Académique Documents
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OF
PERFORMANCE APPRISAL
IN
ACKNOWLEDGEMENT
It is a matter of great pleasure to thank all esteemed persons who helped me
to complete my final research project successfully otherwise it would not been
possible.
Acknowledgement is not only a ritual, but also an expression of indebtedness
to all those who have helped in the completion process of the project. One of
the most pleasant aspects in collecting the necessary and vital information and
compiling it is the opportunity to thank all those who actively contributed to it.
I like to express my deepest gratitude and thanks to Mr. Duncan Roger for the
valuable guidance and constant encouragement which he extended to me
throughout my research project.
Last but not least I would like to pleasure a word of appreciation to my family
&
friends who supported & helped me to make this project a success.
1. EXECUTIVE SUMMARY
The history of performance appraisal is quite brief. Its roots in the early 20th
century can be traced to Taylor's pioneering Time and Moti on studies. But this
is not very helpful, for the same may be said about almost everything in the
fi eld of modern human resources management. As a disti nct and formal
manageme nt procedure used in the evalua ti on of work performance, appraisal
really dates from the ti me of the Second World War - not more than 60 years
ago.
In many organizati o ns - but not all - appraisal results are used, either directly
or in directly, to help determine reward outcomes. That is, the appraisal
results are used to identi fy the bett er performing employees who should get
the majority of available merit pay increases, bonuses and promoti ons.
By the same token, appraisal results are used to identi fy the poorer
performers who may require some form of counselin g, or in extreme cases,
demoti on , dismissal or decreases in pay. (Organizati ons need to be aware of
laws in their country that might restrict their capacity to dismiss employees or
decrease pay.)
The purpose of this study has been to determine whether the performance
appraisal was used for employee development and whether the appraisal was
emphasized as an important part of the performance appraisal process. Also
whether the performance appraisal helps in increasing company’s profi tability.
Our study suggeste d that the performance appraisal has helped in increasing
the profi tability of Dutest which was clearly shown by their performance on
Data Summary. Certain loop holes has been determined and suggesti o ns were
made.
2. INTRODUCTION
Almost every organization in one way or another goes through a periodic ritual, formally
or informally, known as performance appraisal. Performance appraisal has been called
many things. The formal performance appraisal has been called a tool of management, a
control process, an activity and a critical element in human resources allocation. Uses
for performance appraisal have included equal employment opportunity considerations,
promotions, transfer and salary increases. Primarily performance appraisal has been
considered an overall system for controlling an organization. Performance appraisal has
also been called an audit function of an organization regarding the performance of
individuals, groups and entire divisions.
Almost every organization in one way or another goes through a periodic ritual, formally
or informally, known as performance appraisal. Performance appraisal has been called
many things. The formal performance appraisal has been called a tool of management, a
control process, an activity and a critical element in human resources allocation. Uses
for performance appraisal have included equal employment opportunity considerations,
promotions, transfer and salary increases. Primarily performance appraisal has been
considered an overall system for controlling an organization. Performance appraisal has
also been called an audit function of an organization regarding the performance of
individuals, groups and entire divisions.
3. Group Profile – Bin Dasmal Group
The Bin Dasmal Group is a thirty year legacy founded and headed by Mr. Khalifa
Abdulla Bin Dasmal. Headquartered at Dubai, the group is today a success story that
has transcended boundaries. And it is one that has been able to integrate the tasks of
being a leading service provider to a variety of businesses and an emerging player in
the phenomenal growth of Dubai.
The Bin Dasmal group is one that has embraced diversification as a natural formula for
success. Its interests include:
General Trading
Industrial Services
Special Access Services
Information Technology
Air Conditioning
Manufacture & Installation of Doors
Air Systems Industries
Auto Spare Parts
Coatings For Commercial/Residential
Complexes
Power Generator Renting, Servicing & Manufacturing
Each division of the group is driven by a zest to be at the forefront of its sector. Each
facet of service functions as a distinct identity and is professionally managed by a team
of qualified experts. Yet, every unit is bound together by a common thread of values.
