Charles Reay-Smith

Mobile: 07779089292

E-mail: crmrs@yahoo.co.uk

CHARLES REAY-SMITH
Profile
A highly effective and successful project management professional, with a focus on creative web
design and technology solutions. An accomplished innovator, who effectively uses a consultative
approach to identify and analyse client’s requirements and to consistently surpass their
expectations. Offers a combination of exemplary project management skills, using both waterfall
and agile methodologies where appropriate, along with an in depth understanding of creative,
user experience, technical and operational aspects of website design. Able to deal successfully
with colleagues and clients who are only used to traditional advertising requirements and help
them achieve their goals through digital advertising. Currently seeking a suitable role on either
client side or agency side which will prove to be both a personal and professional challenge.

Achievements

Generated strong, successful client partnerships even where Account Management support was
unavailable, using own initiative. Helped educate clients with no web experience on technical
issues relating creative website design and build. Also advised on aspects of user journey and
information architecture.

Successfully completed secondment to BT and Microsoft – both periods resulted in excellent

client feedback on my ability to deliver, resolve conflicts between strong personalities and take
the initiative.

Successful completed a secondment to the Amsterdam office of Agency.com. Was asked to

return should the opportunity arise.

Introduced new client creative review procedures that helped clients appreciate the rationale
behind creative work, and increase the likelihood of positive feedback. Implemented new
induction and mentorship programme for new starters, under own initiative.

Management and coordination of large and complex projects; ensuring that the client’s design
and technical requirements are met at all stages, whilst ensuring satisfactory completion to
budget and delivery deadlines.

Effectively designed and implemented a company affiliate marketing website; achieved project
aims of creating an additional revenue stream and increasing market awareness of the company
and its capabilities.

Achieved an increased customer satisfaction rating on the Microsoft MfP website by 20% over
consecutive years; designed and implemented extensive technical and design changes to the site
to attain this key objective.

Core Skills
• Able to effectively manage and generate high quality work from staff members within
different disciplines
• Valuable experience working with a number of market-leading organisations.
 • Excellent troubleshooting, problem solving and analytical abilities.
• Successful coordination of project elements; including concepting, design, programming
and marketing.
• Strong personal initiative, energy and enthusiasm; track record of project delivery.
• Detailed knowledge of change management process and business strategy.
• Planning, scheduling and coordination; able to make the most of available resources.
• Exemplary project planning ability utilising Microsoft Project and Gantt charts.
• Ability to incorporate novel and effective designs within technological constraints.
• Exemplary communication, interpersonal, presentation and negotiation skills.
• Highly organised and methodical with an eye for accuracy, quality and detail.
• Management of direct staff, subcontractors and suppliers to achieve a common aim.
• Quality awareness and a firm and unstinting commitment to achieving the highest
standards.
• Additional languages – German (basic).
• IT Skills – expert knowledge of all common desktop applications including Microsoft
Office, Adobe Photoshop, and both Mac and Windows operating systems.

Career History

Jun 10 – present Brew Digital

Senior Project Manager
Senior Project Manager responsible for the development and production of a new website for a
demanding finance software company based in Luxembourg. Also involved with the production of
internal communications videos for Senior Management within Nestlé Head Office in Switzerland,
and developing and updating sister agency websites (Fishburn Hedges).

• Effectively liaised with disparate groups within the agency including Branding and Public
Relations.
• Dealt with a challenging client with little time available for review and sign off, winning
their confidence and establishing a productive and trust-based working relationship.
• Gained experience working outside typical digital media – working on film production for
Nestlé.
• Provided training for the client based on the new website content management system
(Drupal CMS)

[Jan 10 - Jun 10 - Travelling in South America]

Jan 09 - Dec 09 Grey London

Senior Digital Producer
Senior Digital Producer, responsible for production and delivery of a large number of projects for
Toshiba and Gartmore Investment Management. Also had the additional challenge of producing
digital work in a traditional advertising agency where the majority of people had little or no
knowledge of how digital advertising can and does work.

• Set up and development of key working practices within the agency to educate internal
teams and ensure prompt digital delivery
• Advice to senior management as to how digital creative work could be improved to allow
the agency to develop the quality of their digital work
• Assisted in integration and delivery of European-wide TTL campaigns, both at the
creative stage and throughout production
• Delivery of sites in over 30 languages
 • Worked with third party suppliers to improve communication and subsequently quality
and speed of delivery.

[May 08 to Dec 08 – Travelling in India and SE Asia]

Mar 06 – May 08 Tribal DDB

Senior Project Manager

Senior Project Manager, responsible for managing a large number of projects of various sizes
and complexity, for clients including Exxon, Star Alliance, Getty Images, Volkswagen, Training
and Development Agency for Schools, Marmite, duties and responsibilities as follows:

• Successful project delivery to time, scope and budget.

• Strategic advice for clients on web-specific issues including user experience, information
architecture, design possibilities with web technologies, and functional requirements.
• Induction, Mentorship and Management of junior staff, ensuring they are settled, have all
the information that they need, and can get up to speed as quickly as possible. Instigated
new induction process for all new joiners.
• Development of successful client partnerships, sometime from challenging legacy
situations. Focussed on an improvement to the communications between the different
departments and organisations involved in delivery, and client education.
• Effective working relationships with third party delivery organisations, digital specialists,
off-site freelancers and client partner agencies.

Sep 04 – Mar 06 Agency.com

Project Manager

Project Manager, responsible for successfully coordinating a number of concurrent projects for
clients including BT, Dulux, Heineken, duties and responsibilities as follows:

• Ensure all projects are delivered on time, to specification and within budget.
• Solely responsible for managing and effectively communicating with challenging clients,
producing a harmonious working relationship.
• During secondment effectively coordinated various stakeholders within organisation to
ensure consistent understanding across departments and effective achievement of
objectives.
• Liaise with the client's senior managers and marketing personnel, providing input on both
an operational and strategic level; ensuring a smooth flow of information on current and
forthcoming issues.

Feb 02 – Sep 04 Zentropy Partners Ltd (now MRM Worldwide)

Project Manager
Project Manager, responsible for successfully coordinating a number of concurrent projects for
clients including Microsoft; in the online education sector, duties and responsibilities as follows:

• Ensure all projects are delivered on time, to specification and within budget; involved in a
number of strategic projects for Microsoft including all production, technology and
delivery issues.
• Liaise with the client's senior managers and marketing personnel, providing input on both
an operational and strategic level; ensuring a smooth flow of information on current and
forthcoming issues.
 • Responsible for managing all project quality and process issues along with ensuring that
Microsoft's authorisation procedures are adhered to; additionally involved in improving
internal processes.
• Effectively coordinated a range of design and programming personnel, ensuring that
each assignment is delivered on time and to budget; employed both MS Project and
Gantt charts as formal techniques.

Oct 00 – Dec 01 Internet Business Group plc

Project Manager; responsible for coordinating a number of bespoke internet based E-
commerce content management projects for a broad range of commercial clients.

Qualifications & Training

BSc (Hons) 2:1 Psychology - University College, London

4 A Levels (AABC), 1 AO level (A) and 9 GSCEs (7 As & 2 Bs)

Personal Details
Address: 45 Beryl Road, London W6 8JS
Telephone: (m) 07779 089292
E-mail: crmrs@yahoo.co.uk
Date of Birth: 6 September 1976
Interests: Music, keeping fit, geology, meditation.

References can be provided on request.