.

PROJECT REPORT ON

“Com parative
Analysis Of Religare Securities
Limited Online Share Trading
and Religare Securities
Limited Offline Share Trading.”

Submitted in Partial Fulfillment of

the Course in

Master of Business Administration

of
Indiana Institute of Management and
Development Pune

Submitted To Submitted By
ABHISHEK KUMAR
(M.B.A.2SEM)
 .

TABLE OF CONTENTS

1. ACKNOWLEDGEMENT
2. EXECUTIVE SUMMARY
3. RESEARCH OBJECTIVE
4. RESEARCH TOOLS
5. RESEARCH METHODOLOGY
6. COMPANY PROFILE
7. PRODUCTS OF RELIGARE SECURITIES LIMITED
8. DATA ANALYSIS
9. FINDINGS
10. CONCLUSION
11. LIMITATIONS
12. RECOMMENDATIONS
13. BIBLIOGRAPHY
14. ANNEXURE
 .

ACKNOWLEDGEMENT

I express my sincere gratitude to my industry guide mr Abhishak chatterji

Branch Manager of Religare Securities Ltd., for his able guidance,
continuous support and cooperation throughout my project without which
the present work would not have been possible.
It was rewarding experience working under the guidance of such
an experienced person, mr Durgash chand srivastav Relationship
Manager, Religare Securities Ltd. I am very grateful to him for giving
me good encouragement from time to time along with his valuable
guidance despite of his busy schedule.
I pay my sincere thanks to entire team of Religare Securities Ltd.,
for the constant support and helping in the successful completion of my
Project.
I would like to record my thanks to all faculty members who
helped me in my project of our institute Indiana institute of management.
The acknowledgement will not be complete without a vote of thanks to
all other people who helped me in one way or the other in completion of
this project.

ABHISHEK KUMAR
( M.B.A. 2nd SEM)
 .

EXECUTIVE SUMMARY

This project which was undertaken as a part of the MBA

curriculum was aimed at increasing the client base of

Religare Securities Ltd. and comparative analysis between

online trading and offline share trading.

These project studies dealt with the creation of

awareness of online share trading account and evaluate

the products services of Religare Securities Ltd. This also

includes requirement and ways to acquire clients. The

procedure of client acquisition has been explained and the

problems faced to handle the clients are also explained.

The project reflects information about product

and services offered by Religare Securities Ltd. to their

customers. The facilities being provided in online trading

and off line trading have been explained in brief. I have

compared the services of the Online Department and the

off line Department.

In comparative analysis, the various factors

which affect the share trading are considered. The

preferences regarding the factors affecting the trading

have been measured. Information about their account

 .

opening charges, product, brokerage, Exposure, minimum

margin etc. and their analysis are given.

To achieve the objective of the research I

interviewed various respondents and also Durgash

srivastav (Relationship Manager) gave me various

instructions on how to do the customers counseling and

persuade them to opt for Religare Securities Ltd. as their

DP rather than other DP due to the excellent services

provided by the Religare Securities Ltd. to its customers.

The methods which have been used in client

acquisition were through Cold calling and Tele-calling.

These two methods were most effective in collecting

information about the prospective clients. It helped me a

lot in getting good clients during my summer training.

There were few problems during client interaction, but

these problems helped me in getting a clear view about

the functioning of the stock exchanges.

On the basis of the conclusions, various

recommendations have been given for Religare Securities

Ltd. For instance the research could be used by the

Assistant Relationship Managers and the Relationship

Executives of Religare Securities Ltd. to improve the

level of service. It could be also useful to the advisors to

 .

give better suggestions to their clients and by the

individual investors for maximizing their wealth and

minimizing the risk.

Background of Exchanges

The stock trading history in India is obscured in the mists

of time. Historical records, as and where they exist, rarely

speak about business and speculative activity except in

passing. However, the origin of stock broking in the

country may go back to a time, when shares, debentures and

bonds representing titles to property were first issued on

the condition of transfer from one person to another and

the earliest record of dealings in securities in India is the

East India Company's loan securities, way back in the 18th

century.

The first stock exchange in India, Bombay Stock Exchange was

established in 1875 as 'The Native Share and Stockbrokers

Association' and has evolved over the years into its

present status as the premier stock exchange in the

country. It may be noted that BSE is the oldest stock

exchange in Asia, even older than the Tokyo Stock Exchange,

which was founded in 1878. The country's second stock

exchange was established in Ahmedabad in 1894,

 .

followed by the Calcutta Stock Exchange (CSE). CSE can

also trace its origin back to 19th century. From a get

together under a 'neem tree' way back in the 1830s, the

CSE was formally established in May 1908.

India's other major stock exchange National Stock Exchange

(NSE), promoted by leading financial institutions, was

established in April 1993. Over the years, several stock

exchanges have been established in the major cities of

India. There are now 23 recognised stock exchanges —

Mumbai (BSE, NSE and OTC), Calcutta, Delhi, Chennai,

Ahmedabad, Bangalore, Bhubhaneswar, Coimbatore,

Guwahati, Hyderabad, Jaipur, Kochi, Kanpur, Ludhiana,

Mangalore, Patna, Pune, Rajkot, Vadodara, Indore and

Meerut. Today, most of the global stock exchanges have

become highly efficient, computerised organisations.

Computerised networks also made it possible to connect

to each other and have fostered the growth of an open,

global securities market.

Though Stock Broking was practiced in Calcutta as early

as 1836, the members of the broking profession had

neither any code of conduct for their guidance, nor any

permanent place for congregation. The centre of their

 .

activity was near a neem tree, where at present, stands

the offices of the Chartered Bank (now known as Standard

Chartered) on Netaji Subhas Road, Calcutta. In 1905,

Chartered Bank began to construct their own building,

which led brokers to shift the arena of their operation, to

the neighbourhood of the recent Allahabad Bank.

The brokers had no shelter and business was carried on in

the open place. The inconvenience of such trading,

prompted brokers to organise themselves and in May

1908, an association was formed under the name and

style of the Calcutta Stock Exchange Association at 2,

China Bazar Street.

At the time of incorporation in 1908, the Stock Exchange

had 150 members. Today the total membership has risen

to more than 900, which contains several corporate and

institutional members. The number of companies listed on

the Exchange is more than 3,500. The Annual turnover of

the Exchange in 1997-98 was to the tune of Rs, 1,78,779

crores. The Calcutta Stock Exchange has been granted

permanent recognition by the Central Government with

effect from April 14, 1980 under the relevant provisions of

 .

the Securities Contracts (Regulation) Act, 1956, with a

view to render useful service to investors.

In December 1993, SEBI directed the stock exchanges to

discontinue the traditional system of carry forward of

transactions (badla). Subsequently, it proposed an

alternative system in March 1994, but no agreement could

be reached on implementing this system. In February

1995, SEBI set up the G. S. Patel Committee (GSPC) to

review the system of carry forward transactions. The GSPC

submitted its report in March 1995. SEBI adopted the

system recommended by the GSPC with some

modifications in its decisions of July 27, 1995 and October

5, 1995.

