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UNIVERSITY OF THE EAST – CALOOCAN

College of Arts and Sciences
BASIC EDUCATION DEPARTMENT
SY 2018-2019

Business Plan

STEM 12-12
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Submitted By:

Alejo, Sean
Bartolome, Crista
Cabangil, Justine Lloyd D.
Cruz, Josh Clarence
Garcia, Justin Ram
Guerrero, Dharian Jhayne
Molina, Erwin Molity
Repil, Yranimez
So, Samantha Claire

Submitted To:

Sir Jose R. Pablo, Jr.

HBN 121 Teacher

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BUSINESS PLAN

Chérie’s Le Bonbon

(The Sweetheart’s Sweets)

Epifanio delos Santos Avenue (EDSA), Morning Breeze Subdivision,

Caloocan, 1400 Metro Manila

OWNED BY:

Alejo, Sean Niccolo S.

Bartolome, Crista Maria I.

Cabangil, Justine Lloyd D.

Cruz, Josh Clarence F.

Garcia, Justin Ram A.

Guerrero, Dharian Jhayne M.

Molina, Erwin Molity E.

Repil, Yranimez R.

So, Samantha Claire M.

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INTRODUCTION
Satisfy your sweet cravings as the newest house of sweets arrives in
the town. Chérie’s Le Bonbon offers a variety of sweets you are surely
craving.

Proposed Name of the Business

The business is named Chérie’s Le Bonbon, which in French means

“The Sweetheart’s Sweet.” The name reflects the business and identifies
the image for we make sweets with love not only for sweethearts or lovers
but for all people. As we establish the business, we promote and value
love to our customers and the environment. The name also professes the
identity of our product as it highly describes the product we produce. We
think the business name will also attract and influence our target
consumers for it is something new to their ears.

Address of the Business

The business venture is located in Epifanio delos Santos Avenue

(EDSA), Morning Breeze Subdivision, Caloocan, 1400 Metro Manila.

Name of the Owners

The business venture is owned in the form of partnership. The owners

are Sean Niccolo S. Alejo, Crista Maria I. Bartolome, Josh Clarence F. Cruz,
Justin Ram A. Garcia, Dharian Jhayne M. Guerrero, James Erwin E. Molina,
Yranimez R. Repil, and Samantha Claire M. So. The extent of liabilities of
the owners of the business venture is within the business capital shared.

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Description of the Business

It is common to give in to our cravings to satisfy our own sweet tooth.

The Filipino people loves to eat sweet delicacies that are innovated and
something new to their taste. The recipes in this section are examples of
some delicious desserts, which will help satisfy those dessert cravings. The
venture will be making various forms of sweet products to cater to the
customers’ cravings.

The venture will also focus more on couples as the main targets of
business but the service is not limited to couples only. The venture caters
to everyone as long as it is within the business’ field of expertise. The
products sold will range from small candies to mid-sized treats like cookies
which are what couples may find attractive on their dates.

The problem with desserts and sweets in general is that if you enjoy
them today there is a high likelihood you will crave them the next day and
the following day, thus creating a daily habit. The good news is that you
can enjoy desserts as long as you make healthy choices and practice
moderation. The venture itself will look enticing just like what a dessert
would look like to attract customers. The atmosphere inside the store will
make the customers have an enjoyable time with their sweets and for
couples to relax and take their time to talk with each other.

The visions of the venture are to be the leading sweets shop in

Caloocan City, to satisfy our valued customers, and to serve quality
products and services to our consumers.

The missions of the venture are to attain its vision, to provide quality
products at competitive prices, to meet the needs of our consumer, and
promote good relationship with our customers.

The objectives of the venture are to be a wealth-creating venture,

to further enrich and nurture profitable and sustainable business activities,
and to help promote healthy lifestyle among individuals.

