GUJARAT TECHNOLOGICAL UNIVERSITY

Chandkheda, Ahmedabad
Affiliated

Sarvajanik College of Engineering and Technology

BUSINESS MODEL CANVAS

On
HUMAN POSITION AND HEALTH TRACKING SYSTEM

Under subject of
PROJECT I
B. E. IV, Semester – VIII
(EC Department)

SUBMITTED BY:

Sr. No. NAME ENROLLMENT No.

1. HIMANSHU AGARWAL 130420111025
2. PRAJAPATI KINJAL 130420111046
3. RUCHIKA AGRAWAL 130420111052
4. TANDEL DHARA 130420111057

GUIDE
Prof. DHIREN BHAGAT
Prof. NITEEN PATEL

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 TABLE OF CONTENTS

Sr TITLE PAGE
No. NUMBER

1) KEY PARTNERS 3
2) KEY ACTIVITIES 3
3) KEY RESOURCES 3
4) VALUE PROPOSITIONS 3
5) CUSTOMER RELATIONSHIPS 4
6) CHANNELS 4
7) CUSTOMER SEGMENTS 4
8) COST STRUCTURE 4
9) REVENUE STREAMS 5

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The Business Model Canvas is a strategic management and lean start up
template for developing new or documenting existing business models. It is a
visual chart with elements describing a firms or product's value proposition,
infrastructure, customers, and finances. It assists firms in aligning their
activities by illustrating potential trade-offs.
Following are the sections of BMC and our answers with their respective
explanations:
1) Key partners: Company/Organization as partners for supplying basic initial
requirements to make our product.
 Tourists
 Soldiers
 Government
 Rescue Operators
 Manufactures
2) Key activities: The most important activities in executing a company's
value proposition.
 Monitoring & Tracking: Temperature and pulse rate of person will be
monitored in certain time interval. Also, position of the person will be tracked.
 Surveillance: Any information regarding loss of a person or extreme health
conditions will be under continuous surveillance.
 Retrieving data: Data can be retrieved anytime from the cloud from
anywhere.
3) Key resources: Resources are necessary to make products for the customer.
 Wearable Band: This band consisting of integrated ESP chip with sensors
will be given to the person at the start of yatra.
 Base Station: Networks of computers will be established in the basement to
store and record all the data.
 Pole Devices: Poles will be mounted onto the way at a certain distance from
each other which will have raspberry pi installed inside it.
4) Value Proposition: The collection of products and services a business
offers to meet the needs of its customers.
 Health Monitoring: We will provide health status including temperature and
pulse rate of person.
 Position Tracking: We will provide graphical view of the location including
the exact latitude and longitude.
 Remote Access: Information access through owncloud web site
 Network Access: The tourist’s relative will be having access to the common
network used in base station for getting the information.

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5) Customer Relationship: To ensure the survival and success of any
businesses, companies must identify the type of relationship they want to
create with their customer segments.
 Demonstration of product:
 Feedback from customers:
 Safe rescue:
6) Channels: A company can deliver its value proposition to its targeted
customers through different channels. Effective channels will distribute a
company’s value proposition in ways that are fast, efficient and cost
effective.
 Government Schemes
 Social Media
 Website
7) Customer Segments: A company must identify which customers it tries to
serve. Various sets of customers can be segmented based on the different
needs and attributes to ensure appropriate implementation of corporate
strategy meets the characteristics of selected group of clients.
 Tourists:
 Soldiers:
 Visitors:
 Patients:
8) Cost Structure: This describes the most important monetary consequences
while operating under different business models.
 Intelligent Board Cost:
 Sensor Cost:
 Wearable Device Cost:
9) Revenue Streams: The way a company makes income from each customer
segment.
 Designer Revenue:
 Salesman Revenue:
 Project Revenue:

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