the
carwash. Depending on these
factors, appropriate technologies
applied in the proper sequence will
be needed to meet the criteria.
The Technologies
There are many technologies that
can be applied in the recovery and
re-use of carwash water. Each
technology has pros and cons to
their use and some can even be
applied at different stages in the
process.
A brief overview of some of the
equipment (technology) applied
in the carwash water reclaim
process follows. Other choices
in technologies exist, and can be
addressed in the design.
- Automatic Backwashing Filters
or Particle Separators – Used to
reduce suspended solids in the
water, Automatic backwashing
systems typically remove solids
down to 25 microns and can be
used in the initial stages of the
wash. Washes have traditionally
used this water for presoak, tire,
undercarriage and high pressure
functions. Although the sediment
has been reduced in size down
to 25 microns the appearance
of the water is a darker grey.
Separator systems will clean the
water to the 50-75 micron range
allowing the water to be used in the
above mentioned functions. The
www.cleanmiddleeast.ae
underlying difference being that the from a carwash is the expectation
separator relies on specific gravity from the system. This is important
to remove particles from the reclaim in determining the technologies
stream while the other system uses to apply. Another important note
a filter to remove the particles. When to review is the quantity and
using a separator, some larger ingredients of the soaps, detergents,
lighter particles may pass through and protectants used in the wash.
the system while the filter would All this adds to the water to be
catch all particles 25 microns or treated. The benefits of reclaiming
larger. These are the two most water range from the reduction
popular methods of recovering of fresh water required into the
water in the vehicle wash industry. carwash, cost of water and sewer,
and perception about the wash
Conclusion and water quality. Environmentally,
As mentioned earlier, there are you play an important part in con-
other technologies that can be serving water for future generations.
applied in treating the water in the
Carwash Process. The equipment Stan Royal is a principal of Con-
described above best illustrates the Serv Manufacturing. Located in
technologies required to take the Lakeland, Florida, the company
leaps in water quality desired. These has been developing leading-edge
technologies have been around for water reclaim and reuse technology
years and have proven effective for over 30 years. Concentrating on
in treating many types of process the car wash industry, the company
water. Since locations and feed has pioneered durable and cost
water characteristics differ, so does effective equipment for the reuse
the process flow and equipment of car wash water. The principals
used to treat the water from Wash of Con-Serv Manufacturing Dwight
to Wash. Royal and Stan Royal have been
committed to assembling superior
Starting down the road to Reclaim solutions for the water problems of
and Re-use of the process water the car wash industry.
Typical Tank Dimensions
Notes for SUCTION LINES: For all standard filtration systems we strongly recommend two SCH 80 PVC 2" pipe fittings. Lines should
be approximately 16" off the tank floor and plumbed to the recovery unit using the most direct route and avoiding as many 90 degree
turns as possible. Pipe fittings should be cleaned and secured together using only the SCH 80 PVC recommended cleaner and
adhesive. Use the standard stub up drawing to have the pipe protrude through the slab at the appropriate position on the recovery
equipment. (See plumbing Stub Up)
* Note for THREE INCH (3") OPTION EQUIPMENT: For all optional high volume systems
with 3" plumbing, be sure to substitute three inch (3") SCH 80 suction lines for the two
standard 2" lines that are normally shown in most filtration drawings. We STRONGLY
recommend 3" option equipment to be used in applications where demand for reclaimed
water is going to be above 70 GPM.
OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 21
 Show Preview

It’s Show time!

Gulf Car Wash – Car Care Expo
set to make its debut
T
he excitement is building
around the brand new trade show,
Gulf Car Wash – Car Care Expo,
which is all set to make its debut in the
Middle East 2-4 November at the Dubai
International Convention & Exhibition
Centre, UAE. The first-of-its-kind event
in the region is well positioned to
showcase best-in-class solutions and
technologies from leading international
manufacturers, suppliers and dealerships
in the car wash and car care industry. As
it brings together under one roof leading
industry professionals from around
the globe, the show provides excellent
business and networking opportunities
for both consumers and industry
players. The one-day conference, with an
eminent speaker line-up, will provide you
with significant insights into the trends
shaping the future of the car wash and
car care industry.

Here’s a sneak peek at the exhibiting companies

and the wide range of products, solutions and
technologies they will be presenting at the show.