This Revised Carry Forward System (RCFS) was

implemented in the BSE in January 1996, but the other

exchanges in which the traditional carry forward system

had been prevalent before December 1993 did not come

forward to adopt the RCFS. A year after the

implementation of RCFS, the President of the BSE wrote to

SEBI in January 1997 requesting a relaxation of certain

aspects of the RCFS to make it more practical and

efficient. In its meeting of March 27, 1997, SEBI reviewed

 .

the entire sequence of developments relating to the RCFS

and specifically noted that while introducing the RCFS in

July 1995, SEBI had decided that "the implementation of

the revised carry forward system would be reviewed

periodically by the Board, the first review being after three

months".

History of BSE

An informal group of 22 stockbrokers began trading under

a banyan tree opposite the Town Hall of Bombay from the

mid-1850s, each investing a (then) princely amount of

Rupee 1. This banyan tree still stands in the Horniman

Circle Park, Mumbai. The informal group of stockbrokers

organized themselves as the The Native Share and

Stockbrokers Association

which, in 1875, was formally organized as the Bombay

Stock Exchange (BSE).

In January 1899, the stock exchange moved into the

Brokers’ Hall after it was inaugrated by James M Maclean.

After the First World War, the BSE was shifted to an old

building near the Town Hall. In 1928, the plot of land on

which the BSE building now stands (at the intersection of

Dalal Street, Bombay Samachar Marg and Hammam

 .

Street in downtown Mumbai) was acquired, and a building

was constructed and occupied in 1930.

Premchand Roychand was a leading stockbroker of that

time, and he assisted in setting out traditions,

conventions, and procedures for the trading of stocks at

Bombay Stock Exchange and they are still being followed.

Several stock broking firms in Mumbai were family run

enterprises, and were named after the heads of the

family. The following is the list of some of the initial

members of the exchange, and who are still running their

respective business.

• D.S. Prabhudas & Company (now known as DSP, and

a joint venture partner with Merrill Lynch)

• Jamnadas Morarjee (now known as JM)

• Champaklal Devidas (now called Cifco Finance)

• Brijmohan Laxminarayan

In 1956, the Government of India recognized the Bombay

Stock Exchange as the first stock exchange in the country

under the Securities Contracts (Regulation) Act.

The BSE moved into its current premises - the Phiroze

Jeejeebhoy Towers - in 1980. The Bombay Stock Exchange

 .

followed the familiar outcry system for stock trading up

until 1995, when it was replaced by an electronic

(eTrading) system named BOLT, or the BSE OnLine

Trading system. In 2005, the status of the exchange

changed from an Association of Persons (AoP) to a full

fledged corporation under the BSE (Corporatization and

Demutualization) Scheme, 2005 (and its name was

changed to The Bombay Stock Exchange Limited).

BSE-Sensex

The BSE SENSEX (also known as the BSE 30) is a value-

weighted index composed of 30 scrips, with the base April

1979 = 100. The set of companies which make up the

index has been changed only a few times in the last 20

years. These companies account for around one-fifth of

the market capitalization of the BSE

BSE - other Indices

Apart from BSE SENSEX, which is the most popular stock

index in India, BSE uses other stock indices as well:

• BSE 100

• BSE 500

• BSEPSU
 .

• BSEMIDCAP

• BSESMLCAP

• BSEBANKEX

The National Stock Exchange Of India

• The National Stock Exchange of India Limited has

genesis in the report of the High Powered Study

Group on Establishment of New Stock Exchanges.

• NSE was promoted by leading Financial Institutions at

the behest of the Government of India and was

incorporated in November 1992.

• It is a tax-paying company unlike other stock

exchanges in the country.

• On its recognition as a stock exchange under the

Securities Contracts (Regulation) Act, 1956 in April

1993, NSE commenced operations in the Wholesale

Debt Market (WDM) segment in June 1994.

• The Capital Market (Equities) segment commenced

operations in November 1994 and operations in

Derivatives segment commenced in June 2000.

 .

NSE Group

1. NSCCL, The Organization

2. NSE.IT Ltd.

3. India Index Services & Products Ltd. (IISL)

4. Dot Ex International Limited

5. National Securities Depository Ltd. (NSDL)

1.NSCCL, The Organization

The National Securities Clearing Corporation Ltd. (NSCCL),

a wholly owned subsidiary of NSE, was incorporated in

August 1995. It was set up with the following objectives:

• to bring and sustain confidence in clearing and

settlement of securities;

• to promote and maintain, short and consistent

settlement cycles;

• to provide counter-party risk guarantee, and

• to operate a tight risk containment system

2.NSE.IT Ltd

NSE.IT, a 100% subsidiary of National Stock Exchange of

India Limited (NSE), is the information technology arm of

the largest stock exchange of the country.

 .

NSE.IT possesses the wealth of expertise acquired in the

last six years by running the trading and clearing

infrastructure of largest stock exchange of the country.

NSE.IT is an Export Oriented Unit with STP and plans to

go global for various IT services in due course. In the

near future the company plans to release new products for

Broker Back-office Operations and enhance NeatXS / Neat

iXS to support Straight Through Processing on the net.

3.India Index Services & Products Ltd.

(IISL)

• India Index Services and Products Limited (IISL),

a joint venture between NSE and CRISIL Ltd.

(formerly the Credit Rating Information Services

of India Limited).

• was set up in May 1998 to provide a variety of

indices and index related services and products

for the Indian capital markets.

• It has a consulting and licensing agreement with

Standard and Poor's (S&P), the world's leading

provider of investible equity indices, for co-

branding equity indices.

 .

• It maintains over 80 equity indices comprising

broad-based benchmark indices, sect oral

indices and customized indices.

• Many investment and risk management

products based on IISL indices have been

developed in the recent past, within India and

abroad. These include index based derivatives

traded on NSE and Singapore Exchange (SIMEX)

and a number of index funds.

4.DotEx International Limited

• DotEx was a joint venture between i-flex

Solutions Ltd. and NSE.IT Ltd. Recently NSE has

taken over the shareholding and management

of DotEx.

• DotEx was formed to provide world-class

internet trading platforms which allows

members of NSE to offer online trading facilities

to their customers.

• Members of NSE can service a larger clientele

by using the automated risk management

features and thus increase volumes.

 .

• Investors get comprehensive and updated

information necessary to trade, along with a

single-click convenience to fulfill their

obligations.

• The initial offering of DotEx is DotEx Plaza

where multiple market participants such as

members of NSE, depository participants and

banks can offer web-based services to their

customers.

• As a neutral aggregator and infrastructure

provider, DotEx offers choice and convenience

to investors.

DotEx products may be classified under the

following broad categories:

• Equity Trading Module

• F&O Trading Module

5. National Securities Depository Ltd.

(NSDL)

• In order to solve the myriad problems

associated with trading in physical securities,

NSE joined hands with the Industrial

Development Bank of India (IDBI) and the Unit

 .

Trust of India (UTI) to promote dematerialization

of securities.

• Together they set up National Securities

Depository Limited (NSDL), the first depository

in India.

• NSDL commenced operations in November 1996

and has since established a national

infrastructure of international standard to

handle trading and settlement in dematerialized

form and thus completely eliminated the risks to

investors associated with fake/bad/stolen paper.

 .

