Business Proposal

Maranatha Christian Academy

High School Department
Grade 12-Valiant

BUSINESS PROPOSAL
“KAHIT SAAN Food House”

Once you taste it you will always crave for it.

Presented by:
Aldave, RosedJezreel
Magdayao, Jocelyn
Dayo, Christine Joy
David, Jamielyn
I. Introduction
KAHIT SAAN Food House is a business project created by Grade 12 students;
RosedJezreelAldave, Jocelyn Magdayao, Christine Joy Dayo, Jamielyn David. KAHIT SAAN
Food Houseis a unique name for a stall attractive to the customer’s who crave for
quality snacks. KAHIT SAAN Food House provides highly nutritious and tasty snacks
friendly to our young customers’ daily budget. Our product line will surely leave lasting
impression of satisfaction.
Pandog (Pancake and hotdog), Pizza, Dynamite Lumpia, Shake, and Gulaman along
with the additional products polvoron and yema will surely delight the customers. Our
fruit salad, which is a combination of different fruits, is packed with vitamins such as
vitamins A and C, minerals, anti-oxidants and many phytonutrients. Hawaiian pizza,
which consists of cheese and tomato base with pieces of ham and pineapple, also
contain nutrients essential for development and growth. Dynamite Lumpia is a spicy
food made of green pepper, ground pork, cheddar cheese and lumpia wrapper that is
low in sodium. These products are responsive to the increasing demand of healthier yet
affordably priced food that will gratify the customers’ cravings.
KAHIT SAAN Food House assures 100 percent quality service delivery from
ingredient procurement, food preparation, stall management and staff operations to
the actual handing out of food to customers. Our business is initially located at the
second floor. We aim to cater our schoolmates and teachers quality products that are
both healthy and economical.

Objectives
 Our main objective is to achieve and maintain outstanding customer service and to improve
social life; interaction to others.
 To be prepared for the challenges and to have a proper or abundant experience in the field of
marketing.

Mission
 We aim to be the customer’s first choice when it comes to snacks.
 We want our products to be unique to attract people with our merchandise.
 Our goal is to see the happiness on our customers faces as they eat the products that we
proudly sell.
 Vision
 Thumbs up believes in the betterment of marketing strategies, selling our products
as a step for professionalism in the field of marketing. We want to sell products
that suit the customers’ preferences, therefore we will regularly conduct research
and survey on our daily products as to what product is the best for the taste of our
customers.

Significance of the Project

This study will promote company recognition for it gives additional information
about business ventures. In doing the study, researchers will acquire new skills and
knowledge that they can use in their profession. This paper can enlighten their thinking
regards to the reality of life especially as they walk towards the path of the business
world. Moreover, it helps businesses to compete without even needing to send
marketers or representatives to physically go to the prospective customers to sell their
products or services. The proposed study will give the consumers a product which is
reasonably priced but with health benefits. For students, it will help them improve their
skills and knowledge especially those who will take courses related in business industry.
Otherwise, they can learn how to handle and manage a business in terms of choosing
quality products.

Positions
Restaurant Manager RosedJezreelAldave

Financial Manager Jocelyn Magdayao

Counter Services Christine Dayo

Head cook Jocelyn Magdayao

Advertisement/Communication Jamielyn David
 Industry Analysis

a.) Analysis in Competition

Our competitors are Foodelicious, Sweetie D’ Foodie, and Sweet Cravings. They
will be serving French fries Graham balls, Waffles, Bread rolls, S'mores, Oreo balls,
Banana shake, Cream O Truffles, Banana Pancake, Glazed Donuts, Choco Pastillas, and
Bukolaman. The thing we have that differs from them is we provide high quality
products. Every ingredient is ensuring to be fresh, healthy, clean, and sanitize. We
concluded that our products are in higher rank compared to their products for it
produces adequate nutritional content suited from the market’s age. Based on the
survey we conducted, it resulted that most of our products was in demand for it has an
absolute cost advantage over other competitors. In terms of food, our company will
surely lessen sweet cravings serve by our competitors for we will provide products that
can surely delight and gratify the customers’ preferences. Our company will create a
profitable competitive strategy to make our products marketable for the customers. In
addition, we will observe how our store runs and what products are most preferred by
students and teachers in the school.

