SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING
NAME: Jose, Jayson P.
GRADE AND SECTION: 12 – ABM A
CHAPTER 1 LESSON 1
REFLECTION
The Principles of Marketing

“Marketing is all about creating value through the exchange process.” The quoted
sentence explained the true essence why a business must need a marketing strategy
whenever they produce products or services. Through marketing, consumers are capable
of gaining ideas why they should buy from you. And the more they get interested from
your product or service means the more probability that they will buy one.

From this lesson, they gave us a wide definition of marketing and how important
this role to every business around the globe. All of the definitions that were discussed
tells only one thing: marketing do not just give information to their customers but it also
builds relationship towards them. Of course, when you buy a product or service of one’s
business, both of you benefit from what you received. In terms of the business owner,
they earn profit from rendering their services, and in terms of the customer, they receive
a quality standard service.

Communication is one of the most important part of marketing. Through

communication, they will be able to spread information on what they intend to sell to their
customers. Nowadays, social media has been one of the many platforms that
entrepreneurs use to sell their products. Advertisements pop up everywhere and people
around the world can see it once it was posted. Communication is done through
transactions. After that, customers have their freedom to explicitly express their review
upon the product.

Marketing creates opportunities and open doors towards an ideal future.

 SIGNAL VILLAGE NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL
PRINCIPLES OF MARKETING
NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 1 LESSON 1

THE FOUR PRINCIPLES OF MARKETING

Everyone wants to be successful, especially the entrepreneurs who owns a

business. And it’s hard to think how can it be possible? You must first know your
competitors, as what have been stated in the discussion. Before you come up with your
marketing strategy, you must always consider your competitors and their customers and
determine how can they buy from you as well. The discussion introduced the four
principles of marketing and these principles will determine your failure or success
depending on how you decide.

The first principle is specialization. This determines where you are going to
specialize which will explain your product or service to the market. The second principle
is differentiation. This determines how, why and where are you different to your other
competitors. When persuading your customer, you must give them a very good reason to
why should they buy your product rather than your competitor. Of course, your answer
will determine if your customer would want to buy from your product or to your competitor.
The third principle is segmentation. It looks at the market and determines who are your
customers and who values your differentiation. Every business is said to be segmenting
and identifying the customers who are most likely to buy from you the fastest. There
comes the last principle which is concentration. Once you determine your segment for
what you do really well, you need to focus all your energies on them.

These principles are your guide towards developing your goals in your business.
Always remember that your decisions can make a big impact to the outlook of your
business.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 1 LESSON 2

REFLECTION

Needs, Wants, and Demand

This lesson talks about the difference of need and want, and how it is connected
to demand. A need is a state of felt deprivation about something that is deemed to be
necessary. Whether it’s the food, the clothes, or other necessities, any individual have
needs for them to be comfortable and feel safe. From the example given, water is
necessarily needed by all of us, that is why there are water facilities generated here in
Metro Manila. You can drink water directly from the faucet, but more people likely to spend
their money to have a safer drinking water.

In 1943, Abraham Maslow proposed a hierarchy of human needs presented in a

pyramid with each sets from the higher needs to the basic needs. It was stated there that
before you think of the higher needs, you must assure first your basic needs. With this, it
now leads to the what we call ‘want’. Wants are the specific manifestations of your needs.
And by this, the demand comes into the discussion. Demand is the desire of the
consumers who also have the purchasing power of buying the product. Consumers have
the choice whether to buy one’s product as long as they have the purchase power.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 1 LESSON 2

THE SCIENCE OF PERSUASION

Most of us get persuaded by the people who requests something. Whether they
want us to do a favor, or even if they try to introduce a product to us. This came up to the
conclusion of everyone that there might be a science that can answer on how the people
get persuaded. Indeed, there is a science connected when making a decision. This lesson
will discuss the six shortcuts that guide the human behavior: Reciprocity, Scarcity,
Authority, Consistency, Liking, and Consensus.