The fulcrum of the entire group rests on a sound business model that emphasises the
need to enhance quality in order to achieve consistent, sustainable growth.
Through thirty years of servicing the requirements of local giants like DUBAL, the Dubai
Ports Authority, the Dubai Petroleum Company and Emirates Airlines, the Bin Dasmal
Group has been able to establish a powerful presence in the Middle East.
Dutest Industrial
Bin Dasmal Doors a 1995 company has grown to become a leader in the supply,
installation and commissioning of industrial, commercial and residential doors in the
UAE. Bin Dasmal Doors brings to its valued customers the world’s best brands of doors,
shutters and gates through its long standing association with leading door
manufacturers in the USA, UK, Canada and Europe.
Bin Dasmal Air Systems Industries has a huge state-of-art manufacturing facility at Dubai
Investments Park, a team of experienced and skilled personnel for manufacturing,
testing and marketing the entire range of products in Middle East and Africa.
Interdeco Paints
Bin Dasmal - Interdeco paints has emerged as one of leading architectural finish
coating technology forces in UAE. As we contribute to create good circumstances for
a living life that makes people be pleased, we materialize the affluent society.
Retail:
Bin Dasmal Auto Spare Parts Co holds large stocks of OEM's (Original Equipment
manufacturer) for heavy goods vehicles of Mercedes, Volvo, Scania, Iveco and MAN.
The management and counter sales team offer a wealth of experience to all their
clients.
K & J Power House
K&J Power House Equipment LLC. K&J is recently set up in Dubai Investment Park,
Jebel Ali and have started with a Plant Hire Division, renting out Generators from 12
KVA up to 2500 KVA.
KBD Coatings
KBD(Khalifa Bin Dasmal) Coatings offers a range of coating solutions in the UAE. It
has been credited with executing its complete coating services for a line of
prestigious clients, thus establishing itself as a trusted name in enhancing the
aesthetic appeal of virtually any kind of building infrastructure, such as, high rise
towers, hotels, clubs and shopping malls.
Real Estate
Bin Dasmal Contracting
The testing and inspection division of Dutest carries out third party inspection of all
types of cranes and lifting equipment.
The testing and inspection procedures conform to BS/EN standards and are in
accordance with the LOLER and PUWER approved codes of practice and guidance.
The Proof Load tests are conducted using test weights or calibrated test beds. The
company also has facilities to carry out load tests using water weights. Inspections
are normally visual but, Dutest engineers are trained to conduct magnetic particle
inspection as well. They also undergo constant assessment and training to keep up
to current technological standards.
Dutest’s calibrated load cells with capacities of up to 100 tonnes can be used to
conduct pull tests on vessels such as Tugs and Supply ships.
Dutest is the sole distributor for Robway Load Indicators in the Middle East and
surrounding areas. Dutest is also involved in the supply, maintenance & servicing of
Crane and Lifting Equipment including Demag, Kone and Caruthers.
Dutest Specialist Access Services division utilises Rope Access to gain safe and efficient
to buildings, telecommunication towers, bridges, cranes, booms and offshore
installations.
Dutest is the sole distributor for Robway Load Indicators in the Middle East and
surrounding areas. The Robway RCI Range of crane monitoring systems is simple to
operate and has been designed to withstand the harsh climates associated with the
region.
Dutest is also involved in the supply, maintenance & servicing of Crane and Lifting
Equipment including Demag, Kone and Caruthers. Additional services offered include:
Training of Riggers
Plan supervise and produce lift plans for heavy lifts
Rope Access
Dutest Specialist Access Services division utilises Rope Access to gain safe and efficient
access to buildings, telecommunication towers, bridges, cranes, booms and offshore
installations.
With its efficient team of trained rope access specialists, Dutest has been able to
effectively conduct inspection, maintenance, cleaning, demolition, repair, painting, grit
blasting, welding and other such services with a high degree of accuracy.
