Ebook Power of Communication 2019 ENG

The Power of
Communication
How effective communication leads to
increased engagement
1
COMMUNICATION I EXECUTIVE SUMMARY I INTRODUCTION I INDUSTRY I BLUE-COLLAR WORKERS I GENERATIONS I IDEAS & INSPIRATION I FINAL THOUGHTS
EXECUTIVE SUMMARY.................................................................................................................................. 2
INTRODUCTION............................................................................................................................................ 3
INDUSTRY................................................................................................................................................... 8
BLUE-COLLAR WORKERS............................................................................................................................ 12
GENERATIONS........................................................................................................................................... 15
IDEAS AND INSPIRATION............................................................................................................................ 19
FINAL THOUGHTS....................................................................................................................................... 24
1
Executive Summary
Over the years, Benify has worked with many companies in many generations prefer to receive communication and the differences
different industries across the world, each with their own benefit between industries.
offerings, reward strategies, missions and values. One thing they
all share in common, however, is a need to engage and motivate To make it easier, we’ve divided the book into four sections. We hope
their employees through effective and efficient communication. that our tips and insights give you new ideas on how to effectively
It’s through communication that companies connect with their communicate with your employees, and perhaps even set a new
employees, and employees are, of course, essential to every strategy for your internal communication.
business.
Once you’ve learned how to communicate more efficiently and more
When it comes to communicating with employees, there’s no such effectively with your workforce, your workplace will become healthier
thing as a ‘one-size-fits-all’ solution. The way a company should and happier.
communicate with its employers depends on a number of things,
including what generation its employees are and whether their Happy reading!
employees are desk-based or work in a field or factory.
Today’s workforce demands that both information is immediately

available regardless of location, and regardless of time. When
you have employees located in different cities, or even different
countries, it’s crucial to find a way to connect with each and every
one of them. The better you communicate with your employees, the
more well-informed they will be, and the more inclusive they will feel,
which, in turn, results in greater loyalty as well as higher productivity. Joakim Alm
CEO, Benify
In this eBook, we share tips on how you can improve the way you
communicate with your workforce. We also look at how different
2
INTRODUCTION
3
Why is Communication Important?

Every generation has their own communication preferences. As
an employer, you can gain a lot by knowing how each generation
prefers to receive information. By this, we mean knowing which
channel they prefer, how frequent communication should be,
and what kind of messages you should send them. For example,
younger people, especially, believe that communication should
be regular and that their employer should be transparent with all
that’s happening within the organisation. They want fewer office
politics and, instead, want increased collaboration, transparency
and feedback.
In recent years, employee engagement has become a significant

trend in HR circles. We all want our employees to be engaged in
their work. After all, engagement leads to higher productivity and
well-being for the company and the individual. Communication
also plays a vital role in employee engagement.
4 4
7 Reasons Why Internal Communication is More Important Than Ever1

1 The quest for a sense of reason and purpose. Employees want
to know what their goals are, understand how to achieve them, and 4 Keep your brand promise and satisfy the customers.
Customers expect a brand to deliver on what they promise. In larger
feel confident about the value of their contributions. They want to feel organisations, this can be achieved through internal communications,
valued, listened to and feel like part of the team. This is especially true for clearly communicated goals, well-trained staff and happy faces, which all
millennials and Gen Z who have grown up in the age of social media and, contribute to the customer experience.
therefore, are used to constant feedback.
5 Internal communication is the key in a crisis. Careful and timely
2 Remain in control of internal news. Employees should never learn

about important company news from an external source. With news
communication is key to mastering an internal or external crisis. The way
that your employees and other stakeholders view an incident is a major
now accessible through mobile devices anytime and anywhere, it’s factor in whether the incident escalates into a full-blown crisis.
increasingly important to have a constant flow of internal communication –
not just during a crisis, but in your day-to-day operations.
6 Improve the work environment. Effective internal communication
leads to a better and more transparent and open work environment.
3 Support and empower middle management. Most companies

distribute information top-down through hierarchy, which means
A better work environment will help you on two fronts: it will help you avoid
high turnovers and help you to attract new talent.
a delay in or a lack of information for the people
doing the work. By empowering middle
management and making all relevant 7 Increase transparency. Sharing important company information
and increasing transparency around company goals, processes,
information available to them, internal performance, recruitment and challenges leads to greater trust,
communication will become much commitment, feelings of inclusivity and connectedness, all of which help
more effective. with retention.
5
Reaching all of your