The first one is reciprocity. People are obliged to give back to others whenever
they received something from them. This social obligation has been a tradition to most of
the people and when they want to return their favor to them, they would likely say yes to
whoever they seem to owe. The second one is scarcity. People want more of the things
they are less of. Third is authority. This is the idea where people follow credible
knowledgeable experts. In example given was when the physiotherapist suggested that
you should comply on an exercise program, you follow them because you think that they
are credible enough and started trusting on them. Fourth is the consistency. People like
to be consistent with the things that they have previously said or done. The fifth one is
liking. The people prefer to say yes to those they like. There are three factors that affects
the liking. (1) The people who are similar to us, (2) the people who pay us compliments,
and lastly, (3) the people who cooperate with us toward mutual goals. And now, the sixth
and the last on the list is consensus. People often look to the actions of others before
they determine their own. Meaning, when most of the people are doing the same thing,
an individual thinks they should also do the same.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 1 LESSON 3

QUIZ

FALSE 1. Product orientation is an approach that focuses on manufacturing and

production.

TRUE 2. Marketing orientation is an approach where you focus on pleasing your target
customers.

TRUE 3. Product orientation is often referred to as “building a better mouse trap”.

FALSE 4. Sales orientation is externally focused and believes that developing products
and services is the key to attract customers.

5-9. Give the five economic utilities that can be offered by products and services.

• Form Utility • Information Utility

• Place Utility

• Time Utility

• Possession Utility

10. In your own words, describe VALUE and EXCHANGE and how does it relate to each
other in only 2 sentences.

— Exchange means something you give to someone with a hope of return while value
means giving a worth to what was given. They relate to each other on the marketing
because everything you sell have a value which is given in exchange of a product.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 1 LESSON 3

IT’S THE LITTLE THINGS: ADDING VALUE WITHOUT LOWERING PRICES

Customers’ first impression motivate them if they are willing to continue patronizing
your product or not. So if you think that only price matters to the customers, then you are
completely wrong. Lowering the prices of your product does not always mean that the
customers will choose your product over others. A research found that the price is not the
main factor when the customers are evaluating the product or service. This discussion is
intended to show how can organizations make value without lowering their prices.

The study found the emotional clusters which drives the customer whether to buy
the product or not. There are some customers who get easily irritated or stressed when
buying the product. They are in the “destroyed cluster”. Of course, we don’t want our
customers to be like that when they buy our product or service. In another outlook, there
are customers who seemed to be positive of buying one’s product. They are in the
“attention cluster”. But if you want your customers feel valued and to trust you, you should
encounter customers who’s in “recommendation cluster”. But the aim of all the business
owners is to reach the “advocacy cluster”, where customers are happy and pleased and
they will continue to have transactions with you and lastly, they might even invite their
acquaintances to buy your product or service.

The price does not always drive the customers. It is always the quality standard
and some small considerations that motivate customers to promote your products.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 1 LESSON 4

REFLECTION

Contemporary Approaches to Marketing

The lesson started with the discussion about non-profit organizations. It is a type
of organization that does not aim for earning profit for its owners. The money earned by
not-for-profit organization is allocated for pursuing the organization’s objectives. Aside
from that, there are other approaches of marketing. One of these is a Person Marketing,
where they introduce celebrities or any known people who advertises their product. Place
Marketing, on the other hand, attempts to pull customers in a particular area. Cause
Marketing aims to recognize social issues and raise awareness to the target markets.
Lastly, Event Marketing aims to create charity activities to selected target markets.

The discussion continued with the Marketing Strategies that successful business
owners did to be able to reach their common goal. The first story was about ABS-CBN
Network and how it became a dominant television station among other stations. They
made a SWOT analysis. After they determine how to blow off their competitors, it only
took 2 years and they went 1st place as the most-watched television station. The same
goes with C2 beverage.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 1 LESSON 4

SELLING READY-TO-DRINK TEA IN SOUTHEAST ASIA: C2 GREEN TEA IN

INDONESIA

This discussion talks about how Universal Robina Corporation (URC) have
achieved to have a different kind of beverage that caters the Southeast Asian countries.
URC’s founder, hoped to replicate the success that ready-to-drink tea had achieved in
the Northeast Asian markets of China and Japan. Because of the differences in
competitive tactics and consumer preferences in each market, URC needed to modify its
strategic plan for each market to improve the likelihood of achieving success with C2.
These cases encourage students to discern which characteristics are most important for
success in each of these markets, thereby determining the profitability of each new
international venture.