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Location of the Business

The reason for the selection of the location considers different

factors. First, we considered the proximity of the venture to our target
consumers. It is located in a subdivision with a large population so we
don’t have the difficulty in inviting our consumers. Second, the location of
the business is near EDSA which is one of the routes used by the suppliers
to deliver raw materials. It is very accessible to our suppliers. Third, the
location of the business is already available to different people and
transportation is not a big problem. Since it is located near EDSA, our
consumers from different places can easily go to our place and there are
different available transportations that can be used to access us. Fourth,
we also considered the presence of competitors. Since there is no existing
house of sweets near the vicinity, we think we can easily top the market
share in our area. And for the sixth and last factor we considered, the
geographic and climatic condition of the place is very ideal for almost
any business.

Funding Requirement and Source

This section indicates the estimated initial total cost of the business
venture.

The source of funds is presented below. The initial cost of investment

is provided solely by the owners.

Owners Allocation

Alejo, Sean Niccolo S. ₱ 5,000.00

Bartolome, Crista Maria I. ₱ 5,000.00

Cruz, Josh Clarence F. ₱ 5,000.00

Garcia, Justin Ram A. ₱ 5,000.00

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Guerrero, Dharian Jhayne M. ₱ 5,000.00

Molina, Erwin Molity E. ₱ 5,000.00

Repil, Yranimez R. ₱ 5,000.00

So, Samantha Claire M. ₱ 5,000.00

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Total ₱ 40,000.00

The projected breakdown or allocation of the total cost is presented

below.

Breakdown/Allocation Cost

Rental ₱ 10,000.00

Electric Bill ₱ 5,000.00

Water Bill ₱ 5,000.00

Materials & Equipments ₱ 10, 000.00

Raw Materials ₱ 10, 000.00

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Total ₱ 40,000.00

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Executive Summary

This section presents the VMGO, the business model, the business
and production positions, wealth improvement approaches, and the
parties supporting the study.

Vision, Mission, Goals, and Objectives

Vision

The visions of the proposed business venture are; to be the leading

sweets shop in Caloocan City. It aims to satisfy the needs, desires and
demands of all valued customers, to serve quality standard products, and
render great services to consumers.

Mission

The missions of the proposed business venture are; to attain its vision
by being committed to innovate quality products and services, to provide
delectable products at competitive prices and unique services in order to
meet the needs and gratification of every consumers, and as well as
promote good customer relationships.

Objectives

 To be a wealth-creating venture,
 To foster profitable and sustainable business activities,
 To satisfy or give pleasure to customers by providing quality products
with warmth and friendly reception,
 To help promote healthy lifestyle among individuals.

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Business Model

Business Model

Partner Key Activities Offer Customer Customer

Network Relationship Segments
Provide more Classic sweets
Manufacturers affordable and delicacies at Warm welcome Couples
products without affordable prices and friendly
Suppliers sacrificing quality Customers looking
reception
Elegant and for classic
Consumers classy service delicacies

Key Resources Distribution

Channels
Experienced
sweets makers Online/Manual
and bakers promotions

Cost Structure Revenue Statements

Cost optimization strategy Primary revenue stream comes from

the sales

Business and Product Position

It is common to give in to our cravings to satisfy our own sweet tooth.

The Filipino people loves to eat sweet delicacies that are innovated and
something new to their taste.

The problem with desserts and sweets in general is that if you enjoy
them today there is a high likelihood you will crave them the next day and
the following day, thus creating a daily habit. The good news is that you
can enjoy desserts as long as you make healthy choices and practice
moderation. The venture itself will look enticing just like what a dessert
would look like to attract customers. The atmosphere inside the store will

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make the customers have an enjoyable time with their sweets and for
couples to relax and take their time to talk with each other.

Wealth Improvement Approaches

 Obtain the commitment of the business managers since the

improvement plan must start from them
 Get individual participation
 Create organizational chart

Parties Supporting the Business

The parties supporting that have a direct relationship with the

business are:

 Consumers – Consumers play a very important role in driving the

sales of a business. They are the ones that directly or indirectly affect
the profit margin of the company.
 Suppliers – A supplier is a person or business that provides a product
or service to another entity. The role of a supplier in a business is to
provide high-quality products from a manufacturer at a good price
to a distributor or retailer for resale. A supplier in a business is
someone who acts as an intermediary between the manufacturer
and retailer, ensuring that communication is forthcoming and stock
is of sufficient quality.
 Employees and Staff - Business owners need employees that are
able to get the job done, because employee performance is critical
to the overall success of the company. Since the owners of the
venture are also the employees, the quality of performance can be
highly assumed as good.