employees requires
Top 15 Internal Communication Channels:
using a range of
channels and multiple Today, we see multiple generations sharing the workplace, each with different communication preferences.
This makes communicating with your workforce complex. Gone are the days of a one channel, one-size-fits-all
deliveries of the same
approach to communication.
message. According to
CMBell2, here are the While some workers may be working behind computers with email access all day, according to a report by
most popular channels Emergence Capital3, 80% of the global workforce – that is 2.7 billion people including blue-collar workers working
used for internal in factories and out in the field – are not seated at desks every day.
communication:
Print
Newsletter, Business
Environmental magazines, Flyers
Wall Messaging,
Displays
Digital
Video, Blog, Social Media,
App, Email, Podcast, E-Letter,
Intranet
*Adapted from CMBell’s 17 Top
In-Person Presentations
Internal Communication Channels
Infographic2 Leaders, Live Forums
6 6 and Meetings
The Right Communication Leads to Increased Engagement

Numerous studies have shown how effective communication Effective communication increases productivity by up to
positively impacts employee engagement. In fact, effective 25% with employees saying they feel more engaged in
communication is one of the most impactful ways of their work and more connected to co-workers5. Employees
engaging employees. When information is transparent and who are engaged are 27% more likely to report “excellent”
communication is effective, trust is formed and employees feel performance in their own job at work6.
more connected to the organisation, its mission and its goals.
What’s more, companies with engaged employees outperform
those without by 202%7. Understandably, in an Ark Group
survey of CEOs, ‘effective internal communication’ was cited
to be a critical factor by almost 95 per cent of the CEOs
surveyed, yet only 22 per cent thought it was actually being
“Companies have no choice but to try to delivered8.
engage not only the body but the mind and
soul of every employee 4”
Dave Ulrich, contributor for HRM Info
7
INDUSTRY
8
Measuring Effectiveness
A Forbes article titled Best Practices for Effective Internal Many successful global companies including Coca-Cola and
Communications9, suggests that, since employees are a Bayer Corporation have introduced employee brand advocacy
company’s most important asset, the same level of priority programs where employees become brand ambassadors
should be given to measure the effectiveness of internal of the company. Think: what information do you want your
communications as PR Executives give to PR and external employees to share and on what channels?
communications efforts.
Measuring effectiveness is more often associated with

customer-facing campaigns than internal communications.
However, just think about the reach and company buzz
employees create when they use channels such as Twitter,
Glassdoor and Medium to share company news or to write
reviews. These efforts greatly impact the public’s perception
of a company.
9
Every company has challenges to some degree about how to best present information to employees so that
it engages them. There are, however, a few simple tips which can help any company improve its internal
communications:
Targeted Communication
Every generation has its own communication
preferences including preference of channel.
Just like traditional marketing creates
audiences to target its campaigns, use targeted
communication for your internal communication.
For example, you may decide to use email,
Less Is More
push and text messages for different groups of Don’t overuse or abuse your
employees and then target your message by communication channels. Send
Who Needs To Know

age, location, or by enrolment into a particular important updates when they are,
employee benefit. Use the right message and indeed, important. If you send too many
the right channel to reach the right employee. emails or push notifications, you not
While it’s important for companies to
only minimise engagement but also risk
be transparent and share information,
diluting the importance and urgency of
be sure that what you are sharing is
your messages.
of interest and value to the recipient.
Relevancy is crucial. Only send
messages to those who it concerns.
10
The Difference in Internal Communication: Public vs Private Sector

Canadian company Results Map explains10 that one of the big Results Map shares that in private companies, the focus on
differences in internal communication between organisations profit and the idea to “follow the money” makes clear that the
in the public and private sectors is that in the private sector company is in the money-making business and that making
the role of internal communication tends to be better money is the number one priority. This gives employees a very
resourced with staff and financial resources than in the public clear sense of the company’s direction and focus.
sector.
However, for public organisations such as not-for-profit
Another key difference is how organisations, the “follow the money” alignment or focus is
strategic alignment occurs. rare. Instead, these types of organisations are often pulled
in multiple directions due to a change in focus, direction or
priority.
Remember: effective internal communication

and the right use of channels enhances
engagement in both public and private sectors.
11
BLUE-COLLAR
WORKERS
12
What You Need to Know about Internal Communication and