b.) Market Segmentation

Age –:6-16 years old in average, currently enrolled in high school and elementary. Also
26 teachers will be the part of the market.
Gender – our store is open for both gender. We offer sweets for girls and boys but
according to a source, It may be that the female hormone estradiol promotes this
craving for sweets," Eckel says. Studies of human cravings have shown increased
yearning for chocolate during the menstrual cycle. While another source concluded
that boys testosterone levels were measured from saliva samples and they were
presented with a plate of mashed potatoes and invited to add chili sauce to taste.
Those who added the most hot sauce had the highest testosterone.The hormone drives
men to seek thrills and new sensations, leading them to frequent "more stimulating
social groups and take more risks," according to Professor Begue."In this case, it applies
to risk-taking in taste," he said. "It is also possible that the regular consumption of spicy
food contributes to increasing testosterone levels, although so far this has only been
demonstrated on rodents. This study brings us to offer Dynamite (green chilli wrapped
in lumpia wrappers) to our market. These products are not provided due to gender
matters but only to prove that our research from these products will helps us to sell
easily to our market.
Marketing Process and Program
c.) Product’s Description
- Pandog (Pancake and hotdog), Pizza, Dynamite Lumpia, Shake, and Gulaman along
with the additional products polvoron and yema will surely satisfy the tongue of our
market. Our fruit salad, which is a combination of different fruits, is packed with
vitamins such as vitamins A and C, minerals, anti-oxidants and many phytonutrients.
Hawaiian pizza, which consists of cheese and tomato base with pieces of ham and
pineapple, also contain nutrients essential for development and growth. Dynamite
Lumpia is a spicy food made of green pepper, ground pork, cheddar cheese and lumpia
wrapper that is low in sodium. These products are responsive to the increasing demand
of healthier yet affordably priced food that will gratify the customers’ cravings.

d.) Brand Name and Logo

- Thumbs up is a form of non-verbal communication which represents satisfaction
of an individual to a specific thing. We came up to our business logo “KAHIT SAAN Food
House” for it represents satisfaction of our customers in our products. Red color of
KAHIT SAAN Food House will attract customers because according to study color red
has higher level of being attractive for it represents food.

e.) Promotions
- Posters as form of advertisement will be posted at the campus hallways to
inform market that we will be opening our food stall. Also, room by room advertisement
will be part of it as well as Facebook advertisement.

Related Literature
Our products are Pandog, Dynamite, Shake, Gulaman, Pizza are not only an
appetizing food but also healthy and affordable ones. According to the survey we had
conducted, almost 62% of MCA students like cheese flavored pancakes and hotdogs.
This concludes us to serve pandogs (pancake with hotdogs). Containing 100 calories
each hotdog and 149 calories from 3 width pancakes, this is appropriate for our market,
helping them to be active and produce energy while they are studying or playing.
Dynamite is made up from lumpia wrapper and green chili which provides very low
Saturated Fat, Cholesterol and Sodium. It is also a good source of Dietary Fiber, Thiamin,
Riboflavin, Niacin, Folate, Iron, Magnesium and Phosphorus, and a very good source of
Vitamin A, Vitamin C, Vitamin K, Vitamin B6, Potassium, Copper and Manganese. While
shake contains milk that has calcium. And according to survey, almost 1/8 percentage of
MCA students do not drink milk , this will help them to drink milk without anticipation or
seeing that they are drinking a milk-containing shake.150 calories from 240 ml gulaman
can be benefited from this product that ables them to have extra energy and fat. Last
but not the least is our product: pizza. Hawaiian pizza would be the flavor of pizza for
many MCA’ians chose to put a check on this flavor from our survey forms. These
products will bring company recognition for offering good, delicious, affordable, and
nutritious products. Also this will serve as a food energy booster for our market.

