Exhibit 5: AB InBev’s 4 sustainbility goals offer added value for the firm and society

Smart Circular Water Climate

Agriculture Reduce production Packaging Stewardship Increase Action
costs: improve farm Reduce packaging production Reduce waste
productivity and costs: decrease efficiency: reduce disposal costs:
decrease resource plastic use and water use in par lower carbon
consumption to increase material with government emissions and
lower input prices recycling regulation energy use

Create Gain publicity:

Attract customers: differentiation: Decrease water respond to recent
develop high quality take advantage of climate strike and
seeds and sourcing packaging product pollution for clean upcoming UN
to raise WTP design to market water access Climate Change
beverages conference
Complement
existing Habitat restoration
Equitable income sustainability Reduced carbon
for farmers and conservation
product emissions
innovations

Greater farm yield Create customer

of grain brand loyalty: Increase renewable
market sustainbility electricity from
initiatives on
packaging wind farms

Eliminate plastic in
production

Increase Added value for AB InBev

recycling rate

Added value for society