The discussion provide a comparative illustration of a geographical expansion into

three different markets. Case A illustrates a local market expansion where the company
is launching a Chinese product outside China with a hope of creating a new consumer
market. Case B describes an international expansion, in which the company is launching
the same product it found local success with, but this time in a market with a strong local
competitor. Case C illustrates another international expansion, in which the company is
launching the product in a mature market that contains many competitors.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 2 LESSON 1

REFLECTION

The Environment and Its Opportunities

As the title of this lesson is indicated, it is a big consideration that you should know
your environment. You cannot sell something to a group of people where they don’t have
an idea what it is. Your product will only turn out as a flop. The environment you are
surrounded greatly affects the outcome of you’re business how it will run. And in this
lesson, they have discussed what you need to learn about your surroundings.

The discussion started with the internal environment, where an organization is

being formed and the business itself. This shows how an organization works, what are
their strengths and weaknesses, and determining how to have a strong workforce where
employees are motivated. There is a checklist that should be recognized when you are
assessing your company’s organization. Next that have been discussed was about
Michael Porter’s Classic 5 Forces Model. This is a tool used for analyzing competition of
a business. Competitive Rivalry is your main competitor in your target market. The threat
of new entry are the other businesses that possibly arise with the same target market.
Threat of substitutes is where the consumer may use other alternatives to buy the similar
product. The bargaining power of supplies can affect the business as well because they
are the one who produces raw materials. And the last is the bargaining of customers
where the consumers have freedom to buy what they want and this pressure’s the
business.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 2 LESSON 1

POST-DEMOGRAPHIC CONSUMERISM IN ASIA

In 2015, Asia evolves beyond the old demographic models of consumer behavior.
Asian consumers are changing fast – and old ideas about which customers to target just
don't hold true anymore. For decades, Asian brands – just like their counterparts around
the world – have obsessively divided customers into a range of demographic segments.
Think 18-35s, single women, the middle classes, seniors, Millennials, LGBT consumers,
High Net Worth Individuals, and many more.

This lesson discussed the four powerful forces that are driving this trend. The first
is access. Through new technology, sharing information is easy and can disseminate all
over the globe. The second is permission. Societies are becoming increasingly
progressive and liberal, and urban consumers are ever more exposed to unconventional
and alternative lifestyle choices. Third is ability, where an individual consumers are able
to express themselves freely with social media that allow them to craft their own identities
in the digital realm. The last is desire. With the financial resources they have, they have
purchasing power to buy a product or service.

The lesson discussed the three immediately actionable how innovators respond to
the changes. The new normal breaks down the social norms and traditional lifestyles.
The heritage chic, on the other hand, re-invents and preserves the cultural traditions.
Lastly, the tribefacturing focuses on targeting the tribes where they have the similar
interests.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 2 LESSON 2

REFLECTION

Market Research Methods

This lesson discussed the marketing information system and the methods used
when doing a market research. The first that have been discussed is the market
information system and its definition. Market Information System is the people,
equipment, and procedures used to gather, sort, analyze, evaluate, and distribute
needed, timely and accurate information to marketing decision-makers. There are three
components of a market information system: Internal Records, Marketing Intelligence,
and Market Research.

The internal records refers to documents in the company’s Order-to-Payments

cycle, such as invoices, shipping orders, etc. It also avails documents and resources that
comprise the sales information system. Marketing intelligence on the other hand refers to
the set of procedures and sources used by managers to obtain everyday information
about developments in the marketing environment. Lastly, the market research is the
systematic design collection, analysis and reporting of data and findings relevant to a
specific marketing situation facing the company. This includes taking surveys or
conducting exploratory studies of a market.

The research methods that can be used in marketing are Survey Research and
Experimental Research.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 2 LESSON 2

HOW COMPANIES LEARN YOUR SECRETS

Andrew Pole is a statistician working for Target since 2002. And when they arrived
at a department store, he randomly asked if how can they know whether a woman is
pregnant or not. Pole has been obsessed with intersection of data and human behavior
most of his life. As he observes the people going around the mall, they don’t buy
everything they need. They only buy a certain thing at a certain store. This goes with the
ordinary people passing by.

In the case of a pregnant women, their old routines are falling down and buying
habits are suddenly in flux. When a woman gave birth to a child, their shopping patterns
were ordinary and their loyalty brands are up for grabs. But when a woman was only
about to give birth to a child, they instantly go shopping and buy what they need in order
to sustain the needs of a coming child. The key for a market to reach them is to be early
to know if a woman is pregnant before anybody else does.