Al Basma Detergents & Cleaning Ind. LLC ( Booth : CW 115 )

Al Basma Detergents & Cleaning Ind. LLC manufactures different products including
detergents, liquid soaps and home care products. They will present car care products,
car fresheners, manual car wash shampoo, auto car wash shampoo, heavy duty
cleaners, tyre polish, dash board polish, coolants, glass cleaner, heavy duty glass
cleaner, high active foam booster, triple foam, wind shield cleaner, engine degreaser,
alloy wheel cleaner, brake pad cleaner (aerosol), engine cleaner (aerosol), plus laundry,
home care and industrial products at the show.

Al Ghaseel Al Motatawer Cleaning Services - EvoWash ( Booth : CW 119 )

Evowash, a supplier and manufacturer of car wash products and equipment, specialises
in waterless car wash technology. The company will display their solutions including
waterless car wash liquid, tire polish, body quick wax, all-purpose cleaner & degreaser,
water car wash cart, waterless car wash cart, vinyl and leather dresser.

AVW – Tommy Car Wash Systems International ( Booth : CW 44 )

AVW & Tommy are well known American car wash manufactures, producing top quality
equipment for the last 45 years. All equipment are made from fine stainless steel using
long life soft cloth on brushing elements, using a wide range of washing programmes.
Their main product is the Washing Tunnels. Tommy is offering also complete turnkey
projects. Experts from the company will be available for discussions regarding their
solutions during the show.

22 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015 www.cleanmiddleeast.ae
 BKF Carwash ( Booth : CW 117 )
BKF Carwash specialises in vehicle cleaning systems, with particular emphasis on
self-serve washing. The company manufactures self-service carwashes and has
successfully implemented the idea of professional self-service carwash solution to
several new markets like Russia, Belarus, Baltic Countries and others. The company will
exhibit its four stand self-service carwash.

Brilliant Star ( Booth : CW 42 )

Brilliant Star manufactures a comprehensive line of environmentally friendly car
wash and car care products. Their creation Brilliant Star is an easy spray and wipe
cleaner for vehicles. Through continuous research and development in manufacturing
environmental solutions for car services, Waterless is said to deliver hassle free means
to enjoy a clean vehicle without the use of harsh cleaning products or water, and the
company will present their solutions at the expo.

Commercial Tyre Centre – Automotive Equipment Division ( Booth : CW 73 )

The Automotive Equipment Division of Commercial Tyre Centre (CTC) represents
important news in the UAE and Middle East market. With more than 25 Italian
companies represented exclusively, along with some other brands from Germany,
Japan, USA, Switzerland, Canada and Turkey, CTC Automotive Equipment Division
offers over 50 lines for vehicle servicing. One of their main brands is WashTec from
Germany. CTC is also the distributor for MA-FRA products.

Coleman Hanna Carwash Systems LLC ( Booth : CW 13 )

Coleman Hanna Carwash Systems has been in the car wash business for over 50 years
providing expert knowledge in manufacturing quality equipment and creating innovative
products. With installations in over 75 countries including the Middle East, the company
offers equipment including conveyor systems, in bay automatics, self-serve, reclaim and
water treatment systems, and vacuums and accessories. Experts at Coleman Hanna will
help you select the best system for your location. They offer specialised solutions for the
auto dealer, petroleum and car wash investors industry.

Ditec Car Polishing Services LLC ( Booth : CW 121 )

Ditec’s philosophy is to keep the cars looking new in the long term by protecting the most
vulnerable parts even when they are new. They then offer on-going maintenance service
to preserve the condition of the car over the years. Ditec also provides restoration services
as well as certain repairs if the condition has deteriorated or in case of accidents. The
company will display their full range of products at the expo.

Essential Hub ( Booth : CW 113 )

Essential Hub deals in exclusive and eco-friendly products. The company offers
different products, ranging from medical, mechanical to those that help protect
natural resources. Essential Hub will display waterless wash and wax; and Cold
Plus automotive treatment at the show.

www.cleanmiddleeast.ae OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 23
 Show Preview

Fayfa Chemicals Factory LLC ( Booth : CW 114 )

Fayfa Chemicals’ product range includes a host of detergents and disinfectants for
household and institutional use such as all-purpose janitorial cleaners, acid cleaners,
automobile products, degreaser and heavy duty cleaners, floor and carpet care products,
dishwashing detergent, catering and industrial cleaning products, laundry products,
disinfectants and antiseptics.