Sales Forecast
KAHIT SAAN Food Assuming 325 persons with a P2000
House profit per day will be the daily sales
forecast of our stall. 50 pieces of pandog
Average Customer 325 persons per day
which cost pesos 8 each.
(Mon-Fri)
100 pieces of dynamite which cost 4 pesos
Profit P 2000 per day
each.
30 pcs pizza which cost 12 pesos each.
50 servings of shakes which cost 5 pesos each.
30 pieces of gulaman which cost 5 pesos each.
15 servings of Fruit salad which cost 16 pesos each.
Which to be summed as 400+400+360+300+150+240= 1850. Plus 150 income from
other products like yemas.

Operation Time

10:00-10:20 and
12:20-12:50

Price Literature

Pandog
Yield Serving: 70

Ingredients Quantity Ing. Cost Recipe cost

Hot Cake Mix 500gms 75.00/250 gms 157.50

Egg 5 pcs. 5.00/piece 25.00

Butter 100 gms 45.00/250 gms 18.00

Hotdog 24 pcs. 150/24 pieces 150.00

Sugar ½ kilo 60.00/kilo 30.00

 Recipe cost 380.00

Portion cost= 5.42

Mark up cost= 2.168

Selling price= 7.588

Dynamite
Yield Serving: 100

Ingredients Quantity Ing. Cost Recipe cost

Lumpia Wrapper 100 pcs. 1.00/piece 100

Cheese 250 gms 49.20/250 gms 49.20

Oil 1 bottle 20.00/bottle 20.00

Green Chili 100 pcs. 1.00/piece 100.00

Recipe cost 269.2

Portion cost= 2.692

Mark up cost= 1.078

Selling price= 3.77

Pizza
Yield Serving: 50

Ingredients Quantiry Ing. Cost Recipe cost

Tasty bread 2 packs 45.00/pack 90.00

Cheese 250 gms 49.20/250 gms 49.20

Pizza sauce 750 ml 50.00/250ml 150.00

Hotdogs 24 pcs. 150/24 pieces 150.00

Recipe cost 439.2

Portion cost= 8.784

Mark up cost= 3.5136

Selling price= 12.2976

Shake
Yield Serving: 30

Ingredients Quantiry Ing. cost Recipe cost

Powdered flavoring 1 pack 65.00/pack 65.00

Ice 1 kilo 45.00/kilo 45.20

Milk 370 ml 24.75/can 14.94

Recipe cost 125.14

Portion cost= 4.1713

Mark up cost= 1.66852

Selling price= 5.8392

Gulaman
Yield Serving: 20

Ingredients Quantity Ing. cost Recipe cost

Gulaman powdered mix 250 gms 10.00/250 gms 10.00

Milk 2 cans 24.75/can 49.5

Recipe cost 59.5

Portion cost= 2.975

Mark up cost= 1.19

Selling price= 4.165

Fruit Salad
Yield Serving: 15

Ingredients Quantity Ing. cost Recipe cost

Fruit cocktail 439 gms 66.00/439 gms 66.00

Nata de coco 340 gms 44.00/340 gms 44.00

Condensed milk 300 ml 44.00/340 gms 38.82

All purpose cream 250 ml 44.00/340 gms 32.35

Recipe cost 181.17

Portion cost= 12.078

Mark up cost= 4.8312

Selling price= 16.9092

 Startup Expenses
The startup expenses of this business are sum up to be 1800 pesos, with 1000 pesos for
ingredients and 800 pesos for other necessities such as kitchen tools. Other kitchen tools will be
provided by each member.
 2,000 – Start up profit
 800 - Expenses
 Flyers - 300 pcs.
 Plastic small cups – 200 pcs.
 Straws – 70 pcs.
 Plastic spoons – 100 pcs.
 Small paper plate- 200 pcs.

