Type Potato Chips

Owner Pepsico

Country United States

Introduced 1932

Related Frito-Lay
Brands Wavy Lays
K.C. Masterpiece
Lay's WOW chips
Lay's Stax

Markets World

Previous 1932 - Herman W.

Owners Lay
1961- the Frito
Company and Lay's
merged to form Frito-
 Lay Inc.
1965 - Frito-Lay
merged with The
Pepsi Cola Company
to form Pepsico, Inc.
Lay's (Known as Walkers in the UK) is the brand
name for a number of potato chip (crisps in UK
English) varieties as well as the name of the company
that founded the chip brand in 1932. Lay's chips are
marketed as a division of Frito-Lay, a company owned
by PepsiCo Inc.since 1965. Other brands in the Frito-
Lay group
include Fritos, Doritos, Ruffles, Cheetos, Rold
Gold pretzels, and Sun Chips.
History
In 1932, salesman Herman W. Lay opened a snack
food operation in Nashville, Tennessee and, in 1938,
he purchased the Atlanta, Georgia potato chip
manufacturer "Barrett Food Company," renaming it
"H.W. Lay & Company." Lay criss-crossed the
southern United States selling the product from the
trunk of his car. In 1942, Lay introduced the first
continuous potato processor, resulting in the first
large-scale production of the product.
The business shortened its name to "the Lay's
Company" in 1944 and became the first snack food
manufacturer to purchase television commercials,
with Bert Lahr as a celebrity spokesman. His
signature line, "so crisp you can hear the freshness,"
became the chips' firstslogan along with "de-Lay-
sious!" As the popular commercials aired during the
1950s, Lay's went national in its marketing and was
soon supplying product throughout the United States.
In 1961, the Frito Company founded by Elmer Doolin
and Lay's merged to form Frito-Lay Inc., a snack food
giant with combined sales of over $127 million
annually, the largest of any manufacturer. Shortly
thereafter, Lays introduced its best-known slogan
"betcha you can't eat just one." Sales of the chips
became international, with marketing assisted by a
number of celebrity endorsers.
In 1965, Frito-Lay merged with the Pepsi-Cola
Company to form PepsiCo, Inc. and
a barbecue version of the chips appeared on grocery
shelves. A new formulation of chip was introduced in
1991 that was crisper and kept fresher longer. Shortly
thereafter, the company introduced the "Wavy Lays"
products to grocer shelves. In the mid to late 1990s,
Lay's modified its barbecue chips formula and
rebranded it as "K.C. Masterpiece," named after a
popular sauce, and introduced a
lower calorie baked version and a variety that was
completely fat-free (Lay's WOW chips containing the
fat substitute olestra).
In the 2000s, kettle cooked brands appeared as did a
processed version called Lay's Stax that was intended
to compete with Pringles, and the company began
introducing a variety of additional flavour variations.
Frito-Lay products currently control 59% of the United
States savory snack-food market.[2]
International

