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Public Relations
Everything you need to know about public
relations.Public Relation (PR) is another tool of
promotional mix designed to improve, maintain or
project a company or product image. Public
Relations is referred to everything that is
conducted to improve mutual understanding
between an organization and target groups and all
those with whom it comes into contact […]

What is Marketing
Strategy?
Marketing strategy is defined by David Aaker as a
process that can allow an organization to
concentrate its resources on the optimal
opportunities with the goals of increasing sales
and achieving a sustainable competitive
advantage. According to P. Kotler marketing
strategy as “a set of objectives, policies and rules
that guides over time firm’s marketing […]

Factors Affecting
Choice of Distribution
Channel
There are a large number of factors which affect
the choice of a suitable channel of distribution.
There are various factors that put limitations on
the ideal choice, hence every producer has to
select a channel that is less than ideal. Ideally
every company wants to select the lowest cost
channel, but the lowest cost […]

Types of Retailers
The most efficient classification of retailers can be
on the basis of their place of business. The retailer
deals in small quantities and his business is
usually local in character. Secondly, retail trade
always shows tendency towards variety as it has
to satisfy innumerable wants of consumers. A
specialised retail shop is for approaching specific
[…]

Corporate Social
Responsibility
Corporate Social Responsibility (CSR) is a process
with the aim to embrace responsibility for the
company’s actions and encourage a positive
impact through its activities on the environment,
consumers, employees, communities,
stakeholders and all other members of the public
sphere. ‘It refers to the obligations of businessmen
to pursue those policies, to make those decisions,
[…]

Distribution Channel
Distribution is all about getting your
product/service to the right people at the right
time with special consideration for profit and
effectiveness. Successful marketing does not end
when a business has developed a product/service
and has found its appropriate target audience with
a view to selling it at the ‘right price’. A distribution
channel (also […]

Wage Payment
Systems: 4 Major
Systems
Wages, in the widest sense mean, any economic
compensation paid by the employer under some
contract to his workers for the services rendered
by them. Wages, therefore, include family
allowance, relief pay, financial support and other
benefits. But, in the narrower sense wages are the
price paid for the services of labour in the process
[…]

Employee Discipline
Everything you need to know about employee
discipline. Discipline is the backbone of any
organisation. Employee discipline helps achieve
desired goals/objectives. It includes putting things
in order ensures conforming to rules and
regulations, facilitates control and coordination,
counters chaos, confusions and disorder.
According to Dr. Spreigel “Discipline is the force
that prompts an individual or […]

Features of Collective
Bargaining
Salient Features or Characteristics of Collective
Bargaining as stressed by eminent authors are:- 1.
Collective 2. Strength 3. Flexible 4. Voluntary 5.
Continue 6. Dynamic 7. Power Relationship 8.
Representation. 9. Bipartite Process 10. Complex
11. Two Party Process 12. Group action 13.
Continuous process 14. Industrial democracy at
work 15. Not a competitive process […]

Human Resource Audit


Human resource management audit is the
systematic examination and evaluation of policies,
procedures, and practices to determine the
effectiveness of human resource management.
The meaning of audit in accounting term is well
known where it is defined as the verification of
accounting data for determining the accuracy and
reliability of accounting statements and reports.
From […]
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Public Relations

What is Marketing
Strategy?

Factors Affecting Choice


of Distribution Channel
Types of Retailers

Corporate Social
Responsibility

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