Blue-Collar Employees
While there have been significant advancements in technology over the
past decade with the arrival of new communication tools, software and
channels, such developments have been created for those sitting behind
computers. But what about blue-collar workers? Be it those working
in factories, hospitality or retail, companies must find ways to engage
employees who are not stationed at desks (aka the deskless workforce).
One of the most effective ways to make sure your communications

reach your deskless workforce is by using a mobile app.
Within the mobile app, you can post important company
updates, house company handbooks, guides and policies,
as well as send in-app messages and push notifications.
It’s not enough, however, just to install an app on
employees’ smartphones – be sure to set-up training
sessions where you provide a walk-through of the
app’s functions.
13
4 Tips to Create Effective Internal Communication with

Blue-Collar Workers:
Meet regularly. Choose your language.
Make a point to visit blue-collar workers onsite The language you use at the corporate office
on a regular basis. Be it bi-weekly, weekly or may not resonate with your blue-collar workers.
every month, set a fixed date to meet with your Often, corporate language uses internal jargon,
people regularly. Use these visits to create technical terms, or abbreviations. Speak in a
rapport, share important company updates language that everyone understands. This might
and gain valuable feedback from your deskless mean rewording presentations and printed
workforce. communications.
Sharing is caring. Ask for feedback.

Every employee wants to be kept in the loop How can you engage your workforce if you don’t
whether they’re in the office or out in the field. truly understand them? What do they want? What
What are the company goals and targets? do they need? What better way to find out how
Have there been any changes in policy? What your workers feel than to ask them? Conduct
successes has the company recently had? meetings and create anonymous surveys to find
What milestones have been achieved? By out present challenges, gauge satisfaction levels,
increasing the transparency of information, learn what’s working, what can be improved and
you will create greater trust and enjoy higher what your workers want and need.
retention rates.
14 14
GENERATIONS
15
Changing Communication for a Multigenerational Workforce

For the first time in history, as of 2020, there will be up to five generations working together. In the past, we
have seen three generations sharing the workplace, but it’s the arrival of this new generation, Gen Z, who
have changed the way we work.
With a multigenerational workforce comes a wide range of values, expectations, and behaviours. Recent
studies on how to engage a multi-generational workforce show two growing trends: the need for companies
to engage their entire workforce, and the increased use of new technologies for communication.
HR and internal communication leaders are faced with the challenge of effectively communicating to each
generation. In a Forbes article discussing some of the challenges of generational diversity, Jeanne Meister
suggests a number of steps for managers to communicate with millennials. “Consider the medium; When The Technology Gap in
training, don’t rely on outdated modes of delivery to develop your employees. Instead, focus on how Corporate Communications
Millennials access new knowledge in their personal lives.11” study of 300 of HR and
With the average adult spending an average of 3.15 hours per day on their mobile phone, not including voice
Communications professionals12
calls13, understandably the modern workplace is focusing more and more on social reveals that 86% of people said
and mobile technologies. Since a multigenerational workforce means different a mobile app would be more
communication preferences, managers must develop new internal effective than the tools they
communication strategies to overcome this obstacle. currently use. By embracing
Employers shouldn’t try to change employees’ communication
technology such as using
preferences but focus instead on changing their own communication mobile apps, which are easily
methods to follow the changing trends in technology and accessible, intuitive, and simple
communication. to use, internal communication
teams can better connect with
their diverse workforce.
16
COMMUNICATION As shared in an article by Millennium Printing called What Did You Say? Communicating Across Generations14, Paul Storfer,
President of HR Technologies, states that every generation has a different definition of the term ‘communication skills’. To
PREFERENCES a Baby Boomer, communication refers to speaking and formal writing ability, while to Millennials or Generation Z, it means
e-mails and text messages.
AND THE Millennium Printing provides a breakdown of each generation’s communication and workplace preferences14:
GENERATIONS IN
THE WORKPLACE BABYBOOMERS: GENERATION X:
This generation has a top-down, They want information “on-demand”
process-oriented approach, where and that which is shared to be relevant
everyone knows what needs to to their work. Gen X seeks an engaging
happen. They prefer office space work environment that fosters a feeling
with acoustic privacy with plenty of of belonging, enables the ability to
quality meeting spaces. connect with others and that is safe,
secure, and welcoming.
MILLENNIALS: GENERATION Z:
They seek an interactive and The new generation on the block
engaging workplace and have a need like messages kept short and sweet,
to understand what’s going on, why preferably via SnapChat. They are very
decisions are made, and they want interactive, value transparency and
to be involved. appreciate regular employer feedback.
17
COMMUNICATION Each generation has its own preferences for receiving and taking-in information as well as their own preferred communication
methods and channels. The above-mentioned Millennium Printing article advises the following14:
STYLE AND
BABYBOOMERS: GENERATION X:
CHANNEL Though they’ve embraced the internet and Gen X grew up with personal computers, are
PREFERENCES
smartphones, Baby Boomers still prefer independent and self-motivated, with a less formal
in-person interactions. Baby Boomers are approach to communication than Baby Boomers.
relationship and team-oriented, taking the time This generation rely heavily on e-mail and use the
to build rapport and show personal interest. internet extensively to conduct research. They
Keep presentations casual and conversational value directness, so, when giving presentations,
and allow time for questions. To set up in- say what you need or expect. Gen X expect their
person meetings, use phone or e-mail. Baby involvement and actions to produce benefits and
Boomers still also enjoy direct mail and printed will quickly leave if that’s not the case.
materials.
MILLENNIALS & GEN Z:

Having grown up with the internet and 24/7 communication, Millennials and Gen Zers are
“always on”, thinking and acting differently from previous generations. Both are multitaskers
and prefer smartphones and text messaging. Since they spend a great deal of time on social
media interacting with communities, groups and other users, they trust peer opinions more than
advertising. Ask for their input and ideas. To engage these two generations, you will need to
use technology and a wide range of channels including Facebook, YouTube, LinkedIn, Pinterest,
Instagram, Twitter). Above all, be sure all communication is honest and transparent.
18
IDEAS AND
INSPIRATION
19
11
Communication is often about change. Consequently, internal communication
is a field that requires constant revaluation and rethinking. As you’ve read in
this e-book, with Generation Z entering the game, it’s increasingly important to
remain in control of the messages you send, keep brand promises, empower
middle management, and increase transparency. Considering this, what ideas
TRENDS AND IDEAS

should you consider in 2020?
THAT WILL IMPROVE

YOUR INTERNAL
COMMUNICATION
20 20
11 Staffbase shares the following 11 trends15:
TRENDS AND IDEAS 1.Faster and shorter. The trend in messaging points towards brevity. A Pew Research
THAT WILL IMPROVE Center study16 reveals that people under the age of 35 “feel the need for instant gratification”
and “feel the loss of patience.” Today, speed in the workplace has increased and people
YOUR INTERNAL
are less willing to wait for websites to load, videos to buffer, and colleagues to respond to
messages.
COMMUNICATION 2. Company culture. Young businesses — especially start-ups — are placing more value
on company policies and culture. Why? Because their workforce demands it. Gen Z and
Millennials are looking for companies that align with their values. HR leaders consider
culture and engagement their number one challenge according to a recent study by the
Deloitte University Press17. Consequently, today, the bond between internal communication
and these core values are growing stronger. Therefore, it’s not only important to include
core values in your internal communication strategy but highlight how to best execute them.
At Benify, our core values are the following: think ahead, exceed expectations and show love.
3. Working from anywhere but the office. Employees of all generations value and
appreciate flexibility in their jobs. This includes scheduling and office setups, as well
as physical work location. The challenge for employers will be to find the best ways to
communicate with remote workers, not only to keep them in the loop but to integrate
them into the company culture.
21
11 4. Video. The saying goes that a picture is worth a thousand words. However, did you know that
one minute of video content is, in fact, worth 1.8 million words, or the equivalent of 3,600 pages
TRENDS AND IDEAS

of text? This is why video should be at the top of your list when considering how to communicate
more complex topics to employees. It’s very likely that most internal communication, from training
THAT WILL IMPROVE

