Institute of Management, Nirma University

Batch 2018-2020

SUMMER INTERNSHIP REPORT

Interim Report 1
ANALYZING CUSTOMER SATISFACTION AND
PERCEPTION OF AN INVESTOR IN RESIDENTIAL REAL
ESTATE.

Submitted by :- Submitted to :-
Name: Prateek Bhadauria Prof. Samik Shome
Roll No.: 181341
 INTRODUCTION

REAL ESTATE INDUSTRY IN INDIA

Real estate means an immovable property, either commercial or residential which may consist of a
building or a structure. Real estate can be divided into 3 main categories:

 Commercial

 Residential

 Agricultural/Vacant Land

Real estate involves the purchase, sale, and development of land, residential and non-residential
buildings. The main players in the real estate market are the landlords, developers, builders, real estate
agents, tenants, buyers etc. The activities of the real estate sector includes the housing and
construction sectors.

The extent to which the real estate sector has grown can be gauged from certain key numbers. While in
Q4 2012, the value of investment grade real estate under construction was at USD 173.9 bn, it has
touched USD 242.6 bn in Q2 2018.

Sector specific data also reflects the growth story. With most projects being RERA registered, the
residential segment is being driven by self-use purchase decisions. Residential sales were up with over
64,000 units sold in the first half of 2018 itself, compared to the previous full year’s sales of
approximately 96,000 units. Affordable housing as a sector is witnessing increasing traction. Demand
is high for this segment and the supply numbers reflect this. Launches within the price range of INR 40
lac were the highest during 2017 and in the first half of 2018 across India.

In 2017, office markets saw new completions at over 26 mn sq ft and in 2018 we expect this number t
o be substantially up reaching 41.5 mn sq ft. Non-IT office developments are on the rise and
interestingly traditional IT cities like Bangalore, Pune, Hyderabad and NCR are likely to deliver a
significant amount of non-IT commercial space in 2018-20. Listing of REITs in India which is
expected soon, will spur commercial space investment with greater availability of funds from investors
looking keenly at completed commercial assets.

In retail markets, future years look bright with a healthy supply pipeline and robust absorption. In
2017, net absorption of mall spaces stood at 3.2 mn sq ft and this is likely to reach 5.2 mn sq ft by end
of 2018. We expect the numbers to be even higher (6.7 mn sq ft) for 2019. Retail investors are
increasingly focusing on emerging retail destinations (Tier II & III) over metros, due to higher growth
prospects.

On the logistics warehousing front, with advancements in technology, the industry is undergoing rapid
evolution and paving an encouraging path for what lies ahead. The overall warehouse absorption has
gone up by almost 40% since 2016 to reach 19.5 million sqft in 2017. 2018-20 is expected to see
substantial increase in the supply of warehouse stock, owing to the implementation of GST,
infrastructure push by the government and increased interest from national and international investors.

ABOUT THE ORGANIZATION

Divine Housing Development Pvt. Ltd. is a special purpose vehicle which is executing the ‘DB City’
project in Gwalior city. Divine Housing is promoted by Dainik Bhaskar Group through its flagship
company DB Corp Ltd. which publishes leading national hindi newspaper ‘Dainik Bhaskar’ and has a
portfolio of various other publications. The Dainik Bhaskar group has interests in various other
businesses. These include power generation, solvent extraction, real estate and construction, textiles,
hospitality. It was started in Gwalior in 2003.

DB City is promoted by Dainik Bhaskar Group and Regency Group. They are developing an ambitious
integrated township project on City Center-Hurawali Link Road, Gwalior with the name ‘DB City’
offering over 1100 dwelling units of different types spread over 37 acres of land with all kinds of
modern facilities. The facility is managed under the latest Quality Management System by experienced
architects and engineers equipped with latest building facilities and technologies.
THE GROUPS INVOLVED:

 THE DAINIK BHASKAR GROUP:

BHASKAR GROUP, is a multi-interest conglomerate with

strong presence in Media, Entertainment, Printing, Textiles, Fast
Moving Consumer Goods, Oils, Solvents and Internet Services.

The Group has soared to the top of the print media industry in
India with its flagship Hindi daily, Dainik Bhaskar (One of the largest read Newspaper), and the
Gujarati frontrunner, Divya Bhaskar.

Group Operations

 Bhaskar as a Newspaper titled "Dainik Bhaskar" Hindi daily

 Bhaskar as a Newspaper titled "Divya Bhaskar" Gujarati daily

 Bhaskar as a Printer

 "Saurashtra Samachar" a Gujarati daily

 "Aha Jindagi" a monthly magazine in Hindi

 "DNA" a English daily

 Solvent Extraction, Refinery and Vanaspati

 Power

 TV Media, FM Radio Broadcast and information technology

 FM Radio

 SMS, MMS and other content activity

 Trading Activity

 Mall, Multiplexes, Hotel, SEZ, Amusement park and water-park

 "Abhivyakti" a cultural body of the Bhaskar Group

 The Sanskar Valley School

  THE REGENCY GROUP:

The Regency Group, based in Gwalior, has vast experience in construction, especially in the
hospitality industry. The Group's bouquet has pleasant mix and encompasses an amusement park (the
most famous in the city of Gwalior), a commercial complex and residential townships.

The Group's flagship entity remains the 20 year old, 3-star Hotel named Gwalior Regency in Gwalior.
The Group's SunCity amusement park spread over 15 acres in the heart of the Gwalior city is also very
famous in central India, while Orion Tower in Gwalior is a landmark commercial complex in itself.