TITLE PAGE

EXECUTIVE SUMMARY

TABLE OF CONTENTS

CHAPTER I INTRODUCTION
Company Description (company name, location, & brief explanation)
Company logo (include brief description)
Nature of business
Form of ownership
Vision and mission statement
Business goals and objectives
Proponents of the business

CHAPTER II MARKETING PLAN

Situational and Industry Analysis (PESTLE)
Competitive Analysis
Market Research Highlights
Target Market Identification
Market Demand Potential
Unique Selling Proposition
Marketing Mix Strategies
Description of products and services
Pricing Strategy
Place or Marketing Channel Strategy
Promotions Mix

CHAPTER III OPERATIONAL PLAN

Production Process and Scheduling
Operations Schedule
Organizational Structure
Human Resource Plan

CHAPTER IV FINANCIAL PLAN

Financial Assumptions
Sales Forecast
Product Costing
Materials Resource Plan
Project Cost
5-yr Financial Projections
Income Statement
Balance Sheet
Cash Flow Statement
Financial Analysis
Break-even Analysis
 Payback Period
Financial Ratios

CHAPTER V CONCLUSION AND RECOMMENDATION

Project Schedule

REFERENCES

APPENDICES
APPENDIX A Proponents’ Resumes
APPENDIX B Validation Survey Questionnaire with Validation Sheets
APPENDIX C
APPENDIX D
APPENDIX E Entrep Day Documentation
APPENDIX F

Format:
Shot bond paper
Times New Roman, 12
Half inch indentation on first sentence of paragraph (one tab)
1.5 spacing on body, single space on title page and table of contents
1.5 in. left margin, 1 in. on the rest
Use APA citation for references
Use prescribed cover page format on the succeeding page
 12 C. GUZMAN STREET, DAVAO CITY

SENIOR HIGH SCHOOL DEPARTMENT

(NAME OF BUSINESS)

A Business Plan Submitted to the Faculty of the Senior High Department

in Partial Fulfillment of the Requirements of Entrepreneurship

(NAMES - SURNAME, GIVEN NAME, MIDDLE INITIAL)

(G11-SECTION)
Proponents

(NAME)
Instructor

(DATE OF SUBMISSION)