We learned that instincts should always be alert to be able to catch up with your
consumers and be able to offer other products in similarity to what they ought to buy.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 2 LESSON 3

REFLECTION

Measuring and Forecasting Demand

This lesson discussed about the market demand how it affects one’s product. As
we see today, there are products that don’t seem to fade through the years. May it be a
staple or not, the demand of those products remain the same. In contrast, there are some
products that went well when its first released, but as time goes by people lose their
interest on the product. This phenomena also happens at the same time. But how can we
develop a product that will be consistent in the market?

When forecasting the demand of consumers, you should consider the following:
Listen to what people say. Ask particularly the experts who can most determine the pulse
of consumers. Next is to assess what the people have done. Salesforce opinion generally
involves getting a composite of what each sales person, sales team, or sales unit estimate
to be its possible sales volume for the upcoming period based on past history. Expert
opinions regarding the potential market size and the acceptability of the proposed product
can be taken from industry watcher or people with experience in the industry.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 2 LESSON 3

5 EASY WAYS TO FORECAST DEMAND

A demand forecast looks at sales data from the past to determine the consumer
demand in the future. With an accurate demand forecast, you will have operations that
are more efficient, better customer service, and a reduced lead time on manufacturing
products. An accurate demand forecast will help you avoid high cost operations, poor
customer service, and product shortages.

First, target specific products. Instead of focusing on a complete product line,

identify the particular products you want to track. Doing this makes it easier to organize
past data and forecast demand. Second, figure out which approach to use. There are four
general approaches to forecasting demand. They include judgmental, experimental,
relational/causal, and time series. Choose the best approach based on the history of your
product. Third, use the judgmental approach. Gather a small group of high-level
managers in your company and have them estimate demand. Each member of this group
can provide valuable insight based on their experience with the market. Fourth, use
experimental approach. You can survey your customers if you want. Ask them about their
purchasing plans and projected buying behavior. And fifth, use time series approach.
Find out the actual demand for the previous three months. This method will provide an
overall impression of data over time. And after that, you can now forecast your demand.
Compile now your results. Once you have collected your data, create a chart or graph
that shows the demand forecast.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 3 LESSON 1

REFLECTION

Market Segments and Consumer Behavior

We always have a need of something, so we always buy what we think is best and
has good quality of product. We have different preferences in terms of buying products.
We cannot just be convinced to buy something we don’t even know of. And as of today,
many sellers offer a variety of products in the market. But how can sellers be able to
persuade consumers?

This lesson discussed the factors that affect the consumers. The culture refers to
the overall nature of a group of people. They are distinct with the other group of people
who share different culture as well. On the other hand, the social factor refers to the norms
of behavior among smaller groups, a social group in particular where a consumer belongs
to. The third is personal factor, which shows the demographics of the consumers affects
the manner by which the products are viewed and treated. And the last is psychological
factor, where this includes our personal preference, opinion, and overall behavior.

The lesson discussed the income vs. socio-economic class, the age vs lifecycle,
the buying roles, the types of buying behavior, and the emotional and ecological
decisions.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 3 LESSON 1

7 UNCONSCIOUS ERRORS WE MAKE WHEN BUYING BRANDS

When we buy a product, we think how this should benefit us. But sometimes, we
are unconsciously make our decisions by ourselves when we get interested to something
we don’t even know of. Here are seven fascinating mental mistakes we make when
purchasing the products and services we use every day.

First, we create our own value to a product when the fact there is none. Brands
add value not in the product but rather within our minds. That’s because our enjoyment
is shaped by our expectations and these are molded by our memories. Second, we make
decisions by emotional association more so than rational analysis. Third, we seek a
supporting evidence and ignore contradictory facts. When our emotional desires begin to
shift toward a prospective brand, we subsequently seek to align our reasons to be
consistent with that intention. Fourth is we draw conclusions based upon how the
information is presented, not the actual information itself. Rather than simply stating the
facts, most advertisers typically embed their message into creative contextual devices
that evoke feelings and bypass rational resistance. Next, the more we are exposed to a
brand, the more we like it. The sixth on the list, we make decisions based upon the
memories of our experiences and not the actual experiences. And the last, we are
convinced by advertising based on consistency and coherence, not the quality and
quantity of information.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 3 LESSON 2

REFLECTION

Consumer Market Segmentation

Business establishments are around you. They cater everyone who needs
something, or want something. But you cannot find a business where you can buy
everything you need. You cannot buy a notebook on a drug store, nor buy an electric fan
on a grocery store. There are different industries when it comes to business, and these
industries help you to find what you want, specifically.