Applications include:
Conventional Inspection
Maintenance
Blasting & Painting
Industrial cleaning, High and Low pressure wash downs including
Ultra High pressure
Demolition
Construction
Consultancies
Electrical work, cable installation and removal
CCTV
Repairs (all forms)
Eyebolt Installation
Signboard & banner installation and removal Sub Sea surveys, visuals, photographic etc
All staff members are highly skilled multi- disciplined, rope access technicians and are
independently assessed to IRATA (Industrial Rope Access Association) standards from
the UK . This enables them to work on any building or structure onshore and offshore to
unlimited or extreme locations.
Burjuman
The Jumeirah beach hotel group
Lamcy Plaza
Dutest Industrial Est. have once again earned their certification from DET NORSKE
VERITAS for ISO 9001:2000 for the manufacture, supply, testing and inspection of lifting
equipments.
did;
Therefore an employee would desire that the appraisal system should aim at:
From the point of view of the organization, performance appraisal serves the purpose
of:
measuring the efficiency with which human resources are being used and
improved ;
Performance appraisal should also aim at the mutual goals of the employees and the
organization. This is essential because employees can develop only when the
organization’s interests are fulfilled. The organization’s main resources are its
employees, and their interest cannot be neglected. Mutual goals simultaneously provide
for growth and development of the organization as well as of the human resources. They
increase harmony and enhance effectiveness of human resources in the organization.
SCOPE OF PERFORMANCE APPRAISAL
To be instrumental in helping employees to better understand To help each employee
understand more about their role and become clear about their functions;
Their strengths and weaknesses with respect to their role and functions in the
organization;
To help in identifying the developmental needs of employees, given their role and
function;
To help employees internalize the culture, norms and values of the organization,
thus developing an identity and commitment throughout the organization;
Study is limited to selected group from the main stream of the organization.
The responses would have also been affected by the amount of work and working
conditions.
Study includes both collections of data from primary as well as secondary sources.
One of the biggest problems with performance appraisal is the fact that most people are not
accurate raters of others’ performance. When an employee’s performance rating does not
reflect their true or actual performance, we say a rater error has occurred. The most common
rater errors are:-
Central Tendency
Recency
Leniency
Bias
Specific.
Measurable.
Result oriented.
To bridge the gap between the existing performance & desired performance.
It provides legally defensible reasons for making promotion, transfer, and reward
and discharge decisions.
They can be instruments to provide an opportunity for employees for self reflection
And goal setting so that individually planned and monitored development takes
place.
They can assist in a variety of personnel decisions by generating data about each
employee periodically.
Developmental Uses
Administrative Uses/Decisions
Identification of individual needs
Performance feedback
Determining transfers and job assignments
Identification of individual strengths and development needs
Administrative Uses/Decisions
Salary
Promotion
Retention or termination
Recognition of individual performance
Lay-offs
Identification of poor performers
Organizational Maintenance/ Objectives
HR planning
Determining organization training needs
Evaluation of organizational goal achievement
Information for goal identification
Evaluation of HR systems
Reinforcement of organizational development needs
Documentation
The appraisal process starts with a manager and employee setting goals for the year together.
The most effective goals are measurable and have easy to understand performance standards.
Encourage increase self –understanding among staff as well as insight into the kind
of development activities that are of value.
10.Evaluation Technique
In setting objectives to be followed by the employee to be evaluated, the following
Principles are to be met (smart objectives).
Specific.
Measurable.
Achievable (occasionally agreed between the line manager &employee.
Result orientate in a company.
Times framed (with a set date for competition).
Basically there are two types of performance appraisal done on the basis of post of the
Dutest’s employee. They are:
This system is for performance appraisal for executives of the level E-0 to E-4. The
various steps involved are:
I. Appraisees write his view over the actual achievement for the Key
performance area / Task and Target assigned to him for the year.
II. Comments on fulfillment of KPA / Task and Target are written by the
Reporting Officer, taking account of time frame also.
III. Special Jobs other than tasks given and normal routine work are written by
appraise.