Golden Car Wash and Detailing ( Booth : CW 78 )

Golden Car Washers specialise in mobile waterless car wash and detailing. The company
has been successfully operating for 16 years in business establishments and malls, having
adopted 100 percent eco-friendly car wash system called the green machine. They are the
authorised dealers and distributions for the green machine for the GCC region appointed by
CMH Green, South Africa (Combined Motor Holding Group). They will be present at the show
with their solutions.

Ibex Car Care ( Booth : CW 92 )

Ibex Car Care provides mobile dry car-wash services, equipment, and products. The company
will display their range of solutions including Ibex Ecowasher 100; Ibex Homewasher 100; Ibex
PowerVaccuum 100; Ibex Steamer 100; Air fresheners.

Idromatic Srl. ( Booth : CW 90 )

Idromatic Srl. has over thirty years of experience in manufacturing hot and cold water pressure
washers, also specialising over the last few years in industrial steam generators. The company
will be displaying both their high pressure cleaning and steam cleaning equipment at the show.

Kiehl Middle East LLC ( Booth : CW 60 )

The Kiehl carwash chemical division was founded as a second arm of the Kiehl family
hold company, Kiehl cleaning and care manufacturing. KAW Kiehl now sells their products
worldwide, and water recycling products are one of the strongest products. The company will
be displaying car wash and water recycling products at the show.

La Famille Inds. De Brilliante ( Booth : CW 61 )

La Famille Inds. De Brilliante FZE, based in UAE, is a leading manufacturer of FMCG products
including car care, home care, toiletries, garden and optical care. Founded in 1997, with
operations in UAE, USA and India, La Famille now conducts business in more than 20
countries. The company will showcase their range of car care and cleaning products.

Landoni Srl. ( Booth : CW 18 )

Landoni Srl. produces and retails wet and dry vacuum cleaners exclusively for
professional cleaning use. Their new line, SuperStar, is the result of years of experience
in the engineering development of professional cleaning appliances. The range of
vacuum cleaners for industrial use for which they are the official representatives in the
Emirates are sturdy machines, designed for higher performances. They include single-
phase vacuum cleaners, three-phase vacuum cleaners and many more.

24 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015 www.cleanmiddleeast.ae
 Leuco S.p.a. ( Booth : CW 76 )
Hawk is a Leuco S.p.A. brand that is well known for its high quality high-pressure
plunger pumps and accessories for industrial pressure washing and technology. Hawk
pumps and accessories are used in a variety of applications: Pressure washers (hot
and cold water) to clean motor vehicles, industrial machinery, boats, aircrafts, etc; Fixed
installations, equipment and fixtures, car wash tunnels, drive-through wash systems,
self-service car wash bays, etc. The company will be displaying their range of pumps
and pressure regulating valves at the exhibition.

Lotus Yard Group ( Booth : CW 71 )

Lotus Yard Group which has been operating in Russia as ‘Ronova’, and in Syria as
‘Clean Storm’, expanded into Dubai in 2012. The company provides various solutions
and services including mobile car washing, parking management and valet services,
cleaning services, facility management, and much more. They will be presenting their
mobile car wash services at the show.

Mangrove Auto Spa LLC ( Booth : CW 53 )

Mangrove Auto Spa is a dedicated facility for deep cleaning the interiors of
cars in Dubai, UAE. The company emphasises their use of Green Technologies
with the objective of preserving the environment, water resources and health of
the communities they serve. Mangrove Auto Spa will highlight their solutions and
services at the show.

Mecline by Tecomec ( Booth : CW 15)

Mecline produces and sells a wide range of products including high pressure
washers and car wash accessories like valves, guns, lances, nozzles, etc. They
mainly supply the leading manufacturers in high-pressure cleaners worldwide,
with prompt after-sales service for users with an extended, capillary distribution
network. The company will present their solutions at the show.

Meos Establishment, UAE ( Booth : CW 69 )

The core business of Meos Establishment includes automatic carwash systems, recycling
units, air inflators, forecourt & oil field equipment. Meos will present their automatic
carwash system, recycling unit, air inflators at the show. The Automatic Touchless Hi
Impact Car Wash Machine is unique in design with IMAXX technology. The machine
consumes reduced water without compromising on vehicle wash quality. The speed is
much increased for higher throughput, translating into increased revenue opportunities
and also providing customers a wash in quick time. The high speed wash passes is an
advantage for quick wash.