Market segmentation is grouping of customers with the same needs and wants
where they buy similar products with an ability to pay in one segment. There are four
things to consider when segmenting your business. First is you need to know the
demographic of your target customers. This is the quantifiable and factual statistics of the
population and other personal information. Second is the psychographic of your
customers. This refers to what the customers see or feel to themselves. The third thing
to consider is the behavior of your customers. This refers to how they behave when buying
a certain product, whether it may be in conscious or unconscious manner. The last one
is the geographic. This is the location of the business and it includes the general
characteristics of the business.

The end of discussion discusses about target. Of course, the business will not do
well without their target customers. Always think different to your competitors so that you
cam be more focused on aiming to be successful on your chosen industry.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 3 LESSON 2

THE VALS SEGMENTATION FRAMEWORK

The VALS (Values and Lifestyles) Framework is used for a market segmentation.
This is designed to guide companies in tailoring their products and services in order to appeal to
the people most likely to purchase them. The framework illustrates the eight types and the two
critical concepts for understanding consumers. The eight VALS types are: survivors, makers,
experiencers, strivers, achievers, believers, thinkers, and believers. While, the two critical
concepts are primary motivation and resources. The resource segments people based on the
degree to which they are innovative and have resources such as income, education, self-
confidence, intelligence, and energy. The primary motivation on the other hand, explains the
consumer attitude and anticipates behavior. risk. The motivations provide the necessary basis
for communication with the VALS types and for a variety of strategic applications.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 3 LESSON 3

REFLECTION

Dealing with organizations

This lesson discussed about how it is to deal with organizations. We have often
see the transactions when consumers buy on a department or a grocery store, but most
of us haven’t seen yet how the transactions are done in an organization. It’s not easy
peasy, but it’s also not so hard for the seller. Organization groups generally buy in bulk
and they are more concerned of the quality of a product with a competitive price.

When selling to an organization, you deal with fewer and larger clients in
comparison to the retail markets. And with a fewer clients, there are more possibility that
your business and their organization can create a strong relationship towards each other.
The lesson discussed some characteristics of organizational markets. A seller can have
a fewer and larger buyer, can have a close customer relationship, and can focus on one
location only.

There are three buying situations discussed. Straight rebuy refers to routinized
purchases. This ideal for supplier, for who obvious reasons, hope to make purchases to
there products a habit. In the modified rebuy, a firm already purchase the product in the
past so it is now familiar with the suppliers and basic data about their wares. And in the
new task, a firm still has no experience with the different suppliers in the market.
 SIGNAL VILLAGE NATIONAL HIGH SCHOOL

SENIOR HIGH SCHOOL

PRINCIPLES OF MARKETING

NAME: Jose, Jayson P.

GRADE AND SECTION: 12 – ABM A

CHAPTER 3 LESSON 3

UNDERSTANDING B2B AND B2C MARKETING

Marketing business-to-business (B2B) is different from marketing business-to-

consumer (B2C). Although you still are selling a product to a person, experience shows
that the difference between these two types of markets runs deep. When you market to
a B2B, you will realize that businesses work hard to streamline the buying process to
save time and money. It often explains why a B2B purchase is based more on logic and
why a consumer's purchase often is based more on emotion.

In B2B marketing, you want to focus on the logic of the product and its features.
There is little to no personal emotion involved in the purchasing decision, so you want to
focus on understanding your buyers and how they operate within the confines of their
organizations' procedures. This type of marketing is about people using the product more
than it is about the product itself. While in B2C marketing, you want to focus on the
benefits of a product for the consumers. Their decision is more emotional. Consumers
also are different in that they demand a variety of distribution channels for convenience.
Consumers are less likely to be interested in a lengthy marketing message and want you
to get right to the point.

B2B Marketing and B2C Marketing are of different concepts but they only want to
reach their common goal.?