LIST OF THE COMPANIES IN THE SENSEX

S. NO. NAME OF COMPANY SECTOR

1 ACC LTD. CEMENT
2 BAJAJ AUTO AUTOMOBILES 2/3W
3 BHEL CAPITAL GOODS
4 BHARTI AIRTEL TELICOM
5 CIPLA PHARMA
6 DR.REDDY'S LAB PHARMA
7 GRASHIM INDUSTRIES DIVERSIFIED
8 GUJRAT AMBUJA CEMENT CEMENT
9 HDFC FINANCE
10 HDFC BANK FINANCE
11 HERO HONDA MOTORS AUTOMOBILES 2W
12 HINDUSTAN INDUSTRIES METAL,METAL PRODUCTS AND MINING
13 HINDUSTAN LEVER LTD. FMCG
14 ICICIBANK BANKING AND FINANCE
15 INFOSYS IT
16 ITC LTD. FMCG
17 L&T CAPITAL GOODS AND CONSTRUCTION
18 MARUTI UDTOG LTD. AUTOMOBILES
19 NTPC POWER
20 ONGC OIL AND GAS
21 RNBAXY LAB. PHARMA
22 RELIANCE COMMUNICATION TELICOM
23 RELIANCE ENERGY POWER
24 RELIANCE INDUSTRIES DIVERSIFIED
25 SATYAM COMPUTER SERVICES IT
26 SBI BANKING AND FINANCE
27 TCS IT
28 TATA MOTORS AUTOMOBILES
29 TAAT STEEL METAL,METAL PRODUCTS AND MINING
30 WIPRO IT

RESEARCH OBJECTIVES

Objective
 .

“Comparative analysis of Religare Securities

Ltd. online share trading and Religare

Securities Ltd. offline share trading.”

Sub objectives

1. To study the procedure, product and services of online

and offline share trading.

2. To know the preference of the factors which are

mportant in online and offline share trading.

3. To compare the online medium with Offline medium.

4. To know the trading status of the Religare Securities Ltd.

Clients.

5. To know the service level of the Religare Securities Ltd.

 .

Religare : Company Profile

 .

Religare is a leading Financial Services & Brokerage House with

acknowledged industry Leadership in execution and clearing services on

Exchange Traded Derivatives and cash market products.

Key elements that place Religare amongst the leading Brokerage

Houses and makes it the preferred service provider for value based

financial services are:

A Client-driven foundation and strategy committed to client-

specific investment needs and objectives.

Integrated and innovative use of Technology enabling clients to

trade offline,online and Strategic tie-ups with latest technology partners

to facilitate trading access and direct processing across 400 outlets in 160

cities

Client-focused philosophy backed by memberships of all principal Indian

Stock and Commodity Exchanges makes Religare a preferred service

provider in the Industry for value based services.

Religare confidently steers you through a challenging Financial

and Trade Market every moment, whether you are present or not!

Religare Group

 Religare Securities Ltd.

 .

 Religare Finevest Ltd.

 Religare Wealth Management Services.

 Religare Capital Market Ltd.

 Religare Finance Ltd.

 Religare Insurance Holding Co. Ltd.

 Religare Realty Ltd.

 Religare Venture Capital Pvt. Ltd.

 Religare Insurance Broking Ltd.

 Religare Comodities Ltd.

Religare : Management Profile

 .

CEO & MD : Mr. Sunil Godhwani

GROUP CHIEF OPERATION OFFICER : Mr. Sachindra Nath

GROUP CHIEF FINANCE OFFICER : Mr.Anil Saxena

Religare : Board of Directors

Mr. Malvindar Mohan Singh - Chairman (Non Executive)

Mr. Sunil Godhwani - CEO & MD

Mr. Shivindar Mohan Singh - Director (Non Executive)

Mr. Harpal Singh - Director (Non Executive)

Mr. Deepak Ramchand Sabnani - Independent Director

Mr. Padam Bahal - Independent Director

Mr. J.W. Balani - Independent Director

Mr. R.K. Shetty - Alternate to Mr. J.W. Balani

Capt. GPS Bhalla - Alternate to Mr. Deepak Ramchand Sabnani

Religare Affiliation and Distribution Network

 .

Proven and accredited leaders in the Financial Services business, Religare

provides you the unique opportunity to trade offline and online while

cutting across all geographic barriers.

 Strategic Tie-ups that provide latest technology for access and

processing

 Trading over 425 locations across 160 cities in India

 24 hour access to Account Information via the Net or Electronic

File Transfer (FTP) facilities.

 Membership of all Principal Indian Stock and Commodity

Exchanges

• National Stock Exchange of India Ltd (NSEIL)

• Bombay Stock Exchange (BSE)

• Futures & Option Segment of NSEIL & BSE

• Dubai Gold Commodities Exchange (DGCX)

• National Commodity & Derivatives Exchange

Ltd. (NCDEX)

• Multi Commodity Exchange (MCX)

• OTC Exchange of India Ltd (OTCEIL)

• Depository Participant with NSDL & CDSL

 .

 Corporate Agents for Life & Non-Life Insurance (both

foreign / private and state owned insurance companies)

 One of the largest distributors of leading Mutual Funds in India

Religare Research Desk Philosophy

“Investing means laying out money today to receive money in real

terms after taking inflation into account, tomorrow”

That’s because we’re realistic, experienced, backed by research and

study and most importantly, client-driven.

EMPOWERING THE INVESTOR

The Religare Research Desk has one key objective – to empower you

completely with Market Knowledge, Analysis and Advisory Services to

help you prosper.

Our team provides expert and timely analysis on equity and commodity

to help you maximize your trading decisions. We offer value

perspectives, suggest strategy, focus on opportunities for investment and

growth, and endeavour to reduce risk potential.

 Trading Ideas

 Daily Market Strategies

 Monthly Updates

 Investment Ideas
 .

 Trading Calls

 Commodity Views

Religare as a trading partner

Religare is driven by ethical and dynamic process for wealth creation.

Religare Enterprise Limited through Religare Securities Limited,

Religare Finevest Limited, Religare Commodities Limited and Religare

Insurance Advisory Services Limited provides integrated financial

services to its corporate, retail and wealth management clients. Religare

operations are managed by highly skilled professionals who subscribe to

Religare philosophy and are spread across its country-wide branches.

Offline Service of Religare Securities Limited R-ALLY

RELIGARE’s ALLY also known as R-ALLY is a perfect partner for

savvy investers. Experience the comfort of our elite dealing rooms where

all your trading requirements would be taken care of by experienced, well

informed and contemporary dealers. You will also have dedicated

relationship managers to take care of your multiple investments needs.

 .

Online Service of Religare Securities Limited

R-ALLY Lite

• Brouser based plateform

• No software installation required

• NSE cash segment, NSE F&O and BSE on single plateform

• Real-time streaming quotes

• Multiple watch lists

• Alerts and triggers

• Hot key functions

• Online transfer of funds through multiple banks

• Access your ledger balances and account information over internet,

branch and call centre

• Trade online and over phone at branch

• Access to all your accounts through your customer relationship

number (CRN)

• Dedicated Relationship Managers for assisting multiple investment

needs
 .

R-ALLY Pro

• Application based plateform

• No software installation required

• NSE cash segment, NSE F&O and BSE on single plateform

• Real-time streaming quotes

• Multiple watch lists

• Alerts and triggers

• Hot key functions

• Online transfer of funds through multiple banks

• Access your ledger balances and account information over internet,

branch and call centre

• Trade online and over phone at branch

• Access to all your accounts through your customer relationship

number (CRN)

• Dedicated Relationship Managers for assisting multiple investment

needs
 .