C) Performance Assessment
I. Ratings between 1 to5 are given to the appraise by the Reporting Officer
and Reviewing Officer individually on the basis of Performance Factors and
Potential Factors.
Performance Factors: Quantity of output
Cost control
Job Knowledge and Skill
Team spirit and Lateral
Coordination
Discipline
Development & Quality of assessing
Subordinates
Special Relevant factor
I. Both reporting and reviewing officers write their suggestions whether the
appraise should be transferred to other department. Either a good employee is
transferred so that he can acquire knowledge of all the departments, or a
worst performing employee is transferred so as to improve his performance.
II. In some exceptional case Head of department give his comments on overall
performance & potential of the employee.
E) Final Assessment
I. Total Factor Score by both Reporting and reviewing officers is written and
average is calculated.
II. Final Grading between O / A / B / C is given.
III. If Final Grade is C, indicate whether to promote or not to promote the
appraise.
IV. If not to promote give reasons.
V. Meeting with non-promotable appraise.
Multi-skill Utilization
Innovativeness
Once the employees has been selected, trained and motivated, he is then apprised for his
performance. Performance appraisal is the step where the management finds out how effective
it has been hiring and placing employees. If any problem is identified, steps are taken to
communicate with the employees and to remedy them. So “so a performance appraisal is a
process of evaluating an employee’s performance of a job in terms of its requirement “
Several methods and techniques of appraisal are available for measurement of the
performance of the employee. The methods and scales differ for obvious reason. First
they differ in sources of traits and qualities to be apprised. The quality may differ
because of difference in job requirements. Second they differ because of different kinds
of workers who are being rated .third the variation may be caused by the degree of
precision attempted in an evaluation. Finally they differ because of the method used to
obtain weighting for various traits.
The performance appraisal method is divided into three categories these are
Trait-based method
Behavioral method
Comparative method
Result oriented method
The part concerned with me is the comparative methods. There are so many methods
which are include in comparative method
Confidential report
Essay evaluation
Critical incidents
Checklists
Graphic rating scale
Behaviorally anchored rating scale
MBO
Group Appraisal
It is the oldest and simplest method of performance appraisal, by which the man
and his performance are considered as an entity by the rater. No attempted is to
made to fractionalize the rate; the whole man compared with the whole man;
that is the ranking of a man in a work group is done against that of another. The
relative position of each man is tasted in terms of his numerical rank.
Limitation-
This is the simplest method of separating the most efficient from the
least efficient and relatively easy to develop and use. But the greatest
limitation of his method is the
In practice it is very difficult to compare a single individual with human
beings having various behavior traits
The method only tell us how a man stands in relation to the others in the
group but does not indicate how much better or worse he is than
another
It is difficult task when large number of person are rated
It does not eliminate snap judgment.
Limitation
Checklist method
Under this method the rater does not evaluate employee performance; he supplies
report about it and the final rating is done by personnel department. A series of
question are presented concerning an employee to his behavior. The rater then
checks to indicate if the answer to a question about an employee is positive or
negative. The value of each question may be weighed equally or certain question
may be weighed more heavily then others.
Limitation-
This method suffers from bias on the part of the rater because he can distinguish
positive or negative question
Process can be expensive and time consuming
Separate checklist must be developed
Regularity 0.5
Loyalty 1.5
Relationship 2.0
Criteria Rating
• Always regular
• Inform in advance for delay
• Never regular
• Remain absent
• Neither regular nor irregular
Limitation-
Very
enthusiastic
Attitude
BARS( Behaviorally Anchored Rating Scale)
The term used to describe a performance rating that focused on specific behaviours
or sets as indicators of effective or ineffective performance, rather than on broadly
stated adjectives such as "average, above average, or below average". Other
variations were:
MBO Process
Group Appraisal
Ranking
Paired comparison
Forced distribution
Performance tests Field review technique
Ranking method
Employee Rank
A 2
B 1
C 3
D 5
E 4
A B C D E Final Rank
A - - - + + 3
B + - - + + 2
C + + - + + 1
D - - - - + 4
E - - - - - 5
No of Positive evaluation
Total no. of evaluation * 100 = employee superior evaluation
This system is used to eliminate or minimize rater’s bias so that all the personnel
may not be placed at the higher end or lower end of the scale. It requires the
rater to apprise an employee according to a predetermined distribution scale
under this system it is performance and promo ability. For this purpose a five
point performance scale is used without any descriptive statement. Employees
are placed between the two extreme good or bad job performances. For ex 10%
given to outstanding, 20% given to good and 40% given to satisfactory.