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Environmental Analysis

This section presents industry analysis covering the following forces

directly affecting the proposed business: the trend in the industry, the
consumers, the competitors, market forecast, market share, market
position, and marketing strategy.

Trends in the Industry

Sweets, delicacies, and pastries are ubiquitous nowadays. Different

people eat them every day. Since the nature of the product is not a fad,
we assume that the product will be patronized by consumers.

Consumer Analysis

The target consumers of the venture are couples, but they are not
limited to catering only them. The demand on sweets, delicacies, and
pastries nowadays also continue to rise.

Competitor Analysis

As studied within the proximity of the business, there are no other

ventures producing the same products catering the same target
consumers. So we assume that competitors will not be a problem/risk for
the venture.

Market Forecast

Nowadays, the demand on sweets, delicacies, and pastries

continue to rise. The business venture, along with its location, is a perfect
plan. The location is very accessible to a wide range of consumers.

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Market Position

Brand recognition, customer relationship, price, features, and quality

are the factors the venture will be known for as the customer’s
perception. Our brand is associated with love. The venture will also be
consumer-friendly and will be known for producing quality products at
affordable price.

Marketing Strategy

Since the venture is associated with love, we can easily attract

consumers by utilizing “hugots” or love lines. They are very famous
nowadays and they can easily attract the attention of our consumers.

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Business Description

The business will be hybrid being manufacturing and servicing. The

form of ownership that the business will have is partnership for the reason
being that in sole proprietorship the capital might be a bit hard to obtain
on the other hand a company might be over the top in this kind of
business.

Product Description

The products will be various sweets that are most popular to the
people. Some examples of this are cookies, cupcakes, etc.

Equipment/Materials Needed

In making the product in the business this equipments and materials

are a necessity mixer bowl, assorted utensils, refrigerator, spatula, oven
thermometer, baking sheets, rolling pin, cookie cutter, cookie plate and
cookie scoops.

Size of the Business

The size of the business will be small. The business will be a growing
business and will take any opportunity to improve.

Personnel Requirement

There will be 8 people/personnel that will ensure the business will

operate smoothly. Their work will be in operating the store and ensuring
that all things are running perfectly.

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Personnel Division

Alejo, Sean
Security
Cruz, Josh Clarence

Bartolome, Crista
Production
So, Samantha Claire

Garcia, Justin Ram Management (Bookkeeping)

Guerrero, Dharian Jhayne Finance

Molina, Erwin Molity

Supplies and Maintenance
Repil, Yranimez

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Organization Plan

This section describes the form of the business organization, the

liability of the owner/s, the organizational structure, the role of the owner,
and the proposed salary.

Form of Business Organization

First of all, an estimated amount of 30-40k PHP is needed as capital

for the business’ needs. The scale of the business is small. It involves making
and serving various sweets to customers and providing a place for them
to relax in. The management of the business is quite simple as the business
is small. However, it is still ensured that the supervisor is able to properly
manage the store. Tax consequences only come from the materials and
ingredients purchased for making the store products and the rent for the
space used by the business. Since the business is small government
intervention is out of the question until the business grows and become
large scale. The Capital of the business comes from a small group of
people who started the business and since the business is still small there is
no need for external sources of finance at the moment.

Liability of the Owner

The owners’ liability is unlimited since the business is formed with a

partnership. Each business owner is equally responsible. If the business
happens to be in debt they must pay with their personal assets.

Organizational Structure

The business is formed with a partnership so the partners are directly

in control of what happens in the business therefore they have the highest
authority. Second in the hierarchy is the manager or supervisor who is

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responsible for managing the employees and making sure that the quality
of the products and services is up to standard. And finally, the employees
are the workers which are responsible for: making the products; manning
the counter; and serving the customers.

