Future Consumer Limited

SWOT Analysis

Chart - 7

Strengths

 FCL has a wide presence with more than 3500 Future Group’s Large Format & Small
Format Stores across India.
 Products FCL offers are Efficient and Cost effective, it fits into budget of any Big
Bazaar shopper.
  High Brand equity, with variety of the quality products offered at discounted prices
FCL managed to earn a huge customer base.
 As all FCL products are available at FG stores which provides a great family
shopping experience to its customers, earned the trust of the customers.
 FCL products are now available at many ecommerce websites which provides the
facility of online booking and delivery, which has expanded the customer base.

Weakness

 Susceptible to foreign players as they have better technology which give them edge
over Indian companies.
 Heavily crowded market, with every new entrant the number of competitions is
continuously increasing in the market. Now the customer has many options for the
same type of product.
 General perception of the customers also play an important role here as many believe
that products provides by foreign brands are better as they are imported.
 In Big companies like FCL with over 25 brands with lack of coordination between
them duplication of work is a very common problem that generally could be observed
 Mismanagement of funds by brands.
 Lack of coordination between different departments.

Opportunities

• Evolving customer preferences can be catered by identifying today’s market gap, by

developing and providing good quality product as per the market requirement. Ex.
Low fat foods, baked snacks, detergent for hard water.
• Organized retails are the need of present market, Global expansion & tie-ups with
international brands is a good opportunity to leverage on their name in International
market. For big FMCG companies, global presence plays very important role.
• Country like India where 66% of total population is at Rural region, it forms a huge
market for FMCG sector to target. Companies like FCL with such a huge portfolio
should consider Rural region too.
Threats

• Global players who have access to huge funds ready to be invested with them have
the capacity to affect many local brands.
• Could be perceived as low-quality product. It is often observed that Indian products
are considered inferior when compared with imported products.
• Unorganized sector, General trade which holds the major portion of FMCG sales is a
huge competition for Modern Trade companies.
• Acquisitions and tie-ups with big companies.