to important news and announcements, will soon be conducted via video.
5. Content from and for your employees. Millennials and Gen Z demand authenticity. When
YOUR INTERNAL searching for a potential employer, they’re more likely to trust the words of employees working at
the company than the company’s marketing department. Therefore, involve your employees in
COMMUNICATION your company’s content marketing strategy by having them create and share their own company-
related content on their social channels. Making your employees your content marketers adds a
peer-to-peer element to the top-down culture in communications, resulting in greater authenticity.
6. Horizontal communication. While peer pressure might force you to watch Game of Thrones,
peer-to-peer communication can have a productive and powerful influence on the way your
employees work. Peers provide constant feedback and encourage further collaboration – both
are central aspects of driving employee communication and teamwork. Horizontal communication
also helps spread knowledge within an organisation.
7. Reach. Use all the tools and channels available to reach and engage each and every one
of your employees regardless of whether they’re based in the office, in a store, out in a field, or
working from home. One survey showed that 71% of employees spend over two hours a week
accessing company information on their smartphone18. Think: emails, push notifications, text
messages, employee portal messages, and social media channels. Look for technical solutions
that can help you deliver and target your messages from a single dashboard or platform.
22
11 8. Gamification. Today, more and more employers are introducing gamification as a way to
engage their employees and increase their productivity. Gamification satisfies our need for
TRENDS AND IDEAS

instant reward, gratification, and feedback. Not only can game-based learning processes
help companies ensure that employees retain valuable information from trainings, but it can
THAT WILL IMPROVE

also help make goals and objectives clearer.
9. Analysis and measuring. According to a recent Ruder-Finn report19, only 16% of

YOUR INTERNAL companies are satisfied with their ability to measure the effectiveness of their internal
communication. Measuring effectiveness is essential when trying to gauge employee
COMMUNICATION participation, engagement and satisfaction. Live metrics will only continue to grow in
importance over the next few years, enabling companies to measure more precisely than
ever before.
10. Internal and external communication converge. Internal and external

communication are inextricably linked regardless of where your teams sit or whom they
report to. It’s essential to keep both audiences in mind when crafting your messages, even
if it means altering your tone. You should never say something to one audience that you
wouldn’t feel comfortable telling the other.
11. Emojis. Ah, emojis! We all use them, but are they appropriate for business
communication? The answer ranges in opinion; some say the use of emojis is
unprofessional, while others say they are extremely useful and effective. While emojis might
not be suitable for your sales deck, they do have their purpose and value, which can add
another touch, tone and angle to your communications.
23
FINAL
THOUGHTS
24
Mobile Workforce The future of work looks set to be shaped by a range of exciting
innovations including automation technologies, artificial intelligence,
and other mobile-fuelled experiences. These advancements in
The global workforce is becoming increasingly mobile. By 2022,
technology have completely reinvented the employee experience and
up to 1.87 billion of employees are expected to be mobile – a
looks likely to evolve even further.
staggering 42.5% of the global workforce20. Already today, 60%
of employees use apps for work-related activity21.
As consumers, we expect personalised technologies. One survey
revealed that 59% of people think that their organisation has been too
Mobile technology has made employee communication, slow at delivering apps for the workforce21. We want communication
benefits management, conferencing, document sharing, and
which is instant, relevant and actionable in a swipe. As employees,
time and expense reporting all possible.
we’re no different. To survive and thrive in this digital era, employers
must provide consumer-grade digital experiences.
The challenge for employers is to provide
a consistent employee experience
regardless of device and regardless of
their employees’ whereabouts.
25
We're in The Top 10 Best Places to Work
In addition to being certified by Great Place To Work® in March 2019,
Benify was also identified as one of the best places to work in Sweden
and included in the Great Place To Work® Institute’s esteemed list for
2019, ranking in the top 10 for large organisations.
“High levels of engagement creates success. This is a fact known to us at Great Place to Work ® and to our clients who invest their
resources, energy and their time on their workplace culture. Being named Sweden's Best Workplace is the ultimate proof that
Benify has succeeded! "
Maria Grudén, CEO, Great Place to Work, Sweden
Happier Stronger
Attract and
employees employer
retain talent
brand
26
The World’s Most Personalised Engagement Platform
Benify’s award-winning platform has

reinvented how modern employers engage
with their employees.
Through our powerful cloud platform – Happy birthday! My compensation
accessible via computer or as an app via

smartphone or tablet – employees can
discover tools and services relevant to their
employment and order incredible benefits
hand-selected by their employer.
Our platform helps you as an employer put My benefits