Manager
Garcia

Operation Security Prouction Accounting Inventory/Sto

Head Head Heads Head ck Heads
Cruz Alejo Bartolome & So Guerrero Molina & Repil

Roles of the Owner/s

The owner/s is responsible for the safety and treatment of the

employees. They are also responsible in handling negotiations with
suppliers of materials and ingredients therefore they are also liable if the
supplies are defective or deemed dangerous. They are also responsible
for thinking of new ideas to make the business prosper. Since they also
manage finance, they are responsible for making necessary renovations
and payment for the employees. They should also keep an eye on
opportunities that can benefit the business.

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Production Plan

This section presents the production schedule, production, process,

equipment required, sources of materials, and estimated production cost.

Production Schedule

Baked products provide nutrients and healthy diet and sweets bring
joy to the kids and sometimes boost their energy. Baked products and
sweets usually take up an hour. Every batch of it takes 2-4 hours of making
in order to successfully produce a delicious and presentable product.

Production Process

Just like in Production schedule, making sweets and baking products

requires 5 parts which involves the steps in production of it.

 Part 1 - Preparation of all the needed ingredients

In baking/making sweets all the needed ingredients shall be prepared

first, all the liquid and dry ingredients should separated.

 Part 2 - Accurate measurement of ingredients

Ingredients are typically measured by its amount by the use of different

measuring tools. A measuring spoon which is used to measure an amount
of ingredient, either liquid or dry and measuring cup that is used to a
measure a larger amount of ingredients.

 Part 3 - Mixing of Ingredients

There is a proper way of mixing ingredients, and it depends on the

product. This is one of the very important parts in this production.

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 Part 4 - Preparing to bake/cool down

If all the ingredients are already mixed, it is now ready to be baked or

cooled down. In baking 20 minutes before we put the mixed ingredients
to the heat, the oven should be preheated usually about 350ºC.

 Part 5 - The product is good to go/ ready for wrapping

After the mixed ingredients are put under the influence of heat, it is now
transformed into a readily digestible and flavourful product. It is now
ready to be wrapped.

Equipments Required

 Baking pan
 Oven
 Measuring spoon and cups
 Utensils
 Mixing Bowl
 Pastry Brush
 Plastic wrap
 Kitchen towel
 Wax paper
 Mixer
 Mini Fridge

Sources of Materials

The business venture will get the materials from reliable and
reputable suppliers. The source of the materials is also within the proximity
of the business venture since there are different manufacturers within the
area. The delivery is also very accessible to the side of the supplier. The
terms of shipment are also discounted and it has a direct bearing on the
cash position of the business.

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Production Cost

Approximate Costs for Production:

 Raw Materials/Ingredients
 Flour – ₱ 60.00 / kg
 Egg (for baked products) – ₱ 72 / dozen
 Baking Powder – ₱ 200.00 / kg
 Vanilla Extract – ₱ 40.00 / 20 mL
 Cornstarch – ₱ 50.00 / kg
 Butter – ₱ 200.00 / kg
 Assorted Milks – ₱ 200 /kg
 Salt – ₱ 20.0 / kg
 Sugar – ₱ 70.0 / kg
 Chocolate – ₱ 400.00 / kg
 Shortening – ₱ 50.00 / L
 Baking Soda – ₱ 160.00 / kg
 Total - ₱ 1,522.00

 Equipments/Materials
 Cupcake Holder – ₱ 60.00 / 100 pieces
 Plastic Container – ₱ 150.00 / 20 pieces
 Oven – ₱ 6,000.00
 Baking pans – ₱ 500.00
 Mixer – ₱ 290.00
 Bowl – ₱ 500.00
 Utensils – ₱ 1,500.00
 Kitchen Scale – ₱ 200.00
 Stove – ₱ 800.00
 Total – ₱ 10,000.00

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Operation Plan

This section contains the following evaluations of the specific parts of

the Operation plan including evaluating the suppliers, purchase
procedure, storage and inventory control and sales procedure.

Evaluation of Suppliers

There will be (number of suppliers) in the business that will deal with
different raw resources needed in our production line. The suppliers will be
judged and chose on the quality of the materials, the completeness of all
the legal paper works and also fits the criteria needed to uphold the goals
and the wanted image of the business. This direct contact and
transaction with the suppliers will result to a more reasonable price for the
raw materials needed.