Limitation-
This method use in wage administration leads to low morale and low productive
Dimension
Leadership ^ ^
Communication ^ ^
Interpersonal skills ^ ^
Decision making ^ ^ ^
Technical skills ^ ^ ^
Motivation ^ ^ ^
Clarity of objectives.
Public relation.
Data management.
Attitude.
Knowledge of job.
Acceptance of responsibility.
Development of subordinates.
Risk-Taking.
Delegating.
PERFORMANCE INTERVIEW
Performance interview is another step in the appraisal process. Once appraisal has been
made of employees, the raters should discuss and review the performance with the
ratees, so that they will receive feedback about where they stand in the eyes of
superior. Feedback is necessary to effect improvement in performance, especially when
it is inadequate. Specifically, performance interview has three goals:
Raters offer feedback to the ratees through several methods-tell and sell, tell and listen,
problem solving and mixed. In tell and sell, also called directive interview, the
interviewer let assesses know how well they are doing and sells them on the merits of
setting specific goals for improvement, if needed. The tell and listen interview provides
the subordinates with chances to participate and establish a dialogue with their
superiors.
Its purpose is to communicate the rater's perceptions about the ratee's strength and
weaknesses and let the subordinates respond to these perceptions. In the problem –
solving or participative interview, an active and open dialogue is established between
the superior and the subordinate. Not only are perceptions shared, but also solutions to
problems are presented, discussed, and sought. Mixed interview is a combination of tell
and sell and problem solving interviews.
13.Advantages
Performance appraisal system can be put to several uses converting the entire spectrum
of human resource function in the organization. The uses which performance appraisal
serves are:
Improving Performance
An effective appraisal system can contribute to competitive advantage by
improving employee job performance in two ways-by directing employee
behaviour towards organizational goals, as was done by the second beekeeper
(see opening case), and by monitoring that behaviour to ensure that the goals
are met.
Employees tend to become emotional and frustrated if they perceive that the
ratings they get are unfair and inaccurate. Such employees find that the efforts
they had put in became futile and obviously get de-motivated.
Dissatisfaction in the job sets in and one of the outcomes of job dissatisfaction is
increased turnover. Fair and accurate appraisal results in high motivation and
increased job satisfaction. An organization having satisfied and motivated
employees will have an edge over its competitors.
The final step in the evaluation process is the use of evaluation data. The data and
information generated through performance evaluation must be used by the HR
department.
Money to purchase goods and services required not only for current and future
survival, but also for the luxuries modern life has to offer.
The opportunity to use innate and learned skills and talents in a productive
manner that the individual and his or her managers and co-workers recognize as
valuable.
Remuneration administration
Validation of selection programmes
Employee training and development programmes
Promotion, transfer and lay-off decisions
Grievance and discipline programmes
HR planning
BENEFITS TO EMPLOYEES:
Can be used as a base for coaching and counselling the individual by the
superior.
14.Data Analysis and Interpretation
a) Yes b) No
YES 50 100
NO 0 0
TOTAL 50 100
YES
NO
YES
NO
From the above it is evident that 100% of the employees feel that performance appraisal
is quit essential for any organization.
a) YES b) NO
YES 48 96
NO 2 4
TOTAL 50 100
YES
NO
From the above data it is evident that 96% of the respondents feel that performance
appraisal is very essential in the organization, where as 45 employees feel it is not
essential in organization.