Walkers is a snack food manufacturer in the United

Kingdom best known for
manufacturing crisps. PepsiCo has owned
the Walkers crisp label in theUnited Kingdom since
1991 and distributes Lay's product via this brand
name. Walkers flavours include Cheese & Onion,
Ready Salted, Salt & Vinegar. Walkers also makes
Sensations branded crisps in the UK. The logo for the
British version is notably similar to the American
brand, featuring a red ribbon around a yellow sun.
The other Frito-Lay brands are also distributed
through the Walkers label.
In the Netherlands Lay's are sold in three varieties:
Lay's, Lay's Light and Lay's Sensations (Thai Sweet
Chili/Red Paprika/Oven Roasted Chicken and
Thyme). Lay's Super Chips (Heinz Ketchup/Mexican
Pepper/Perfect Pickles/Salt 'n' Pepper [all
through Delhaize) and Lay's Baked Chips
(Mediterranean Herbs/through Delhaize). As with
Doritos, Lay's are manufactured, distributed and
imported in Germany by Frito Lay's Benelux division,
Smith's Food Group.
In India, Bollywood superstar Saif Ali Khan and Indian
cricketer Mahendra Singh Dhoni endorse Lays.
In Argentina, Lays was commercialized before 2001
with the name Frenchitas and Chizitos for the
Cheetos.
In Australia, Pepsico acquired The Smith's Snackfood
Company in 1998 and marketed Frito-Lay products
under that label, using the name Thins. After Thin's
was sold to Snack Brands Australia (Owned
by Arnotts), Smith's produced a line of potato chips
under the Lay's brand for a brief period of time. The
Lay's line was eventually rebranded in 2004 as
Smith's Crisps, while the traditional Smith's line was
renamed Smith's Crinkles. Thins is still sold in
Australia as a direct competitor to Smith's Crisps.
In Canada, the chips are distributed through the Lay's
label.
In Mexico, Pepsico acquired Sabritas S. de R.L. in
1966. Lay's along with other products such
as Cheetos, Fritos, Doritos and Ruffles are marketed
under the Sabritas brand. The logo for the Mexican
company sports the red ribbon, but it has a stylized
smiling face instead of the sun. It controls around
80% of the market there.
In Egypt, Lay's was once sold with its own label until it
was merged with the local label Chipsy (‫)شيبسى‬.
In Israel, the Lay's label is distributed with the name
Tapochips (‫)תפוצ'יפס‬
In France, the famous singer Sébastien 'Angel' De
Sousa from the Arthur Crew is sponsored by Lay's
corp.
In Germany, Lay's are sold in three varieties: Lay's,
Lay's Light and Lay's Sensations (Thai Sweet
Chili/Red Paprika/Oven Roasted Chicken and Thyne -
[available in Cologne/Aachen only through the
German locations of Delhaize). Lay's Super Chips
(Heinz Ketchup/Mexican Pepper/Perfect Pickles/Salt
'n' Pepper [all through Delhaize) and Lay's Baked
Chips (Mediterranean Herbs/through Delhaize). As
with Doritos, Lay's are manufactured, distributed and
imported in Germany by Frito Lay's Benelux division,
Smith's Food Group. Several flavors as noted above
are only available through Delhaize (Belgian
supermarket chain)] which has opened 2 locations
in Cologne and Aachen (Delhaize Germany
locations, Lay's Flavors Benelux).
 In September 2007, Lays changed their logo. It is
similar to the previous one, but with more of a 3D
look and the letters 'a' and 'y' connected. The bags
themselves were also redesigned.
  In Brazil, chips are distributed under a Lay's
sister-company, Elma Chips.
Slogans
 Happiness is Simple. (2009)
 Simply Made. Simply Good. (2009)

 That's another reason to smile! (2007)

 Food for the fun of it! (2007)

 Lay's, get your smile on! (2006-)

 Lay's. Want some?

 Betcha can't eat just one. (1960s-2006)

 Κανείς δεν μπορεί να φάει μόνο ένα! (Nobody

can eat just one) (Lay's Greece)

 Lays'ini paylaş (Lay's Turkey)

 'Lay's Ka Mazaa Lo' 'Enjoy Lay's' (Lay's Pakistan)

 'You can't eat just one ... Lagi bet! 'You can't eat

just one ... Want to bet!'(Lay's India)

 'Har programme ka main food' 'The main food for

every programme' (Lay's India)

 'No one can eat just one' (Lay's India)

 A que no puedes comer solo una? (Lay's Spain,

Peru, México, Chile and Argentina) meaning "You

can't eat just one, can you?"
 Lay's. Vrei si tu? (Lay's Romania) meaning "Want

some?"
 Lay's MAX - More for me, better for me!

(Romania)
  'Лэйс - хочешь?' meaning 'Lay's - want some?'
(Russia)
 Kartą paragavęs negali sustot! (Lithuania)

meaning "Once tasted you can't stop!"

 停不了的乐事！ (Lay's China) meaning "Joy that

cannot be stopped!"
 Lay's. Kérsz? (Hungary) meaning "Want some?"

 ‫( !כל כך טבעי שלא תשלוט בעצמך‬Israel) meaning "So

natural you can not control yourself!"

 É impossível comer um só! (Brazil) meaning "It is

impossible to eat just one!"

