TABLE OF CONTENTS

CHAPTER TITLE PAGE NO

NO

1 INTRODUCTION 1
1.1 Introduction Of The Project 1
1.2 Profile Of Pharmaceutical Industry 2
1.3 Company Profile 12
1.4 Objective Of The Study 12
1.5 Need For The Study 13
1.6 Scope 13
1.7 Limitation Of The Study 13
2 LITRATURE RVIEW 13
3 RESEARCH METHODOLOGY 18
4 ANALYSIS, INTERPRETATION AND INFERENCE 21
5 FINDINGS, INFERENCES & 53
RECOMMENDATIONS
QUESTIONNAIRE 60
BIBLIOGRAPHY 66
 LIST OF FIGURES

FIGURE FIGURE NAME PAGE

NO NO
4.1 Age – wise classification of dealers 22
4.2 Experience – wise classification of dealers 23
4.3 Monthly sales turnover of dealers 24
4.4 Rating for the various factors of udaya pharma 26
4.5 Primary factors influencing dealership of udaya pharma 27
4.6 Practicing as a medical practicener 28
4.7 The fastest growing segments of the Indian economy 30
4.8 Pharmaceutical segments 31
4.9 Pharmaceutical market in India 32
4.10 Innovative and better promotional measures for selling their 34
products
4.11 Prescriptions in favour of their company medicines 35
4.12 Promotional strategy of pharmaceutical companies 36
4.13 Promotional strategy of pharmaceutical companies 38
4.14 The industry and government regarding 40
4.15 The Challenges of the Foreign Players 41
4.16 Market size 42
4.17 More Profitable 43
4.18 Major challenge from the Marketing 44
4.19 Suggest to better market your products 45
4.20 The pharmaceutical companies in India are shifting their 46
focus from conventional method of marketing
4.21 Distribution channel of marketing 47
4.22 Pharma Marketing in the Present Age 48
4.23 distribution channels will help in marketing of Pharma 49
products in India
4.24 Major weakness of the pharmaceutical industry’s 50
4.25 Product as a Marketing strategy 51
4.26 Pharmaceutical sector in India 52
 LIST OF TABLES

TABLE TABLE NAME PAGE NO

NO
4.1 Age – wise classification of dealers 22
4.2 Experience – wise classification of dealers 23
4.3 Monthly sales turnover of dealers 24
4.4 Rating for the various factors of udaya pharma 25
4.5 Primary factors influencing dealership of udaya pharma 27
4.6 Practicing as a medical practicener 28
4.7 The fastest growing segments of the Indian economy 29
4.8 Pharmaceutical segments 30
4.9 Pharmaceutical market in India 32
4.10 Innovative and better promotional measures for selling their 33
products
4.11 Prescriptions in favour of their company medicines 35
4.12 Promotional strategy of pharmaceutical companies 36
4.13 Promotional strategy of pharmaceutical companies 37
4.14 The industry and government regarding 39
4.15 The Challenges of the Foreign Players 41
4.16 Market size 42
4.17 More Profitable 43
4.18 Major challenge from the Marketing 44
4.19 Suggest to better market your products 45
4.20 The pharmaceutical companies in India are shifting their 46
focus from conventional method of marketing
4.21 Distribution channel of marketing 47
4.22 Pharma Marketing in the Present Age 48
4.23 distribution channels will help in marketing of Pharma 49
products in India
4.24 Major weakness of the pharmaceutical industry’s 50
4.25 Product as a Marketing strategy 51
4.26 Pharmaceutical sector in India 52