MTM Hydro Srl ( Booth : CW 52 )

MTM Hydro, with thirty years of presence on the market, offers a wide range of components
and accessories for high pressure washing. It exports to all continents directly from
Italy, while it entrusts an important market such as North America to the branch office in
Minneapolis (MTM Hydro Inc.). The company which offers a wide range of products and
will display car wash equipment at the show.

www.cleanmiddleeast.ae OCTOBER 2015 | CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT 25
 Show Preview

Q2 Wash & Q2 Trade ( Booth : CW 58 )

Q2 Wash & Q2 Trade is a specialised mobile car wash service company and the Master
Franchiser of GeoWash - an international mobile car wash service that currently exists in
more than 25 countries. Q2 is the only provider of the unique mobile truck wash equipment
in the UAE in association with BITIMEC. The company will present solutions including car
wash, truck wash, headlight restoration, microfiber towel, franchise, truck equipment and car
accessories at the show.

R+M de Wit GmbH ( Booth : CW 74 )

R+M/Suttner has established itself as a leading international manufacturer and wholesaler
specialising in premium components and accessories for professional cleaning and car wash
applications. The company will be displaying foam and spray units, vacuum accessories, and
other car wash products.

Sien Group ( Booth : CW 16 )

Sien Group offers car care products, car wash chemicals, air fresheners and greasers. The
company’s products are manufactured by the latest developed technologies and are cost
effective and environmentally friendly, with proven efficiency. The will display products
including engine foam cleaner at the exhibition.

Tech International LLC ( Booth : CW 118 )

Tech International LLC caters to the automobile industry, car dealers, fleet workshops and
car wash operators and technicians. The company offers complete automobile workshop
solutions, assisting from ground work to finishing. It is a one-stop-shop for car dealers, fleet
workshops, garage owners, technicians, tyreshops, lube service and car wash operators. At
the show, they will be providing details about car wash systems and chemicals.

Trade X ME ( Booth : CW 55)

Trade X ME will display automatic car wash, car wash accessories & automotive car care items
in the exhibition. They will present one of their trademark technologies developed by Christ
Carwash i.e., Jointed Side Brush with Roll over Car washes, Commercial Truck Wash Units with
All over jet stream washing and Evolution Tunnel Car Washing system with washing capacity
approx. 100 cars per hour.

Wasserschmidt GmbH ( Booth : CW 84)

Wasserschmidt GmbH specialises in wastewater purification and reclaiming for the car
wash industry. The company’s BioClassic system range was originally designed and
developed as a process to treat and reclaim wastewater containing mineral oil for the
vehicle cleaning, maintenance and repair industry. They will present the BioClassic waste
water reclaim system at the exhibition.

Xtreme Motor Works ( Booth : CW 39)

Xtreme Motor Works is a Dubai based full-service auto repair and preventive maintenance
centre specialised in restoration, performance tuning, turbo upgrades, custom painting,
detailing, and tinting, etc. The company will display 3D Products, Optimum Polymer
Technologies, American Standard Window Film, Huper Optik and Evxfuucm.

26 CLEAN MIDDLE EAST - CAR WASH & CAR CARE SUPPLEMENT | OCTOBER 2015 www.cleanmiddleeast.ae
Handling with care

Supporting Associations

Maharashtra Societies
Welfare Association

Maharashtra State
Road Transport Corporation
Made in Germany
50 years of full experience

A spa for
your car!
Our bypass
injectors

- more performance
- more durability
- more ergonomics

More performance, more durability, more ergonomics – not only the product,
our engineering team always aims at searching for, but basically the combination of the unit, equipment and its
developing and testing new solutions in order to steadily user.
make high pressure cleaning more effective. Benefit from our high quality accessories and spare parts
One thing for sure – that‘s quite a tough task! Therefore, „Made in Germany“!
scores of prototypes are produced at Suttner every year.
They are extensively tried out in our test rooms and also in You can rely on us. We are aware of your requirements –
practice before going into series. after all, it is precisely in these that we perceive the key to
Components and accessories for the cleaning industry our success.
„Made in Germany“ definitely setting a standard
have been developed at our production site nearby
Bielefeld for 50 years now.
Our philosophy is comprehensive and our maxim the
„perfect setup“: our production is based on the careful
utilization of resources and sustainability.
When having a new technology the most important thing is www.rm-suttner.com