 Be a little Dillogical(India)

Flavors
Except for barbecue-flavor potato chips, which were
introduced no later than 1958, up until the last 20
years, the only flavor of potato chips had been the
conventional one. Despite many new flavors, the
original is still the selection of 81% of consumers.
North America
In the United States, Lay's offers a number of flavor
combinations, in addition to the classic chips.
Flavored products in the traditional fried varieties
include Sour Cream & Onion, Barbecue, Cheddar &
Sour Cream, Hidden Valley Ranch, Salt & Vinegar,
Salt & Pepper, Flamin' Hot, Dill Pickle, Limón, and a
thicker "Deli style" chip. The WOW! brand was
rebranded in 2004 as Lay's Light after
the olestra formula was altered and the U.S. Food
and Drug Administration allowed removal of warnings
about various health consequences of the fat
substitute.
The following Lay's flavors are available nationally in
Canada: Classic, Bar.B.Q, Salt & Vinegar, Ketchup,
Wavy Original, Dill Pickle, Smokey Bacon, Sea Salt &
Pepper, Sour Cream & Onion, Roast Chicken Lightly
Salted, Curry, Ketchup, Poutine, Pizza, Roast
Chicken, Salsa, Wasabi, Curry and Ginger,
and Masala. Lay's also launched Cheddar & Sour
Cream and BBQ Rib as limited time flavors in summer
2010. Additionally, Fries & Gravy are available in
Ontario, Western Canada and Atlantic Canada, while
Old Fashioned Bar.B.Q is available in Eastern
Canada and Quebec. The company also sells Baked
Lay's and Lay's Stax across the country.
Europe
There are a number of unique products in the United
Kingdom sold under the Walkers label, including
prawn cocktail, beef & onion, Greek kebab
and Marmite. Walkers also runs a 'Nations Flavour'
promotion that the public vote for the flavor they like
the best. Flavors included in the 2010 promotion are:
Spanish Chicken Paella, Japanese Teriyaki Chicken,
German Bratwurst Sausage, Italian Spaghetti
Bolognese, French Garlic Baguette, American
Cheeseburger, Brazilian Salsa, Scottish Haggis, Irish
Stew, English Roast Beef and Yorkshire Pudding,
Dutch Edam Cheese, Australian BBQ Kangaroo,
South African Sweet Chutney, Argentinian Flame
Grilled Steak and Welsh Rarebit. The previous winner
of this promotion was Builders Breakfast.
In Greece and Cyprus, Lay's are made and packed by
Tasty Foods and Corina Snacks LTD,
with Mediterranean flavors which include Feta cheese
flavor, Tzatziki, Olive and Tomato, Oregano, Sea Salt
& Black Pepper and various more. There are
hundreds of sub-variations in the Mediterranean line
adjusted to each country's liking.
Lay's is also present in the German market. All 3 key
Lay's brands are distributed with 2 flavors for each
brand, as follows: Lay's (Natural, and Paprika), Lay's
Light (Paprika, and Salted/Natural), Lay's Sensations
(Red Sweet Paprika, and Lay's Thai Sweet Chili)
In the Netherlands the following flavors are marketed:
Lay's (Naturel (Natural), Paprika (Bell Pepper),
Cheese Onion, Bolognese Original, and Barbecue
Ham (Barbecue Bacon)) Lay's Super Chips (Salt'n
Pepper, and Just Paprika (Bell Pepper)), Lay's
Sensations (Red Sweet Paprika, Thai Sweet Chili,
Mexican Peppers & Cream, and Japanese Teriyaki),
Lay's Light (Natural, Paprika (Bell Pepper), and
Balsamico), and Lay's Finest (Mixed Pepper & Sea
Salt, and Finest Sea Salt). In addition, Lays started a
new campaign in 2010 in the Netherlands, in which
people can enter a competition to suggest new
flavours, resulting in three new flavours being
produced, and, after voting, with one of them
becoming the winner (the three new flavours being
'Mango Red Chilli', 'Patatje Joppie' and 'Nr. 66 Babi
Pangang').
In Belgium there is a Cucumber and Goats Cheese
flavour. Russia has "Lay's MAX" chips (Chicken, Sour
cream & Onion, Sour cream & Cheese, Ham &
cheese flavors) and some international "Lay's" flavors
plus Russian specific flavors, including Mushroom &
Sour cream and Crab & Red caviar. In Romania the
Lay's flavors are Salt, Paprika, Cheese, Barbecue,
Sour Cream & Dill; the Lay's Sensations flavors are:
Thai Chili, Baked chicken with lemon and thyme;
Lay's Max and Lay’s Sticks flavors are: Paprika and
Salt.
In Poland the chips flavors are: Green Onion, Chicken