Purchase Procedure

Before the total purchase of the materials needed for our product
an inspection of quality must be always done to ensure that nothing will
be amiss in the ingredients or materials needed especially when dealing
with the sanitary requirements it needs to maintain to ensure it abide the
law, or mission and to ensure the safety of our consumers. After ensuring
the quality of the materials to be purchased the transaction should be
done with both the supplier and owner of the said business meet in order
to ensure no fraud will happen at the start of the business.

Specific purchase procedure is face to face interaction from the

staff personnel and the consumer and to provide a receipt with each
purchase to ensure the safety as well as the liability of the business and
supplier.

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Storage and Inventory Control

The storage and inventory control system that the business will be
simple. The storage of the products will insure to maintain the products
quality. Items will be preserved with the use of good quality high tech
refrigerators. For the inventory control, we will be taking note of all the
items through the use of a computerize system which will take account
the number of the items as well as the time it was done and taken from its
storage. This computerized inventory system will ensure that the data will
not be lost as well will provide a transparent view of the items to ensure its
safety. The inventory will be checked regularly by a staff personnel and
the data will be logged in manually.

Sales Procedures

Since the business is appealing to the masses with the use of sweet
delicacies we will be preparing various free sampling techniques as well
as advertising the delicacies we will be selling. The selling of the product
will be done face to face with the customers and personnel will be
properly prepped for their roles and professional behaviour.

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Marketing Plan

This section contains the following factors of the market mix:

product, place, price, promotion, people, packaging, positioning.

Product

The products that will be produced are sweet, delicacies, and

pastries.

Place

The business venture is located in Epifanio delos Santos Avenue

(EDSA), Morning Breeze Subdivision, Caloocan, 1400 Metro Manila. It is
very accessible to a wide range of consumers.

Price

The price of the different products varies but they are affordable.

Promotion

The venture will mostly utilize social media for promotion. The venture
will attract consumers by using “hugot” trends that are famous among
different people.

People

The owners of the business venture are also the employees and the
workers and they are assigned to different divisions to ensure each of
them is the right person for the position.

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Packaging

The packaging of the product is user-friendly. It is a disposable

plastic container. It is user-friendly, easy to open, handle, and store.

Positioning

Brand recognition, customer relationship, price, features, and quality

are the factors the venture will be known for as the customer’s
perception. Our brand is associated with love. The venture will also be
consumer-friendly and will be known for producing quality products at
affordable price.

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Financial Plan

Major Assumptions

The financial plan depends on important assumptions, most of which

are shown in the following table. The key underlying assumptions are:

 We assume a slow-growth economy, without major recession.

 We assume of course that there are no unforeseen changes in
technology to make products immediately obsolete.

Chérie’s Le Bonbon

Income Statement

For the Month Ended in September 30, 2019

Revenues

Sales ₱50,000.00

Total Sales: ₱50,000.00

Cost of Goods ₱5,000.00

Gross Profit: ₱45,000.00

Expenses
Deprication Expense ₱500.00

Rent Expense ₱8,000.00

Supplies Expense ₱5,000.00

Utilities Expense ₱10,000.00

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Total Expenses: ₱23,000.00

Net Income ₱22,000.00

Balance Sheet

Chérie’s Le Bonbon

as of September 30, 2019

Assets

 Current Assets

Petty Cash ₱50.00

Cupcakes ₱20,000.00

Cookies ₱20,000.00

Other Pastries ₱10,000.00

Total Current Assets: ₱50,050.00

 Fixed Assets

Equipment ₱10,000.00

Total Fixed Assets: ₱10,000.00

 Inventory

Stock on Hand ₱1,522.00

Total Inventory: ₱1,522.00

 Total Assets ₱61,572.00

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Liabilities
 Current Liabilities

Accounts Payable ₱5,000.00

Total Current Liabilities: ₱5,000.00

 Total Liabilities ₱5,000.00

Equity
Funds Introduced ₱40,000.00

Drawings ₱3,000.00

Current Earnings ₱22,000.00

 Total Equity ₱65,000.00

 Total Liabilities and Equity ₱70,000.00

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Appendix

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