How we will make trade easier

Personal assistance

• Dedicated dealers for facilitating trading and post trade needs

• Dedicated Relationship Managers for assisting multiple investment

needs

Research & Advisory

• Regular news and updates on market

• Research services over SMS to keep you abreast

• Daily and weekly technical reports

• A complete information report on results and performance of

individual companies. Complete reports on various economic

sectors and their performance along with analysis of few major

companies in that sector

• Trading calls in Future & Opinion

• Daily capsule of market indices and index movement, national and

international corporate news, bulk trade deals and market gains and

losers, information on mutual funds and their performance along

with forth coming IPO traker

Add-Ons
 .

• Access to all your accounts through your Customer Relationship

Number (CRN)

• Access your ledger balances and account information over internet,

branches and call centre

What is a depository?

A depository can be compared to a bank. A depository holds securities

(like shares, debentures, bonds and units) of investors in electronic form.

Besides holding securities, a depository also provides services related to

transactions in securities.

What are the benefits of depository system?

The benefits of participating in a depository are:

• immediate transfer of securities;

• no stamp duty on transfer of securities;

• elimination of risks associated with physical certificates such as

bad delivery, fake securities etc;

• reduction in paperwork involved in transfer of securities;

• reduction in transaction cost;

• nomination facility;
 .

• change in address recorded with Depository Participant (DP) gets

registered with all companies in which investor holds securities

electronically, eliminating the need to correspond with each of

them separately;

• transmission of securities is done by DP, eliminating

correspondence with companies;

• convenient method of consolidation of portfolios/accounts;

• holding investments in equity and debt instruments in a single

account.

What is a DP?

As an investor you open a securities account with a DP. DPs are attached

to the depositories very much the same way as commercial banks are

attached to RBI. All interactions including account opening,

dematerialization, transactions, pledge etc are done through the DP.

How do I select a DP? Are all DPs the same?

You can select your DP to open a demat account just like you select a

bank for opening a savings account. Some of the important factors for

selection of a DP can be:

Convenience: proximity to the office/residence, business hours.

 .

Comfort: reputation of the DP, past association, range of services etc.

Find out if the DP is in a position to give the specific service you may

need.

Cost: the service charges levied by DP and the service standard.

What should I do when I want to open an account with a

DP?

The process of opening an account with a DP is similar to the opening of

a bank account. You can approach any DP of your choice and fill up an

account opening form. At the time of opening an account, you have to

sign an agreement with DP in a National Securities Depository Ltd

(NSDL) prescribed standard agreement, which details your rights and

duties and those of your DP. All investors have to submit their proof of

identity and proof of address along with the prescribed account opening

form.

Proof of identity: your signature and photograph must be authenticated

by an existing demat account holder with the same DP or by a bank

manager. Alternatively, you can submit a copy of Passport, Voters ID

card, Driving license or PAN card with photograph.

Proof of address: you can submit a copy of Passport, Voters ID card,

Driving license, PAN card with photograph, Ration card or Bank

 .

passbook as proof of address. You must remember to take original

documents to the DP for verification.

Passport-size photographs

Dematerialization:

Dematerialization is the process by which a client can get physical

certificates converted into electronic balances maintained in his account

with the DP.

The dematerialization system is an alternative to the physical

existence of securities. In this system securities are converted into the

electronic form and deposited in a depository account in the investors

name.

In order to dematerialize certificates, an investor will have to

first open an account with a DP and then request for the dematerialization

of certificates by filling up a Dematerialization Request Form (DRF),

which is available with the DP, and submitting the same along with the

physical certificates. The investor has to ensure that before the certificates

are handed over to the DP for demat, they are defaced by marking

"Surrendered for Dematerialization" on the face of the certificates.

Features:
 .

• Holdings in only those securities that are admitted for

dematerialization by National Securities Depository Ltd (NSDL)

can be dematerialized.

• Structure of holding in the securities should match with the account

structure of the depository account. Now shares in different order

of names can also be dematted.

• If the shares are in the name of X and Y, the same cannot be

dematerialized into the account of either X or Y alone. However if

the shares are in the name of X first and Y second, and the account

is in the name of Y first and X second, then these shares can be

dematerialized in this account.

• Only those holdings that are registered in the name of the account

holder can be dematerialized. Physical shares which have not been

transferred and are still there with a transfer deed cannot be

dematted. Only a few companies have been given the permission to

offer Transfer-cum-Demat. The list of these companies can be

viewed here.

Can I dematerialized any share certificate?

You can dematerialize only those certificates that are already registered in

your name and are in the list of securities admitted for dematerialization

at NSDL.
 .

All the scripts included in S&P CNX Nifty and BSE Sensex have

already joined NSDL. This list has more than 2,800 companies and is

steadily growing.

REMATERIALIZATION:

Rematerialization is the process by which a client can get his electronic

holdings converted into physical certificates. The client has to submit the

dematerialization request to the DP with whom he has an account along

with a Remat request form. The physical shares will be posted by the

company directly to the clients.

Trades:

For all sales made by clients, the shares will have to be given to the

broker, so that the Pay In can be made by the broker to the stock

exchange concerned. For that it's essential that the shares be transferred to

the account of the broker well before the deadline date.

You must confirm with your broker the settlement date and

settlement number and then submit your instructions to your DP. Also it's

important to give the instructions to your DP as early as possible.

Pledge:

Pledge enables you to obtain loans against your dematerialized

shares. So you get liquidity without having to sell your shares.

A highly simplified procedure may be availed of for pledging of

securities in the electronic mode. The pledged securities continue to be

 .

reflected in the DP account of the clients (pledgor) but the concerned

securities are "blocked" and cannot be used for any transactions. As and

when the pledge is to be removed, based on confirmations received from

both the pledgor and the pledgee, the blocked securities will be released

to "Free Balance" of the account holder.

A very big advantage of using pledges in the electronic mode is

that the securities continue to be in your account and therefore all

benefits--viz Dividend, Bonus and Rights--accrue to the holder, ie you

and not the bank (pledgee).

Corporate benefits:

Corporate benefits are benefits given by a company to its investors.

These may be either monetary benefits like dividend, interest etc or non-

monetary benefits like bonus, rights etc. NSDL facilitates distribution of

corporate benefits. It's important to mention your correct MICR No and

attach copy of the cheque leaf with your account opening form. NSDL is

planning to distribute all cash corporate benefits to bank accounts

directly.

Can my electronic holdings be converted back into

certificates?

Yes. If you wish to get back your securities in physical form, all

you have to do is to request your DP for Rematerialisation of the same.

"Rematerialisation" is the term used for converting electronic holdings

 .

back into certificates. Your DP will forward your request to NSDL after

verifying that you have the necessary balances. NSDL in turn will

intimate the registrar who will print the certificates and dispatch the same

to you.

What is the procedure for selling dematerialized securities?

The procedure for selling dematerialized securities in stock exchanges is

similar to the procedure for selling physical securities. Instead of

delivering physical securities to the broker, you instruct your DP to debit

your account with the number of securities sold by you and credit your

broker's clearing account. This delivery instruction has to be given to

your DP using the delivery instruction booklet received from the DP at

the time of opening the account. The procedure for selling securities is

given here below:

• Investor sells securities in any of the stock exchanges linked to

NSDL through a broker.