with Spices, Original, Paprika, Hot green peppers and
fromage. There is also the Lays Apettite flavor of
Cheese and Onion, 'Lay's from the Oven' flavors of
Rock Salt and Grilled Paprika and lastly the '4 Pory
Roku' ('4 Season of the Year') which change flavor
every Season.
Australia
Under the Smith's label in Australia, unique flavors
include Greek Feta & Herb, Italian Tomato & Basil,
and cilantro exist. In the baked products, there are
classic, barbecue and sour cream & onion varieties.
The kettle cooked version includes original, sea salt &
vinegar, mesquite barbecue and jalapeño brands.
Wavy Lay's have original, hickory barbecue, ranch
and Au Gratin flavors while Lay's Stax offers original,
sour cream & onion, Cheddar, barbecue, ranch, pizza
and salt & vinegar. The Lay's Natural includes thick
cut barbecue and sea salt brands.
South America
In some countries such as Argentina and Uruguay,
some of the Lay's flavored products are sold with the
"Lay's Mediterraneas" label, and include such flavors
as Ham, Olive Oil and Parmesan Cheese, Olive Oil
and Tomato, Olive Oil and Basil, Greek Tzatziki
Cheese with onions, Lasagna, Beef Carpaccio with
Parmeggiano, and Smoked Manchego Cheese. Chile
there are Lemon and Cilantro, and Sour Cream and
Onions versions. Peru has Lay's Sabores Peruanos"
(Lay's Peruvian Flavors), with flavors like Andean
cheese. Peru also has the Lay's Dips brand, which
includes a Peruvian Criollo Chili sauce sachet.
Asia
One flavor sold primarily in southern Asia is called
"Magic Masala". This flavor is very popular in India,
Pakistan, and Bangladesh. Flavors featured in
Thailand include Nori Seaweed, Basil, Squid, Spicy
Chili Squid, Seafood and Mayonnaise, and Spicy
Seafood.
Beside Magic Masala, Flavors popular in India are
"American Style Cream and Onion" and "Spanish
tomato tango"."World Classic Salted" is available as
well.
In Thailand there are Classic, Sour Cream & Onion,
Cheese & Onion, Mexican Bar-B-Q, and Japanese
Nori Seaweed. Temporary international flavors have
also been introduced, such as French Mayonnaise,
Balsamic Vinegar and Salt (England), Garlic Soft
Shelled Crab (Hong Kong), Soy Sauce, Salmon
Terriyaki (Japan), Lobster, Bacon & Cheese
(America). Other traditional "Thai" flavors include Tom
Yum, Thai Chili Paste, Thai Seafood Dip, Chili and
Lime.
Lay's China has four ranges of flavors: Cool &
Refreshing (Cucumber, Kiwi, Blueberry, Cherry
Tomato, and Lime), Classic Flavors (American
Classic, Italian Red Meat, Mexican Tomato Chicken,
Texas Grilled BBQ, and French Chicken), Intense &
Stimulating (Numb & Spicy Hot Pot, and Hot & Sour
Fish Soup), and Stax (Authentic Original, Finger
Licking Braised Pork, Seafood Barbecue, Spicy
Seafood, Tomato, Crispy Roasted Chicken, Black
Pepper Rib Eye Steak, Cucumber, Kiwi, Blueberry,
and Lime).
Nutritional information
As a snack food, the Lay's brands contain very few
vitamins and minerals in any variety. At ten percent of
the daily requirement per serving, vitamin C is the
highest. Salt content is particularly high, with a
serving containing as much as 380 mg of salt.
A one ounce (28 gram) serving of Lay's regular potato
chips has 160 calories and contains ten grams of fat,
with one grams of saturated fat. Kettle cooked brands
have seven to eight grams of fat and one gram of
saturated fat but are 140 calories. Lays Natural has
nine grams of fat, two grams of saturated fat and 150
calories. Stax typically contain ten grams of fat,
2.5 grams saturated fat and are 160 calories per
serving. Wavy Lays are identical to the regular brand
except for a half-gram less of saturated fat in some
combinations. The various brands do not contain
any trans fats.
The baked variety, introduced in the mid 90's, feature
1.5 grams of fat per one ounce serving, and have no
saturated fat. Each serving has 110 to 120 calories.
Lay's Light servings are 75 calories per ounce and
have no fat.
Lay's Classic Potato chips were cooked in
hydrogenated oil until 2003.[2] Currently, the chips are
made with sunflower and/or corn oil.
There are many flavors of Baked Lays as well. Baked
Lays are produced in Cheddar, barbecue, sour cream
and onion, and original.