the spotlight on what makes your organisation
Hello John!
unique. Strengthen your employer brand and Welcome to the portal!
attract, reward and retain talent you need
today.
27
Sources
1
https://insights.staffbase.com/blog/why-internal-communications-is-more-important-than-ever
2
https://www.cmbell.com/blog/2017/4/26/internal-communication-infographic
3
http://desklessworkforce2018.com/
4
https://blogs.hrminfo.eu/2017/02/07/why-internal-communication-is-the-key-driver-of-employee-engagement/?s=Dave%20Ulrich
5
https://yourbusiness.azcentral.com/communication-affects-productivity-statistics-27004.html
6
https://www.gallup.com/workplace/236483/enhances-benefits-employee-engagement.aspx
7
https://www.business2community.com/strategy/roi-employee-engagement-7-stats-need-know-01573138
8
https://www.ark-group.com/sites/default/files/product-key-contents/ARK2184%20-%20Strategic%20Internal%20Communications_Part%20report.pdf
9
https://www.forbes.com/sites/forbesagencycouncil/2016/08/12/best-practices-for-effective-internal-communications/#456bbc8e7292
10
https://www.resultsmap.com/the-2-reasons-internal-communications-is-different-in-the-public-sector/
11
https://www.forbes.com/sites/jeannemeister/2013/06/04/the-boomer-millennial-workplace-clash-is-it-real/#48b5fda123ca
12
https://www.socialchorus.com/technology-gap-in-corporate-communications/
13
https://geomarketing.com/us-mobile-usage-in-2017-stats-you-need-to-know
14
https://www.mpcprinting.com/single-post/2016/11/08/What-Did-You-Say-Communicating-Across-Generations
15
https://insights.staffbase.com/blog-de/interne-kommunikation-2017-trends-und-was-sie-tun-k%C3%B6nnen
16
https://www.pewinternet.org/2012/02/29/millennials-will-benefit-and-suffer-due-to-their-hyperconnected-lives
17
https://www2.deloitte.com/insights/us/en/focus/human-capital-trends/2015/employee-engagement-culture-human-capital-trends-2015.html
18
https://fliplet.com/blog/mobile-statistics-2016/
19
https://staffbase.com/blog/11-ideas-how-to-rethink-internal-communication
20
https://www.strategyanalytics.com/access-services/enterprise/mobile-workforce/market-data/report-detail/global-mobile-workforce-forecast-update-2016-2022
21
http://www.digitalstrategyconsulting.com/intelligence/2014/05/apps_boost_worker_productivity_34.php
28
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+49 89 218 993 410 +31 (0)20 891 2800 info@benify.sg +46 8 21 02 00
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The Power of

IDEAS AND INSPIRATION............................................................................................................................ 19

Today’s workforce demands that both information is immediately

Why is Communication Important?

In recent years, employee engagement has become a significant

7 Reasons Why Internal Communication is More Important Than Ever1

5 Internal communication is the key in a crisis. Careful and timely

2 Remain in control of internal news. Employees should never learn

3 Support and empower middle management. Most companies

Reaching all of your

The Right Communication Leads to Increased Engagement

Dave Ulrich, contributor for HRM Info

Measuring effectiveness is more often associated with

Who Needs To Know

The Difference in Internal Communication: Public vs Private Sector

Remember: effective internal communication

What You Need to Know about Internal Communication and

One of the most effective ways to make sure your communications

4 Tips to Create Effective Internal Communication with

Sharing is caring. Ask for feedback.

Changing Communication for a Multigenerational Workforce

MILLENNIALS & GEN Z:

TRENDS AND IDEAS

THAT WILL IMPROVE

11 Staffbase shares the following 11 trends15:

TRENDS AND IDEAS

THAT WILL IMPROVE

TRENDS AND IDEAS

THAT WILL IMPROVE

9. Analysis and measuring. According to a recent Ruder-Finn report19, only 16% of

10. Internal and external communication converge. Internal and external

Maria Grudén, CEO, Great Place to Work, Sweden

Benify’s award-winning platform has

Through our powerful cloud platform – Happy birthday! My compensation

accessible via computer or as an app via

Our platform helps you as an employer put My benefits

BENIFY SWEDEN BENIFY FRANCE BENIFY NORWAY BENIFY DENMARK

BENIFY GERMANY BENIFY NETHERLANDS BENIFY SINGAPORE BENIFY LITHUANIA

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