• Investor gives instruction to DP to debit his account and credit the

broker's (clearing member pool) account.

• Before the pay-in day, investor's broker gives instruction to his DP

for delivery to clearing corporation.

• The broker receives payment from the stock exchange (clearing

corporation).
 .

• The investor receives payment from the broker for the sale in the

same manner payment is received for a sale in the physical mode.

What should I do if I want to pledge electronic securities?

The procedure is as follows:

Both you (pledgor) as well as the lender (pledgee) must have

depository accounts;

You must initiate the pledge by submitting to your DP the details of the

securities to be pledged in a standard format (available with your DP);

The pledgee should confirm the request through his DP;

Once this is done, your securities are pledged.

All financial transactions between the pledgor and the pledgee are

handled outside the depository system.

Can I freeze my account?

Yes. The depository system provides the facility to freeze the depository

accounts for any debits or for both debits and credits. In an account which

is "freezed for debits", no debits will be permitted from the account, till

the time it is de-freezed. This is the additional security feature for the

benefit of the investors.

 .

PRODUCTS IN RELIGARE SECURITIES

LIMITED

Religare Securities Ltd

Equity Commodities IPO Mutual Portfolio

Fund Advice

EQUITY

Equities are shares in a company. It is the certificate of

ownership of a corporation. In simple terms, when you

invest in a company's stock or buy its shares, you own

part of a company. Thus, as a stockholder, you share a

portion of the profit the company may make, as well as a

portion of the loss a company may take. As the company

keeps doing better, your stocks will increase in value and

yield higher dividends.

 .

Dividend: A sum of money, determined by a company's

directors, paid to shareholders of a corporation out of its

earnings.

Once you enter the Stock market, you will

frequently come across terms like Market Capitalization,

Small-Cap Stocks, Mid-Cap Stocks and Large-Cap Stocks.

Market Capitalization

Cap" is short for capitalization, the market value of a

stock, indicating the size of the stock available.

Calculating a stock's capitalization

Market Capitalization = Market Price of the stock x

The number of the stock's outstanding* shares

(*Outstanding means the shares held by the public)

For example, if Stock A has a Current Market Price

of Rs 20 per share, and there are 1,00,000 shares in the

hands of public investors, then Stock A has a capitalization

of 20,00,000.

Small-Cap Stocks

The stocks of small companies that have the potential to

grow rapidly are classified as small-cap stocks. These

stocks are the best option for an investor who wishes to

generate significant gains in the long run; as long he does

 .

not require current dividends and can withstand price

volatility. Generally companies that have a market

Capitalization in the range of upto 250 Corers are small

cap stocks.

Mid-Cap Stocks

Mid-cap stocks are typically stocks of medium-sized

companies. These are stocks of well-known companies,

recognized as seasoned players in the market. They offer

you the twin advantages of acquiring stocks with good

growth potential as well as the stability of a larger

company. Generally companies that have a market

Capitalization in the range of 250-4000 crores are mid cap

stocks.

BULL AND BEAR MARKET

The uses of "Bull" and "Bear" to describe markets have

been derived from the manner in which each of these

animals attacks its opponents. A bull thrusts its horns up

into the air, and a bear swipes its paws down. These

actions are metaphors for the movement of a market: if

the trend is up, it is considered a Bull market. And if the

trend is down, it is considered a Bear market.

 .

The supply and demand for securities largely

determine whether the market is in the Bull or Bear phase.

Forces like investor psychology, government involvement

in the economy and changes in economic activity also

drive the market up or down. These combine to make

investors bid higher or lower prices for stocks.

DERIVATIVES

A derivative is a financial instrument whose value depends

on the values of other underlying variables. As the name

suggests it derives its value from an underlying asset. For

Ex-a derivative, may be created for a share, or any

material object. The most common underlying assets

include stocks, bonds, commodities etc.

Sunit buys a futures contract in the scrip

"Indraprastha Gas limited". He will make a profit of Rs.500

if the price of Indraprastha Gas Limited rises by Rs 500. If

the price remains unchanged Sunit will receive nothing. If

the stock price of Indraprastha Gas limited falls by Rs 800

he will lose Rs 800.

Different types of Derivatives?

Derivatives are basically classified into the following:

 Futures /Forwards
 .

 Option

Futures /Forwards

A futures contract is a type of derivative instrument,

or financial contract where two parties agree to transact a

set of financial instruments or physical commodities for

future delivery at a particular price.

A forward contract is the simplest mode of a

derivative transaction. It is an agreement to buy or sell a

specific quantity of an asset at a certain future time for a

specified price. No cash is exchanged when the contract is

entered into.

Index futures are futures contracts where the

underlying is a stock index (Nifty or Sensex) and helps a

trader to take a view on the market as a whole.

Lot size refers to the quantity in which an

investor in the markets can trade in a derivative of

particular scrip. For Ex-Nifty Futures have a lot size of 100

or multiples of 100.

Each contract entered into has an expiry period. This

refers to the period within which the futures contract must

 .

be fulfilled. Futures contracts may have durations of 1

month, 2 months or at the most 3 months.

OPTIONS

An option is part of a class of securities called derivatives.

The concept of options can be explained with this

example. For instance, when you are planning to buy

some property you might have placed a nonrefundable

deposit to hold it for a short time while you evaluate other

options. That is an example of a type of option.

Buying a stock option is quite similar. Options are

contracts that give the holder the right to buy or sell a

fixed amount of a certain stock at a specified price within

a specified time. A put option gives the holder the right to

sell the security; a call option gives the right to buy the

security. However, this type of contract gives the holder

the right, but not the obligation to trade stock at a specific

price before a specific date.

 .

Different types of Options

CALL OPTION

A call option gives the holder the right to buy the

underlying stock at the strike price anytime before the

expiration date. Generally Call options increase in value as

the value of the underlying instrument increases.

PUT OPTION

Put option gives the holder the right to sell shares of the

underlying stock at the strike price on or before the expiry

date. The put option gains in value as the value of the

underlying instrument decreases. A put option is one

where one can insure a stock against subsequent price

fall. If the value of your stocks goes down, you can

exercise your put option and sell it at the price level

decided upon earlier.

MUTUAL FUNDS

A mutual fund is a common pool of money into which

investors with common investment objectives place their

contributions that are to be invested, in accordance with

 .

the stated objective of the scheme. The investment

manager invests the money collected into assets that are

defined by the stated objective of the scheme. For

example, an Equity fund would invest in Equity and Equity

related instruments and a Debt fund would invest in

Bonds, Debentures, Gilts etc

Documents required to open a Demat

Account

All investors have to submit their proof of identity and

proof of address along with the prescribed account

opening form.

1. Proof of identity: You can submit a copy of

Passport, Voters ID card, Driving licence or PAN card.

2. Proof of address: You can submit a copy of

Passport, Voters ID card, Driving licence, PAN card,

Ration card or Bank passbook as proof of address.

You must remember to take original documents to

the DP for verification.

3. Passport-size photograph: If you open 3-in-1

account then 3 passport-size photograph is

necessary and if you open only demat account and

 .

trading account then only two passport-size

photograph is necessary.

PRICING FOR CLIENTS

Account Opening Charges: Rs.500 for Demat account

& trading account

Payback Opening Charges: No payback

Account Maintenance Charges: Rs. 250 p.a.

