Kevin F.

Scott
901 SW 31st CT
Miami, FL 33135
Phone: 954.821.4256
E-mail: kevin.scott1074@gmail.com Portfolio: kevinscott.carbonmade.com

EDUCATION Cabrini College, Radnor, Pennsylvania May 1997

Bachelor of Arts in English/Communications, Cum Laude

SKILLS Adobe Photoshop, InDesign, Illustrator Microsoft Office DTI Pagination

CCI Pagination SEO Crowdtangle Google analytics
Social media Headline writing Editing

PROFESSIONAL Miami Herald, Growth editor

EXPERIENCE Doral, Florida November 2017– Present
 Discuss story ideas with editors and writers to determine if the idea is worth pursuing based
on our audience and mission checklist. Discuss ways to extend/expand interest in the subject
matter by developing the idea further to broaden the possible audience
 Help editors and writers with the crafting of headlines and summaries that will be impactful on
various social media platforms as well as optimize the audience we can reach through search
engines
 Create distribution plans for special projects and large-scale event coverage
 Work with fellow growth editors within McClatchy’s eastern region on projects and coverage
to streamline processes and best practices
 Utilize tools like Crowdtangle, Google Trends and social media platforms to monitor news
and events happening within our market and suggest story ideas to our real-time team
 Craft posts for social media platforms to help our stories reach the largest possible audience

Miami Herald, Sports producer

Doral, Florida March 2014 – November 2017
 Responsible for managing the content lists for Miami Herald sports homepage and
determining the hierarchy of the stories on the page
 Manage news and sports website homepages as needed as a part of duties on the
Continuous News Desk. Included in those duties were updating and monitoring social media
feeds (Twitter, Facebook) as well as management of assets (video, photo galleries) to
accompany stories and writing SEO-friendly headlines
 React to breaking news and send push alerts and breaking news e-mail alerts when
necessary
 Monitor local stories and events that our audience is interested in and provide updates on
social media platforms

Miami Herald, Presentation Desk Designer

Miami, Florida October 2005 – March 2014
 Coordination with Graphics, News, Photo and Executive Editors on the design and
presentation of Miami Herald front page (A1), supervise other section designers lending
guidance and assisting with problem solving, and represent Presentation Department in
management meetings regarding news placement/design
 Develop design for Sports section cover three-to-four times weekly for a 325,000 circulation
daily newspaper
 Deadline management of section content weekly for sections including A1/News, Metro,
Business, Business Monday and Sports sections
 Design reader-friendly content for Sports events such as: NFL Draft, NHL Playoffs, NBA
Playoffs, NCAA Basketball Tournament as well as certain 1A and Business packages with a
focus on the tourism industry
 Responsible for development and design of Sports special sections including:
Miami Open Section, World Golf Championship – CA Championship Section, High School,
College and Professional Football Sections, 2007 Super Bowl XLI Section, NASCAR
Championship Races at Homestead-Miami Speedway and Miami HEAT NBA Championship
Commemorative Sections
 Produce informational graphics, content layout that enhances the story and visual aids to
guide the reader through the A1/News and Sports sections

Los Angeles Newspaper Group, Layout and Design

Woodland Hills, California January 2003 – October 2005
 Supervised and executed pagination and design of Sports section for a 177,000 circulation
daily newspaper
 Responsible for set-up, layout and “concept” of Sports front page approximately four-to-five
times weekly
 Developed working relationships with Sports editing, writing, clerks and agate staff to meet
daily and long-term deadlines
 Researched information to graphically illustrate nuances of the story to better service the
reader
 Organized, planned and designed special sections, including: NBA season preview, Dodgers
and Angels playoff extras and Football preview

The Daily Local News, Sports Editor, Assistant Sports Editor and Sports Writer
West Chester, Pennsylvania February 2000 – October 2002 (Editor)
August 1997 – February 1999 (Writer)
 (Editor) Supervised staff of 12 at a 35,000 circulation daily newspaper in Chester County,
Pennsylvania specializing in local, regional and state-wide sports coverage
 Managed weekly schedule for staff, Sports section coverage of events, hiring, reviews and
training of full and part-time employees
 Developed long-term plan for Sports section at the start of each new sports “year”
 Designed entire Sports section five-days per week, supervising coverage, photography,
graphics and overall look
 Edited copy from full and part-time writers as well as developed headlines
 Coordinated Sports coverage with Delaware County Daily Times, Pottstown Mercury,
Norristown Times Herald and The Phoenix
 Beat writer for high school field hockey, ice hockey and boys lacrosse
 Lead writer for American Hockey League All-Star game in January of 1999 and the National
Lacrosse League Philadelphia Wings
 Wrote feature stories, columns, game previews for football, soccer, basketball and other high
school and college sports

The Times Herald, Desk Assistant and Sports Writer

Norristown, Pennsylvania February 1999 – February 2000
 Designed the front page of Sports section three times per week at 20,000 circulation
newspaper
 Covered the Philadelphia Phillies, local high school sports from football to girls soccer and
wrote feature stories for Sports cover
 Worked closely with Sports Editor in planning and design of 40-page high school football
preview section
AWARDS Florida Society for Professional Journalists (Miami Herald)
 2008 Sunshine State Awards Second Place, Kevin Scott – Sports Front Large
 2007 Sunshine State Awards Finalist, Kevin Scott – Sports Front Large

Associated Press Sports Editors Section Awards (Miami Herald)

 2013 Over 175,000 Circulation, Sports Section – Top 10 Sports Section, Top 10 Special
Section, Honorable Mention Sunday Section
 2012 Over 175,000 Circulation, Sports Section – Top 10 Special Section, Honorable Mention
Sunday Section
 2011 Over 175,000 Circulation, Sports Section – Honorable Mention Sunday Section,
Honorable Mention Special Section
 2010 Over 175,000 Circulation, Sports Section – Honorable Mention Sports Section,
Honorable Mention Sunday Section, Honorable Mention Special Section
 2009 Over 250,000 Circulation, Sports Section – Top 10 Sunday Section, Top 10 Special
Section, Honorable Mention Sports Section
 2008 Over 250,000 Circulation, Sports Section – Top 10 Sports Section, Top 10 Sunday
Section
 2007 Over 250,000 Circulation, Sports Section – Top 10 Sunday Section, Honorable Mention
Sports Section, Honorable Mention Special Section
 2006 Over 250,000 Circulation, Sports Section – Top 10 Sunday Section, Honorable Mention
Sports Section, Honorable Mention Special Section

REFERENCES Available upon request.