3. Does appraisal system of your organization facilities career growth & learning?
a) YES b) NO
YES 42 84
NO 8 16
TOTAL 50 100
YES
NO
From the above data it shows that 84% of employees feel that organization facilitate growth &
learning due to performance appraisal, where as 16% of employees feel that organization does
not provides growth & learning of employees.
4. Performance appraisal system really assesses the quality of an employee.
Do you agree?
a) YES b) NO
YES 46 92
NO 4 8
TOTAL 50 100
YES
NO
From the above data it is evident that 92% of the employees feel that the performance appraisal
system really assesses the quality of an employee, where as 85 feel that it does not assesses the
quality of an employee.
5. Periodicity of performance appraisal should be on
A 8 16
B 12 24
C 30 60
TOTAL 50 100
A
B
C
A
B
C
From the above data it is evident that 60%of the employees feel that performance appraisal
should be done on annual basis & 24% of the employees feel should be in done on half
yearly basis 165 of the employees feel should be done in quarterly basis.
6. The present performance appraisal of your organization distinguishes the performers &
non performers?
A 5 10
B 37 74
C 8 16
D 0 0
TOTAL 50 100
A
B
C
D
From the above data it is evident that 74% of the employees ‘agree’ that performance appraisal
system of the organization distinguishes performs & non performers, where as 105 strongly
agree and 16% disagree doesn’t distinguishes performers & non-performers.
a) YES b) NO
YES 48 96
NO 2 4
TOTAL 50 100
YES
NO
From the above it shows that 96% of the employees feel that periodic performance appraisal of
the employee is required for maintaining efficiency of individual and organization and above
4% of the employees feel that it is not required to maintained.
8. Are you aware of the basis or attributes on which your performance is appraised?
a) YES b) NO
YES 41 82
NO 9 16
TOTAL 50 100
YES
NO
From them above data it shows that 82% of the employees are aware on which their
performance is appraised but 16% of the respondents feel that they are not aware of the basis
on which their performance is appraised.
a) Seniority b) Performance
A 2 4
B 27 54
C 3 6
D 18 36
TOTAL 50 100
A
B
C
D
From the above data it shows that 54% of the employees feel that performance appraisal in
railways is based upon performance 36% feel that it based on both performance and
recommendation 7 trade union.
10. Performance appraisal is useful to the contributor to encourage people to perform better
on their jobs?
a) YES b) NO
YES 46 92
NO 4 8
TOTAL 50 100
YES
NO
From the above data it shows that 92%of the employees feel that performance appraisal is
contributor to encourage better job, but 8% of the employees feel that it is not a contributor for
job.
11. The appraisal system is helping each employee to discover his/her potential & make their
short comings?
A 38 76
B 6 12
C 5 10
D 1 2
TOTAL 50 100
A
B
C
D
From the above data it shows that 76% of the employees feel that appraisal system discovers
potential and make their short comings and 125 employees feel that it does not discover
potential.
12. The present performance appraisal of your organization assesses individual behavior,
discipline, integration, communication skill, leadership qualities & growth?
A 39 78
C 5 19
C 4 8
D 2 4
TOTAL 50 100
A
B
C
D
From the above data it shows that 78% of the employees agrees with the above statement and
10% disagree.
A 30 60
B 10 20
C 4 8
D 6 12
TOTAL 50 100
A
B
C
D
From the above data it is evident that most of the employees feel that their performance should
be communicated to them in a written form.
a) Formal b) Informal
YES 29 58
NO 21 42
TOTAL 50 100
YES
NO
From the above data it’s evident that 58% feel of the employees feel that counseling in an
organization should be of formal kind and 42% of employees feel counseling should of informal
kind.
A 12 24
B 10 20
C 28 56
TOTAL 50 100
A
B
C
From the above data it’s evident that 56% of the employees feel that counseling is used to know
the areas of development and 245 feel that it is just a formality and 20% feel that it identifies
the strength & weakness of the employees.
16. How often did you speak, or discuss about your performance with your superiors?
A 16 32
B 19 38
C 9 18
D 6 12
TOTAL 50 100
a
b
c
d
From the above data it’s evident that 38% of the employees said that they sometimes and 32%
frequently speak with their superiors about performance.