Spot Payment: Not Avialable

Exposure: 10 times in intraday

Bank Collaborations: All Nationalised & Private Banks

 .

DATA
ANALYSIS
 .

MODE OF TRADING - ONLINE & OFFLINE

Mode of Trading

on line, 39%

Off line
On line
off line, 61%

MODE OF OFFLINE ONLINE TOTAL

TRADING
NUMBER OF 61 39 100
CLIENTS

The total number of people surveyed were 100, among

them 39 were using Online mode and 61 were using

Offline mode.
 .

Online mode is more popular among people because it is

considered as more convenient. It helps in increase in the

accessibility of the stock market. Online is much better in

terms of trading and apart from this it provides stock

market to people anywhere. Clients can trade from any

place and any one can trade on his/ her behalf.

THE AGE GROUP OF THE CLIENTS

No. of clients

The age group using the Religare portal

35
30
25
20 off line
15 on line
10
5
0
below 20 20 -35 36-50 51-65 66 and
years years years above
Age of people
 .

Age of clients Total

20 -35 36-50 51-65 66 and

below 20 years years years above
Mode Off line
of
1 33 17 5 5 61
trading

On line
1 10 11 7 10 39

Total
2 43 28 12 15 100

From the above Diagram it can be said that the age group

which is more using the on line portal are of 20-35, and

the another age group is 36-50which can be focused for

getting good clients in future.

In case of the offline trading there are three age groups

which are using the off line portal. These are 20-35, 36-50

and 66 above. It has been noticed during the survey that

the people who are of 36-50 are not ready to change their

mode of trading. Although there has been change in

technology but they are laggards. They are very

traditional so they are resistant to change the mode of

trading. The age group of 66 and above are using the off

line mode of trading because they are the old traders.

They are having plenty of time in their schedule, so they

 .

are utilizing it there sitting with the broker and doing the

trading after consulting the Equity Advisor there on.

EDUCATIONAL QUALIFICATION OF THE CLIENTS

 .

Educational qualifications of the clients

50

40
30 Off line
on line
20

10
0
graduate post graduate others
Educational Qualifications

Post
Graduate graduate others Total
Mode of Off line
Trading 10 46 5 61

On line
3 34 2 39

Total
13 80 7 100
 .

Among the people surveyed the most of the people are

post graduate. They are having good knowledge about

stock market. They are having their own views regarding

the stock market.

The people who are using offline mode of trading are less

resistant to change their views regarding stock market.

They use instruments like hedging to safeguard

themselves from the losses. But in case of people who are

trading online are having their own views and are much

experienced in stock market. So during the trading they

have made few views for stock market and they are stick

to it.
 .

OCCUPATION OF THE CLIENTS

Occupation of the People

35
30
25
20 Off line
15 on line

10
5
0
employed business professionalhousewife retired
Occupation

Occupation Total

Employed Business Professional Housewife Retired

Mode of Off line
trading 31 22 7 1 0 61

On line
9 6 12 0 12 39

Total
40 28 19 1 12 100
 .

Among the offline traders most of the people were

employed or having business as their occupation.7

persons were professionals and only one client was

housewife.

Among the online traders 12 persons were professional

and 12 persons were retired. They like to trade

themselves after watching the stock market. Since there

has been revolution in the technology so most of the

professionals are using the online mode of trading.

 .

PREFERNCE FOR MUTUAL FUND

Preference for Mutual Fund

35
30
25
20 off line
15 on line
10
5
0

most preferred somewhat least not

referred preferred preferred preferred

preference for mutual fund

 .

Preference for mutual fund

Most Somewhat Least Not

Preferred Preferred Preferred Preferred Preferred Total
Mode of Off line
trading
19 30 9 3 0 61

On line
8 21 7 2 1 39

Total

27 51 16 5 1 100

Among the people who are trading offline 19 people

Mostly prefer Mutual fund, 30 people prefer to trade in

Mutual Fund, 9 people Somewhat prefer and 3 people give

least preference to Mutual funds. There are none of the

person who don’t prefer at all the Mutual Funds Schemes.

In case of the people who are trading off line 8 people

Mostly prefer Mutual fund, 21 of people prefer to trade in

Mutual Fund, 7 people Somewhat prefer and 2 people give

least preference to Mutual funds. There is only 1 person

who don’t prefer at all the Mutual Funds Schemes

 .

So from the above diagram it can be inferred that Religare

Securities Ltd. can attract people in Mutual funds trading

too.

PREFERENCE FOR STOCK MARKET

Preference for Stock Market

40
35
30
25
Off line
20
On line
15
10
5
0
most preferred somewhat least not
preferred preferred preferred preferred

Preference for Stock Market

Most Somewhat Least Not

Preferred Preferred Preferred Preferred Preferred Total
Mode of Offline
trading 37 12 9 3 0 61

Online
23 13 3 0 0 39

Total
60 25 12 3 0 100
 .

Among the people who are trading offline 37 people

Mostly prefer Stock Market for trading, 12 people prefer

Stock Market for trading, 9 people Somewhat prefer and 3

people give least preference to Stock Market for trading.

There is no any person found during survey that doesn’t

prefer at all the Stock market for trading.

In case of the people who are trading online 23 people

Mostly prefer Stock Market for trading, 13 people prefer

to trade in Stock Market , 3 people Somewhat prefer and

no any person was found who give least preference or

don’t prefer at all the Stock market Trading.

So from the above diagram it can be inferred that Religare

Securities Ltd. is having huge opportunity in the market

for the people who give more preference to stock market

than any other.

It should launch new schemes for the people and should

make them to trade by giving good calls and a large

amount of Brokerage can be generated from

them.
 .

PREFERNCE FOR INSURANCE SCHEMES

Preference for Insurance Schemes

35
30
25
20 offline
15 online
10
5
0
most preferred somewhat least not
preferred preferred preferred preffered

preference for insurance schemes Total

most somewhat Least not

preferred Preferred preferred preferred preferred
Mode of offline
Trading 3 6 15 30 7 61

online
9 5 14 11 0 39

Total
12 11 29 41 7 100
 .

Among the people who are trading offline 3 people Mostly

prefer Insurance Schemes to invest, 6 people prefer

Insurance Schemes to invest, 15 people Somewhat prefer

and 30 people give least preference to Insurance Schemes

to invest, and 7 people don’t prefer at all the Insurance

Schemes There are 7 persons found during survey who

don’t prefer at all the Insurance Schemes to Invest.

In case of the people who are trading online 9 people

Mostly prefer Insurance Schemes to invest, 5 people

prefer to Insurance Schemes to invest, 14 people

Somewhat prefer Insurance Schemes to invest and 11

persons found who give least preference. There was no

any such person was found who don’t prefer at all

Insurance Schemes to invest.

It can be inferred from the above data that the people who

are giving somewhat preference to Insurance Schemes for

investment can be converted into Share market Traders.

Their money can be invested in stock market for trading.

 .

PREFERENCE FOR FIXED DEPOSITS

Prefernce for Fixed Deposits

30
25
20
offline
15
online
10
5
0
most preferred somewhat least not
preferred preferred preferred preferred

preference for fixed deposits Total

somewhat Least not

most preferred preferred preferred preferred preferred
Mode of Offline
trading 0 9 24 20 8 61

Online
1 5 12 17 4 39

Total
1 14 36 37 12 100
 .

