Shannon and Weaver Model of Communication • Receiver (Destination) –Receiver is the person

who gets the message or the place where the

• Shannon Weaver model of communication was
message must reach. The receiver provides
created in 1948 when Claude Elwood Shannon
feedback according to the message.
wrote an article “A Mathematical Theory of
Communication” in Bell System Technical • Noise –Noise is the physical disturbances like
Journal with Warren Weaver. environment, people, etc. which does not let the
message get to the receiver as what is sent.
• Biography - Claude Shannon and Warren
Weaver were engineers working for Bell
Telephone Labs in the United States , both of
them joined together to write an article in “Bell
System Technical Journal” called “ Shannon and
weaver model of communication” Their goal was
to ensure the maximum efficiency of telephone
cables and radio waves. They developed a model
of communication which was intended to assist
in developing a mathematical theory of
communication. Claude Shannon (1916-2001) is
considered one of the founding fathers of the Advantages of Shannon Weaver Model
communications age. Shannon and Weaver
model of communication has been called the • This model takes communication as a two way
“mother of all the models” process. It makes the model applicable in general
communication.
• THE MODEL - This model is specially designed to
develop the effective communication between • Communication is taken as quantifiable in
sender and receiver. It also identifies factors Shannon Weaver model.
which affect the communication process called
CRITICISM OF THE MODEL
“Noise”. At first the model was developed to
improve the Technical communication. Later it There are three levels of problems of communication
was widely applied in the field of according to Shannon Weaver. They are:
Communication.
• Technical problem –How a channel causes a
Concepts in Shannon Weaver Model problem

• Sender (Information source) – Sender is the • Semantic problem –Is the meaning of message
person who makes the message, chooses the sent and received very different
channel and sends the message.
• Effectiveness problem –How effectively does the
• Encoder (Transmitter) –Encoder is the sender message cause reaction
who uses machine, which converts message into
References:
signals or binary data. It might also directly refer
to the machine. • https://www.slideshare.net/EvonneMwangaleK
iptin/shannon-and-weaver-model-of-
• Channel –Channel is the medium used to send
communication-67060997
message.
• https://www.businesstopia.net/communication
• Decoder (Receiver) – Decoder is the machine
/shannon-and-weaver-model-communication
used to convert signals or binary data into
message or the receiver who translates the
message from signals.