Market Strategy
As we want our products to be marketable for our customers, distribution of flyers
one week before the will be conducted. Inside will be all the important details of
“ KAHIT SAAN Food House”, explanation of our menu and its costs. This will be easier for
our customers to choose different snacks that are reasonably priced. Additionally, we
will provide high-quality advertisements like posters, flyers, and brochures. Besides to
these advertisements, we will also have promotions in our products like giving discounts
if a customer buys at least 4 snacks. By promoting our products, customers will buy
more or will visit us frequently to avail our promotions and it can also help to market
our products. Moreover, we will regularly conduct research and survey on our daily
products as to what product is the best for the taste of our customers.

SWOT Analysis

Strength Weaknesses Opportunities Threats

-Price is in the -Small market/ -High demand for -Competitors with
range of every ones Limited Population products similar products
purchase
-Low marketing -Growing market -A new advertising
-Fast handing out of budget of snack food campaign launched
food to customers by competitors
- Budget for
-High equipments -The rising prices of
responsiveness for ingredients
costumer demands
-more aggressive
-Consistent quality competitors
of snacks
 Conclusion
KAHIT SAAN Food House has considered its market, potential customer base,
and its transactions to take market share in the industry. Our Company is capable to
become a regarded resource in local markets. To attain status as an industry leader, it
must secure funds. This will be used for start-up costs, to establish a pleasing store, and
to further develop the business, and extensive marketing and geographic positioning.
Providing that our company is suitable in acquiring its funding requirements, Thumbs
Up will be able to succeed for many years to come.

Summary
In today’s highly competitive environment, it is becoming increasingly difficult to
differentiate the food outlet that we can eat. So we decided to create a food stall that
gives satisfaction and affordable price of snacks. The product of two week
conceptualization process, two weeks analysis and research. All team members
contributed in planning and visualizing the concepts we came up. It is created in genuity
of 6 students, business started by considering manpower, availability of resources,
meetings and brain storming. KAHIT SAAN Food House is a unique name for a stall
attractive to the customer’s who crave for quality snacks. It is initially located at the
second floor. Our store provides highly nutritious and tasty snacks friendly to our young
customers’ daily budget. We aim to cater our schoolmates and teachers quality
products that are both healthy and economical. Our goal is to see the happiness on our
customers faces as they eat the products that we proudly sell. Thumbs up believes in
the betterment of marketing strategies, selling our products as a step for
professionalism in the field of marketing. We concluded that our products are in higher
rank compared to our competitors for it produces adequate nutritional content suited
from the market’s age

Recommendation
For the succeeding batch of students that will be having the same activities here are
some of our recommendations:
 Choose a very wise product to sell because it will surely affect the sales.
 Cost wisely to know the appropriate price that you will apply to your product.
 Always consider the student’s budget to your product because they are your target
market.
 It must be applicable to all students, staff and teachers since it will be served in school.
 Reserve your chosen place earlier because the place where you will do your event will
affect the guest’s population of your store.
 Make sure that all the equipment that you will need is requested on time to be able to
make the production softly and organize.
 Proponents must prove their competitiveness and improve the skills and knowledge in
the food industry.

Sources
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www.nicholascoriano.com/2013/09/business-plan.html?m=1
http://thesisnotes.com/thesis-writing/sample-significance-of-the-study/
http://www.slideshare.net/EdwinYip/introduction-to-business-project-1-business-
proposal
http://www.slideshare.net/search/slideshow?searchfrom=header&q=business+proposa
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http://www.slideshare.net/search/slideshow?searchfrom=header&q=business+proposa
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http://thesisnotes.com/thesis-writing/sample-significance-of-the-study/
www.scienceweb/estrogen/testerone/research/.com