17. Training & development programs improve the quality of the employees?
A 25 50
B 0 0
C 25 50
D 0 0
TOTAL 50 100
Agree
Disagree
Strongly Agree
Strongly Disagree
From the above data it’s evident that 50% of the employees are strongly agree and 50% agree
that training & development the quality of the employees in the organization.
A 16 32
B 32 64
C 1 2
D 1 2
TOTAL 50 100
Large extent
Moderate extent
Less extent
Not at all
From the above data it’s evident that 64% of the employees are feel that to moderate extent
and 32% to large extent think that performance increased as a result of performance appraisal
system.
15.Findings
It has been found that most of the employees think that the performance appraisal is
essential and they think it is used as a tool to improve performance, to determine
organization needs, and to basis for pay increase, promotions, and transfer.
The appraisal system facilitates growth & learning of employees and it is used to
distinguish performers.
Organization provides training & development programs to overcome the short comings
identified in performance appraisal.
The employees that their promotions match their contributions and new performance
appraisal technique should be adopted in the organization and the short comings are
informed to them.
The performance appraisal supports to experiment with new ideas as basis for
promotion.
Organization climate-
16.Suggestion
The performance appraisal system should facilitate career growth & learning of
employees.
Promotion should be based on performance rather than seniority or any other factors.
The performance appraisal should not be assessed by biased mind and personal grudge.
The extent of communication with the top & middle level management.
The feedback to performance appraisal shouldn’t only be given to those employees who
are rated ‘below average’ but also to all the employees as is would motivate the
employees to perform even better.
Proper feedback should be given to the management cadre staff at fixed time periods.
What makes some businesses more successful than others? What is today’s key competitive
advantage? The answer is people. Organisation with motivated and talented employees
offering outstanding service to customers are likely to pull ahead of the competition, even if
the products offered are similar to those offered by the competitors. Customers want to get
the right answer at the right time and they want to receive their products or services
promptly and accurately. Only people can make these things happen. Only people can
produce a sustainable competitive advantage. And, performance management systems are
the key tools to transform people’s talent and motivation into a strategic business
advantage.
Performance management is continuous process of identifying, measuring and developing
the performance of individuals and team and aligning performance with the strategic goals
of the organization. Performance management is critical to small and large organisation, for
profit and not for profit, domestic and global, and to all industries.
18.Webliography
Google.com
Management paradise.com
19.Bibliography
Procedures and Standards, DUTEST Industrial EST, Bin Dasmal Group
Manage the Project – DUTEST Industrial EST, Bin Dasmal Group Project Manager Hand
Book
APPENDICES
Based in Dubai, we have been conducting business globally since 1976 and are dedicated to
providing quality products and expert services at competitive prices. The Group is based on the
principle of diversity in a manageable environment. Our companies are involved in construction,
auto parts, material handling, information technology, air conditioning, retail and general
trading.
Our links with public and private sector organisations in the United States and Europe are the
key to our past and future success. We have been instrumental in introducing a range of
products and services to the Region. We represent several US and European brands in this
Region, which has helped us to form a partnership with our overseas colleagues who now
recognize the necessity for building up a Regional base in Dubai . Our goal is to become one of
the leading groups in this Region, known for its best practice culture.
Our links with public and private sector organisations in the United States and Europe are the
key to our past and future success. We have been instrumental in introducing a range of
products and services to the Region. We represent several US and European brands in this
Region, which has helped us to form a partnership with our overseas colleagues who now
recognize the necessity for building up a Regional base in Dubai. Our goal is to become one of
the leading groups in this Region, known for its best practice culture.
The Bin Dasmal Group is pioneers in establishing the business environment in Dubai. We have
always strived for an immaculate level of service and this has become one of our enduring
characteristics. This is because the emphasis here is always on quality and progressive
management.
We are pleased that you have expressed an interest in the Bin Dasmal Group and would like you
to learn more about our company by exploring our web site.