Among the people who are trading offline none of them Mostly prefer to

keep their money in Fixed Deposits, 9 people prefer to keep their money

in Fixed Deposits, 24 people Somewhat prefer and 20 people give least

preference to keep their money in Fixed Deposits. There were 8 people

don’t prefer at all to keep their money in Fixed Deposits.

In case of the people who are trading online only 1 person Mostly prefer

to keep their money in Fixed Deposits., 5 people prefer to keep their

money in Fixed Deposits, 12 people Somewhat prefer to keep their

money in Fixed Deposits and 17 persons found who give least preference.

There were 4 persons who don’t prefer at all to keep their money in Fixed

Deposits Schemes.

The people who prefer to keep their money infixed deposits are those

who are not able to take risk for investing in the stock market. Among the

online traders the people have small amount invested in fixed deposits for

their children and Spouse.

 .

PREFERENCE FOR N.S.C. & POST OFFICE SCHEMES

Preference for N.S.C. & P.O. Schemes

60
50
40
offline
30
online
20
10
0
most preferred Somewhat least not
preferred preferred preferred preferred

Preference for N.S.C. & post office schemes Total

most Somewhat least not

preferred preferred preferred preferred preferred
Mode of Offline
trading 1 2 0 6 52 61

Online
0 0 1 5 33 39

Total
1 2 1 11 85 100
 .

Among the people who are trading offline 1 of them

Mostly prefer to keep their money in N.S.C. & Post Office

schemes, 2 people prefer to keep their money in N.S.C. &

Post Office schemes, none of them Somewhat prefer and 6

people give least preference to keep their money in N.S.C.

& Post Office schemes. There were 52 people don’t prefer

at all to keep their money in N.S.C. & Post Office schemes.

In case of the people who are trading online none of them

Mostly prefer of prefer to keep their money in N.S.C. &

Post Office schemes, 1 person Somewhat prefer to keep

their money in Fixed Deposits and 5persons found who

give least preference to N.S.C. & Post Office schemes.

There were 33ersons who don’t prefer at all to keep their

money in Fixed Deposits Schemes.

 .

THE AMOUNT OF TRADING DONE BY THE CLIENTS

Amount of Trading of Clients

25
20
15 offline
10 online
5
0
less 1L- 10L- 20- 30L- 40L - 50 L
than 1 9.99L 19.99L 29.99L 39.99L 49.99L and
lakh above
Amount of Trading per Month

Amount of Trading per month Total

Less 50 L
than 1 1L- 10L- 20- 30L- 40L - and
lakhs 9.99L 19.99L 29.99L 39.99L 49.99L above
Mode of Offline
Trading 9 21 19 5 5 1 1 61

Online
3 13 12 2 6 2 1 39

Total
12 34 31 7 11 3 2 100
 .

The effectiveness of HNI team can be seen from the above

diagram. Initially Religare Securities ltd. was not having

HNI team. The HNI team focuses on the clients who give a

turnover of Rs. 30 – 40 lakhs in a month. Although the

large amount of people fall in the category of Rs. 1-10

lakhs and Rs. 10-20 lakhs. These people must be

motivated for more trading. A large amount of brokerage

can be generated from them by rolling their money in the

stock market.

In the offline trading the number of people who are having

a turnover of Rs.20- 30 lakhs are more than the off line

traders. It is the most suitable category for trading.

 .

WHICH MODE INCREASES THE PROBABILTY OF

HIGH RETURN

Which mode increases the Probability of high

return?

Online
28%

Offline
72%

Offline Onine

STATEMENTS NO. OF RESPONDENTS

Offline share trading increases the 72
probability of high return.
Online share trading increases the 28
probability of high return.
 .

72 % of people think that the offline share trading

increase the probability of high return and 28 % of people

think that the online share trading increases the

probability of high return.

 .

EXPERIENCE OF CLIENTS IN SHARE TRADING

Experience of Share Market

30
25
20
Offline
15
Online
10
5
0
Less than 1 1 - 5 years 5 - 10 years More than 10
year years

Less More
than 1 1-5 5 – 10 than 10
year years years years Total
Mode of Offline
Trading 23 28 6 4 61

Online
6 22 6 5 39

Total
29 50 12 9 100
 .

Among the people surveyed most of the persons are

having 1-5 years of experience, and few of them are new

in the share market. There are 4 persons in offline trading

and 5 persons in online trading who are having experience

of stock market more than 10 years.

 .

LEVEL OF SERVICE PROVIDED BY RELIGARE

SECURITIES LTD.

very inefficient
neither efficient
nor inefficient
very efficient

30
25
moderately

moderately

inefficient
20

inefficient
offline
efficient

15
efficient

online
10
5
0

The Level of services provided by Religare securities Ltd. Total

Neither
efficient
Very Moderately nor Moderately Inefficie Very in
efficient Efficient Efficient inefficient inefficient nt efficient
Mode of Offline
trading
2 18 25 9 6 1 0 61

Online
1 2 15 11 9 0 1 39

Total

3 20 40 20 15 1 1 100
 .

Among the people, who are trading offline have ranked

the services of Religare Secutities Ltd. either efficient or

moderately efficient. But at the same time most of the

people who are trading online have ranked the services of

Religare Secutities Ltd. as moderately efficient or neither

efficient nor inefficient.

But one person was found in offline trading who has

ranked Religare Secutities Ltd. inefficient. And one person

was found in offline trading who has found Religare

Secutities Ltd. very inefficient.

 .

THE PERCEPTION OF CLIENTS REGARDING

RELATIONSHIP MANAGER

Evaluation of Relationship Manager

20

15
offline
10
online
5

0
very good good can't say bad worst
Scale

Evaluation of relationship manager Total

Very
good Good Can't say Bad Worst
Mode of Offline
trading
17 14 19 10 1 61

Online
7 10 12 9 1 39

Total
24 24 31 19 2 100
 .

In the offline department there was one person found who

has ranked the relationship manager as worst. At the

same time 17 persons have ranked them as very good and

14 persons as good. It means that they are doing their job

very well.19 persons are such people who are not able to

comment any thing for the Relationship manager. 10

people have ranked the relationship manger as bad.

Relationship manager should try to buildup good relations

with their clients because, “Customers Are King”

In the online department, most of the people have ranked

the relationship managers as good or they are not able to

comment for their services. 3 persons have ranked them

bad. Its very good that none of them have ranked them

as worst.
 .

PERCEPTION REGARDING CALL AND TRADE

FACILITY

perception for Call and Trade Facility

35
30
25
20 offline
15 online
10
5
0
very good good can't say bad worst

Evaluation of call and trade facility Total

very good Good can't say Bad worst

Mode of Offline
trading
8 31 13 8 1 61

Online
1 14 16 8 0 39

Total
9 45 29 16 1 100
 .

In the online department there was only one person found

who has ranked the service of call and trade as worst? At

the same time 8 persons have ranked them as very good

and 31 persons as good. 13 persons are such people who

are not able to comment any thing for the Call and Trade

facility. 8 people have ranked the relationship manger as

bad.

In the online department, most of the people have ranked

the Call and Trade facility as good or they are not able to

comment for their services. 8 persons have ranked them

bad. Its very good that none of them have ranked them as

worst.

The problem in the facility of call and trade is the

Congestion in the network of Equity advisor. Sometimes

the traders face problem of connectivity while trading

hours. Although 5 phone lines have been assigned to each

equity advisors to talk to them during Trading Hours.

PERCEPTION FOR MARGIN FUNDING

 .

Evaluation of Margin funding

30

25

20
offline
15
online
10
5

very good good can't say bad worst

Evaluation of margin funding Total

very good Good Can't say Bad worst

Mode of Offline
trading
8 26 15 11 1 61

Online
9 16 12 1 1 39

Total
17 42 27 12 2 100
 .

In the offline department only 7 persons have ranked the

Margin Funding as very good and 26 persons have ranked

it as good. 15 persons are such people who are not able to

comment any thing for the Margin Funding. 11 people

have ranked Margin Funding as bad and only 1 person

ranked worst.

Among the people who are trading online 9 persons have

ranked the Margin Funding as very good and 16 persons

have ranked it as good. 12 persons are such people who

are not able to comment any thing for the brokerage. 2

people have ranked Margin Funding as bad or worst.

Overall the clients are satisfied with the margin funding

services.
 .

FINDINGS

During the Research following results were found,

these are as follows:

 Among the people surveyed 61 % were using offline

medium and 31 % were using online medium.

 In the offline trading medium 9 % clients were having

monthly turnover of less than 1 lakh, 21 % were

having monthly turnover of 1 lakh to 10 lakh, 19 %

were having 20 lakh to 30 lakh, 5 % were having

monthly turnover of 20 lakh to 40 lakh and 2 % were

having monthly turnover of more than 40 lakh.

 In the online trading medium 3 % clients were having

monthly turnover of less than 1 lakh, 13 % were

having monthly turnover of 1 lakh to 10 lakh, 12 %

were having 20 lakh to 30 lakh, 8 % were having

monthly turnover of 20 lakh to 40 lakh and 3 % were

having monthly turnover of more than 40 lakh.

 72 % client think that off line share trading increases

the profitability of high return and 28 % client think

that on line share trading increases the profitability

of high return.
 .

 Among the client of offline trading 23 % were having

the experience if share trading of less than 1 year, 28

% were having experience of 1 to 5 years, 6 % were

the experience of 5 to 10 years and 4 % were having

experience of more tha 10 years. In client of online

trading 6 % were having the experience if share

trading of less than 1 year, 22 % were having

experience of 1 to 5 years, 6 % were the experience

of 5 to 10 years and 5 % were having experience of

more tha 10 years.

 Charges of Demat Account is Rs.500 in which 1 year

Annual Maintenance Charges i.e. Rs. 250 per month,

has been included and each customer was satisfied

with this charge. Customers were properly informed

abuut the mode of payment i.e. cheque.

 Account Statement had been maintained properly

and this statement was provided to clients regularly.

CONCLUSION
 .

 Through market research I came to know that

Religare Securities Ltd. is in its growing stage which

is serving it’s customers with Hi-Tech in this industry.

 It was gathered from the research that the

awareness of Religare Securities Ltd. is almost nil in

the Share market tradin But it has made a good

group of clients within a few span of time.

 The offline share trading is more convenient as

compared to the online share trading.

 The equity advisory and the relationship managers

are much better in the offline share department.

They are having good relationship with their clients

and are making more money than the online traders.

 The other worry of the customers the processing time

taken by the Religare Securities Ltd. in opening the

account.

 I found that the effective mode of advertisement in

the market were Tele calling, cold calling and word of

mouth of employees as well as existing clients of

Religare Securities Ltd.

LIMITATIONS DURING THE PROJECT

 .

 Due to uncertainty of market people are not ready to give any

information. As most of the persons burn their fingers in share

market so they are not to want to talk anything about share market.

 Mostly people comfortable with traditional broker. As people are

doing trading from there respective brokers, they are quite

comfortable to trade via phone.

 Lack of techno savvy people and poor Internet penetration. Since

aged people are quite experienced but some of them are not

Computer savvy.

 No proper assurance of right information. The Data sources are

telephonic information and Offices visit. Some people do not want

to reveal information about their broker product and services .

 Some respondents are unwilling to talk. Some respondents either

do not have time or willing does not respond, as they are quite

annoyed with the phone call.

 .

 Some people think that shares are too risky and just another name

of gamble but they don’t know it’s not at all that risky for long

term investor.

 The sample size taken for the research is small due to constraint of

time.

RECOMMENDATIONS
 .

• Religare Securities Ltd. should focuses on the client

retaining. The calls given to the client through SMS

must be on time and strike rate must be improved.

• There are so many competitors of Religare Securities

Ltd. in the market so it should keep the sharp eyes

on each and every activities of its competitors. For

this it should go through the extensive research of

stock market.

• Many clients have complained about the

documentation problem. The documentation in the

DEMAT and Trading A/C should be reduced. Few

times client gets irritated by it.

• Religare Securities Ltd. is still not a well known

name among the people. So for becoming a well

known brand it needs a great advertisement of it

through the various mode like PRINT MEDIA &

ELECTRONIC MEDIA etc.

• The calls of Equity advisors must be improved

because the trading depends upon it and it may

result into losses as well as in profits too.

 .

• The number and types of pamphlets and banners

should be more to create the awareness regarding

the Religare Securities Ltd.

• A little bit improvement is required in the tele calling

and cold calling section of company.

BIBLIOGRAPHY

 BOOKS
 .

• G.C. BERI; MARKETING RESEARCH

• C.R. KOTHARI; RESEARCH METHODOLOGY

• R.PANNEERSELVAM;RESEARCH METHODOLOGY

 COMPANY BOOKLETS

 WEB SITES
www.RELIGARE.in

WWW. RELIGARESECURITIES.COM
www.religareonline.com

www.nseindia.com

WWW.BSEINDIA.COM

WWW.GOOGLE.COM
 .

QUESTIONNIRE

Name : ..............................................................
Age : ………………………………………..
Educational Qualification : ………………....
 .

Occupation : …………………………………

1.Ranking of these according to your preference : (1 - 5)

Mutual Fund Stock Market Insueance

Schemes

Fixed Deposits N.S.C & P.O.Schmes

2.Mode of trading : Offline, Online,

3.Trading turnover per month :

Below Rs.1,00,000, Rs.1,00,000-10,00,000,

Rs.10,00,000-25,00,000, Rs.25,00,000-40,00,000,

Rs.40,00,000-50,00,000, Above Rs.50,00,000

4.Which mode of trading bears more risk :

Offline, Online,

5. Perception about R.M. : Very good, Good, Can’t

say,

Bad, Worst
 .

6.Perception about call and trade facility :

Very good, Good, Can’t

say,

Bad, Worst

7.Perception about Margin funding :

Very good, Good, Can’t

say,

Bad, Worst

8.Would you like to change your mode of trading (i.e. online &

offline):

Yes No

9.Your experience in share trading :

0-1 Year, 1-5 Years,

 .

5-10 Years More than 10

Years

10.Level of services provided by Religare Securities Limited :

Very efficient, Efficient, Moderately efficient,

Nither efficient nor inefficient, moderately inefficient

Inefficient, Very inefficient

Date : ………………

Place : ……………... Client’s signature